Office Circular No: 24 of 2010

The Federation of Universities

Suggested Preparations for Semester II of the MBA Program (Class of 2014)
The suggested preparations for The MBA Program, semester II class of 2014 are detailed below:
1. Semester-II Schedule: Date of Commencement – January 02, 2013
Date Day Activity
Semester-IIRegistration and Reporting day. Regular classes
commence.
Mid-Semester examination starts
Mid-Semester examination ends
Kindly fill in Kindly fill in Mid-Semester examination results declaration
the dates as the day as
per your per your Regular classes end
approved approved
End-Semester Examination starts
calendar. calendar.
End-Semester Examination ends
End-Semester examination results declaration

Semester Break

Note: The Examinations dates are tentative. The actual schedule shall be announced a month
in advance by the Examinations Department.
2. Payment of Fee
The fee schedule for MBA Program (Class of 2014) will be provided by the University.
Campus shall ensure that the students pay the requisite fee on the day of registration.
3. Course Curriculum: Detailed curriculum along with the list of textbooks and reference
books for the MBA Program Semester-II courses is enclosed in Annexure-I.
4. T0 Report
Faculty members allocated with courses are to be advised to submit a plan of conducting
classes, case studies and evaluation, wherever applicable, before the commencement of
the semester. All the schedules should be prepared and submitted to the Campus Head as
per the T0 report format enclosed at Annexure II.
5. Course Handout
Faculty members should prepare course handout as per enclosed Annexure III based on
the circular and session allocation made in the circular. A copy of course handout should
be provided to the student. A copy of this shall also be submitted to the Campus Head.
6. Evaluation
The performance of a student in each course is assessed by the faculty member by means
of continuous evaluation and mid/end semester examinations. Continuous evaluation is
conducted by the faculty member at Campus throughout the semester in the form of class-

i
 work, assignments, case analysis, etc. Mid/End semester examinations are conducted by
the Examinations Department.
7. Attendance of Students
Attendance of students has to be sent by the Campus Head to the Registrar for pre-mid
and post-mid semesters separately. The report should present the attendance of the
students in all the subjects and the average attendance.
A typical format of attendance report is given at Annexure IV. This report is to be
retained at the campus. A consolidated report as per the format given at Annexure IV-A
is to be sent to the Registrar and the Examination Department for pre-mid semester and
cumulative consolidated report to be submitted for the entire semester before the
commencement of the end semester examinations.
The cases where the attendance is below 75% should be reported as exception in the
Annexure-IV - A. A copy of the Annexure-V should be sent to the Registrar and the
Examination Department to reach them within a week of commencement of the
examinations without fail.
8. Time-Table: Indicative Time-table for the Semester duration of the MBA Program (Class
of 2014) Semester-I is enclosed at Annexure VI.

Campus Head is advised to circulate this to all faculty members for compliance.

ii
 List of Enclosures

Form Reference Description Page

Annexure -I Fee Structure, MBA Program, Class of 2014 1

Detailed curriculum for the MBA Program (Class of 2014)

Annexure-II 2
Semester-II courses

Annexure-III T0 report 30

Annexure-IV Course handout 31

iii
 List of Courses
Course Title Page No.
Marketing Management – II 2
Financial Management – II 4
Operations Management 6
Human Resource Management 11
Macroeconomics & Business Environment 15
Business Research Methods 19
Enterprise – Wide Information Systems 22
Legal Environment of Business 25
Soft Skills Lab – I 28

iv

Detailed curriculum
MARKETING MANAGEMENT-II
Program : MBA
Class of : 2014
Course Code : INM 512
Objective: This course is designed to familiarize students with the necessary background
about marketing budget, marketing research, product lines and new product
development, branding, pricing, channels of marketing, marketing promotion.
Text Book
Marketing Management
Reference Books / Magazines
Marketing Management: Analysis, Planning
Implementation and Control, 11e,
(Millennium Edition)
Services Marketing, 3e
Brand Positioning: Strategies for competitive
advantage
Marketing Management
Fundamentals of Marketing
Principles and Practice of Marketing in India
DETAILED CURRICULUM
Marketing Budgets and Costs: Marketing
Cost Analysis, Customer Profitability
Analysis: Steps in Customer Profitability
Analysis, Financial Situation Analysis,
Financial Ratios, Contribution Analysis,
Budgeting for the Sales Force Department,
Production and Efficiency, Learning Effect
and Experience Curve.
Marketing Research, MKIS and Demand
Forecasting: Meaning and Scope of
Marketing Research, The Marketing
Research Process, Research Instruments,
Data Collection Techniques, Evaluating
Data and Preparing a Research Report,
Barriers between Marketing Researchers and
Managerial Decision Maker, The Importance
1
Annexure-II
Semester : II
Credits : 2
Sessions : 22
Author/Publication
FedUni
Author/Publication
Philip Kotler / Prentice Hall Of India
Christopher P Lovelock / Prentice Hall
Subroto Sengupta / Tata McGraw Hill
S.A Sherlekar/ Himalya publishing House,
Bombay
William J. Stanton and Charles Futrell / Tata
McGraw Hill, New York
C.B Mamoria & R.L Joshi /Kitab Mahal,
Allahabad
of Ethical Marketing Research, Meaning and
Scope of MKIS , MKIS Components,
Demand Forecast and Measurement :
Market Classification, The Concept of
Market Demand for Marketing, Market
Potential, Company Demand, Company
Sales Forecast, Sales Quota and Sales
Budget, Current Demand Estimation, Future
Demand Estimation
Product and Product Lines: Product
Personality: Nature of the Product, Product
Hierarchy, Product Classification: Durability
and Tangibility, Usage, Product Policy:
Product Mix, Product Mix Strategies,
Managing Product Lines, Product Life
Cycle: Introduction, Growth, Maturity,
Decline.
New Product Development: Challenges in
New Product Development, Organizing the
Product Development Process: Product
Managers, Product Committees, Product
Departments, Product Venture Teams, Stages
of New Product Development: Idea
Generation, Idea Screening, in Channel
Management, Channel Dynamics:
Horizontal Marketing System, Vertical
Marketing System, Multi Channel
Marketing System, Channels and Conflicts:
Types of Channel Conflicts, Causes of
Channel Conflicts, Managing Channel
Conflicts.
Logistics and Wholesaling: Objectives of
Market Logistics: Delivering Customer
Service, Reducing Total Distribution Costs,
Reducing Cycle Time, Market Logistic
Decisions: Order Processing, Inventory
Management, Transportation, Functions of
Warehousing, Types of Warehousing,
Strategic Issues in Managing Logistics,
Growth of Wholesaling, Classification of
Wholesalers: Merchant Wholesalers,
Agents and Brokers, Manufacturers’ Sales
Branch and Offices, Market Decisions,
Changing Pattern in Wholesaling.
Retailing: Types of Retailers: Ownership,
The Extent of Product Lines Handled,
Retailing Based on Service vs. Goods Retail
Strategy Mix, Non Store Based Retailing,
Implication of Merchandising, Franchising:
Major Types of Franchising, Advantages and
Disadvantages of Franchising, Strategic
Issues in Retailing: Location, Store Image
Decision, Market Decisions- Product
Assortment and Procurement, Service Mix
and Retailing Environment, Global Trends
in Retailing, Trends in Retailing in India.
Communication Mix in Marketing:
Communication and Promotion Process:
Communication Process, Types of
Communication Channels, Promotion Tools:
2
Advertising, Sales Promotion, Publicity,
Public Relation, Personal Selling, Direct
Marketing, Developing a Communication
Program: Target Audience Identification,
Determination of Communication
Objectives, Developing Marketing
Communication Budget, Factors Influencing
the Designing of Communication Message,
Marketing Communication Mix: Product
Type, Pull-Push Strategy, The Product Life
Cycle, Effectiveness of Advertising,
Marketing Communication Integration and
Coordination, Future of Marketing
Communication.
Advertising, Sales Promotion and Public
Relations: Benefits of Advertising,
Developing an Advertising Program:
Identify the Target Audience, Define the
Objectives of Advertising Campaign, Set the
Advertising Budget, Developing the
Advertising Message, Selecting the Right
Media, Evaluation of Advertising,
Advertising Agencies, Sales Promotion:
Purpose of Sales Promotion, Importance of
Sales Promotion, Decisions in Sales
Promotion, Public Relations: Marketing and
PR, Major Decisions in PR, Major Tools of
PR, Dealing with Unfavorable PR.
Personal Selling and Sales Force
Management: Nature and Importance of
Personal Selling, Types of Salespersons:
Order Takers, Order Getters, Support
Personnel, Personal Selling Process-
Prospecting and Evaluating, Pre-Approach,
Presentation, Handling Objections, Closing ,
Follow up, Improving Personal Selling
Efforts: Professional Training, Negotiations,
Relationship Marketing, Sales Force
Management: Establishing Sales Objectives,
Fixing the Sales Quotas, Designing the Sales
Force, Determining the Sales Force Size,
Recruiting and Selecting Sales People,
Routing and Scheduling, Training Sales
Personnel, Compensation, Evaluating the
Sales Force, Motivating the Sales Force.
Developing and Managing Marketing Development, Engineering, Manufacturing
Department and Organization: Trends in and Operations, Purchasing, Finance,
Business Environment - Reengineering, Strategies for Organization Wide Marketing
Outsourcing, Bench Marking, Orientation, Marketing Implementation,
Collaborating with Suppliers, Customer Evaluation and Control: Annual Plan
Relationships, Mergers, Globalizing, Control, Sales Analysis, Market Share
Downsizing, Focus, Empowering, Analysis, Marketing Expense to Sales
Marketing Organization: Evolution of Analysis, Financial Analysis, Market
Marketing Department, The Designing of Based Score Card Analysis, Profitability
Marketing Organization, Linkages with Control, Efficiency Control, Strategy
Other Departments: Research and Control.

