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Question 01. How has Indian film industry evolved through ages?

Answer:

When the first film was showed, all the people screamed and ran to the back of the screen. So it’s an
important question how was the beginning of Indian film industry and how it evolved through ages.

Motion picture technology was first introduced in 1896 in India by Lumiere Brothers. The Indian film
industry can be divided into four major generations’:

 1920-1950 (The Early Days of Indian Cinema)

 1950-1960 (A Golden Age of Indian Cinema)
 1970-1980 (The Angry Young Man Awakens)
 1990-Present (Bollywood Gains Global Popularity)

1920-1950:

It was the early age of Indian film industry. During that time film tickets were made
affordable to the common people at low price and in Bombay the minimum ticket price was 4 paisa.
Young producers and directors began to be attracted to the industry. Indian social cultural aspects of
life were shown in the commercial Indian films.

‘Alam Ara’ was the first Indian talkie film, released by Ardeshir Irani on 14 March, 1931. First
Bengali talkie movie was ‘Jamai Shasthi’.

1950-1960:

The period is regarded by film historians as the ‘Golden Age’ of Indian Cinema. Some of the
most critically acclaimed Indian films of all time were produced during this period. This period saw
the emergence of a new parallel cinema movement mainly led by Bengali cinema. These films
expressed social themes mainly dealing with working class people of urban India.

Uttam Kumar was the most popular Bengali actor of that time. ‘Pather Pachali’- in 1955 by Satyajit
Ray was the first part of ‘The Apu Trilogy’. ‘The Apu Trilogy’ won major prizes at all the major
international film festival.

1970-1980:

This stage is called ‘The Angry Young Man Awakens’ because at this period the Indian
cinemas were becoming more explosive and violent. During this period there was a great political
instability, falling of money exchange value and corruption was growing up. So by the influence of
these changes, the directors started making the movies showing the angriness of young man. ‘Solay’
and ‘Deewar’ were popular films of that time.
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1990-Present:

Global popularity of Bollywood films started mainly from the success of ‘Dilwale Dulhania
Le Jayenge’- in 1995. Indian film makers realized that world is the market for Indian films. They
started making qualified films not for only the sub-continent but for the whole world and they took the

benefits of globalization to make films, hired highly qualified technicians from abroad and used latest
technology. Indian liberalization has helped the Indian film industry to entry of Multinational
Corporation and foreign investments. A large number of Indian films are made under foreign
producers and directors. ‘Shadows of Time’ can be the best example, a Bengali language German film
directed by Academy Award winning director Florian Gallenberger and produced by Helmut Dietl
and Norbert Preuss. Famous films like ‘Life of Pi’ and ‘Slumdog Millionaire’ are based on India.

India is the largest producer of movies in the world. In 2006, India produced about 1090 films while
Hollywood produced only 607. Now Indian film industry has an annual growth rate of 12.6 percent
when compared to Hollywood that has 5.6 percent.

That is the real scenario of present Indian film industry and that’s why an Indian movie ‘Krrish’
overtook the Hollywood movie ‘Superman Returns’ in revenues, not only in India but all around the
world.

Question 02. How did the project (krrish) created taking into consideration Indian
Diaspora abroad?
Answer:
This film was too much different from the other films of Bollywood. It made a new platform for
Indian film Industry all over the world. This project became very much popular and acceptable to the
Indian as well as the foreign people. So it became a great attraction to the Indian Diaspora. This
movie has some unique features which actually attracted the NRI (Non Resident Indians). All of those
factors are described below:

At the very beginning we want to tell about the technological features of this movie. In this project
some ultra modern technologies were used. The sophisticated visual effects for Krrish, involved 3D
modeling and animation including whole body scans for simulating stunts. Several 3D models of cars,
bikes, helicopter, birds and animals were created and animated to match live action footage. All of
these technologies attracted the NRI people because they are very much fond of advanced
technologies. Those people usually want to see the movies in which the modern technologies must be
used to make the movie standard. Generally Indian movies couldn’t contain those types of
technological features which Krrish contained. As a result this project was a considerable one to the
Indian Diaspora.

