A Project Feasibility Report On IGNITE SERVICE

PROJECT FEASIBILITY REPORT
OF
“IGNITE SERVICES Pvt. Ltd.”
(A Handyman Service Provider)
A project report
submitted in partial fulfillment of the requirements for
the award of the Degree of
BACHELOR OF BUSINESS
ADMINISTRATION
By
SHANKHADEEP BANERJEE (BBA/45014/15)

SUBHASH CHANDRA (BBA/45025/15)
MANISH KOUSHAL (BBA/45030/15)
ABHISHEK KUMAR (BBA/45045/15)
DEPARTMENT OF MANAGEMENT
BIRLA INSTITUTE OF TECHNOLOGY
Mesra, Ranchi-835215
2017
1
DECLARATION CERTIFICATE
This is to certify that the work presented in the project report

entitled “PROJECT FEASIBILITY REPORT OF IGNITE
SERVICES” in partial fulfillment of the requirement for the award
of Degree of Bachelor Of Business Administration Of Birla Institute
Of Technology,Mesra,Ranchi in an authentic work carried out
under my supervision and guidance.
To the best of the knowledge, the content of this project does not
form a basis for the award of any previous Degree to anyone else.
Date: (Dr. Sraboni Dutta)
Associate Professor
Department of Management
Birla Institute of Technology
Mesra : Ranchi
2
CERTIFICATE OF APPROVAL
The foregoing project entitled “PROJECT FEASIBILITY REPORT

ON IGNITE SERVICES”, is hereby approved as a creditable study
of research topic and has been presented in satisfactory manner to
warrant its acceptance as prerequisite to the degree for which it
has been submitted.
It is understood that by this approval, the undersigned do not

necessarily endorse any conclusion drawn or opinion express
therein, but approve the project for the purpose for the purpose for
which it submitted.
(Internal Examiner) (External Examiner)
(I/C)
Director
3
ACKNOWLEDGEMENT
It is a great pleasure for our group to acknowledge the assistance

and participation of a large number of individuals to this attempt.
We are grateful to our Project guide Dr. Sraboni Dutta, Associate
Professor of management department of Birla Institute of
Technology, Mesra - Kolkata Campus under whose valued
suggestion, support and guidance our project report has been
structured. We would also like to extend our gratitude and thanks
to our Director (I/C) Mr. Subho Chaudhuri and all faculty
members of our college. Under their guidance our group has
accomplished the challenging task in a very short time.
Also finally, I express my sincere thankfulness to all friends and

family members for helping and inspiring us all throughout and
always encouraging us.
SHANKHADEEP BANERJEE (BBA/45014/15)
SUBHASH CHANDRA (BBA/45025/15)
MANISH KOUSHAL (BBA/45030/15)
ABHISHEK KUMAR (BBA/45045/15)
4
Table of Contents
CONTENT PAGE.NO.
S.NO.
1. Executive Summary 1
2. CHAPTER 1: Introduction 4
3. CHAPTER 2 : Company Description 6
4. CHAPTER 3: Marketing Plan 8
5. CHPTER 4: Organization Plan 25
6. CHAPTER 5: Operational Plan 27
7. CHAPTER 6: Financial Plan 29
References 38
Annexure
5
Executive Summary
The Ignite service is about providing handyman services to
the potential customers. The company is started by four
shareholders Subhash Chandra, Shankhadeep Banerjee,
Abhishek Kumar, and Manish Koushal with personal funds. The
company will provide small handyman services like appliance
repairs, pest control, electrical, cleaning, computers and mobiles,
carpentry and plumbing and to the people. Our clients can be both
residential and commercial. We will work as a mediator between
customer and skilled people who will be providing solutions to the
daily problems. We will assist our customers to reach those
professionals and help them to get their solution as fast as
possible.
We are working with the mission “To provide best

professional services at best possible rate and time to make life
simple and smarter at your fingertips.” And a vision “To be the
most admired and most trusted professional service provider
company and will consistently provide friendly, reliable customer
service at affordable prices year after year generating repeat
business based upon unparalleled customer satisfaction and
company commitment to each and every individual household
need.”
The preferred location of providing the service is Kolkata.

Kolkata is a sate having vast culture and diversity. It is the 7 th
biggest city in India. Kolkata is one and only urbanized District of
the State having cent percent urban Population. And we prefer to
target working class people and well as students and property
managers.
Given the number of players in this segment, the funds

flowing in the sector, and the wide scope of the arena, the industry
is witnessing and will witness a strong competition. The potential is
huge; the question is which player can reach the customer fastest
to provide a standardized solution. Hence the players are putting
a lot of efforts on differentiation and expansion. Market
players are investing heavily in technology in order to make their
6
platforms and apps more users friendly and easily connect
consumers to relevant service providers. But we will be providing
the service by taking the order via telephone.
We will Provide Special discounts on Special Occasions and

Festivals. Discounts will be provided on booking services in bulk
amount. Insured timely and professional service will be provided
with every booking. During Initial stage of company points will be
provided to customers for reference that can be redeemed after
gaining a certain minimum point. If any damaged or accident
occurred during service, we will bear the whole recovery cost and
service. This is how we intend to follow our marketing approach.
Company has used a lot of source of advertisement such as

hoarding, newspaper, pamphlets, social media, etc. We will
promote our business by asking your friends and relatives and our
website, will be a first look at us and what we want to portray. We
will also use free ads online and signage and hoardings and paid
media to promote the company.
The company consists of four directors with departments of

finance, marketing, operations and strategic planning. And further
there will be a accountant under department of finance and a
helper under department of operations. In total there will be six
personnel including the directors.
Our working process follows the mentioned order. First of

all88 we receive the order from customer via telephone or website.
Since there are many orders we arrange these in proper sequence
based on type of service and timing of order. Then again we call
back the customer for confirming the order. Further in the process
we transfer the order to the professionals. Then we fix the time of
providing service to the customer. After the job is done we receive
the order and feedback from the customer. And finally in the end of
the day we do our order and sales analysis.
7
The scale of operation of The Ignite Services requires a
capital base of Rs7, 50,700 in which 400000 is from bank and the
rest is contribution of the partners. And the profit for the three
consecutive years is:
2018 (in Rs.) 2019 (in Rs.) 2020 (in Rs.)