Schedule of Sessions
Topics Sessions
PRE –MID SEM
Marketing Budgets and Costs 1
Marketing Research, MKIS and Demand
2
Forecasting
Product and Product Lines 2
New Product Development 1
Branding and Packaging 1
Pricing and Marketing 2
Channels of Marketing 2
POST–MID SEM
Logistics and Wholesaling 2
Retailing 2
Communication Mix in Marketing 2
Advertising, Sales Promotion and Public
2
Relations
Personal Selling and Sales Force
2
Management
Developing and Managing Marketing
1
Department And Organization
Total 22

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 FINANCIAL MANAGEMENT – II
Program : MBA Semester : II
Class of : 2014 Credits : 3
Course Code : INM 522 Sessions : 33
Objective: To provide an understanding of dividend decisions, capital structure and
working capital management.
Text Book Author/Publication
Financial Management FedUni
Reference Books Author/Publication
Eugene F Brigham & Louis C. Gapenski/
Financial Management: Theory & Practice
The Dryden Press
Brealey and Myers/ Irwin Mc Graw Hill, 6 th
Principles of Corporate Finance
Edition
Financial Management and Policy , 12e James C Van Horne/ Prentice–Hall, India
Ross, Westerfield and Jordan/ McGraw Hill
Essentials of Corporate Finance
Publishing 2003,4th Edition
Financial Management: Theory and Practice,
Dr.Prasanna Chandra / Tata McGraw–Hill
6e
Financial Management , 8e I M Pandey /Tata McGraw–Hill
Corporate Financial Management: An
Dr.A Besant C Raj / Tata McGraw–Hill
introduction
Financial Management, 6th Edition Ravi M. Kishore/ Taxmann’s

DETAILED CURRICULUM

Leverage: The concept of leverage- Liabilities- Objectives of Working Capital

Measuring of leverage-Operating Leverage, (Conservative vs. Aggressive policies),
Financial Leverage and Total Leverage Static vs. Dynamic View of Working
Capital Structure Theories: Meaning of Capital–Factors Affecting the Composition
capital structure- Factors affecting the of Working Capital –Inter dependence
capital structure-Theories of capital among Components of Working Capital–
structure-Net Income Approach–Net Operating Cycle Approach to Working
Operating Income Approach–Traditional Capital –Criteria for Evaluation of Working
Approach – Modigliani–Miller Model Capital Management–Important Working
(MM), Miller Model– Criticisms of MM – Capital Ratios
Agency Cost Inventory Management: Introduction –
Dividend Policy: Traditional Position– Role of Inventory in Working Capital–The
Walter Model–Gordon Model – Miller– Purpose of Inventories–Types of Inventory-
Modigliani Position and Rational Costs associated with Inventory–Inventory
Expectations Model Management Techniques–Inventory
Planning and other Inventory Management
Working Capital Management:
Techniques –Pricing of Inventories-
Introduction to Working Capital-
Inventory and Finance Manager
Components of Current Assets and Current

4
Receivables Management: Purpose of
Receivables – Cost of Maintaining
Receivables – The Impact of Credit Policy
Variables (Credit Standard, Credit Period,
Cash Discount, And Collection Program),
Credit Evaluation – The Process of Credit
Evaluation –Decision-Tree Approach-
Monitoring of Receivables
Cash Management: Difference between
Profits and Cash–Need for and Objectives of
Cash Management –Factors for Efficient
Cash Management –Internal Treasury
Controls
Financing Current Assets: Behavior of
Current Assets and Pattern of Financing–
Accruals – Trade Credit–Provisions–Short–
Term Bank Finance–Public Deposits for
financing current assets- Commercial Paper
and Factoring–Regulation of Bank Credit:
Reports of various committees.

Schedule of Sessions

Topics Sessions
PRE–MID SEM
Leverage 3
Capital Structure Theories 5
Dividend Policy 4
Working Capital Management 4
POST–MID SEM
Inventory Management 5
Receivables Management 4
Cash Management 5
Financing Current Assets 3
Total 33

5
 OPERATIONS MANAGEMENT
Program : MBA Semester : II
Class of : 2014 Credits : 3
Course Code : INM 532 Sessions : 33
Objective: The objective of the course is to introduce the concepts, models, tools and
techniques, to manage operations in manufacturing and service organizations.
Textbook Author/Publication
Operations Management FedUni
Reference Book Author/Publication
Operations Management Gaither & Frazer
Production Operations Management: Richard B. Chase, Nicholas. J.Acquilano & F
Manufacturing & Services Robert Jacobs / Tata McGraw Hill
Operations Management: Customer Focused
Richard Schonberger & Edward M.Knod
Principles
Roberta S. Russell &Bernard W. Taylor
Operations Management
4thEdition
Production & Operations Management K. Aswathappa &K. Sridhara Bhatt
Modern Production &Operations
S. Buffa and Rakesh K. Sarin
Management
The Essence of Total Quality Management John Bank
Everette E. Adam and Ronald J Ebert
Production and Operations Management
/Prentice Hall of India, NewDelhi,5th Edition
Lee J Krajweski and Larry P.Ritzman/ Person
Operations Management
Education Delhi 6th edition
Operations Management Russel & Taylor, 4th Edition

