· During his tenure in the ‘Business Analytics/Consulting’ department at Merilytics from Jan-2017 to May-2018, Rohit

worked on two different projects. The first project was for a US based client in the Non Medicated pharmaceutical
industry. The other was for one of the largest domestic textile exporter client.

· He also develop proficiency in various tools such as MS Excel, Powerpivot, SQL, Power BI and PowerPoint.

· He was part of the team that was awarded ‘Team Awesome’ award for exceptional performance during the period
Oct 2017 – Mar 2018.

· He was promoted from Analyst to Sr. Analyst in Apr-2018

Developing Demand Forecast and Supply Chain models for one for largest Textile Export client.

 Set up, cleaned and structured the SKU-Store daily sales data (for 100+ SKUs and 5000+ stores) on Microsoft SQL Server.
 Developed a Multi-Echelon/ 3-Echelon (Multi-tier/ 3-tier) Inventory Optimization model for 3 Retailers, 100+ SKUs and
5000+ Stores, which will help client to minimize stock-outs and reduce shipping costs, with an estimated yearly cost saving
of $1.2M .
 Developed Supply Planning dashboard (with 10+ parameters/variables) on Power BI for effective visualization and decision
making by CXO’s and top management.
 Built Demand Forecasting models for (5+ product segments, 100+ SKUs, 5000+ stores) using Python, SQL.
 Examined the impact of external factors such as Weather, GDP Growth, CPI, CCI etc. on demand forecast and incorporated
the statistically significant factors in the forecast.
 Revised the forecasting models periodically incorporating fundamental business changes for error minimization. Reduced the
forecasting error from 25% to 10%, assisting the client in effective production planning
 Developed Product-Price Architecture for online retailers, analyzed and classified 20,000+ SKUs across 10+
parameters. Identified market opportunities (gap) and recommended possible future products for client’s portfolio
 Developed Price Elasticity models for 5+ product segments and recommended optimal discounts to client for profit
maximization.
Ø Delivering business insights to one of the largest Non-medicated Pharma companies (Revenue ~ $100M) in US

§ Performed database management and analysis on big data received from the client via R, SQL & AWS to provide the
client with actionable insights, assisting them in increasing market share by 2% in a year

§ Analyzed the performance of 50+ client’s SKUs among 10+ product segments across 10+ Retailers through Business
decks

§ Monitored closely the market share of major competitors and identify the factors driving it. Performed Market
analysis and Competitive Benchmarking, assisting client in modifying their growth strategy

§ Examined the drivers of growth for 10+ client’s products. Decomposed the growth into various factors and analyzed
the extent of growth driven by those factors, assisting the client in determining the key growth drivers

§ Analyzed the extent of Cannibalization of client’s products, assisting the client to decide on whether or not to
discontinue old product. Strategized and recommended optimum shelf placement to maximize Sales.

§ Prepared a detailed report on a product segment where the client was not present. The client launched products in
that segment.

§ Developed an automated Excel model to provide insights on Consumer preference and behavior by analyzing data
gathered through consumer surveys, assisting clientwith new product development strategy

§ Identified nearest retail outlets to the doctors (medical practitioner/Paediatrician) by employing KNN Algorithms,
helping the client minimize shipping costs.