Psychology of Mass Communication and Mass Media

1.
Introduction
Psychology of Mass Communication and

Mass Media
Where I come from
2
© HdM Stuttgart, Prof. Dr. R. Mangold
What I am doing there
Faculty: Information & communication

Study course: Information design
Teaching:
• psychology of design
• human information processing
• media psychology
• scientific work
3
What I am doing here
Monday, March 6th - 09.35-11:05 / 11:15-12.45 / 14.20-15.50
Lecture 1: Introduction
Lecture 2: Media Selection
Tuesday, March 7th - 09.35-11:05 / 11:15-12.45 / 14.20-15.50
Lecture 6: Media Processing
Wednesday, March 8th - 09.35-11:05 / 11:15-12.45 / 14.20-15.50
Thursday, March 9th - 09.35-11:05 / 11:15-12.45 / 14.20-15.50
Friday, March 10th - 09.35-11:05 / 11:15-12.45 / 14.20-15.50
Lecture 13: Media Effects
4
What you have to do
1. Attendance to Lectures
a maximum of 3 (out of 15) lectures may be missed
(= 80% attendance ratio)
missing lecture can be compensated by homework paper
every 3 lectures one article (summarize, discuss)
2. Exam
seven questions from four areas covered by lectures
maximum of 70 points
60-70 points: grade 5
< 35 points: grade 1
5
What our ressources are
1. Virtual classroom
• system: Moodle
• contents
• information
• slides
• literature
• communication
• access
2. Classroom activities
• questions to think about
• discussions
• self tests
• voting
6
Virtual classroom (moodle)
7
Virtual classroom (access)
URL: https://e-learning.hdm-stuttgart.de/moodle/course/view.php?id=297
You need a user name and a password for login
user name: ext_lastname

password: „changeme“
8
Virtual classroom (access)
URL: https://e-learning.hdm-stuttgart.de/moodle/course/view.php?id=297
You have to change your initial password
user name: ext_lastname

password: „changeme“
9
MEDIA PSYCHOLOGY
Introduction
10
Connections to media psychology
Who already has had a teaching in psychology?
Who is preparing a master‘s thesis with a topic related to media

psychology?
11
What is „media psychology“?
Media
different kinds of media &
their properties
media as tools for users to
achieve certain goals
Psychology
theories about human
information processing,
motivation, emotions
empirical findings
Human motivated
processing of mediated
information
bringing human information
processing & media
properties together
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What you can do with „media psychology“
understand what‘s going on in

media users
predict how users will act and
feel when using media
do media planning on the
basis of findings from media
psychology
being sensitive for people are
running into trouble with
media
give children the competence
to use media in the right way
create media that have
intended effets on recipients
13
Related disciplines
psychology, communications
pedagogics
sender message receiver

social
psychology psychology of content analysis psychology of
media production of media media reception
micro level : individuals

sociology,
political science meso level : small groups research
macro level : social class, nation, culture
bridging assumptions connect theories from different levels
14
Media reception as a process
pre communication communication post communication
media
• properties media processing media effects
• contents
media selection media processing media effects

• personality • cognitive processing • cognitive
• motivation • emotional processing • emotional
• emotion • behavior
media user
15
Media as tools
1. Tools for efficient information transmission
overcome barriers in space & time
problematic term „mass communication“
distribution
individual communication
group communication
2. Cognitive tools extension of human organs for
perceptual & cognitive processing
information search
externalization of memory
externalization or simplification of mental operations
3. Motivation tools means for the satisfaction of
basic needs
4. Emotion tools bringing media users in favorable
emtional states
16
Media as cognitive tools
How is a sewing
machine working?
17
Media as cognitive tools
How is a sewing
machine working?
18
Media as tools
Can you think of media

being instrumentalized as...
... motivation tools?
... emotion tools?
19
Ressources for study & research
Monographs, edited books

faculty library
Journal articles (abstracts)
references in other literature (snowball system) Where do you retrieve
your scientific literature
search engines (internet)
from?
Google Scholar - scholar.google.de
ScienceDirect - www.sciencedirect.com
website of journals (often searchable)
Journal articles (text)
relevance decision abstract
university library? (access via login? interlibrary loan?)
internet (search with keyword(s) + “pdf”)
website of authors („publication list“)
20
Textbooks
Brewer, G. (2011). Media psychology. Palgrave.

Bryant, J. & Oliver, M. B. (Eds.). (2009). Media effects. Advances in theory
and research. New York: Routledge.
Bryant, J. & Vorderer, P. E. (2006). Pychology of entertainment. Mahwah,
NJ: Lawrence Erlbaum.
Döveling, K., von Scheve, C. & Konijn, E. A. (Eds.). (2011). The Routledge
handbook of emotions and mass media. New York: Routledge.
Giles, D. (2003). Media psychology. Mahwah, NJ: Erlbaum.
Giobbi, M. (2014). Media psychology. Atropos Press.
Nabi, R. L. & Oliver, M. B. (Eds.) (2009). The SAGE Handbook of media
processes and effects. Thousand Oaks, CA: SAGE Publications.
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Journals
Communications - The European Journal of Communication Research
http://www.communicationsonline.eu/
European Journal of Communication
http://ejc.sagepub.com/
Human Communication Research http://onlinelibrary.wiley.com/journal/10.1111/%28ISSN%291468-2958
International Journal of Media Psychology
http://www.psycontent.com/content/1864-1105
Journal of Applied Communication Research
http://www.tandfonline.com/toc/rjac20/current#.UwcQj4UhmPA
Journal of Broadcasting & Electronic Media
http://www.tandfonline.com/loi/hbem20
Journal of Communication
http://onlinelibrary.wiley.com/journal/10.1111/%28ISSN%291460-2466
Media Psychology
http://www.tandfonline.com/loi/hmep20
Media Psychology Review (online journal)
http://mprcenter.org/review/
22
First self test
respond.cc
5-digit
session key
23

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1.

Psychology of Mass Communication and

Faculty: Information & communication

user name: ext_lastname

user name: ext_lastname

Who already has had a teaching in psychology?

Who is preparing a master‘s thesis with a topic related to media

understand what‘s going on in

sender message receiver

micro level : individuals

macro level : social class, nation, culture

bridging assumptions connect theories from different levels

pre communication communication post communication

media selection media processing media effects

Can you think of media

... motivation tools?

... emotion tools?

Monographs, edited books

Brewer, G. (2011). Media psychology. Palgrave.

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