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Methods Paper
Ryan Bradshaw
EDRS 897
Methods Paper
phenomenological study portion that examines the motivations and barriers that affect a club
sports alumnus(a)’s decision to donate to their alma mater. The hypothesis for the study is that
alumni who are former club sports student athletes will have had a more positive student
experience than alumni who did not participate in club sports as a student, which in turn will
This hypothesis is based on the quantitative research of Taylor and Martin (1995), Monks
(2003), Hoyt (2004), Drew-Branch (2011), and Rau and Erwin (2015) who all found correlations
None of the above studies have looked specifically at the subsection of club sport athletes.
general, as a motivating factor for alumni to donate their time back to their alma mater, but did
not examine financial contributions. Shapiro and Giannoulakis (2009) interviewed former varsity
student athletes and identified that their experiences as student athletes were actually a barrier in
A literature gap exists surrounding former club sport student athletes and their decisions
to donate. This proposed study will be conducted using a mixed methods format. The first part of
the study will confirm that a higher percentage of former club sport student athletes, as alumni,
donate back to their alma mater than non-former club sport participant alumni, and that they do
so more frequently and that they give greater amounts of money, on average. The second portion
of the study will involve interviewing former club sports student athletes who have donated back
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to the institution to determine if their experience as a club sport student athlete affected their
decision to donate.
This paper will focus solely on the qualitative portion of the paper and discuss the
methods for collecting, analyzing, and representing this data. Special focus will be paid to the
QDAS
QDAS platforms are a relatively recent development in qualitative data analysis. Until
the 1970s, audio recordings of interviews were difficult as portable recording devices were non-
existent (Markle, West, & Rich, 2011). ATLAS.ti, a popular QDAS platform, claims to be one of
the original QDAS systems and was only established in 1989 (Radivojevic, 2018). Prior to the
advent of QDAS, most qualitative research was conducted by hand, with notes and colored
pencils for coding themes (Ravitch & Carl, 2016). QDAS systems are helpful as they allow
researchers to organize and sort data, specifically large datasets, electronically, in one location
that is searchable rather than sorting through pages of manual transcripts and notes (Hatch, 2002;
Ravitch & Carl, 2016). Zhao et al. (2016) found that the majority of researchers who utilized
QDAS platforms did so to analyze their data more efficiently. Researchers are able to store and
analyze large sets of data in QDAS, which would be impossible to analyze by hand, and afford
researchers the opportunity to make new senses of data and to collaborate with others (Paulus,
Lester, & Britt, 2013). While efficiency and speed are important factors in the decision to use
QDAS, researchers must still be careful to not rely on software to conduct the analysis for them
(Hatch, 2002; Ravitch & Carl, 2016). As Hatch (2002) states about a QDAS platform, “It is not
and never can be a satisfactory alternative to doing the mindwork associated with analyzing and
interpreting data” (p. 207). Zhao et al. (2016) suggest that this can be overcome by ensuring that
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the researcher is aware of their interactions with the software and to consistently pay attention to
how the software impacts their own methodological position and decision-making process.
The use of QDAS has become much more prevalent in the past 25 years. Woods et al.
(2016) found, in a review of 763 empirical articles published from 1994 to 2013 that used either
the ATLAS.ti or NVivo QDAS platforms, which were identified as the two longest established
platforms currently in use, that the number of published articles per year increased exponentially
from 1 or 2 per year in the 1990s, to over 220 in 2012. The researchers additionally found that
73.3% of the published studies used the QDAS platforms to analyze interview data, by far the
most prevalent type of data analyzed with these platforms. The primary way that researchers
used the QDAS platforms was to analyze and manage data, with 99.6% of articles mentioning
using the platform for this purpose, followed in a distant second by 10.4% of researchers using
the software to data visualization. A mere six articles over the 20-year period claimed using the
Literature review
A literature review and a proposed methods section, which include information on the
researcher’s epistemological and ontological slants, have previously been produced and can be
To keep track of citations in the literature review, methods section, and any other paper
that is created in the future, the ‘References’ feature in Microsoft Word has been used by the
researcher. While RefWorks, EndNote, Zotero, and Mendeley are all more popular citation
management tools (Hensley, 2011), the researcher has a previously established library of
hundreds of citations in Microsoft Word. The references travel with each document and can also
be shared via a downloadable file and integrated into any other copy of Word. At this point in the
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researcher’s process, the action of transferring all references to another citation management
This project will be completed at a large university that has at least 15 years of historical
club sport participant data which also has a university Foundation that is willing to share
aggregated data for the quantitative portion of the project and contact information for
purposefully selected former club sport alumni who have previously donated to the alma mater.