Profit after tax 1,21,541 12,07,080 11,99,118
8
CHAPTER-1
Introduction
Name of the Enterprise: - IGNITE Services Pvt. Ltd.
Partners: - Shankhadeep Banerjee
Subhash Chandra
Abhishek Kumar
Manish Koushal
Motivation behind the company: - There are various problems

faced by the working class people
in their daily life. One of the various
problems are the keeping their
house in ordered on daily basis.
Coping with these problems and
taking out time to fix everything is a
hectic job. So the idea of
handyman service struck in our
mind that why not these working
people cannot fix everything with just a click of a hand.
It is a private company incorporated as Ignite Services.

The company is started by four shareholders Subhash Chandra,
Shankhadeep Banerjee, Abhishek Kumar, and Manish Koushal
with personal funds. The company will provide small handyman,
household and other miscellaneous services to the people. Our
clients can be both residential and commercial. We will work as a
mediator between customer and skilled people who will be
providing solutions to the daily problems. We will assist our
customers to reach those professionals and help them to get their
solution as fast as possible.
Registered Office Address: - 2nd Floors, FC-76, Narkel Bagan,

Rajdanga Main Road, Kolkata 700107. It is stretched across 1200
Sq. Feet.
9
Mission Statement
Our mission is to provide best professional services at best
possible rate and time to make life simple and smarter at your
fingertips.
Vision Statement
To be the most admired and most trusted professional
service provider company and will consistently provide friendly,
reliable customer service at affordable prices year after year
generating repeat business based upon unparalleled customer
satisfaction and company commitment to each and every
individual household need.
10
CHAPTER-2
Company Description
The services that will be provided are as follows
11
Appliances Repair: - Whether you need us to hook them up,
move them pick them up from the store and install them, or to take
a look at them, to see what’s wrong (and fix it). We are the people
to call, washers, refrigerators, dryers or stoves- anything. We can
touch up cabinets, refinish furniture, varnish floors, etc to make
them look new (including scratches and chips
Electrical: - We can handle your electrical problems quickly

and safely. From switches to outlets or lights and similar. Don’t let
another day go by-if there is any electrical need you have.
Plumbing and Carpentry: - We handle anything from repairs to

new faucets, to replacing parts of your plumbing system. From
new fixtures (like tubs, toilets, vanities, sinks, etc.) to tile work,
grouting, painting, installing exhausts fans and medicine cabinets,
and more. We’ll make your bathroom look great, and function even
better. Sinks countertops, appliances, dishwashers, stoves,
cabinets, and more. From installing new cabinets to fixing broken
things to refinishing your old cabinets, we’ll make your kitchen a
place you enjoy spending time in.
Laundry:-Sometimes, people don’t need anything fixed – they just

need their home or workplace cleaned really well. And we’ll do
exactly that. From home cleaning or making an office gleam, we’re
the people to call.
Pest Control: - We provide all types of pest control services.
Computer and Mobile: - We guarantee to fix any problem that

has been worrying you about your computer or mobile devises.
Cleaning: - Sometimes, people don’t need anything fixed – they

just need their home or workplace cleaned really well. And we’ll do
exactly that. From home cleaning or making an office gleam, we’re
the people to call.
12
CHAPTER-3
Marketing Plan
Industry Analysis:- The multi-billion dollar organized home
services industry in India is still in its budding stage with multiple
service providers from having single dedicated service segment
(plumbing/electrician) to others providing host of services (key
making, electrician requirements, nurse services etc.) on a click.
Most of these service providers are steadily trying to improve
product offerings to create a ‘one app for all services’ to gain traffic
to their site, increase their market presence and hoping to create a
national footprint.
Home Services industry, historically in India, has been

an unorganized market and any or all services were either sourced
from the open marketplace or from the experience of family and
friends. The industry also thrived on unskilled labours primarily due
to the low cost of delivery and on the abundance of manpower.
The ripples of the new age organized and skilled workers are
slowly gaining access to the common man’s home primarily due to
the ease of service search (app based), cost benefits and skilled
technicians compared to the open marketplace.
Location
The preferred location of providing the service is Kolkata.

Kolkata is a sate having vast culture and diversity. It is stretched
upon 1480 sq km, with a population of 4,496,694 of which male
and female were 2,356,766 and 2,139,928 respectively, with male
and female ratio of 1000:956. The average literacy rate of the
population is 86.3 with no of male literates of 1,926,915 and
female of 1,661,222.It is the 7th biggest city in India. Kolkata is one
and only urbanized District of the State having cent percent urban
Population. The Work Participation Rate has risen from 37.6 (in
2001 Census) to 39.9 (in 2011 Census) and in this case it ranks
6th in the State.
13
Contribution to India’s GDP:
Services sector is the largest
sector of India. Gross Value
Added (GVA) at current prices
for Services sector is estimated
at 73.79 lakh crore INR in 2016-
17. Services sector accounts for
53.66% of total India's GVA of
137.51 lakh crore Indian rupees.
With GVA of Rs. 39.90 lakh crore, Industry sector contributes
29.02%. While, Agriculture and allied sector shares 17.32% and
GVA is around of 23.82 lakh crore INR.
Ignite Services has identified two distinct market segments,