DETAILED CURRICULUM
Operations Management – An Overview: and Development, Developing an
Operations Management Decisions: Operations Strategy. Financial and
Historical Evolution of Operations Economic Analysis in Operations: Pay Back
Management: Scientific Management, Method, Net Present Value (NPV) Method.
Moving Assembly Line, Hawthorne Studies,
Allocating Resources to Strategic
Operations Research, Computers and
Alternatives: Allocation Decisions in
Advanced Operations Technology.
Operations Strategy: Components of
Operations Strategy: Operations Strategy Constrained Optimization Models, Merits
as a Competitive Weapon: Shorter Product and Demerits of Constrained Optimization
Life Cycle, Production Flexibility, Low-cost Models. The transportation problem in
Process, Convenience and Location, Product Linear Programming: Developing an Initial
Variety and Facility Size, Quality - Elements Feasible Solution (Both Balanced and
of Operations Strategy – Designing the Unbalanced problems).
Production System, Finished Goods
Design of Production Processes:
Inventory Policy, Product/Service Design
Introduction, Process Planning and Design,
6
Major Factors Affecting Process Design
Decisions: Nature of Demand, Degree of
Vertical Integration, Flexibility, Degree of
Automation, Quality Level and Degree of
Customer Contact - Types of Process
Designs: Product Focused, Process Focused,
Group Technology - Process Planning Aids:
Assembly Charts, Process Charts, Selecting
the Type of Process Design - Variety and
Volume.
Facility Location and Layout:
Introduction, Importance of Location -
Factors Affecting The Location Decisions:
Market Proximity, Integration with other
parts of the Organization, Availability of
Labor and Skills, Site Cost, Availability of
Amenities, Availability of Transportation
Facilities, Availability of Inputs,,
Availability of Services, Suitability of Land
and Climate, Regional Regulations, Room
for Expansion, Safety Requirements,
Political, Cultural and Economic Situations,
Regional Taxes, Special Grants and
Import/Export Barriers – General Steps in
Location Selection & Location Decision
Process: Define the Location Objectives and
Associated Constraints, Identify the Relevant
Decision Criteria, Relate the Objectives to the
Criteria Using Appropriate Models, Do Field
Research to get Relevant Data and Use the
Models to Evaluate the Alternative Locations,
Select the Location that Best Satisfies the
Criteria - Location Evaluation Methods:
Cost-Profit-Volume or Break Even Analysis,
Point Rating Method, The Transportation
Method of Linear Programming, Center of
Gravity Method of Plant Location, Analytic
Delphi Method – Locating Service
Facilities- Facility Layout Criteria for a
Good Layout - Basic Layout Formats:
Process Layout, Product Layout, Group
Technology Layout, Fixed Position Layout,
Hybrid Layout - Developing a Process
Layout: Graphic and Schematic Analysis,
7
Computer Models - CRAFT, Load Distance
Model - Developing a Product Layout: Line
Balancing -Model Line Balancing -
Developing a Cellular Manufacturing
Layout – Japanese Approaches and Trends
in Manufacturing Layouts - Service Facility
Layouts.
Work Measurement: Introduction- Uses of
Setting Work Standards – Work
Measurement Techniques: Time Study,
Standard Data, Predetermined Motion Time
Study, Work Sampling, Historical Analysis,
Employee Self Timing.
Aggregate Planning and Capacity
Planning: Introduction, Overview of
Planning Activities: Business Planning,
Operations Planning - The Aggregate
Planning Process: Concept of Aggregation,
Aggregate Planning Goals, Forecasts of
Aggregate Demand, Inter- Relationships
among Decisions, Strategies for Developing
Aggregate Plans, Pure Planning Strategies,
Aggregate Planning Techniques: Graphical
Model for Aggregate Output Planning,
Optimal Models for Aggregate Planning,
Computer Search Models, - Master
Production Schedule: Master Production
Scheduling, Master Schedule Formation,
Implementing Aggregate Plans and Master
Schedules, Unplanned Events, Behavioral
Considerations, Capacity Planning:
Measuring Capacity, Determining Capacity
Requirements, Economies of Scale,
Planning Service Capacity.
Fundamentals of Inventory Control: -
Introduction, Purpose of Inventories:
Smooth Production, Better Service to
Customers, Protection Against Business
Uncertainties, Take Advantage of Quantity
Discounts - Inventory Costs - Purchase
Costs, Carrying Costs, Ordering Costs,
Stock-out Costs - Inventory Systems - Fixed
Order Quantity System, Fixed Order Period
System, Economic Order Quantity Model -
Reorder Point, Optimal Order Quantity.
Inventory Classification Models- ABC
Classification, VED Classification, FSND
Classification.
Materials Management: Introduction,
Necessity of Materials Management,
Functions of Materials Management:
Production Control, Inventory Control,
Materials Handling, Materials Management
Technology – Robots, Automated Storage
and Retrieval Systems. Materials
Management Techniques: JIT Purchasing,
Kanban Systems- ABC Classification
Systems.
Materials Requirement Planning:
Introduction, Fundamentals of Materials
Requirement Planning: Objectives of MRP:
Components of an MRP System: MRP
System Inputs, MRP System Information
Processing, MRP System Outputs,
Advantages and Disadvantages of MRP
System – Advantages, Disadvantages.
Problems in Implementing MRP Systems:
Inadequate Employee Training and
Involvement, Use of Inaccurate and obsolete
data, Inappropriate Product Environment -
Manufacturing Resource Planning (MRP II).
Operations Scheduling: Introduction,
Purpose of Scheduling, Scheduling Methods:
Forward Scheduling, Backward Scheduling,
Scheduling Activities: Routing, Loading,
Dispatching, Scheduling by type of
operations: Job Operations, Repetitive
Operations, Labor-intensive Operations,
Service Operations,. Scheduling Personnel
in Service Operations: Scheduling
Consecutive Days Off, Scheduling Daily
work Times, Scheduling Hourly work
Times. Scheduling Techniques: Gantt
Charts, Johnson’s Job Sequencing Rules,
Queuing Analysis, Critical Ratio Method.
8
Enterprise Resource Planning:
Introduction, Evolution of ERP, Business
Process Reengineering, BPR and IT-
Business Modeling for ERP: Integrated Data
Model – ERP Implementation: ERP
Implementation Methodology,
Implementation of ERP Packages,
Guidelines for ERP Implementation,. ERP
and Competitive Advantage – Price,
Delivery, Reliability and Speed, Quality
Product Range.
Supply Chain Management:, Introduction,
Business Drivers in Supply Chain
performance: Inventory, Transportation,
Facilities, Information - Principles of Supply
Chain Management: Segment Customers
based on Service Needs, Customize the
Logistics Network, Plan based on Market
Demand, Enhance ability to meet Customer
Requirements, Improve relationships with
the Suppliers, have a Supply Chain wide
Technology Strategy, Devise a complete
Supply Chain Performance Measure - Forces
Shaping Supply Chain Management:
Consumer demand, Globalization,
Competition, Information and
Communication, Government Regulation,
Environment - Supply Chain Management
Framework: The Seven SCM Components,
The Six SCM Enablers: Customer focus in
Supply Chain Management: Demand
Chains: A focus on end users, Broad trends
& misconceptions, Creating the demand
chains of the future – Electronic Supply
Chain Management: ESCM Advantages,
ESCM Implementation, Issues relating to
ESCM.
Just-In-Time (JIT) Manufacturing
System: Introduction, The Concept of the
JIT System: People Involvement, Total
Quality Control, Advantages of JIT Systems
- Characteristics of JIT Systems. Uniform
Workstation Loads, Small Lot Sizes, Closer
Supplier Ties. Maintaining High Quality,
Quick and Economic Setups, Flexible
Facilities and Multi Skilled Workforce,
Preventive Maintenance, Continuous
Improvement.
Productivity and Quality Management:
Introduction, Productivity: Productivity
Defined, Components of Productivity,
Factors Affecting Productivity, Measuring
Productivity, Productivity and Quality. The
Strategic Role of Quality: Role of Inspection
in Quality Control, The Cost of Quality:
Cost of prevention, Cost of
detection/appraisal, Cost of failure -
Statistical Concepts in Quality Control:
Control Charts: Control charts for variables,
Control charts for attributes; Acceptance
Plans, Computers in Quality Control,
Concept of TQM. TQM Principles.
Facilities and Maintenance Management:
Introduction, Facilities Management: Nature
of Facilities Management, Functions of
Facilities Managers, Outsourcing the
Facilities Management Function, Facilities
Management in India, Facilities
Management and Maintenance. Necessity of
Maintenance Management: Impact of Poor
Maintenance, Areas of Maintenance, Types
9
of Maintenance – Preventive Maintenance -
Predictive Maintenance – Remedial
Maintenance - Economies of Maintenance.
Evaluation of Preventive Maintenance
Policies, Maintenance Planning: Bathtub
Curve, Contract Maintenance. Modern
Approaches to Preventive Maintenance,
Recent trends in Maintenance.
Project Management: Necessity of Project
Management – Networking Modeling:
Networking Conventions, Advantages of
Network Modeling, Networking Technology.
Project Planning Methods: Critical Path
Method (CPM), Program Evaluation &
Retention Technique (PERT), Project
Crashing.
Trends in Operations – Technology:
Introduction, Automation: Advantages,
Disadvantages of Automation, Overview of
Manufacturing Activities: Automation in
Design and Engineering Support, Computer
Aided Design - Automation in controlling
Processing Equipment:, Flexible
Manufacturing System, Computer Integrated
Manufacturing (CIM) - Artificial
Intelligence: Expert Systems, Robotics,
Electronic Data Interchange.
 Schedule of Sessions
Topics Sessions
PRE-MID SEM
Operations Management – An Overview 1
Operations Strategy 2
Allocating Resources to Strategic Alternatives 1
Design of Production Processes 2
Facility Location and Layout 3
Work Measurement 1
Aggregate Planning 2
Fundamentals of Inventory Control 2
Materials Management 2
POST-MID SEM
Materials Requirement Planning 2
Operations Scheduling 3
Enterprise Resource Planning 2
Supply Chain Management 2
Just-In-Time (JIT) Manufacturing System 1
Productivity and Quality Management 2
Facilities and Maintenance Management 2
Project Management 2
Trends in Operations – Technology 1
Total 33

