Isabel Lopes 24 years, São Paulo / 11 9 4501 5665 / lopebel@gmail.

com

CAREER GOALS
The market seeks a knowledge that cross pragmatics. A human knowledge. This is my goal when migrating to the
human resources area, being a PhD student in Philosophy and master in semiotics: link my holistic market
experience to a theoretical human knowledge.

EDUCATION
PhD student in Philosophy - PUC/SP (Grad.: Dec/21)
Project: Construction of lighter ways of living

Master in Communication and Semiotics - PUC/SP (Grad.: Dec/17)

Project: Construction, support and consequences of the neoliberal imaginary of success

Graduated in Social Communication - ESPM (Grad.: Dec/15)

Highlights: Won the Renato Castelo Branco award, a course during Cannes Festival and joined the jr. agency and
the center academics.

EXPERIENCE
YALO Brasil (benefit program in medical care) - (Oct/17 - present)
Role: Mid Product analyst
- Participation in the structuring of the product area: go-to-market strategies, roadmap, product books and backlog
priorization
- Participation in the structuring of the customer service area: speech definition, guidances and communication
standards
- Participation in the structuring of the HR area: development of the onboarding journey, trainings and welcoming
actions
- Development of new products and features through agile methodologies, negotiation with stakeholders and
affiliation of +05 partners in 1 week

Brandlink Group (represents +15 multinational brands) - (Dec/15 - Sep/17)

Role: Jr. Product Marketing analyst LATAM
- Supported importation, activation and maintenance of +05 multinational brands in +04 countries
- Importation control, development of invoices and stock management, dealing with +150k USD transactions
- Developed of graphic materials, catalogs and websites, reducing +20k BRL in costs
- Supported development of sales incentive campaigns and promotions that rose sales in +60%
- Developed sales reports that helped mix management and identification of new opportunities

Philips Brasil - Kitchen Appliances

Role: Product Marketing intern - (Jul/14 - Dec/15)
- Developed a gamification project to engage a 9 people team during 6 months, encouraging team spirit, POS visits
and monthly kaizens
- Constantly analyzed sales and market performance of +40 SKUs
- Accompanied the development and launch of SKUs, creating business cases, estimating initial volumes, controlling
the listing progress and developing activation materials
- Developed creative communication activations with agencies and PR team and supported budget management

Ogilvy Brasil
Role: Planning intern - (Mar/14 - Jun/14)
- Developed researches, benchmarks and strategic concepts to healthcare companies

LANGUAGES
Portuguese - Native English - Advanced Spanish - Advanced French - Basic

So, let’s have some coffee? :-)