Dear Respondents,

Good day! We are 3rd year students taking up Bachelor of Arts in Communication from De La
Salle Lipa. We are conducting a research entitled, “Women Objectification: Deconstruction of
Advertising Messages by Female Adolescents of De La Salle Lipa”.
In line with this, we are requesting for your sincere participation in this by taking time in
answering our survey questionnaire truthfully and clearly. Your cooperation will greatly help us
to gather more information for our research and we would really like to know your thoughts and
opinions regarding women objectification. Thank you and have a nice day.

Respectfully,
Rochelle Lingao
Avelene Lopez
Maria Victoria Serrano

Name (Optional): ___________________ Age: ______

Course: ___________________

1. Have you ever felt objectified when watching advertisements? State your personal
experiences?
2. Do advertisements influence your perception of an ideal physique (body/skin)?

3. Do you think Philippine advertisements reflect present Filipino perceptions of beauty

standards?

4. Which media platform do you often encounter advertisements

5. Are objectified advertisements healthy for women?

6. What are the instances that women are sexualized in the media, specifically
advertisements?

7. Do you think women are more prone to objectified advertisements than men?

8. Do you pay attention to others’ perceptions pf how you should look?

9. Nowadays, why do you think women are depicted beauty advertisements?

10. Can you say that the media is the strongest transmitter of cultural norms and ideals?

11. Do you own any beauty product at the moment? What type of product? (e.g. whitening
soap, slimming pills, hair conditioner)

12. How did you get familiar by this product?

13. Why do you use it?
14. Do you use it simply because you want to or that in someway you use it because the
media says so?

15. Are there any famous Asian or Filipino women you admire in the media in the U.S. or
Philippines? Or anywhere in the world? If so, why?