Professional Documents
Culture Documents
Introduction
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© HdM Stuttgart, Prof. Dr. R. Mangold
What I am doing there
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© HdM Stuttgart, Prof. Dr. R. Mangold
What I am doing here
Monday, March 6th - 09.35-11:05 / 11:15-12.45 / 14.20-15.50
Lecture 1: Introduction
Lecture 2: Media Selection
Lecture 3: Media Selection
Tuesday, March 7th - 09.35-11:05 / 11:15-12.45 / 14.20-15.50
Lecture 4: Media Selection
Lecture 5: Media Selection
Lecture 6: Media Processing
Wednesday, March 8th - 09.35-11:05 / 11:15-12.45 / 14.20-15.50
Lecture 7: Media Processing
Lecture 8: Media Processing
Lecture 9: Media Processing
Thursday, March 9th - 09.35-11:05 / 11:15-12.45 / 14.20-15.50
Lecture 10: Media Processing
Lecture 11: Media Processing
Lecture 12: Media Processing
Friday, March 10th - 09.35-11:05 / 11:15-12.45 / 14.20-15.50
Lecture 13: Media Effects
Lecture 14: Media Effects
Lecture 15: Media Effects
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© HdM Stuttgart, Prof. Dr. R. Mangold
What you have to do
1. Attendance to Lectures
a maximum of 3 (out of 15) lectures may be missed
(= 80% attendance ratio)
missing lecture can be compensated by homework paper
every 3 lectures one article (summarize, discuss)
2. Exam
seven questions from four areas covered by lectures
maximum of 70 points
60-70 points: grade 5
52-59 points: grade 4
44-51 points: grade 3
35-43 points: grade 2
< 35 points: grade 1
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© HdM Stuttgart, Prof. Dr. R. Mangold
What our ressources are
1. Virtual classroom
• system: Moodle
• contents
• information
• slides
• literature
• communication
• access
2. Classroom activities
• questions to think about
• discussions
• self tests
• voting
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© HdM Stuttgart, Prof. Dr. R. Mangold
Virtual classroom (moodle)
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© HdM Stuttgart, Prof. Dr. R. Mangold
Virtual classroom (access)
URL: https://e-learning.hdm-stuttgart.de/moodle/course/view.php?id=297
You need a user name and a password for login
Introduction
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© HdM Stuttgart, Prof. Dr. R. Mangold
Connections to media psychology
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© HdM Stuttgart, Prof. Dr. R. Mangold
What is „media psychology“?
Media
different kinds of media &
their properties
media as tools for users to
achieve certain goals
Psychology
theories about human
information processing,
motivation, emotions
empirical findings
Human motivated
processing of mediated
information
bringing human information
processing & media
properties together
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© HdM Stuttgart, Prof. Dr. R. Mangold
What you can do with „media psychology“
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© HdM Stuttgart, Prof. Dr. R. Mangold
Related disciplines
psychology, communications
pedagogics
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© HdM Stuttgart, Prof. Dr. R. Mangold
Media reception as a process
media
• properties media processing media effects
• contents
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© HdM Stuttgart, Prof. Dr. R. Mangold
Media as tools
1. Tools for efficient information transmission
overcome barriers in space & time
problematic term „mass communication“
distribution
individual communication
group communication
2. Cognitive tools extension of human organs for
perceptual & cognitive processing
information search
externalization of memory
externalization or simplification of mental operations
3. Motivation tools means for the satisfaction of
basic needs
4. Emotion tools bringing media users in favorable
emtional states
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© HdM Stuttgart, Prof. Dr. R. Mangold
Media as cognitive tools
How is a sewing
machine working?
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© HdM Stuttgart, Prof. Dr. R. Mangold
Media as cognitive tools
How is a sewing
machine working?
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© HdM Stuttgart, Prof. Dr. R. Mangold
Media as tools
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© HdM Stuttgart, Prof. Dr. R. Mangold
Ressources for study & research
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© HdM Stuttgart, Prof. Dr. R. Mangold
Textbooks
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© HdM Stuttgart, Prof. Dr. R. Mangold
Journals
Communications - The European Journal of Communication Research
http://www.communicationsonline.eu/
European Journal of Communication
http://ejc.sagepub.com/
Human Communication Research http://onlinelibrary.wiley.com/journal/10.1111/%28ISSN%291468-2958
International Journal of Media Psychology
http://www.psycontent.com/content/1864-1105
Journal of Applied Communication Research
http://www.tandfonline.com/toc/rjac20/current#.UwcQj4UhmPA
Journal of Broadcasting & Electronic Media
http://www.tandfonline.com/loi/hbem20
Journal of Communication
http://onlinelibrary.wiley.com/journal/10.1111/%28ISSN%291460-2466
Media Psychology
http://www.tandfonline.com/loi/hmep20
Media Psychology Review (online journal)
http://mprcenter.org/review/
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© HdM Stuttgart, Prof. Dr. R. Mangold
First self test
respond.cc
5-digit
session key
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© HdM Stuttgart, Prof. Dr. R. Mangold