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A study on customer perception towards selected branded footwear in Tumakuru

QUESTTIONAIRE ON BRANDED FOOTWEAR


Dear Respondents,
I am Aiman Aquil pursuing 3rd year BBM (14M51402) of SRI
SIDDHARTHA INSTITUTE OF BUSINESS MANAGEMENT, Tumkur city. I am doing a
project on the topic “A Study on customer perception towards selected branded footwear in
Tumkur”. I will be thankful to the respondents, if you will spare 2-5 minutes from your valuable
time to answer this questionnaire, which will help me to finish my project and also towards the
partial fulfilment of BBM degree. I assure you that information provided by you will be kept
confidential and will be used for academic purpose only.

QUESTIONNAIRE
PERSONAL DETAILS
Name:
Gender: a} male b] female
Age: a} below 20 years b} 20-30 years
c} 31-40 years d} 41-50 years
e} 50 and above
Educational qualification:
A} SSLC B} PUC
C} UG D} PG
E} ILLETERATE
Occupation:
A} Student b} job c} Business
D} others
Income level (Monthly):
A} below Rs 10,000 b} Rs 10,000-30,000
C} Rs 30,000-50,000 d} Rs 50,000 and above
A study on customer perception towards selected branded footwear in Tumakuru

Research related data

Q.1 Do you prefer wearing Branded footwear?

(a) Yes (b) No

Q.2 which brand you prefer?

(a) BATA (b) LIBERTY

(c) KHADIMS (d) RELAXO

(e) Any other

Q.3 What factors influence you to go for a particular brand?

(a) Quality (b) Durability

(c) Price (d) Variety

(e) Any other

Q.4 Who below played a major role to influence the purchase?

a} friends b} family

c} salesman at the counter d}advertisement

Q.5 If the price of you preferred brand increases will you purchase again?

(a) yes (b) no

Q.6 Will you purchase another brand of same quality with less price?

(a) Yes (b) No

Q.7 does the advertising play any role in selection of brands of shoes?

(a) Yes (b) No


A study on customer perception towards selected branded footwear in Tumakuru

Q.8 what kind of promotional tool you prefer?

(a) Lucky coupon (b) Free gift

(c) Discount (d) Buy one get one free

Q.9 At what extent Celebrities influence on your purchase of branded


footwear?

(a) high (b) moderate

(c) low

Q.10 Are you satisfied with the quality of preferred brand?

(a) Yes (b) No

Q.11 What is your opinion toward the price range of preferred brand?

(a) costly (b) moderate

(c) reasonable

Q.12 Do you normally switch over the brand?

(a) Yes (b) No

Q.13 which of the following according to you, makes a good brand?

(a) Quality (b) promotion

(c) Competitive price (d) discount

(e) Other
A study on customer perception towards selected branded footwear in Tumakuru

Q.14 when I wear branded products, I look good and feel confident?

(a) Strongly agree (b) agree

(c) Maybe (d) disagree

Q.15 If any suggestions