home owners and property managers. These are the most
attractive customer segments as they are the customers who often
have small repairs that are too small for a contractor but too
complicated for the owner to perform themselves. These are
typically used for small items; contractors are typically called in for
more extensive projects. We will be targeting the middle aged
groups and income group who are too busy to do their homely
repairs and services. Customers will often call whatever service
provider they are familiar with, regardless of the appropriateness.
For this reason, word of mouth referrals will be very important.
Potential customers will ask neighbors/friends and other property
managers for recommendations on handyman service providers.
Ignite Services will capitalize on word of mouth marketing by going
the extra mile to keep customers satisfied. Exemplary service will
result in new and repeat business.
14
Competitor Analysis
UrbanClap:-
Services marketplace - Created in 2014, UrbanClap boasts itself

as the largest Indian platform that connects over 65k professionals
to their 1.5m customers. They offer more than 107 services,
ranging from Yoga instructors to Fitness trainers, Nutritionists and
Physiotherapists, serving around 6000 customers per day.
Great potential - They attracted over $37m in funding from
investors such as Bessemer Venture Partners, Accel Partners,
SAIF Partners, Kunal Bahl, Rohit Bansal, and Ratan Tata. It
received "Startup of the year" Award in 2015 by the Financial
Times
Aims to be profitable by 2019 - The Company is heavily
investing in marketing in order to attract both professionals as well
as customers. For 2016 the company projected revenues of $3.2m
but losses close to $10m. However the figures were on the
investment path, and they aim to make it profitable by 2019.
Challenges
Since it is an unorganized service industry, it is full of with

challenges like building an efficient supply and demand channel,
reaching the right customer on time, and hiring, training, and
monitoring service professionals. Since there are no clear price
points or estimates or standards of delivery, standardizing
services, ensuring transparency of prices, delivering a quality
service, ensuring trustworthiness of a service provider, and
maintaining quality check on a large scale are some major
challenges these market players face.
15
Future of the Industry
Given the number of players in this segment, the funds

flowing in the sector, and the wide scope of the arena, the industry
is witnessing and will witness a strong competition. The potential is
huge; the question is which player can reach the customer fastest
to provide a standardized solution. Hence the players are putting
a lot of efforts on differentiation and expansion. Market
players are investing heavily in technology in order to make their
platforms and apps more users friendly and easily connect
consumers to relevant service providers. Doormint believes that
there are two different approaches to approach the competition-
one is just a curate connection marketplace and the other is the full
stack end to end service delivery like theirs. Timesaverz believes
that a seamless end-to-end booking engine across web and
mobile, geographical expanse, depth of categories and service
partner network strength are its key differentiators. Players like
Near in are striving to provide a full end-to end experience-from
scheduling and coordinating an appointment with the service
providers, notifying user every step of the way to guaranteeing the
quality of service.
16
SWOT Analysis
Strengths Weakness
•Excellent skilled service •Competetors can provide
providers with strong know similar services quickly.
how of the work. •Limited startup costs.
•We assure you to make good •Contract Channel
relationship with customers. Involvement.
•Good internal •Lack of awareness among the
communications. consumers.
Opportunities Threats
•Similar services in the market •Changes in Local service
are not as reliable or are more providers can create barrier.
expensive.
•Services can dominate the •Highly Competitive industry.
market in a very less time
interval.
•In metropolitian city we may
have high demand.
Target Market
College Students
Corporate People
Elderly Citizens
17
Advertising and Charges
1. Promote our business by asking your friends and relatives.

2. Our website, a first look at us and what we want to portray.
3. Use free ads online to promote our business.
4. Promote Business with signage and hoardings.
5. Promote Business using Paid Media.
Total Cost
Mode of Total cost
Frequency For 3
advertisement (In Rs.)
Months
Once in a week,
Newspaper ad 4 times ( per 10,000 30,000
month)
Website design 20,000 ----
30 places – 2000
Hoarding 60,000 ----
each
Social media Per Month 5,000 15,000
1 week regularly
before opening
and once in a
week after
Pamphlets
opening for a 1,80,000 -----
distribution
month (2000
pamphlets /90Rs.
Pr)
Every day From 9

Local Television A.M to 5 P.M, 4
60000 1,80,000
Channels times. For a
month.
Total 4,85,000
18
`Pricing
(Plumbing)(Bathroom Fittings) Others

₹100.00
(Plumbing)(Bathroom Fittings) Shower

₹250.00
(Plumbing)(Block & Leakages) kitchen sink

₹100.00
(Plumbing)(Block & Leakages) Tap

₹50.00
(Plumbing)(Block & Leakages) Wash Basin

₹150.00
(Plumbing)(Blocks & Leakages) Western Commode

₹400.00
(Plumbing)(Hard Water Shower Filter) Hard Water Shower Filter

₹200.00
(Plumbing)(Others) Others
₹100.00
(Plumbing)(Pipelines & Pumps) Pipelines & Pumps

₹100.00
(Carpentry) Door Chain

₹100.00
(Carpentry) Door Latch

₹250.00
(Carpentry) Door Peephole

₹100.00
19
(Carpentry) Door Stopper
₹60.00
(Carpentry) Furniture Repair

₹499.00
(Carpentry) Handle
₹149.00
(Carpentry) Hinges
₹100.00
(Carpentry) Locks
₹70.00
(Carpentry) Others
₹100.00
(Carpentry) Installation & Assembly

₹250.00
(Pest Control)(Ant Control) Ant Control

₹1500.00

(Pest Control)(Bed Bugs) Bed Bugs
₹2500.00
(Pest Control)(Chikungunya Control) Chikungunya Control

₹2000.00
(Pest Control)(Cockroach Control) Annual Maintenance Contract(3 yr)

₹2000.00
(Pest Control)(Cockroach Control) Annual Maintenance Contract(4

yr)
₹1500.00
(Pest Control)(Cockroach Control) Single Service

₹1000.00
20
(Pest Control)(Dengue Control) Dengue Control
₹3000.00
(Pest Control)(General Pest Control) Annual Maintenance Contract

