Annotative Bibliographies:

Duncan, T.(2005). Principles of advertising & IMC. New York: NY. McGraw Hill.

Duncan’s book does not only define advertisements as a communication tool, but also shows its social,
legal, and ethical issues. In addition, the book will help the researchers know how consumers respond and
their behavior 0.0towards advertisements. Not to mention, how marketing communication mirror or shape
society. This will help researcher form a parallel comparison of how marketing communication shape
women instead. Moreover, the book presents how media can be intrusive to its consumers without them
realizing it. This can support how advertisements greatly influence women into digesting content that may
objectify them. Since,