10
 HUMAN RESOURCE MANAGEMENT
Program : MBA Semester : II
Class of : 2014 Credits : 3
Course Code : INM542 Sessions : 33
Objective: To help students understand, appreciate and analyze work force at the managerial
and non-managerial levels. The course also facilitates learning of various concepts, new trends,
and skills required for planning, managing, and development of human resources for
organizational effectiveness.
Text Book Author/Publication
Human Resource Management FedUni
Reference Books / Magazines Author/Publication
Human Resource Management John M. Ivancevich / TataMcGraw Hill
Personnel Management C.B Mammoria / Himalaya Publishing House
Essentials of HRM and IR P.Subba Rao/ Himalaya Publishing House

DETAILED CURRICULUM
Overview of Human Resource
Management
Introduction to HRM: Definition and
Concept of Human Resource Management -
History of Human Resource Management:
Scientific Management Approach, Human
Relations Approach, Human Resources
Approach - Functions of Human Resource
Management: Managerial Functions,
Operative Functions - Emerging Role of
Human Resource Management: Value of
Human Resources - Role of HR Executives:
The Service Provider, The Executive, The
Facilitator, The Consultant, The Auditor -
Challenges to HR Professionals: Worker
Productivity, Quality Improvement, The
Changing Attitude of Workforce, The Impact
of the Government, Quality of Work Life,
Technology and Training - Strategic Human
Resource Management.
Organizational Structure and HRM:
Organizational Structure and Human
Resource Management - Formal and
Informal Organizations: Formal
Organization, Informal Organization - Tall
and Flat Organizational Structures --
Responsibility, Authority and Accountability
- Line and Staff Functions: Line and Staff
Relationship, Line-Staff Conflict, Human
Resource Management as a Line
11
Responsibility, Human Resource
Management as a Staff Function, The Role
of Human Resource Department in an
Organization - Human Resource
Management and other Organizational
Functions: Products and Human Resources,
Production and Human Resources,
Marketing and Human Resources,
Management Techniques and Human
Resources, Organizational Structure and
Human Resources.
Employment of Human Resources
Human Resource Planning: Definition of
Human Resource Planning Objectives of
Human Resource Planning: Human
Resource Planning at Different Levels - The
Process of Human Resource Planning:
Assessing Current Human Resources and
Making an Inventory, Forecasting, Matching
the Inventory with Future Requirements -
Managing the Forecasted Demand/Surplus:
Managing Future Demand, Managing Future
Surplus, Dealing with Surplus Manpower -
Growing Importance of Human Resource
Planning: Current Trends.
Job Analysis and Design: Concept of Job
Analysis - Process of Job Analysis:
Information Gathering, Job Specification,
Competency Determination, Developing a
Job Description, Developing a Job
Specification - Job Analysis Methods:
Observation Method, Individual Interview
Method, Group Interview Method,
Questionnaire Method, Technical
Conference Method, Diary Method,
Functional Job Analysis, Position Analysis
Questionnaire, Critical Incident Technique,
Job Analysis Information: Job Description:
Drafting and Maintaining Job Description -
Job Specification - Uses of Job Analysis:
Employment, Organization Audit, Training
and Development, Performance Appraisal,
Promotion and Transfer, Preventing
Dissatisfaction. Compensation Management,
Health and Safety, Induction, Industrial
Relations, Career Planning, Succession
Planning - Issues in Job Analysis, Concept
of Job Design: Different Approaches to Job
Design - Modem Management Techniques:
Job Rotation, Job Enlargement, Job
Enrichment, Some More Modem
Management Techniques.
Recruitment: Concept of Recruitment -
Factors Affecting Recruitment:
Organizational Factors, Environmental
Factors - Recruitment Policy - Sources of
Recruitment: Internal Search, External
Sources - Need for Flexible and Proactive
Recruitment Policy - Evaluation of
Recruitment Program.
Selection: Concept of Selection - The
Selection Process - Selection Method
Standards: Reliability, Validity,
Generalizability, Utility, Legality
¬Application Forms: Evaluation
Application Forms, Ethical Issues in
Application Form Design - Selection Tests:
Intelligence Tests, Aptitude Tests,
Achievement Tests, Situational Tests,
Interest Tests, Personality Tests, Polygraph
Tests, Graphology - Interviews: Preliminary
Interview, Selection Interview, Decision
Making Interview - The Interview Process:
Preparation, Setting, Conduct of Interview,
Choosing an Interview, Evaluation,
Reference Checks, Medical Examinations -
Placement.
Management Development of Human
Resources
Managing Careers: Concept of Career -
Career Anchors: Autonomy, Security,
Technical, General Management,
Entrepreneurial Creativity, Service, Pure
Challenge, Lifestyle - Elements of a Career
Planning Programme: Individual Assessment
and Need Analysis: Organizational
Assessment and Opportunity Analysis: Need
Opportunity Alignment, Career Counseling -
The Benefits of Career Planning to an
Organization: Ensures Availability of
Resources for Future, Enhances
Organizational Ability to Attract and Retain
Talent, Ensures Growth Opportunity for All,
Handles Employee Frustration - The
Benefits of Career Planning to an Individual
- Issues in Career Planning: Dual Family
Careers, Low Ceiling Careers, Declining
Opportunities, Career Stages, Restructuring,
Career Plateaus, Work Family Issues, Career
Development Cycle: Exploration Stage,
Establishment Stage, Maintenance Stage,
Disengagement Stage - Career Objectives
and the Career Path: Promotion, Transfer -
Model for Planned Self-Development: Self
Assessment, Opportunity Analysis, Decision
Making, Leverage Network, Venture,
Continuous Assessment ¬Succession
Planning: Continuity, Long-term
perspective, Organizational Need
Perspective, Turnover Management,
Emphasis on Results.
Management and Development of Human
of Resources
Performance Appraisal: Concept of
Performance Appraisal, Objectives of
Performance Appraisal - The Appraisal
Process - The Appraisers: Self Appraisal,
Supervisors, Peers, Customers, Clients,
Subordinates - Performance Appraisal
Methods: Management by Objectives,
Graphic Rating Method, Work Standards
Approach, Essay Appraisal, Critical Incident
Method, Forced Choice Rating Method,
Point Allocation Method, Ranking Method,
Checklist, Behaviorally Anchored Rating
12
Scale, 360 Degree Performance Appraisal,
Team Appraisals, Balanced Scorecards - The
Appraisal Interview: Challenges of
Appraisal Interview, Pitfalls in Performance
Appraisal, Uses of Performance Appraisal,
Ethics of Performance Appraisal.
Employee Training and Management
Development: Definition and Purpose of
Training: Improving Employee
Performance, Updating Employee Skills,
Avoiding Managerial Obsolescence,
Preparing for Promotion and Managerial
Succession, Retaining and Motivating
Employees, Creating an Efficient and
Effective Organization - Assessing Training
Needs - Areas of Training: Importance of
Learning - Employee Training Methods: On-
the-Job Training, Off-the-Job Training, -
Evaluation of the Training Program -
Training and Development - Concept of
Management Development: Objectives of
Management Development, Process of
Management Development - Management
Development Methods: On-the-Job
Development Methods, Off-the-Job
Development Methods, Evaluating a
Management Development Program.
Compensation Management: Definition
and Objectives of Job Evaluation: Principles
of Job Evaluation - Process of Job
Evaluation-Techniques of Job Evaluation:
Non-Quantitative Techniques, Quantitative
Methods- Advantages of Job Evaluation -
Limitations of Job Evaluation - Concept of
Wage and Salary Administration: Principles
Governing Compensation Administration,
Purpose of Wage and Salary Administration,
Concepts of Different Wages - Basic Wage
Plans - Variable Compensation - Executive
Compensation - Wage Differentials -
National Wage Policy - Concept of Rewards
- Types of Incentive Plans: Short-Term
Plans, Long-Term Plans - Non Monetary
Incentives - Guidelines for Effective
Incentive Plans - Employee Benefits -
Objectives of Employee Benefits - History
and Evolution of Benefits Programs: Some
13
Modem Concepts in Employee Benefit
Schemes.
Employee Relations
Grievance Handling: Concept of Grievance
- Causes of Grievance- Need for a Grievance
Redressal Procedure - Effective Grievance
Redressal- Steps in a Grievance Redressal
Procedure - Grievance Redressal Procedure
in Unionized Organizations - Legislative
Aspects of the Grievance Redressal
Procedure in India -Conflict Resolution.
Disciplinary Action: Definition and
Concept of Discipline - Aims and Objectives
of Discipline - Forms and Types of
Discipline - Acts of Indiscipline or
Misconduct - Principles of Maintaining
Discipline: McGregor's Red Hot Stove Rule
- Disciplinary Procedure - Approaches to
Discipline: Incorrect Discipline -Preventive
Discipline, Positive Discipline – Types of
Disciplinary Actions: Verbal Warning,
Written Warning, Suspension, Demotion,
Pay cut, Dismissal - Code of Discipline in
Indian Industry: Industrial Employment
Standing Orders Act, 1946.
Employee Relations Collective
Bargaining: Definition and Concept of
Industrial Relations –Different Roles in
Industrial Relations: Employees, Trade
Unions, The Management, The Government
- Objectives of Industrial Relations -
Industrial Disputes Prevention Machinery -
Concept of Collective Bargaining - Features
of Collective Bargaining: Groups in Activity,
Levels in Activity , Flexibility, Win-Win
Situation, An Art and a Science - Objectives
of Collective Bargaining - The Collective
Bargaining Process: Preparation for
Negotiation, Negotiation, Contract
Administration - Concept of Workers'
Participation in Management - Purpose of
Workers' Participation - Workers'
Participation in Management : Works
Committees , Joint Management councils.
 Schedule of Sessions
Topics Sessions
PRE-MID SEM
Introduction to HRM 3
Organizational Structure and HRM 2
Human Resource Planning 3
Job Analysis and Design 3
Recruitment 2
Selection 3
POST-MID SEM
Managing Careers 3
Performance Appraisal 2
Employee Training and Management
3
Development
Compensation Management 3
Grievance Handling 2
Disciplinary Action 2
Employee Relations, Collective
2
Bargaining
Total 33