Secondly, we must admire the marketing policies were used in this project which made the whole
world informed about Krrish. By promotional strategies Indian Diaspora knew about this movie and
the technologies and experts were used in this movie. These things helped this project to come into
the consideration of Indian Diaspora. Besides, for hall selection they considered which traditionally
catered to Indian movies and traditional theaters in the areas of Asian population. This thing created a
great way to enjoy this movie to the NRI all over the world and by this way they could experience this
masterpiece work.

Thirdly, before the creation of this movie, the Indian people couldn’t enjoy the use of better
infrastructure in movies. But this movie was totally different from the others from the point of view of
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using better infrastructure. In this movie audience saw a city full of skyscrapers, flyovers, roads full of
traffics etc. All of those really represented a well infrastructure city. Generally NRI people expect this
feature in a movie because it is very usual to them. When NRI people saw this movie at that time they
took it into consideration for this feature.

Fourthly, superhero concept was very much new to Indian movie industry. So it drew the attraction of
Indian Diaspora. There was another factor working and that was that superhero of this movie was
little bit different than the western superhero. This superhero just could run fast and could maximize
his strength. He had no power like flying or spinning web etc. He was just an ordinary Indian boy
nothing else. All of these really created a very different superhero character. This feature of this
movie was also very much responsible to make this movie considerable to the Indian Diaspora.

Finally, this movie reflected the social and cultural environment of India. It also reflected the family
relationship and affections and all of those highly tie all Indian people with India. So the Indian
Diaspora was not different from that. They also became attracted by those factors as well as emotional
factors used in this movie.

According to above description we want to say that all of these factors of this movie made itself
attractive to Indian Diaspora abroad. These factors made a distinctive identity of Indian film to them
as well as the whole world.

Question 03. How did Mr. Rakesh Roshan used two countries competitiveness for the
project (India and Singapore)?
Answer:
For India:

 Natural Place:

India is a South-Asian natural heritage country. For being a part of natural beauty India is attractable
for the people all over the world. In India there are several beautiful places that are blessed with
greenery, mountains, forests, river, lakes, waterfalls and beaches. If you want experience these kinds
of natural destinations. All these are presents in India. Populated forests and Snow White Mountains
attracted most. Agra Ajanta, Ellora Ajmer, Dal-lake Darjeeling, Goa Golden temple etc. are attracted
place in India. As producer of Krrish Rakesh Roshan wanted to make 1st sequence at the place of
Himalaya Mountain. So he Choose Indian mountains side.

 Price Factor:

India is a developing country. All equipment designing things price is low in India than the Singapore.
For these low prices advantage Rakesh Roshan choose India. He managed Special sequence & FX
team from aboard at a high budget but the set designing and other managed from India.

 Culture:

Krrish is a movie produced by Indian producer and acting by Indian Actor. So Krrish based on the
Indian society & culture. Krrish is also super hero type movie, 1st ever made in India where a boy gets
some power. So Rakesh Roshan maintains Indian culture & norms in his movie Krrish. Its 1 st
sequence represents an Indian family where an old woman lived in near the Himalaya Mountains with
his grandson. In this movie we know some music that also represents Indian culture.
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For Singapore:

 Technology:

Mr. Roshan chose the Singapore location. Singapore is more technological advanced rather than
India. For the film Krrish Mr. Roshan needed some shoots which involved dangling from building,
running from heavy-traffic roads, flying off from building to building in the city and dealing on the
flyover. In Singapore those technologies were available and better than India.

 Infrastructure:

Script of the Krrish clearly indicated that the production team needed two big outdoor locations for
shooting sequence. In this movie the production need skyscripers and flyover. So production team
visited many countries for filling the bill. But no one can fill the bill except Singapore. This country is
well developed and technology advanced country. The town structure of Singapore is fit for the
special sequence and FX movement. There is also the corporate tax of Singapore is one of the lowest
in Asia pacific. So Mr. Roshan complete 60% of his movie Krrish in Singapore.