(3yrs)
₹3500.00
(Pest Control)(General Pest Control) Single Service)

₹2000.00

Bed sheets (Single)
₹40.00
Caps/Hat
₹20.00
Coat / Blazer
₹200.00
Dhoti
₹30.00

Dressing Gown
₹150.00
Handkerchief
₹10.00
Jacket (Light Weight)

₹100.00
Jeans
₹30.00

Kurta & Pajama (Cotton)
₹60.00
Leather Jacket
₹350.00
21
Waist Coat
₹125.00
Muffler
₹30.00
Safari Suit
₹500.00
Pullover (Half/Full)
₹150.00
Shawl
₹60.00

Tie
₹15.00

Shorts/Bermuda
₹25.00
Sherwani
₹300.00
Suit
₹225.00
Leather Jacket
₹250.00
(Electrical)(Fan) Ceiling Fans

₹200.00
(Electrical)(Fan) Exhaust Fans

₹100.00
(Electrical)(Fan) Others
₹250.00
22
(Electrical)(Fan) Table Fans
₹150.00
(Electrical)(Inverter) Inverter
₹500.00
(Electrical)(Lights) Fancy Lights

₹100.00
(Electrical)(Lights) Socket & Holders

₹150.00
(Electrical)(Lights) Tube Lights with Panel

₹100.00
(Electrical)(Switches) 3 Phase Panel Board

₹70.00
(Electrical)(Switches) Main Control Board (MCB)

₹100.00
(Electrical)(Lights) Socket & Holders

₹300.00
(Electrical)(Inverter) Inverter
₹100.00
(Electrical)(Switches) New Electric Points

₹100.00
(Computer & Mobile)(Desktop) Data Recovery

₹250.00
(Computer & Mobile)(Desktop) Display Issues

₹2500.00
(Computer & Mobile)(Desktop) Generic Hardware Issues

₹1000.00
(Computer & Mobile)(Desktop) Generic Software Issues

₹500.00
23
(Computer & Mobile)(Desktop) Power Issues
₹250.00
(Computer & Mobile)(Desktop) Speaker/Microphone Issues

₹450.00
(Computer & Mobile)(iMAC) Data Recovery

₹1000.00
(Computer & Mobile)(iMAC) Display Issues

₹10000.00
(Computer & Mobile)(iMAC) Generic Hardware Issues

₹2000.00
(Computer & Mobile)(iMAC) Generic Software issues

₹1000.00
(Computer & Mobile)(iMAC) Display Issues

₹100.00
(Computer & Mobile)(Network) Router Installation

₹1500.00
(Computer & Mobile)(iMAC) Speaker/Microphone Issues

₹500.00
(Computer & Mobile)(Network) Repeater Installation

₹1000.00
(Computer & Mobile)(iMAC) Data Recovery

₹100.00
(Computer & Mobile)(iMAC) Power Issues

₹500.00
(Computer & Mobile)(Mobile) Generic Software Issues

₹500.00
(Computer & Mobile)(Laptops) Generic Software Issues

₹1500.00
24
(Computer & Mobile)(Mobile) Generic Hardware Issues
₹700.00
(Computer & Mobile)(Laptops) Generic Hardware Issues

₹1500.00
(Computer & Mobile)(Mobile) Display Issues

₹2000.00
(Computer & Mobile)(Laptops) Display Issues

₹5000.00
(Computer & Mobile)(Mobile) Speaker/Microphone Issues

₹150.00
(Computer & Mobile)(Laptops) Speaker/Microphone Issues

₹250.00
(Computer & Mobile)(Mobile) Data Recovery

₹250.00
(Computer & Mobile)(Macbook) Generic Software Issues

₹500.00
(Computer & Mobile)(Laptops) Data Recovery

₹500.00
(Computer & Mobile)(Laptops) Power Issues

₹300.00
(Computer & Mobile)(Mobile) Others

₹250.00
(Computer & Mobile)(Macbook) Display Issues

₹5000.00
(Appliance Repair)(Chimney & Hob) Installation

₹2000.00
(Appliance Repair)(Chimney & Hob) Repairs

₹1500.00
25
(Appliance Repair)(Chimney & Hob) Servicing
₹600.00
(Appliance Repair)(Chimney & Hob) Uninstallation

₹500.00
(Appliance Repair)(Geyser) Installation

₹1500.00
(Appliance Repair)(Geyser) Repairs

₹600.00
(Appliance Repair)(Micro Wave Oven) Repairs

₹300.00
(Appliance Repair)(Refrigerator) General Repairs

₹100.00
(Appliance Repair)(Refrigerator) Other Services

₹250.00
(Appliance Repair)(Micro Wave Oven) Repairs

₹150.00
Condenser Coil Replacement (With Gas Charge)

₹8,500.00
(Appliance Repair)(Water Purifier) Installation

₹1000.00
Compressor Replacement (With Gas Charge)

₹8,500.00
(Appliance Repair)(Water Purifier) Uninstallation

₹500.00
PCB Replacement
₹2,500.00
(Appliance Repair)(Water purifier) Servicing

₹150.00
26
CB Repairing
₹1,000.00
(Appliance Repair)(TV) Installation

₹500.00
Blower Motor Replacement

₹1,500.00
Gas Charging(R-22)
₹1,500.00
Remote Replacement
₹800.00
(Appliance Repair)(Chimney & Hob) Repairs

₹300.00
Dry Servicing
₹350.00
(Appliance Repair)(Refrigerator) Gas Refilling

₹1500.00
(Appliance Repair)(Chimney & Hob) Servicing

₹600.00
Wet Servicing
₹350.00
(Appliance Repair)(Refrigerator) General Repairs

₹150.00
(Appliance Repair)(Chimney & Hob) Installation

₹100.00
Uninstallation
₹700.00
27
PCB Replacement
₹2,500.00
(Appliance Repair)(Water purifier) Servicing