14
 MACROECONOMICS & BUSINESS ENVIRONMENT
Program : MBA Semester : II
Class of : 2014 Credits : 3
Course Code : INM552 Sessions : 33
Objective: The course aims at providing an explanation on how macro economic concepts and
theories are useful in decision making. The course also provides an appreciation and application
of various macroeconomic theories, in different situations and how the environmental changers
effect the business.
Textbook Author/Publication
Macroeconomics FedUni
Global Business Environment FedUni
Reference Books Author/Publication
Macroeconomics Rudiger Dornbusch / TMH
Lectures on Macroeconomics Blanchard and Fischer / Prentice – Hall India
Indian Economy Problems of Development
and Planning, 19eManagerial A N Agarwal / Wiley Eastern Limited
Economics
Edward Shapiro, Harcourt Brace Jovanovich
Macroeconomic Analysis
Inc New York
Francis Cherunilam, 4th Edition 2005/
Business Environment and Policy
Himalaya Publishing House

DETAILED CURRICULUM
An Introduction to Economics Analysis:
Introduction, Positive and Normative
Economics, Interdependence of
Macroeconomics and Microeconomics,
Economic Analysis and Typical Managerial
Decisions, Economists, Finance manager
and Functional Areas of Management,
Production Possibility Curve.
Macroeconomics Analysis: An Over
View:. Development of Macroeconomics:
Schools of Thought, The Goals of
Macroeconomic policy, Basic Concepts, The
model Building.
Measurement of Macroeconomic
Aggregates: Introduction, the Concept of
the National Product, Relationship among
Eight Variants of National Product
Aggregates, Real vs. Nominal GNP, Price
Indices, Index Numbers of Production,
Money and Credit, The Measurement of
15
National Income, Other measures of
National Output, Difficulties in Measuring
National Income, The uses of National
Income Statistics.
Income Determination Model including
Money and Interest: The goods Market and
the IS curve, Derivation of IS curve, Assets
Markets and the LM Curve, Adjustment
towards Equilibrium, Monetary and Fiscal
Policies, Crowding Out.
Money Supply and Banking System:
Introduction, Money Supply –Components,
The Measures of Monetary Aggregates,
Creation of Money and Banking System,
Determinant of Money Supply, The
Behavior of Public, Commercial Bank
Behavior, Reserve Bank Influence, Other
Factors, Equilibrium in Money Markets,
Change in Equilibrium.
Aggregate Supply, Price Level and
Employment: Macroeconomic
Equilibrium in the Classical Model:
Introduction, The Classical Aggregate
Supply Model- The Production Function,
The Demand For Labor Function, The
supply of Labor Function, The Keynesian
Aggregate Supply Model, The Classical
Analysis of Income Determination,
Equilibrium in the Classical Model, Changes
in Money Supply.
Aggregate Supply, Price Level and
Employment: Macroeconomic
Equilibrium in the Keynesian Model:
Introduction , Keynesian view of the Great
Depression, The Keynesian Model, Classical
Versus Keynesian Analysis of Income
Determination, The General Theory as
Monetary Theory, Post Keynesian
Developments in the Analysis of Income and
Employment, An Expanded Model, A Linear
Version of The Hicks- Hanson model, The
Aggregate Supply Function, The Real
Balance Effect, Theories of Consumer
Behavior, Theory of Investment, Investment
in Human Capital, Technological Progress,
Technological and Structural
Unemployment.
Post-Keynesian Macroeconomics-
Monetarism, Rational Expectations and
Supply-Side Economics: Introduction,
Monetarism, Monetary Policy Vs. Fiscal
Policy, The Money Supply and Interest Rate,
Rational Expectations School, Supply-side
Economic Analysis, What is Supply-side
Economics, Market Freedom, Cost
Reduction, Incentives.
Economic Fluctuations and
Unemployment: Introduction, Fluctuations
in the Economic Growth, Business Cycles,
Theories of Business Cycles, Business
Cycles: Indicator Forecasting. Employment
Fluctuations, The concept of Full
employment, Nature and Trends in
Unemployment in India, Estimates of
Unemployment in India, Estimates of
Unemployment during 80’s, Unemployment
16
in Urban Areas, Implementation of
Employment Programs, Disguised
Unemployment, Disguised Unemployment
and Concealed Savings, Practical
Difficulties in the Implementation of this
Program.
Price Stability: Inflation, Measuring
Inflation, Economic Impacts of Inflation,
Inflation in AD-AS Framework, Demand-
Pull Inflation, Cost-Push Inflation, Philips
Curve, The Problem of Inflation in India.
The Open Economy and Balance of
Payments: India’s Balance of Payments:
Introduction, The Open Economy, The
issues involved in International Trade,
Reasons for International Trade, Theory of
Absolute Advantage, Principle of
Comparative Advantage, Equilibrium Price
Ratio, Gains from Trade, Multi Product,
Multiple Countries Scenario, Protectionism,
Effect of Trade and Protectionism on
Domestic Supply and Demand, Economic
Costs of Tariff, Exchange Rates. The
Balance of Payments, Components of
Balance of Payments, Current account,
Capital Account, Monetary Movements,
Balance in the BoP statement, Trade
Balance, Current Account Balance, Capital
Account Balances, The Balance of Payments
Always Balance, Implications of Current
Account Surplus/ Deficit in the Balance of
Payments of a Country, Concept of
Sterilization. Conflicts in Achievement of
Internal and External Balances, India’s
Balance of Payments, International Financial
Institutions- IMF, IBRD, IDA, IFC, ADB,
BIS.
Modern Macroeconomics: Fiscal Policy,
Budget Deficits and the Government
Debt: Introduction, The Fiscal Instruments,
Tax Policy and Structure, Principles of
Taxation, Horizontal Vertical Equity, Choice
of the Base, Requirements of Good Tax
Structure, The Problem of Tax Incidence,
Tax Rate Structure, Fiscal Policy and
Efficiency Issues, High ICOR, Fiscal Policy
and Stabilization, Automatic Stabilizers,
Fiscal Policy and Economic Growth,
Government Revenue, Government
Expenditure.
Budget Deficit, Basic Definitions, High
Fiscal Deficit Implications, Measure for
Cash Management, Public Debt,
Measurement of Public Debt in India,
External Debt, Public Debt: Problems and
Issues.
Modern Macroeconomics: Monetary
Policy and Interest Rate Structure:
Monetary Policy and Interest Rate Structure:
Relevance of Monetary Policy, Salient
Features of Monetary Policy, Tools of
Monetary Policy, Short-term impact of
Monetary Policy, Impact of Monetary policy
on Aggregate Demand, Effectiveness of the
Monetary Policy to increase AD,
Expansionary Monetary Policy and
Recessionary GDP gap, Using the Monetary
Policy to Prevent the Economy from
Overheating, Monetary Targeting, Money
Multiplier, Lags in the Monetary Policy.
Monetary Policy in a Developing Economy,
Link between Fiscal and Monetary Policy,
Major Changes in Interest Rates.
An Overview of the Global Business
Environment: Understanding globalization
– The Global business environment and its
components – social environment: Social
structure and international business; Cultural
environment – Religion and international
business; Values and attitudes and
international business; Customs and
Manners and international business;
Language; Education; Political environment
– Economic environment; The changing
nature of international business; Changing
world output and world trade; Changes in
Foreign Direct Investment (FDI); Growth in
the stock and flow of FDI; Changes in the
sources of FDI; Changes in Recipients of
FDI – Legal Environment: Tariff; Subsidies;
Non-Tariff Barriers; Regulatory bodies –
Technological environment: Adoption of
technology in companies; Global production
17
networks – Tax environment – Impact of
globalization on business.
Economic Environment: Classification of
Economies: Classification based on
ownership of the means of production;
classification based on levels of economics
development economic indicators; GDP and
GNP; income distribution; inflation and
index numbers; interest rates;
unemployment; foreign exchange reserves;
foreign exchange reserves – economic
integration: Levels of economic integration.
Political Environment: Types of political
systems - political risks: foreign politics;
domestic politics; international politics;
nature of political risk – factors that
contribute to political risk; social unrest;
attitude on nationals; policies of the host
government analysis of political risk –
management of political risk: techniques.
Social Environment: Society: Social class;
characteristics of social class; group –
family: functions of family; family life cycle
– demographic issues: population growth
and changing age structure – global
environment policy and management issues:
Issues concerning the environment;
managing the environment.
Global Technological Environment:
An overview of Technology: Definition of
technology – the choice of technologies to
develop – technology development:
interconnections among technology
developers: geographical features of
technology networks; technology transfer –
impact of information technology on
organizations: characteristics of new
technologies; IT and its strategic values; IT
does matter.
Influence of the Internet on Business:
Description of internet and internet tools –
Vague market signals – benefiting from
internet channel – internet, infomediaries,
innomediaries – industry structure in the age
of the internet: Portals; market makers; and performance – No first mover
product/service providers; industry structure advantages.
Schedule of Sessions