 Government Approval:

Among all ASEAN (Association of South-East Asian Nations) Countries, Singapore is the largest
investment, export and trading partner of India. For this and also the globalization the Singapore
government approves Mr. Roshan to complete his Movie. Krrish is the 1st superhero movie which
ever made in Singapore. Singapore is the 4th biggest tourist destination and more than 65,000 Indian
visited Singapore every year. For maintaining good relation, country development and significant the
location of Singapore the government agreed to continue the movie shooting in Singapore.

Question 04. What are the globalization factors that influenced the production of Krrish
in Singapore? How many countries representatives helped in creation of mega success
film Krrish?
Answer:
Influencing Globalization Factors:

Krrish was 60 percent made in Singapore. The globalization Factors that influenced the production of
Krrish in Singapore:-

 Goverment Liberalization:

Easy legal procedure allows Mr.Rakesh Roshan select Singapore as shooting location. Singapore has
both developed infrastructure and sophisticated law and administration that ultimately support Mr.
Roshan to some action sequences as like as live action stunts, dangling from tall building, running on
heavy traffic roads, flying off from building to building. Those factors play a vital role in shooting
krrish and the Singapore’s government & government agency (STB) provided the legal support to Mr.
Roshan took those stunts in Singapore rather than Hong Kong, Bangkok, Malaysia or Japan.

 Transforming of Technology:

For the production of Krrish Mr. Rakesh Roshan had needed a huge technological support. As a
superhero Krrish needs some an action director, special effects, a particular back fight sequence and
adventurous background music. To represent the action superhero Mr.Roshan haired Tony Ching Siu
Tung from chain to develop some action sequences that he can create a unique action superhero look.
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Mr.Roshan focused on a highly trained special effect team of Hollywood. He found his satisfaction
from Craig Mumma & Marc Kolbe a team which had films like Godzilla and Independent Day.

 Global Infrastructure:
To shoot some action sequences Mr. Roshan needed some locations that were not present in India. To
attractive the superhero characteristics in Krrish the director added some sequences such as live action
stunts, dangling from tall building, running on heavy traffic roads, flying off from building to
building. For the advantages of globalization Mr. Roshan got scope to take shoot from the Singapore,
because skyscrapers and flyovers were available in that country.

 Cost Factors:

For the creating best locations and action shoots Me. Roshan visited the different countries in Asia
pacific region. But at last Mr. Roshan chosen Singapore for his film, because Singapore’s corporate
tax was very low in Asia Pacific region. In case of globalization Mr. Roshan used competitive
advantages in the production of “Krrish” mega film.

 Supportive Tourism Board:

For the 1st time in the Indian film history, “Krrish” introduced a large scale alliance with the
production house and Singapore’s Tourism Board (STB). Singapore’s Tourism Board was too much
supportive for the Krrish production unit to select the locations and assist the team to get legal
permission from the Singapore Government.

Involving Countries for Mega Film

There are many countries representatives helped in creation of mega success film Krrish. The
countries involved in movie are- India, Singapore, Dubai, United Kingdom, United states, Australia,
Prague.

 SFX team from Los Angeles of United States:

Mr. Rakesh Roshan recruited SFX team from Los Angeles of United States of America for that the
SFX team was very skilled, experienced in big budget adventure, action flims.They (SFX team) were
willing to lead that much time and effect to an Indian film and willing to adapt to Indian work
mannerisms and especially to the functioning of an Indian film lab.

 Sound Design Company from Australia :

For a particular back-fight sequence Mr. Rakash Roshan recruited Australian sound design company
because in pervious this company worked in some Holllywood films that he liked. So the bike –fight
sequence of that film created in a studio in Australia.

 Expert Orchestra from Prague:

An expert orchestra was commissioned to play the violins and a team of background music directors
and assistants for recording.

 Premiere shows were organized in Dubai &London.

 Press cnference in London & Singapore.
 60% of “Krrish” made in Singapore, so the international media like leading newspapers & TV
channels abroad was very supportive for Krrish mega film.

: The End :