UNIVERSITY OF SANTO TOMAS FACULTY OF ARTS AND LETTERS PAGE

APPENDICES

A. References

Ac Ac, M. V. Principles of Marketing.

Ang, S. H., Armstrong, G., Yao, O. H., Kotler, P., Leong, S. M., & Tan,

C. T. Principles of Marketing: An Asian Perspective.

Baines, P., & Fill, C. Marketing: Third Edition.

Baker, M. (2000). Marketing Theory. p. 135

Blythe, J. Principles and Practice of Marketing.

Boone, L., & Kurtz, D. Principles of Marketing.

Cravens, D., &, Piercy, N. (2013). Strategic Marketing.

De La Salle University. About DLSU. Quick Facts and Figures. Retrieved from:

https://www.dlsu.edu.ph/inside/

Evans, D. Social Media Marketing: An Hour a Day.

Ford, J., Ibrahim, E., & West, D. Strategic Marketing: Creating Competitive

Advantage.

Fromm, J., & Garton, C. (2013). Marketing to Millennials.

Giligan, C., & Wilson, M. S. (2009). Strategic Marketing Planning.

Kotler, P., Armstrong, G., Cunningham, P.H. (2005). Principles of Marketing.

Toronto: Pearson Education Canada. pp. 33.

Kotler, P., Lee, N., & Roberto, N. Social Marketing Improving the Quality of

Life: Improving the Quality of Life. p. 116

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LinkedIn. Ateneo Students & Faculty. Retrieved from:

https://ph.linkedin.com/edu/ateneo-de-manila-university-15635

MindTools.com. Retrieved from

https://www.mindtools.com/php/Permissions.php?e=rdqpermissionshelpd

esk

Organizing Your Social Sciences Research Paper: Types of Research Designs

Retrieved from: http://libguides.usc.edu/writingguide/researchdesigns

Palmer, A. Principles of Marketing. pp. 14-15

Sudharshan, D. (1995). Marketing Strategy. Englewood Cliffs, N.J.: Prentice

Hall.

The Economic Times. Retrieved from

http://economictimes.indiatimes.com/definition/place

Tools of Promotion - Advertising, Sales Promotion, Public Relation & Direct

Marketing. Retrieved from http://www.managementstudyguide.com/tools-

of-promotion.htm

University of the Philippines. Facts and Glance Retrieved from:

https://upd.edu.ph/about/facts-at-a-glance/

What is Uber’s Marketing Strategy? Retrieved from

https://www.quora.com/What-is-Ubers-marketing-strategy
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B. Appendix I (Data Collecting Instrument)

A STUDY ON THE EFFECTS OF THE MARKETING STRATEGIES

USED BY APPLICATION-BASED MODES OF TRANSPORTATION

Good day! We are Julienne Celine G. Ogayon and Arwin Paul T. Servan from AB

Legal Management of the University of Santo Tomas. We are conducting a study

entitled "The Effects of the Different Marketing Strategies Used by Application-

Based Modes of Transportation to the Students of the Top Four Universities in the

Philippines.

We would truly appreciate it if you would answer the questions honestly and we

assure you that all information gathered from this questionnaire would be treated

with utmost confidentiality.

Email Address: __________________________________

Contact Number: _________________________________

Name (Optional): _________________________________

Gender:

 Male

 Female

 Prefer not to say

University Attending:

 University of the Philippines

 Ateneo De Manila University

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 De La Salle University

 University of Santo Tomas

1. Do you use the services offered by application-based modes of

transportation (UBER and Grab)? *

 Yes

 No

2. How much is your weekly allowance? *

 1 - 499

 500 – 999

 1000 – 1999

 2000 – 2999

 3000 – 3999

 Above 4000.

3. How much do you allocate for your transportation on a weekly basis? *

 1 - 499

 500 – 999

 1000 – 1999

 2000 – 2999

 3000 – 3999

 Above 4000.