Topic Sessions

PRE-MID SEM

An Introduction to Economics Analysis 2

Macroeconomics Analysis: An Over View 2

Measurement of Macroeconomic Aggregates 2

Income Determination Model including Money and Interest 2

Money Supply and Banking System 2

Aggregate Supply, Price Level and Employment:

2
Macroeconomic Equilibrium in the Classical Model

Aggregate Supply, Price Level and Employment:

2
Macroeconomic Equilibrium in the Keynesian Model

Post-Keynesian Macroeconomics-Monetarism, Rational

2
Expectations and Supply-Side Economics

POST-MID SEM

Economic Fluctuations and Unemployment 2

Price Stability 2

The Open Economy and Balance of Payments

2
: India’s Balance of Payments

Modern Macroeconomics: Fiscal Policy, Budget Deficits

3
and the Government Debt

Modern Macroeconomics: Monetary Policy and Interest

2
Rate Structure

An Overview of the Global Business Environment 1

Economic Environment 1

Political Environment 1

Social Environment: 1

Global Technological Environment: An overview of

2
Technology; Influence of the Internet on Business

Total 33

18
 BUSINESS RESEARCH METHODS
Program : MBA
Class of : 2014
Course Code : INM562
Objective: To enable students to conceive and execute business research by giving
theoretical inputs on research methodology and its applications.
Textbook
Business Research Methods
Reference Books
Business Research Methods, 7e
Business Research Methods
Marketing Research
Research Methodology
Statistics for Management
DETAILED CURRICULUM
Introduction to Business Research:
Scope of Business Research - Basic
Research and Applied Research - Role of
Business Research in Decision-Making:
Problem/ Opportunity Identification,
Problem/ Opportunity Prioritization and
Selection, Problem/opportunity Resolution,
Implementing the Course of Action –
Factors Affecting Business Research: Time
Constraint, Availability of Resources, Nature
of Information Sought, Benefits versus Cost
- Globalization and Business Research -
Business Research and the Internet: Primary
Research, Secondary Research
Business Research Process: Steps in the
Research Process- Identifying and defining
the Problem/Opportunity- Exploratory
research, preparing the statement of research
objectives, developing the hypotheses.
Planning the Research Design, Selecting the
Research Method - Surveys, Experiments,
Secondary data studies, Observation,
techniques, Analyzing research designs,
Selecting the Sampling Procedure, Data
19
Semester : II
Credits : 2
Sessions : 22
Author/Publication
FedUni
Author/Publication
William G Zikmund/ Thomson South-
Western, Singapore 2003
Donald R Cooper and Ramela S. Schindler/
Tata McGraw Hill Publishing Company Ltd,
New Delhi, (2000)
G C Beri/ Tata McGraw Hill, New Delhi,
2000
K R Sharma / National Publishing House,
New Delhi, 2002
Richard I Levin and David S Rubin / PHI
Collection, Evaluating the Data. Analysis,
Preparing and Presenting the Research
Report
Business Research Design and
Implementation: The Meaning of Business
Research Design - Need For Research
Design - Characteristics of a Good Research
Design - Research Design Concepts:
Dependent and Independent variables,
Extraneous variable, Control, Confounded
relationship, Research hypothesis,
Experimental and non experimental
hypothesis testing research, Experimental
and control groups, Treatments, Experiment,
Experimental units - Classification of
Research Designs: Exploratory Studies,
Descriptive Studies, Causal Studies -
Choosing a Research Design - Benefits of
Research Designs
Experimentation: Experimental Validity:
Internal Validity, External Validity -
Experimental Environment: Laboratory
Environment, Field Environment - Types of
Experimental Designs: Pre-Experimental
Designs, True Experimental Designs, Quasi-
experimental Designs
Questionnaire Design: Preliminary
Decisions: Required Information, Target
Respondents, Interviewing Technique -
Question Content - The Utility of Data,
Effectiveness in Producing Data, The
Participant's Ability to Answer Accurately,
The Respondent's Willingness to Answer
Accurately, Effect of External Events -
Response Format-Open-Ended Questions,
Close-ended Questions - Question Wording:
Shared Vocabulary, Unsupported
Assumptions, Frame of Reference, Biased
Wording, Adequate Alternatives, Double-
barreled Questions, Generalizations and
Estimates - Questionnaire Sequence: Lead-
in Questions, Qualifying Questions, Warm-
up Questions, Specific Questions,
Demographic Questions - Questionnaire
Pretesting, Revision and Final Draft.
Measurement Concepts in Business
Research: Identifying and Deciding on the
Variables to be Measured - Development of
Measurement Scales Types of Measurement
Scales: Nominal Scale, Ordinal Scale,
Interval Scale, Ratio Scale - Criteria For
Good Measurement: Reliability, Test-retest
reliability, Equivalent form reliability,
Internal consistency, Validity, Face validity,
Content validity, Criterion-related validity,
Construct validity, Sensitivity,
Generalizability, Relevance
Attitude Measurement: Components of
Attitude: Components of Attitude-Cognitive
Component, Affective Component,
Behavioral Component - Relationship
Between Attitudes and Behavior; Changing
Attitudes, Altering Existing Beliefs about a
Product, Changing Attitudes by Changing
the Importance of Beliefs, Adding New
Beliefs, Association Between Measurement
of Beliefs And Situation - Attitude Scales:
Definition of Scale and Scaling, Types of
20
Attitude Scales: Single Item Scales,
Itemized category scales, Rank - order
scales, Q-sort scales, Comparative scales,
Paired comparison scales, Constant sum
scales, Pictorial scales, Continuous scales,
Multi- Item Scales, Semantic differential
scales, Stapel scales, Likert scales,
Thurstone scales, Profile analysis.
Considerations In Selecting A Scale:
Balanced Versus Unbalanced Scales,
Number of Categories, Odd or Even Number
of Scale Categories, Forced Versus Unforced
Choice
Survey Research: Nature of Surveys -
Classifying Survey Research Methods –
Questionnaire Design, Cross-Sectional and
Longitudinal Studies - Survey Methods -
Personal Interviews: Door-to-door
Interviewing, Executive Interviewing, Mall
Intercept Surveys, Disadvantages of
Personal Interviews - Telephonic Interviews:
Central Location Telephone Interviews
(CLTI), Computer-Assisted Telephone
Interviewing (CATI), Completely
Automated Telephone Surveys (CATS) -
Self Administered Interviews - Mail Surveys
Data Preparation: Data Coding, Data
Cleaning, Data Mining
Multivariate Analysis: Introduction –
Nature and Techniques of Multivariate
Analysis – Analysis of dependence –
Multiple Regression and Discriminant
analysis –Interdependence Techniques–
Factor analysis and Cluster Analysis
Business Research Reports: Types of
Research Reports: Short Reports, Long
Reports - Components of Research Reports:
Prefatory information, Introduction,
Methodology, Findings, Conclusions and
Recommendations, Appendices,
Bibliography - Written Presentation:
Prewriting Concerns, Writing the Draft,
Presentation of the Research Report - Oral
Presentations: initial Planning, Preparation,
Making the Presentation.
 Schedule of Sessions

