Professional Documents
Culture Documents
Introduction
Food is one of the “evergreen” businesses that will always be in demand, especially in
the hearts of many Filipinos. In the general sense, food is an essential part of our lives, which
is why there will always be an active market; hence, always profitable. There is an increasing
number of food businesses in our society. These demands heighten from different factors
such as the population levels, wealth distribution, health awareness and types of varied
lifestyles.
As of today, ready-to-cook and ready-to-eat meals have become greatly in demand;
which is why the food service industry is sought after by a growing number of people who
want to have filling meals in the shortest amount of time and at the most reasonable price.
The whole experience of buying food, whether in restaurants, fast foods, cafeterias, food
carts, and food trucks have become so habitual, that it is now taken for granted.
In the Philippines, the food industry has flourished very well. Filipinos in general love
to eat and that’s why there are a lot of different food chains scattered around the country. It
has always been part of the Filipino culture to dine out during events, work breaks, and
special occasions which makes food in demand
Iligan City is a highly urbanized and a very populated city situated in the Northern
Mindanao region of the Philippines. Geographically, it is within the province of Lanao del
Norte but administered independently from the province. Based on the 2015 census, Iligan
City has a total population of 342, 618 persons predominantly in the 15 – 19 age group. The
researchers would like to cater this population and give them a new taste of ice cream in a
unique and creative way.
Conceptual Framework
The marketing aspect of the study covers the general business condition, competitive
condition, target market, demand, product, pricing strategy, promotion, and packaging. This
area is covered by structured questionnaire given to respondents. The result determines the
demand and supply and for the researchers to know whether the product will penetrate the
target market.
The financial study shows the capitalization, sources of funds, total sales, total
expenses, income statement, balance sheet, cash flow statement, return on investment, and
ratio analysis. This discusses if the business is profitable or not. In addition, it serves as a
guide for the researchers to know if the transactions within 3 years are increasing.
To the customers – This study promotes the use of fresh ingredients for this rolled ice cream
which are good sources of nutrients. Also, the process of preparing the rolled ice cream right
in front of the customers, especially children, is fun to watch. It will give positive sensation to
them as if the vendor is having a fun time mixing the ingredients. The proposed study also
provides a good avenue for students to spend quality time with their classmates and friends.
The inviting presentation of the ice cream is also a good form of sharing in social media.
Also, the combination of sweet taste and other flavors will help relieve their stress in studies
and other life matters.
To the researchers - The study gives chance to enhance their their knowledge and skills in
establishing a food business taking into consideration not just its profitability, but also, its
health benefits to the consumers.
To the industry - This study will explore the feasibility of creating another genre of selling
ice cream in Iligan City. Thus, this study aims to promote better sanitary measures in
preparing and selling ice cream within the sight of the consumers that will eventually lead
into better services.