4. How often do you use each of the mode of transportation listed below? *
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VF – Very Frequently

F – Frequently

O – Occasionally

R- Rarely

N – Never

VF F O R N

Jeepney

Bus

Train

UV Express/FX

Tricycle/Pedicab

Taxi/Ordinary Cab

UBER / Grab

5. How often does these factors have an effect in choosing your mode of

transportation from 1 to 5 with 5 being the highest.

5 4 3 2 1

Accessibility

Convenience

Safety
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Travel Time

Budget

Perception on UBER and Grab. *

SA – Strongly Agree

A – Agree

N – Neutral

D – Disagree

SD – Strongly Disagree

SA A N D SD

6. Do you agree that among all the

transportation services stated above, the

Transportation Network Vehicle Service

or TNVS (like UBER and Grab) is the

most favorable and the most convenient

method of public transportation? *

7. Do you believe that UBER and Grab

services have advantages and

disadvantages? *

8. Do you include UBER and Grab services

as one of your top choices for public

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transportation? *

On the Aspect of Price:

SA A N D SD

9. UBER and Grab’s price have a great effect

on your preference towards their services. *

10. UBER and Grab services are better than

other modes of transportation even if it is

more expensive. *

VF F O R N

11. During peak hours/rush hours wherein

UBER and Grab increases their prices, do you

still choose their services over other modes of

transportation?

12. With UBER and Grab’s Student Discount

or PWD Discount, does it influence your

preference with their services?

On the Aspect of Product/Services:

SA A N D SD

13. UBER and Grab's product/services

have a great effect on your preference

towards their services.

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14. UBER and Grab offers

quality service over other modes of

transportation.

VF F O R N

15. How often does UBER

and Grab services satisfy your

needs?

16. Does the quality service of UBER

and Grab influence your preference in

choosing their services over other

modes of transportation?

On the Aspect of Promotion:

SA A N D SD

17. UBER and Grab's promotion has a

great effect on your preference towards

their services.

18. UBER and Grab’s promotional

materials are very enticing and are well

thought of. *

VF F O R N
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19. Promotional codes make you prefer

using UBER and Grab’s services. *

20. Do you avail UBER and Grab’s

services with the use of referral codes,

which entails to a discount? *

On the Aspect of Place:

SA A N D SD

21. Place (Accessibility) has a great effect

on your preference in choosing UBER and

Grab services. *

22. Since smart phones are now being used

by most people, especially students

nowadays, would you prefer using your

smartphone as a medium for getting a

transportation service at your own

convenience? *

VF F O R N

23. Do you agree that UBER and Grab,

being a smartphone-based transportation

service, would be the better alternative for a

better transportation service? *

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24. Which of the following marketing strategies have the most effect on your

preference in choosing UBER and Grab services? *

VF F O R N

Price*

Product/Services*

Promotion*

Place (Accessibility) *

25. Rate the following Marketing Strategies on how much it affects you in

choosing UBER and Grab services from 1 to 5 with 5 being the highest. *

5 4 3 2 1

Student Discount/ PWD Discount

Promotional Codes

Reward System

Advertisements (Social Media,

Through Text Messages, E-mail and

Application Notifications)

Safety Features

Accessibility
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C. Appendix II (Curriculum Vitae)

OGAYON, JULIENNE CELINE G.

Julienne is a fourth-year student taking up

Bachelor of Arts in Legal Management at the

University of Santo Tomas, Manila. She attended

Angelicum College from preparatory school until

her secondary education. She was awarded as the

Most Outstanding Club Member of the Student

Catholic Action being its President for three years

in her high school years. For the school year 2017-

2018, she was elected as the Vice President for External Relations of the Alliance

of Legal Management Associations of the Philippines, Inc., the national

organization of Legal Management students in the country. She was also awarded

as part of the Glory and Pride 2017 and 2018 of the Faculty of Arts and Letters for

having attended several national conferences and for being an academic achiever.
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SERVAN, ARWIN PAUL T.