Topic Session
PRE-MID SEM
Introduction to Business Research Research 1
Business Research Process 1
Business Research Design and Implementation 2
Experimentation 1
Questionnaire Design 3
Measurement Concepts in Business Research 1

Attitude Measurement: Components of Attitude 2

POST-MID SEM
Survey Research 3
Multivariate Analysis 6
Business Research Reports 2
Total 22

21
 ENTERPRISE – WIDE INFORMATION SYSTEMS
Program : MBA Semester : II
Class of : 2014 Credits : 3
Course Code : INM572 Sessions : 33
Objective: To help students acquire basic understanding of a few enterprise-wide
business processes and their integration through IT enabled application. Also to help
design and develop MIS and thereby to leverage these business processes for
competitive advantage.
Text Book Author/Publication
nd
Information Technology & Systems – 2
FedUni
edition
PC Lab FedUni
Reference Books / Magazines Author/Publication
Information Systems Today, 2e Leonard Jessup, Joseph Valacich, PHI
ERP Strategy Vinod Kumar Garg, Bharat Vakharia, Jaico
Brand, Monk and Wagner – Thomson
Concepts in Enterprise Resource Planning
Learning
Enterprise Resource Planning – Concepts Vinod Kumar Garg and N K Venkitakrishnan,
and Practice PHI
The CRM Handbook Jill Dyche
Supply Chain Management Chorpra and Meindl
Detailed Curriculum
Foundations of Information Systems: Network Topologies-Network Infrastructure-
Defining information – Classification of Network Architectures and Protocols. (ITS -
information – Presentation of information – Pg No 203-220)
Benefits of information – Qualify of
information – Basics of information systems Telecommunication Networks: The
– Use of information systems in business – Telecommunication system –
Limitation of information systems – Telecommunications in Business – Scope of
Information system design. (ITS – Pg no: Telecommunication Networks –
43 to 65) Telecommunication Network Components –
Operating Systems: Managing System Telecommunications Equipment for WAN –
Resources – Operating System as a User Network Convergence ( ITS - Pg NO 221 to
Interface – Types of Operating Systems 236)
( ITS – PG No – 27- 42)
Management Information Systems:
Enterprise Collaboration Systems: Information Systems for Business operations
Internet, Intranet, Extranet, Enterprise
– Transaction processing systems –
Collaboration Systems and Groupware,
Functional information systems –
types of Groupware (ITS Pg No 95 -107)
Management information systems –
Computer Networks: Basics of compute Decision support systems – Executive
Networks, Classification of Networks, Peer- information systems – Online analytical
to –Peer and Client/Server Networks-
22
processing – Information Systems for
strategic advantage (ITS – Pg no: 111 to
144)
MIS – Planning and design: MIS planning
– MIS design – Systems approach to
problem solving – Make or buy decision.
(ITS – Pg no: 237 to 256)
MIS – Implementation, evaluation and
maintenance: Organizational change and
MIS implementation – Planning the MIS
implementation – MIS implementation
process – Evaluation of the MIS
implementation – Challenges in MIS
implementation – MIS control and
maintenance. (ITS – Pg no 257 to 274)
Information Resource Management and
IT Governance: Managing Information
Resources and Technology, Information
Technology and Organization needs,
Information Security and Controls, Ethical
and Social Dimensions of Information
Technology, Disaster Recovery and Business
Continuity Planning, IT Governance. ( ITS
Pg NO 275- 296)
Global IT Management: Information
Technology in Global Business: Global
Management Information Systems;
Challenges in Global Information
Technology Management (ITS Pg No: 297 –
314)
MIS in Specialized Areas: MIS in
Government Organizations; MIS in Non-
profit organizations; NIS in Managing
Corporate Performance; MIS in Managing
Projects; MIS in Online Marketplaces
Basics of E Business and enterprise
Integration, : Evolution of E Business-
Organization culture for E- Business – E-
business Models Enterprise Application
Integration: (ITS – Pg no: 331 to 345)
Supply Chain Management and E-
Business: Supply Chain Management an
Overview- E-Supply Chain- Managing
Relationships in the E-Supply Chain –
Issues in E-Supply Chain Management –
23
Future of the E- Supply Chain(ITS Pg no:
345 to 368)
Enterprise Resource Planning: Evolution
of ERP - ERP An overview – Rationale for
ERP – Architecture planning –
Implementing ERP – Effect of ERP on the
company – Overview of ERP modules –
Selecting an ERP vendor - – ERP
Implementation -– Operational advantages
in ERP – ERP implementation problems -
ERP integration with supply chain planning
- ERP investments in the US – ERP market
in Indian Scenario - Emerging trend in ERP
– Future of ERP application.(ITS Pg No 369
- 394)
CRM and E Business: Defining CRM –
Functions of CRM – The E - CRM
architecture – E-CRM infrastructure
requirements – CRM for E-customers –
Challenges E- CRM projects (ITS – Pg no:
395 to 406)
Program Design and Programming
Languages: Program Development Life
Cycle- Program Design tools – Generations
of Programming Languages – Language
Translators and Programming Languages –
Object Oriented Programming – An
Overview ( ITS -Pg No 145 – 168)
Project Management: Understanding the
projects, Understanding the project
management, Phases of Project
Management, Planning the Project,
Scheduling, Controlling the Project, Closing
the Project (PCL Pg No 257 – 264)
Project Management Using MS – Project:
Getting Started with MS Project 2003 –
Assigning Resources and Cost to Task –
Fine tuning Processes – Formatting,
Printing, Finalizing and Publishing your
Plans – Managing and Tracking beyond One
Project and Application (PCL Pg No 265 –
310)
PCL – PC Lab
ITS – Information Technology & Systems
 Schedule of Sessions

Topic Sessions

PRE – MID SEM

Foundations of Information Systems 2

Operating Systems 2

Enterprise Collaboration Systems 2

Computer Networks 1

Telecommunication Networks 1

Management Information Systems 4

MIS – Planning and design 2

MIS – Implementation, Evaluation and 2

Maintenance

Information Resource Management and IT 1

Governance

POST – MID SEM

Global IT Management 1

MIS in Specialized Areas 1

Basics of E Business and Enterprise Application 1

Integration

Supply Chain Management and E- Business 1

Enterprise Resource Planning 3

CRM and E Business 1

Program Design and Programming Languages 2

Project Management 2

Project Management Using MS – Project 4

Total 33

24
 LEGAL ENVIRONMENT OF BUSINESS
Program : MBA Semester : II
Class of : 2014 Credits : 3
Course Code : INM582 Sessions : 33
Objective: To familiarize the students with the legal environment in which the business
entities operate and provide basic appreciation of relevant legal provisions and their
impact on business decisions and operations.
Textbook/Workbook Author/Publication

Legal Environment of Business FedUni

Reference Book Author/Publication
Mercantile law For C.A Foundation P.C Tulsian [TMH]
Student’s Guide to Mercantile Law A.K.Majumdar [Taxman]
Elements of Mercantile Law N.D.Kapoor [S Chand]
Company Law & Secretarial Practice N.D.Kapoor [S Chand]
nd
Labour and Industrial Laws, 2 e, 2007 PL Malik [Eastern Book Company]
Mercantile Law, Latest edition Avtar Singh [Eastern Book Company]
Mercantile Law, Latest edition SS Gulshan [Excel Books]
Intellectual Property Law, Latest edition P. Narayan [Eastern Book Company]
Law of Transfer of Property, Latest edition V.P. Sarathi [Eastern Book Company]
Law of Arbitration, Latest edition Avtar Singh [Eastern Book Company]
Income Tax Act, 1961, Latest edition VK Singhania [Taxmann]
Law of Insurance, 1st e, 2008 Avatar Singh [Eastern Book Company]
Environmental Law, 3rd e, 2008 S.C. Shastri [Eastern Book Company]
SARFAESI Act, 2002, Latest edition Bare Act
Competition Act, 2002, Latest edition Bare Act

