A PORTFOLIO IN

BRAND MANAGEMENT
MARK 4133
Submitted to:
Prof. Anna Muñoz

Submitted by:
Justine Kaye M. Lee
Shulam Feliciano
Gabriel Sidhu
Danica Jorge
Carmella Ocampo
Mico Sanchez
Ranz Angela Montaner
Lilibeth Inguillio
Ralph Gabriel Breganza

Bachelor of Science in Business Administration Major in Marketing Management

BSBA-MM 2

August 25, 2018

Polytechnic University of the Philippines
We use a website of SQUARESPACE, because it is a free platform that has amazing
features especially in marketinga service or a product. Our website link is
https://bcltcgrpsxmm42.squarespace.com/.

The picture above is the first thing you’ll see in the website it has the meaning to the
visitors of being persuaded by the word “control”. It is essential to use powerful lines in
order to market a service.
 We can see above the answer of what service we have and what we offer. Also, what
our company wants to achieve, our mission in building this company and vision to the
world. The Business Coaching and Leadership Training Center offers coaching to each
individual who is interested in having a business but afraid to the potential risks and has a
dilemma on how to compete in a competitive world of business.
 We want to tell the world that becoming entrepreneur will not be easy, but we can
help them build it by walking hand-on hand for we believe that there is no cookie-cutter
answer that applies to everyone.
Businesses should absolutely set aside funding in their budgets for security consultants.
Unless there is an expert on staff, and there usually is not, it needs to be outsourced.

— Kevin Mitnick

We are here to help the clients to outsource and plan the essential needs in building
a business, or for them to acquire a leader within themselves, in which they can compete
and avoid the downfall that can happen in any businesses.
By clicking the “OUR SERVICES” button, you’ll see the picture above where you can find
our address.
 We also have our updates on the website and find any article that is related to
branding. In which they will know any tips on leadership and building a brand that could
enhance their business’ status
BCLTC wants to tackle every lesson that could give us ideas in today's trends and techniques.
One of which is building a Brand that could harness our innermost potential! Stay tuned as we
deliver an everyday updates about BCLTC in partnership with Squarespace!

ENGAGE.
Fear is our greatest enemy. But, every accomplishment starts with the decision to try, they say.

Unleashed the LEADER in you!

5 useful tips on how to establish a positive brand reputation.
Since, one of the most important assets is your brand's reputation. We are here to help and guide
you!
1. Be Yourself
2. Engage With Influencers and the Community
3. Create Compelling and Quality Content
4. Protect Yourself
5. Don't Neglect Your Offline Reputation As Well
The Benefits Of Leadership Training:
1. Increase productivity.
2. Retain your people.
3. Nurture future leaders.
4. Increase employee engagement.
5. Implement an effective leadership style.
6. Make better decisions.

Don't miss a thing!, follow our Twitter: @bcltc_official

and like our Facebook Page:@businesscaltc
Regardless of your age or professional stage, someone is screening you online. What they find
can have major implications for your professional (and personal) well-being.
Just consider the numbers. According to CareerBuilder:
"More than half of employers won't hire potential candidates without some sort of online
presence today."
Don’t lose out on an interview over something you can control - like your personal brand.

Eight Qualities of Leaders Who Make It Happen.

According to Stephen Blandino, leadership comes with a host of challenges, uphill struggles, and
negative voices that tell us why we can’t do what we want to do. But, despite the circumstances,
leaders lead. They don’t let the struggles they face, the disapointments they encounter, or the
naysayers around them cloud their commitment to move forward. Instead, leaders have “Can-
Do” attitudes.

Can-Do Leadership is about more than having a strong work ethic; it’s also about your
perspective, mindset, tenacity, and posture toward being solution-focused. The best Can-Do
leaders share eight qualities that keep them from getting stuck.
1. Positivity – I choose an optimistic outlook
2. Initiative – I don’t wait to be asked
3. Responsibility – I own it
4. Decisiveness – I make decisions without bogging down my supervisor
5. Solution-Minded – I won’t quit until I find a solution
6. Mobilizer – I don’t do ministry alone
7. Resilience – I bounce back after every setback
8. Grit – I don’t give up until the job is done

Leadership Isn’t About Title or Position, But Your Ability to Influence Others
Leadership skills are subjective – you can have many different styles that work to varying
degrees. Our modern day challenges mean methods of leadership are influenced by multiple
factors, and adapting to these and keeping your leadership qualities high is an indicator of a good
leader.
So what qualities make a positive, successful leader?
1. Be the Source of Positivity
2. Know Yourself and Your Team Well
3. Be Confident in Your Decisions to Make Everyone Head in the Same Direction
4. Keep Your Focus Strong
5. Delegate to Make Your Team Feel Trusted
6. Deliver What You Think Clearly to Get Everyone on the Same Page
7. Keep Your Words and Promises
8. Get Your Team to Generate Creative Ideas Together
9. Trust Yourself So Your Team Can Trust You
10. Be Flexible with Your Approach to Deal with Different Situations
11. Be Able to Inspire and Motivate Your Team
12. See Every Problem As a Challenge
13. Encourage Your Team to Pursue Relentless Growth
14. Be Consistent with the Values You Set
15. Be Open to Build Good Relationships with Your Team

Some people find themselves in management roles without having developed these crucial skills.
Perhaps you’re a manager and struggle to lead your team? Or maybe you’re not in a management
role, but feel you want to create better leadership skills?

Learn how successful training businesses are creating sustainable revenues

Successful training businesses are creating sustainable revenues by knowing the 'ways to grow
your training business without spending a dime (or a rupee, or a pound) on marketing'.
1. Spend time developing your business value proposition and positioning.
2. Focus on getting referrals.
3. Market the next class.
4. Increase your lead conversion rate.
5. If you have a website, pay a LOT of attention to it.
6. Understand Search Engine Optimization (SEO), and spend lots of time on it.
7. Get the most out of e-mail marketing plan.
8. Network with non-competitive training companies.

4 Movies Every Entrepreneur Should Watch

The Social Network (2010)
Our Brand is Crisis (2005)
Branded (2012)
Enron:The Smartest Guy in the Room (2005)
5 Facts You Need to Know to Improve Your Skills
Do you know that you can improve your leadership skills? Yes, we've prepared some facts that
you should know.
See you there, marketing students of Polytechnic University of the Philippines - QC!

WHAT: Junior Marketing Society - General Assembly

WHEN: August 1, 2018 (8AM-12NN)
WHERE: PUPQC Gymnasium

Visit BCLTC's booth. Exciting freebies awaits you. 🤩

#PUP #JMS #JMSPUPQC #Marketing #KwentongMarketista #BCLTC
Here are some of the highlights of marketing students in Polytechnic University of the
Philippines - Quezon City's General Assembly. The warm and joyful participation of these
amazing folks last 1st of August is remarkable.
Thank you for having us!

#JMSKwentongMarketista
Brought to you by #BCLTC

Be inspired of the words shared by one of our students in PUP Quezon City. Always remember
that QUITTING IS NOT AN OPTION
In BCLTC we will never let you down! Come and be part of our Family!

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