Institutions with this data will be identified via online inquiries on the NIRSA - Leaders in
Collegiate Recreation, the association for collegiate recreation professional’s, online community.
Messages and posts in the community can be specifically targeted to relevant staff members at
the member institutions, such as Recreational Services Directors and Club Sports Directors.
Once institutions with the required 15 years of historical records are identified, requests to the
institution’s Foundations will be made to gain access to the aggregated donation data and for the
contact information of selected alumni who had previously donated, in order to contact these
Purposeful sampling will be used in order to ensure that alumni from a broad range of
backgrounds, including recently graduated and older alumni, male and female alumni, alumni
who participated in different sports, and alumni who make different sizes of financial donations
are included in the interviews. Potential interview participants will be contacted via email and
offered a digital gift card as compensation for participating in the interview, which will be
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Institutional Review Board (IRB) approval will be acquired from both George Mason
University and the institution at which the project is taking place. The researcher is Citi Program
certified via the online training, which is a requirement of the George Mason University IRB
process. The researcher has experience utilizing the George Mason University IRBNet electronic
As alumni who are up to 15 years post-graduation tend to move around the United States
and the world, and the cost of traveling to these various venues would be prohibitive, interviews
will be conducted virtually using video chat. Video chat was identified by Gratton and
O’Donnell (2011) as an efficient mean of conducting interviews and focus groups with
participants in distant and/or remote locations. To conduct the video chat interviews, Skype
The video interviews will be recorded using SnagIt, a fee based screen capture video and
audio recording application. Participants in the interviews will be informed of the recording
ahead of time and submit an electronic consent form. Participants will also verbally be informed
that the interview is being recorded at the start of the interview and will be asked to again
SnagIt will enable the interviewer, who will also be the researcher, to record any section
of their computer’s screen, which will be limited to the Skype or Google Hangout window, plus
their webcam, the audio from the computer, which will include the audio from the interviewee,
and the audio from any attached microphone, which will capture the interviewer’s voice. Once
the interview is complete, the SnagIt recording will be stopped and any dead air portions of the
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recording will be edited out. The file will then be converted to a .mp4 video file and saved on the
researcher’s password protected computer in a password protected file. No data will be saved
As a back up to the new technology, in case an error does occur with the video recording
or file transfer, an audio recording of the interview from an external device will also occur. The
device, the researcher’s password protected iPhone, will be placed next to the computer to
capture both the interviewee and interviewer’s voices. The recording will take place using the
VoiceRecorder app for iPhone. Following each interview, the iPhone will be connected to the
researcher’s password protected computer and transferred to a password protected .mp3 audio
file on the researcher’s computer. The original recording will then be deleted from the iPhone.
forthcoming from interviews, based on Lincoln and Guba’s (1985) definition of saturation. I
Transcription process
In keeping with Woods et al.’s (2016) findings of the most popular uses for QDAS
platforms, the interviews will be uploaded to a platform and coded and analyzed using that same
platform. Depending on the results of the analysis, the data may also be visualized using the
same QDAS platform or another data visualization platform, such as Tableau. A visualization
will only be included in the reporting of the data if that format would increase the reader’s ability
to comprehend the data and not for the purposes of the visualization being a novel or ‘cool’ way
of representing data.