DETAILED CURRICULUM
Introduction to Legal Environment:
Philosophy of Law – Classification of Law –
Torts – National Law and International Law
– Justice Delivery System in India
Business Contracts: Legal Elements of
Contracts – Remedies for Breach of
Contract – Contracts of Agency – Contracts
of Guarantee – Contracts of Indemnity –
Letter of Credit Contracts – Employment
Contracts – Special Rights in Contracts –
Documentation of Commercial Contracts
Non-Corporate Business Entities: Sole
Proprietorship – One Person Company
(OPC) – Hindu Undivided Family (HUF)
Business Units – Partnership Firms – The
Partnership Act, 1932 – Limited Liability
Partnerships (LLP) – Cooperative Societies
– Non-Profit Companies – Non-
Governmental Organizations (NGO) –
Insolvency Law and Implications
Law Relating to Corporate Business
Entities: Salient Features of a Company –
Corporate Veil and Limitations – Types of
Companies – Incorporation of a Company –

25
Doctrine of Ultra Vires – Doctrine of Indoor
Management – Raising of Capital from
Public – Share Capital – Dividend Payment
– Transfer and Transmission – Company
Management – Company Meetings –
Reconstruction and Amalgamation –
Changing Legal Entity on Mergers and
Acquisitions – Winding Up and Dissolution
Property Law for Business: Classification
of Property – Contract of Sale - Movable
Property – Borrowing against Property as
Security – Hire Purchase of Property –
Lease of Property –
Exchange/Gift/Assignment of Property –
Intellectual Property Rights (IPR)
Business and Tax Laws: Classification of
Taxes – Income Tax – Wealth Tax – Central
Excise – Sales Tax – Customs Duty – Value
Added Tax (VAT) – Service Tax – Fringe
Benefit Tax
Financial Services – Legal and Regulatory
Environment: Banking Law and
Regulation–Banking Regulation Act, 1949 –
Reserve Bank of India Act, 1934 –
Negotiable Instruments Act, 1881 –
Securitization and Reconstruction of
Financial Assets and Enforcement of
Security Interest (SARFAESI) Act, 2002 –
Insurance Law and Regulation – Essential
Elements of Insurance Contracts – Legal
Principles of Insurance – Standard Clauses
in Insurance Policies – Regulation of
Insurance Business – Securities Law and
26
Regulation – Market Regulation by
Companies Act, 1956–Securities Control and
Regulation Act, 1956 – An Overview -
Regulatory Role of SEBI – Role of Stock
Exchanges - Regulation of Stock Exchanges
– Trading of Securities – Listing of
Securities – Regulation of Depositories
Business Transactions and Cyber law:
Legal Framework for IT related Transactions
– Click-Wrap Agreements – Authentication
of Electronic Records – Attribution of
Electronic Records – Legal Status for
Electronic Records – Cyber Offences and
Penalties
Competition and Consumer Protection:
Consumer Protection Law in India –
Competition Law in India – Restrictive and
Unfair Trade Practices – Product Liability –
Public Interest Litigation in India – Class
Action Suits in the US
Environment Protection and Business
Obligations: Environmental Pollution –
Environmental Law
Alternative Dispute Resolution (ADR):
Efficacy of ADR – Mediation–Arbitration–
Litigation: A Comparative Note –
Arbitration – Conciliation – Mediation –
Negotiation – Arbitration and Conciliation
Law in India.
 Schedule of Sessions
Topic Sessions
PRE-MID SEM
Introduction to Legal Environment 2
Business Contracts 7
Non-Corporate Business Entities 2
Law Relating to Corporate Business Entities 6
POST-MID SEM
Property Law for Business 5
Business and Tax Laws 2
Financial Services-Legal and 5
Regulatory Environment
Business Transactions and Cyber Law 1
Competition and Consumer Protection 1
Environment Protection and 1
Business Obligations
Alternative Dispute Resolution Mechanisms (ADR) 1
Total 33

27
 Soft Skills Lab – I
Class of : 2014 Year : I
Course Code : SS592 Semester : II
Credits : 3 Sessions : 33
Objective: To strengthen the foundation skills for Internship Program (IP) and to orient the
students for IP.
Text Book Author/Publication
Soft skills lab-I Institution Material
Reference Source Author/publication
Business Vocabulary in Use Bill Mascull – Cambridge University Press

Detailed Curriculum
Verbal and Non-Verbal Communication e) Selling Skills: Prospecting, presenting,
Skills: Introduction; Listening to customers, negotiating, objection handling and
team members and managers; listening to closing.
electronic media; communication with
customers, team members and managers,
referencing for verbal communication.
CV, GD and PI: Introduction; SOP; career
objective; educational qualification; projects
and assignments; skill set; achievements and
interests; Introduction to GD; foundation
skills in GD; Introduction to PI; foundation
skills in PI.
Executive Skills:
a) Interpersonal skills: Definition;
understanding, analysis and response to
the needs, requirements and capabilities
of people at different levels.
b) Goal Setting Skills: Introduction;
relevance of SWOT on goal setting;
setting career goal; action plan and
measures to achieve career goal;
corporate role models; three to five
years career roadmap; competitive work
environment and realization of goals;
anticipating challenges and utilizing
opportunities.
c) Time Management Skills: Planning,
Scheduling, Prioritizing; multitasking.
d) Corporate Etiquette: Customer
interaction etiquette; office etiquette;
meeting etiquette; telephone etiquette;
presentation etiquette.

28
 Schedule of Sessions
Topics Sessions
Pre-Mid
Verbal and non-verbal 8
communication skills
CV, SOP, GD & PI 6
Executive Skills:
a) Interpersonal skills 2
Post Mid
Interpersonal skills (cont’d) 1
b) Goal setting and 5
implementation skills
c) Time management skills 3
d) Corporate etiquette 3
e) Selling skills 5
Total 33
Note: Apart from the courseware that will be sent
from University, business periodicals and
publications are additional reference material for
the Lab.
 Annexure- III

Campus Date - -

Program(s) MBA Class of 2014

Semester II Section

To Report

Faculty Name
Course Code Course Title

December January February March

Months
M E
I N
4 Weeks 4 Weeks D 2 Weeks 5 Weeks D
Activity
S S
Sessions E E
M M
E E
Cases S S
(In Numbers) T T
E E
R R
Evaluation
(In %)

Note: All Partial weeks between months assumed to belong to preceding month for the purpose
of this report

Faculty Academic Coordinator Campus Head

Date: Date: Date:
 Annexure-IV
Course Handout

Campus Date - -

Program(s) MBA Class of 2014

Semester II Section

Faculty Name
Course Code Course Title

Evaluation
Cases
Week Date Session Topics
Description
Component Weightage

6
 Evaluation
Cases
Week Date Session Topics
Description
Component Weightage

Assignment–I (A1) 15%

MID SEMESTER EXAMINATIONS

10

11

12

13

14
 Evaluation
Cases
Week Date Session Topics
Description
Component Weightage

15

Assignment-II (A2) 15%

Grand Total 30%

END SEMESTER EXAMINATIONS

Faculty consultation day: _____________Consultation time from: _________to: ____________

Faculty Member Academic Coordinator Campus Head

Date: Date: Date:
 Budgeted Sessions for the Semester-II

Per Week Total

Course Pre- End-
Course Title Pre- End- Mandatory
Code Mid Sem
Mid Sem Sessions

INM512 Marketing Management-II 2 2 11 11 22

INM522 Financial Management – II 3 3 16 17 33

INM532 Operations Management 3 3 16 17 33
INM542 Human Resource Management 3 3 16 17 33
Macroeconomics & Business
INM552 3 3 16 17 33
Environment
INM562 Business Research Methods 2 2 11 11 22
INM57 Enterprise – Wide Information
3 3 17 16 33
2 Systems
INM582 Legal Environment of Business 3 3 17 16 33
SS592 Soft Skills Lab – I 3 3 16 17 33
Total 25 25 136 139 275