₹100.00
PCB Repairing
₹1,000.00
(Appliance Repair)(TV) Installation

₹100.00
Blower Motor Replacement

₹1,500.00
(Appliance Repair)(TV) Uninstallation

₹100.00
Fan Motor (Out Door) Repairs

₹1,000.00
(Appliance Repair)(TV) Repairs

₹200.00
(Home Cleaning)( Office Cleaning) Office Cleaning

₹300.00
(Home Cleaning)( Overhead Water Storage Tank Cleaning)

Overhead Water Storage Tank Cleaning
₹350.00
(Home Cleaning)(Post-Party Cleaning) Post Party Cleaning

₹500.00
1 Bathroom Cleaning
₹450.00
2 Bathrooms Cleaning
₹850.00
28
3 Bathroom Cleaning
₹1,100.00
Cleaning 1 Kitchen
₹999.00
Home Deep Cleaning 1BHK

₹3,450.00
Home Deep Cleaning 2 BHK

₹4,450.00
Home Deep Cleaning 3 BHK

₹5,450.00
29
CHAPTER-4
Organizational Plan
Line of Authority
All the major decision of the different departments will be

taken by the Directors of that department. Since we don’t have any
Employees except Accountant so every reports and final decisions
will be prepared by the Directors all together.
Roles of the Directors
 Should maintain a monthly report of the departments.

 Should take the decision of the department with the consult
everyone.
 Should take all the major decision.
 Should also go through the monthly report of each
department.
 Motivate the workforce.
30
Personnel Salary
Salary Structure
Personnel Qualifications
(Per Month)
BBA/ B.Com with

Minimum 60%, With
Accountant 20,000
Proficiency in English,
Bengali, Hindi
Helper 10th Pass 8,000
Cleaning Staff None 2,000
Total 30,000
31
CHAPTER-5
Operational Plan
Serial Assets Required Total Cost

Number
1. Table 2 26000 (13000*2)
2. Chairs 8 24000 (8000*3)
3. Air Conditioner 1 15000
4. Computer System 2 50000 (25000*2)
5. Fans 2 4400 (2200*2)
6. Light Bulbs 4 1000 (250*4)
7. White Board 2 1800 (900*2)
8. Printer Cum 1 4500
Scanner
9. Projector 1 2500
10. Wi-Fi Router 1 1500
11. Telephone 2 3000 (1500*2)
12. Cleaning Set 1 1000
13. Cup Sets 1 500
Total 1,35,200
32
Other Operational Expenses
Other Expenses Amount (in Rs.)

Telephone Bills 2000 Per Month
Internet Bills 1500 Per Month
Daily Miscellaneous Charges 5000 Per Month
Electricity Charges 5000 Per Month
Total 13,500 Per Month
33
CHAPTER-6
Financial Plan
Working capital requirement
Area Cost(1 month) Cost for 3 Months

Salary 30000 90000
Advertisement Cost -------- 4,85,000
Electricity 5000 15,000
Telephone 2000 6,000
Internet 1500 4,500
Daily Miscellaneous Charges 5000 15000

Total 3,76,000 6,15,500
The total project cost
Amount (in Rs.)

Assets 1,35,200
Working capital 6,15,500
TOTAL 7,50,700
Sources of Funds
Partners contribution in the capital is 1 Lakhs each partner
i.e. 1 Lakhs and rest 4 Lakhs from the HDFC bank with an interest
rate 15% P.A.
SOURCE OF FUND INTEREST RATE

AMOUNT (in Rs.) ON LOAN
Partner’s Contribution 400000
Long Term Loan From The 400000 15%
Bank
34
Amount
12%
Partner 1
12% Partner 2
50% Partner 3
13% Partner 4
HDFC Bank Loan
13%
The calculations of Profit and Loss Account and Balance

Sheet given below are done on the basis of following
assumptions:
 7 Thousand people Call for Full Fledged service
annually
 2 Thousand Call for Inspection (Excluded) annually
 Average Charges for Full Fledged Service – Rs. 500
 Charges for Inspection- Rs. 100
Depreciation on the assets
Purchase 2020(in
Depreciat 2018(in 2019 (in
Assets price (in Rs.)
ion rate Rs.) Rs.)
Rs.)
Computer 50,000 60% 20,000 8,000 3,200
Furniture 51,800 10% 46,620 41,958 37,762
Machinery 33,400 15% 28,390 24,131 20,511
Total 1,35,200 95,010 74,089 61,473
35
Assumptions for growth
 Salary of the employees will increase after 3 years.

 Telephone expenses are increasing at a rate of 5% every
year.
 Interest rate of the bank 15% on Rs 4, 00000.
 Advertisement cost will decrease to Rs. 2, 42,500(3 Months)
in next two year as there will be limited expenses (social
media, hoarding, pamphlets, and website) i.e.
 Tax is paid at a rate of 15% annually.
 In the second year Compensation charges will remain the
same that is 25% but on third year we will increase it by
+10%.
Growth Table
 For 2019 the growth rate is as Follows:
Increase in
Increase in average
Area of income Increase rate number of expenditure
people calling (in Rs.)
Fully Fledged Service 10% 7700 -

Inspection Service 6% 2120 -
 For 2020 the growth rate is as Follows:

Increase in
Increase in the average
Area of income Increase rate number of expenditure (in
people calling Rs.)
Full Fledge Service 15% 8855 -
Inspection Service 8% 2289 -
36
Profit and Loss Statement for the year 2017- 18
PARTICULARS AMOUNT (in Rs.)