Transana is described as a QDAS that is designed specifically for the analysis of video
and audio data (Woods & Dempster, 2011). Saldana (2016) notes that Transana is a specialty
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QDAS software that allows researchers to code digital audio and video documents in a single
stored file, while Paulus, Lester, and Dempster (2014) note that Transana allows researchers to
reference their audio, video, and transcript records again easily in the future. Woods, the
developer of the software, states in Woods and Dempster (2011) that Transana works with
researchers in order to identify ways that the software can assist the researchers to perform
analyses of data that other QDAS platforms are unable to complete, such as analyzing multi-
layered datasets with multiple overlapping video and audio threads. Transana will be used to
facilitate both the transcription and analysis of the data in this project.
The transcription process in Transana will occur by first uploading the .mp4 media file,
generated by SnagIt following the recording of each interview, into the Transana media file for
the project. Transana allows the researcher to time code the video, audio, and transcript or
transcripts, as it allows users to create multiple simultaneous transcripts of the same audio and/or
video recording, of the interview simultaneously and to then sync all components together.
Transcription for this project will utilize this feature as a way to make the transcripts, audio, and
video searchable.
However, the developers of Transana recommend a process to utilize the Windows Dictation
software that is included in the Windows 7 and above operating systems. The process involves
opening the Windows Dictation software over top of Transana, utilizing a blank transcription
window in Transana, and then playing the audio and video combinations in short segments and
then repeating the audio portion into the Dictation software while time stamping every instance
in which a participant or interviewer speaks (Transana, 2018). The process of utilizing the
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dictation software is believed to cut the transcription time by up to half while maintaining a
The transcripts and videos will then be coded and analyzed using a thematic analysis.
Transana will be used for this process. Following transcription, a first reading of the transcripts
will be used to identify thematic codes. Codes are often “a word or short phrase that
portion of language-based or visual data” (Saldana, 2016, p. 4). Ravitch and Carl (2016) identify
coding as a component of the data analysis process that involves both an inductive, data that
comes from the transcripts, and deductive, data that comes from other sources, including prior
research and existing theories, components. The authors believe that there is no right or wrong
way to determine these codes or to complete the coding process and use the example of Miles
and Huberman (1994), who suggest creating a provisional “start list” of codes based on past
findings. In this light, a provisional start list of codes will be used based on Shapiro and
Giannoulakis’s (2009) previous findings on former student athlete motivations and barriers,
however, special attention will be paid to ensure that these codes do not dictate the coding
process and allow for the discovery of additional new codes during this first reading. If any of
the start list codes do not emerge as a potential theme during the first reading, they will be
eliminated. A simple definition of coding is that it “involves reading for regularly occurring
phrases, terms, interactions, among actors, strategies and tactics, consequences, and patterns of
participation” (Miles, Huberman, Saldana, 2014, as cited in Ravitch and Carl, 2016, pp. 249-
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Transana allows researchers to create their own codes in the ‘keywords’ tab. The
keywords can also be color coded. A summary report of keywords can also be created in the
A second and third reading of the transcripts and synced audio and videos will be
completed in Transana. The software allows the researcher to identify sections of text, audio, or
video that relates to a theme (called a keyword), and to then create a ‘quote’ for text data, or a
‘clip’ for audio or video data, that is tied to the theme. The quote or clip can be classified as
belonging to multiple themes. The data is then visualized with a color coded segment of the text
being shown in the transcript and in a separate visualization window in the Transana software.
By the end of the third reading, saturation, the point where no new themes are forthcoming from
the readings (Ravitch & Carl, 2016), should be achieved. As suggested by Ravitch and Carl
(2016), the researcher’s advisory committee, some project participants, and some colleagues will
also be consulted with at this point to verify that saturation has in fact been achieved.
Transana is capable of producing multiple types of reports based on the way the data was
coded through quotes and clips, including reports that include all quotes and clips per identified
keyword, word frequency reports, word clouds, and digital keyword maps. These reports will be
Potential methods of digital representation of the data include using the downloadable
word cloud and digital keyword map from Transana. The keyword map displays the identified
clips and quotes along the timeline of the transcript, color coded by the color associated with the
keyword (Figure 1). This visualization would only be used if the data produces an interesting
map that tells a story of when certain themes are mentioned during the course of the interviews.
