Society is composed of individuals.

It is due to the communication ability that humans are considered

superior to animals. The process of communication has always been and will always play a significant
role in the existence of human life. No human can survive without communicating. It is believed that
prior to the time of human existence there were no symptoms of speech and writing. When humans
started residing on the earth it was only after a long years of time that they had actually started to speak.
At first the communication was only at intra-personal level and thus defining it as intra-personal
communication. Gradually interaction between the individuals increased which was later termed as
inter-personal communication. This was not enough. Then people started thinking in wider perspective.
The communication broadened its horizon to group communication, Organizational communication and
then to mass communication.
The time where we live is 21st century and this period is very well known for its development in science
and information technology. Nowadays emails, internet, fax, phones, mobiles, television are very
common. And these are the tools that have made communication easier, faster, and reliable. At present
it takes no time to communicate from one corner of the world to other. In this relation, the whole world
is being looked at as a single community that is connected by electronic communication systems. Thus,
globalization can be defined as the integration and democratization of the world’s culture, economy, and
infrastructure through the transnational investment, rapid proliferation of communication and
information technologies, and the impacts of free-markets on local, regional, and national economies.
Globalization mainly deals with the interconnectedness of the people in a global manner. It is due to the
globalization that we are so much adapted and accustomed to not only the western cultures but other
cultures as well. The influence of Hollywood, McDonalds, and change in language, culture, and dressing
are such examples of globalization. Globalization is a two way process. If there was no mass media,
globalization would not have been possible. The information disseminates from one part of the world to
other part in seconds, this miracle is just due to the mass media. Hence we can say that globalization and
mass media are interdependent. Globalization is only possible because of mass media and on the other
hand mass media gets advanced due to globalization. Globalization has helped the people to be updated
with each and every happenings of the world. The thoughts and ideas of individuals now work in wider
perspective. Despite having many advantages many people still argue that globalization cannot always be
useful to individuals since working technically is not always proper. It may confine an individual to just
himself being self centered. Other critical issues may arise due to the globalization. So globalization can
be seen both positively and pessimistically.