INCOME
Sales of Full Fledge Service 35,00000
Sales of Check Up Service 2,00000
TOTAL INCOME 37,00000
EXPENSES
Advertising 19,40,000
Depreciation 95,010
Interest 60,000
Telephone 24,000
Internet 18,000
Salary 3,60,000
Yearly Miscellaneous Charges 60,000
Electricity 60,000
Compensation 9,25,000
License Cost 15,000
TOTAL EXPENSES 35,57,010
NET INCOME
Net Income Before Taxes 1,42,990
Taxes (15%) 21,449
Net Income After Tax 1,21,541
37
Cash Flow Statement for the year 2017-18
Cash Receive 2018
Total Sales 37,00000
Cash introduced by the partners 4,00000
TOTAL CASH RECEIVED 41,00000
Expenditures
Operational expense 24,62,000
Purchase of assets 1,35,200
TOTAL CASH SPEND 25,97,200
NET CASH FLOW 25,97,200
Previous year's cash balance ----
CASH BALANCE 25,97,200
38
Balance Sheet as on March 31st 2018
ASSETS 2018
Furniture 51,800
Computers 50000
Machinery 33,400
Cash balance 25,97,200
TOTAL ASSETS 27,32,400
LIABILITIES
Capital 4,00000
Interest Paid 60,000
Provision for tax 21,449
Reserve and Surplus 22,50,951
TOTAL LIABILITIES 25,07,470
39
Projection of Profit and Loss Statement for the year 2018-19
and 2019-20
PARTICULARS AMOUNT (in Rs.) AMOUNT (in Rs.)

INCOME 2019 2020
Sales of Full Fledge
38,50000 44,27,500
Service
Sales of Check Up
21,2000 2,28,900
Service
TOTAL INCOME 40,62,000 46,56,400
EXPENSES
Advertising 9,70,000 9,70,000
Depreciation 74,089 61,473
Interest 60,000 60,000
Telephone 25,200 26,460
Internet 18,000 18,000
Salary 3,60,000 3,60,000
Yearly Miscellaneous
60,000 60,000
Charges
Electricity 60,000 60,000
Compensation 101,55,00 16,29,740
TOTAL EXPENSES 26,42,789 32,45,673
NET INCOME
Net Income Before Taxes 14,19,211 14,10,727
Taxes (15%) 2,12,131 2,11,609
Net Income After Tax 12,07,080 11,99,118
40
Cash Flow Statement for the year 2018-19 and 2019-20

Cash Receive 2019 2020
Total Sales 40,62,000 46,56,400
Cash introduced by the
4,00000 4,00000
partners
44,62,000 50,56,400
TOTAL CASH RECEIVED
EXPENDITURES
Operational expense 14,93,200 14,94,460
Purchase of assets ------- -------
TOTAL CASH SPEND 14,93,200 14,94,460
NET CASH FLOW 14,93,200 14,94,460

Previous Year's Cash
25,97,200 14,93,200
Balance
CASH BALANCE 40,90,400 29,87,660
41
Balance Sheet as on March 31st 2019 and March 31s
2020
ASSETS 2019 2020
Furniture 51,800 51,800
Computers 50000 50000
Machinery 33,400 33,400
Cash balance 40,90,400 29,87,660
TOTAL ASSETS 42,25,600 31,22,860
LIABILITIES
Capital 4,00000 4,00000
Interest Paid 60,000 60,000
Provision for tax 2,12,131 2,11,609
Reserve and Surplus 35,53,469 24,51,251
TOTAL LIABILITIES 42,25,600 31,22,860
42
References
 GDP of India, accessed on 21st September 2017
http://statisticstimes.com/economy/sectorwise-gdp-
contribution-of-india.php
 Images of Services, accessed on 23rd September 2017
https://servicegenie.co.in/wp-content/uploads/2017/04/11-
1.png
 License and Guidelines, accessed on 15th October 2017
https://smallb.sidbi.in/state-guidelines
 Census of West Bengal, accessed on 16th October 2017
http://www.censusindia.gov.in/2011census/dchb/1916_PART
_B_DCHB_KOLKATA.pdf
 2016, June 17, Depreciation Rates, accessed on 19
November 2017
http://www.bankbazaar.com/tax/depreciation-rate-for-ay-
2015-2016.html
 2017, October, Business Loan Interest Rate, accessed on 19

November 2017 http://www.deal4loan.com/apply-business-
loans.php
43
Annexure
Overview of Guidelines and Procedures, Links and Resources
1. Permanent Account Number (PAN) is a ten-digit

alphanumeric number, issued in the form of a laminated
card, by the Income Tax Department.
2. Open a current account with a Bank.
3. Register The Company ( Pvt. Ltd / Public Limited Company):
Step by Step Procedure for Incorporating ( Starting) a
Private Limited or a Public Limited Company in India
4. Service tax is, as the name suggests, a tax on Services. It is

a tax levied on the transaction of certain services specified
by the Central Government under the Finance Act, 1994. It is
an indirect tax (akin to Excise Duty or Sales Tax) which
means that normally, the service provider pays the tax and
recovers the amount from the recipient of taxable service.
5. VAT is a multi-point destination based system of taxation,

with tax being levied on value addition at each stage of
transaction in the production/ distribution chain. The State
Governments, through Taxation Departments, are carrying
out the responsibility of levying and collecting VAT in the
respective States. While, the Central Government is playing
the role of a facilitator for the successful implementation of
VAT.
6. Shop and Establishment Act is to provide statutory obligation

and rights to employees and employers in the unorganised
sector of employment, i.e., shops and establishments. A
state legislation; each state has framed its own rules for the
Act.
7. All those persons who are required to deduct tax at source or
collect tax at source on behalf of Income Tax Department are
required to apply for and obtain TAN.
8. Although not mandatory, you may File Part I of
Entrepreneurs Memorandum to the District Industries Centre.
This may be necessary for claiming certain incentives /
subsidies and for certain formalities at the state level.
44
Website Development
1. Registration of the Domain name: - To attain the security

for the domain name under the Intellectual Property
Rights, one need to choose a unique name and preferably
it has to be separately trademark protected from an
appropriate national registry which gives the exclusive
right to use that particular name.
2. Attain a privacy policy:- Attaining a well drafted privacy

policy is a must for every E-commerce portal to prevent
itself from being sued under Section 43A of the
Information Technology Act, 2000 where penalty can
reach up to 5 crores.
3. Draft the Website Terms and Conditions:- For any website

to work it is very essential to draft the terms and
conditions agreement which would usually cover all the
user covenants and company covenants in order to
restrict the liability of E-commerce website in every way
possible.
4. Make a Vendors Agreement: - Making an agreement for

vendor with well defined clauses and terms to deal with
problems like default in product, late delivery, lack in
quality etc and many other provisions which can be
included keeping in mind the business model.
We also needs to obtain the Payment gateway and Logistics

for E-commerce business
In India we basically have 2 types of Payment Gateways:-
1. With no setup fees- Popular but have higher TDRs