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Figure 1. Keyword map produce from Transana. From “Transana’s Keyword Map Reports,” by
Transana, 2015.
The word cloud feature displays words in a very quantitative fashion, with the words
used most often appearing the largest. This feature would also only be used if the resulting data
was relevant to the results of the study, not just to present an interesting new visualization item.
Another way that data may be graphically represented would be if there are any trends
that are identified, such as if females have different motivations than males, or alumni who
participated in different sports have different motivations. These representations could also be
visualized through the Piktochart platform, an online information graphic creation software, that
allows users to create documents that incorporate text and data visualizations.
(Paulus et al., 2014). The Belmont Report, which outlined ethical considerations and guidelines
in biomedical and behavioral research in the United States, recommended that researchers follow
three basic ethical principles: 1) respect for person, by acknowledging individual’s autonomy
and protecting individuals with diminished autonomy; 2) benefice, which encompasses the
principles of “do not harm” and “maximize possible benefits and minimize possible harms”; and,
3) justice, which the report demonstrates as a formulation of ensuring that each person receives
an equal share, based on their individual need, effort, societal contribution, and merit (US
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Department of Health and Human Services, 1979). As new technologies emerge and are utilized
by researchers, they must consider the ethical implications and remain reflexive to ensure that
research is conducted in ethical manners (Paulus et al., 2013; Paulus et al., 2014).
For this project, a major ethical consideration is the use of audio and video recordings in
the interview process. Hatch (2002) references concerns for protecting research subject’s privacy
when video recordings are being used. When only audio recordings are used to analyze
transcripts, the subject’s privacy is better protected as it is more difficult to determine their
identity by hearing their voice than by seeing their picture in the video. In deciding to use audio
and video, rather than only audio, for this research project, this concern for privacy was
considered. The benefit for the researcher to use the video of the interviews is the potential to
feel better connected to the subjects by analyzing their body language and facial expressions as
they discuss their experiences as a former club sport athlete and their decision to donate to their
alma mater. The researcher believes that the use of video will allow him to delve deeper into the
The principles of the Belmont Report have been considered in this decision. The
interview subjects will all be adults who are capable of making their own decision on whether or
not to participate in the project. The Belmont Report recommends the use of implied consent
with research subjects (US Department of Health and Human Services, 1979), which will be
done both by electronic signature form ahead of the interview and again verbally at the start of
the interview. The interviewee will be informed in both instances that audio and video recordings
of the interview will be occurring and that they have the right to refuse to participate, refuse to
answer any questions, and to end the interview at any time. As an added protection for the
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subjects, the interviewer will also inform the interviewees that they may request the deletion of
the video component of the interviews, but not the audio, at any time following the interview.
The subject of the interview has minimal risk for the interview subjects, which was also
considered as part of the decision to capture the video of the interviews. This follows the
Belmont Report principle of “do no harm” (US Department of Health and Human Services,
1979). The greatest risk will be the potential of the interview questions reminding the
interviewee of a negative experience. If this were to occur, the researcher would ask the subject
Additional safeguards for the interviewees’ privacy will include only the researcher, his
advisory committee, and potentially other researchers being the only individuals with access to
the audio and video recordings. The recordings will not be saved on the SnagIt application, the
files themselves will be password protected, they will be kept on the researcher’s password
protected computer, and if they need to be shared, will only be done so in password protected
formats using secure digital data transfer means, such as the application Box.
The interviewees will also be given pseudonyms in all published reports of the data. One
potential risk for individual participants will be if their alma mater gains additional information
about them as individuals, not as a general societal group, that encourages the institution to target
that individual for additional financial giving. The use of pseudonyms adds a layer of anonymity
for the subject (Paulus et al., 2014) and will help diminish this concern.
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