(examples are Payumoney, Paypal etc)
2. With setup fees – Less TDRs and faster
processing (examples are Payu, Ccavnue)
45
RESUME OF PROMOTERS
SHANKHADEEP BANERJEE
Address: 36/30, Uttarpally Road, Benachity, Durgapur
West Bengal
Pin Code: 713213
Mobile no.: +91-7602105260
E-mail:- shank45014@gmail.com
Career Objective
I intend to build a career with leading corporate with committed and dedicated
people, who will help me to explore myself fully and upgrade my knowledge
and skills and I also want to succeed in stimulating and challenging
environment, building the success of the company while I experience advance
opportunities.
Educational Qualifications
Examinatio Discipline/ School/college Board/ Year of Percentage

n Specializatio Univers Passing %
n ity
Bachelors of Birla Institute of Deeme 2018 6.95
Business Technology d GPA
Administratio -------- Mesra, Ranchi Universi
n ty
Intermediate Science Kendriya CBSE 2015 62%

(P.C.M.) Vidyalaya
C.R.P.F
Durgapur
High School Science, Kendriya CBSE 2013 9.0
Mathematics, Vidyalaya CGPA
English,Hindi, C.R.P.F
Social Durgapur
Science
Skills
 Good communication skill and fluency in Hindi, English.
 Self-motivation and ability to take initiative and risks and able to take
responsibilities.
 Strong Leadership and Team heading quality.
Computer Skills
1. Office Applications: MS-WORD, MS-EXCEL, MS-POWER POINT

2. 2. Programming and Database Management: C++, Oracle
46
Achievements
 Participated in Chetan Devraj Eastern Zone Cricket Tournament 2017

conducted by BIT Mesra, Ranchi from 16-02-2017 to 20-02-2017.
 Achieved 257 National Ranking in National Biotechnology Olympiad
held in December 2011 conducted by Eduheal Foundation.
 Participated in Intra-Regional Level of 21st National Children’s Science
Congress held at KendriyaVidyalaya No.2 Ishapore on 07-10-2013 and
worked on Focal Theme Energy: Explore, Harness & Conserve.
Conducted by DST, Government of India, NCSTC Network and
Kendriya Vidyalaya Sangathan.
 Secured 6th rank in Burdwan District in Art Competition organized by
Pranabananda Chitrankan, Bharat Sevashram Sangha on 16 th
December 2007.
 Participated in Green Olympiad conducted by TERI(The Energy and
Resource Institute),Ministry of Environment and Forests, Government
of India.
Personal Profile
Name : Shankhadeep Banerjee

Father’s Name : Mr. Ashoke Kumar BAnerjee
Sex : Male
Marital Status : Single
Nationality : Indian
Languages known : English, Hindi, Bengali
Hobbies : Playing Cricket, Travelling, Sports Enthusiast.
Strength : Creativity, Positivity, Adaptivity and Honesty
Permanent Address : 36/30, Uttarpally Road, Benachity, Durgapur
West Bengal, Pin Code: 713213
Phone No : +91-7602105260
Date of Birth : 04/07/1997
Declaration
I hereby declare that the above-mentioned information is correct up to my

knowledge and I bear the responsibility for the correctness of the above-
mentioned particulars.
SHANKHADEEP BANERJEE Place: KOLKATA

Signature
47
SUBHASH CHANDRA
Address: North of Cotton Factory, Lane 6, Shanti Nagar, Sitamarhi
Bihar
Pin Code: 843301
Mobile no.: +91-8603887321
E-mail:- subhashchandra8603887321@gmail.com
Career Objective
opportunities.

n ity
Administratio -------- Mesra, Ranchi Universi
n ty
Intermediate Science DAV BSEB CBSE 2015 70.8%

(P.C.M.) Colony
High School Science, NS DAV Public CBSE 2013 9.6

Mathematics, School, CGPA
English,Hindi, Sitamarhi
Social
Science
Skills
 Self-motivation and ability to take initiative and risks and able to take
responsibilities.
Computer Skills
1. Office Applications: MS-WORD, MS-EXCEL, MS-POWER POINT
48
Achievements
 Participated in Chetan Devraj Eastern Zone Cricket Tournament 2017

conducted by BIT Mesra, Ranchi from 16-02-2017 to 20-02-2017.
 Winner of District Cricket Championship of Sitamarhi
 Inter School Cricket Tournament Championship conducted by CBSE in
Sitamarhi
 State Rank 84 in National Science Olympiad
Personal Profile
Name : Subhash Chandra

Father’s Name : Mr. Parvin Kumar
Sex : Male
Languages known : English, Hindi,
Strength : Creativity, Positivity, Adaptivity and Honesty
Permanent Address : North of Cotton Factory, Lane 6, Shanti Nagar,
Sitamarhi, Bihar, Pin Code: 843301
Phone No : +91-8603887321
Declaration

SUBHASH CHANDRA Place: KOLKATA

Signature
49
ABHISHEK KUMAR
Address: ,B-203,Narayan City Apartment,Brahma Stahan
Lane,Sheikhpura Patna, Bihar
Pin Code: 800014
Mobile no.: +91-7783836646
E-mail:- abhishek1045kumar@gmail.com
Career Objective
opportunities.

n ity
Administratio -------- Mesra, Ranchi Universi Till 1st
Year
n ty
Intermediate Commerce S.N.S College, BSEB 2015 58.9%

Hajipur
High School Science, DAV Public CBSE 2013 6.2

Mathematics, School, Cantt. CGPA
English,Hindi, Road, Khagual
Social
Science
Skills
 Self-motivation and ability to take initiative and risks and and able to
take responsibilities.
Computer Skills
1. Office Applications : MS-WORD, MS-EXCEL, MS-POWER POINT
50
Personal Profile
Name : Abhishek Kumar

Father’s Name : Mr. Hari Mohan Jha
Sex : Male
Languages known : English, Hindi.
Strength : Creativity, Positivity, Adaptivity and Loyalty
Permanent Address : B-203, Narayan City Apartment, Brahma Stahan Lan
Lane, Sheikpura, Patna, Bihar, Pin Code: 800014
Phone No : +91-7783836646
Declaration

ABHISHEK KUMAR Place: KOLKATA

Signature
51
MANISH KOUSHAL
Address: CD434, Side 5, Near HEC Check Post Gate, Birsa Chowk
Ranchi, Jharkhand
Pin Code: 834004
Mobile no.: +91-9836576514
E-mail:- koushalmanish20@gmail.com
Career Objective
opportunities.

n ity
Administratio -------- Mesra, Ranchi Universi Till 1st
Year
n ty
Intermediate Commerce Bridgeford CBSE 2015 69%

School
High School Science, Tender Heart CBSE 2013 7.4

Mathematics, School CGPA
English,Hindi,
Social
Science
Skills
 Self-motivation and ability to take initiative and risks and and able to
take responsibilities.

Computer Skills
1. Office Applications : MS-WORD, MS-EXCEL, MS-POWER POINT
52
Personal Profile
Name : Manish Koushal

Father’s Name : Mr. Manoj Kumar
Sex : Male
Languages known : English, Hindi.
Hobbies : Playing Badminton, Likes to Party, Travelling
Strength : Creativity, Positivity, Adaptivity and Loyalty
Permanent Address : CD434, Side 5, Near HEC Check Post, Birsa Chowk
Ranchi, Jharkhand, Pin Code: 834004
Phone No : +91-9836576514
Declaration

MANISH KOUSHAL Place: KOLKATA

Signature
53

A Project Feasibility Report On IGNITE SERVICE

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PROJECT FEASIBILITY REPORT

SHANKHADEEP BANERJEE (BBA/45014/15)

BIRLA INSTITUTE OF TECHNOLOGY

This is to certify that the work presented in the project report

Date: (Dr. Sraboni Dutta)

Birla Institute of Technology

The foregoing project entitled “PROJECT FEASIBILITY REPORT

It is understood that by this approval, the undersigned do not

(Internal Examiner) (External Examiner)

It is a great pleasure for our group to acknowledge the assistance

Also finally, I express my sincere thankfulness to all friends and

SHANKHADEEP BANERJEE (BBA/45014/15)

SUBHASH CHANDRA (BBA/45025/15)

MANISH KOUSHAL (BBA/45030/15)

ABHISHEK KUMAR (BBA/45045/15)

3. CHAPTER 2 : Company Description 6

4. CHAPTER 3: Marketing Plan 8

5. CHPTER 4: Organization Plan 25

6. CHAPTER 5: Operational Plan 27

7. CHAPTER 6: Financial Plan 29

We are working with the mission “To provide best

The preferred location of providing the service is Kolkata.

Given the number of players in this segment, the funds

We will Provide Special discounts on Special Occasions and

Company has used a lot of source of advertisement such as

The company consists of four directors with departments of

Our working process follows the mentioned order. First of

2018 (in Rs.) 2019 (in Rs.) 2020 (in Rs.)

Partners: - Shankhadeep Banerjee

Motivation behind the company: - There are various problems

It is a private company incorporated as Ignite Services.

Registered Office Address: - 2nd Floors, FC-76, Narkel Bagan,

Electrical: - We can handle your electrical problems quickly

Plumbing and Carpentry: - We handle anything from repairs to

Laundry:-Sometimes, people don’t need anything fixed – they just

Pest Control: - We provide all types of pest control services.

Computer and Mobile: - We guarantee to fix any problem that

Cleaning: - Sometimes, people don’t need anything fixed – they

Home Services industry, historically in India, has been

The preferred location of providing the service is Kolkata.

Ignite Services has identified two distinct market segments,

Services marketplace - Created in 2014, UrbanClap boasts itself

Since it is an unorganized service industry, it is full of with

Given the number of players in this segment, the funds

1. Promote our business by asking your friends and relatives.

Every day From 9

(Plumbing)(Bathroom Fittings) Others

(Plumbing)(Bathroom Fittings) Shower

(Plumbing)(Block & Leakages) kitchen sink

(Plumbing)(Block & Leakages) Tap

(Plumbing)(Block & Leakages) Wash Basin

(Plumbing)(Blocks & Leakages) Western Commode

(Plumbing)(Hard Water Shower Filter) Hard Water Shower Filter

(Plumbing)(Pipelines & Pumps) Pipelines & Pumps

(Carpentry) Door Chain

(Carpentry) Door Latch

(Carpentry) Door Peephole

(Carpentry) Furniture Repair

(Carpentry) Installation & Assembly

(Pest Control)(Ant Control) Ant Control

(Pest Control)(Chikungunya Control) Chikungunya Control

(Pest Control)(Cockroach Control) Annual Maintenance Contract(3 yr)

(Pest Control)(Cockroach Control) Annual Maintenance Contract(4