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@haro.

sdval August 17, 2018 © 2018 Deep Social

HAROLD Bogotá Audience Data

56 62 6,274 98.38% 14.58%


Engagements Followers Audience Credibility Notable Engagements
+4

Age and Gender Split Female 60.00% Male 40.00%

24.00%
14.62% 14.79% 15.90%
11.32%
2.83% 3.86% 4.41%

13 — 17 18 — 24 25 — 34 35 — 44

Popular # and @ Influencer Brand Affinity Audience Brand Affinity Location by Country

#Love @Mausha_alarcon Sony Apple 13.33% Colombia 28.85%

#Motivation @Modakoaj Myprotein Starbucks 5.33%



Argentina 11.54%
#Today @Hm National Geographic Netflix 5.33%

#Beautiful @Adidasoriginals ESPN Walt Disney 5.33%


United States 7.69%
#Happy @Colombia Spotify Music Activision Blizzard 4.00%

#Travel @Turismocasanare
Influencer Interests Audience Interests Location by City
#Photooftheday
Television & Film Friends, Family & R… 40.00% Buenos Aires 4.81%
@Natgeochannel #Inspiration
Travel, Tourism & Aviation Restaurants, Food … 33.33% Bogotá 3.85%
@Awake_travel #Nature
Clothes, Shoes, Handbag… Travel, Tourism & A… 28.00% Santiago 2.88%
@Llanoscolombianos #Cute
Friends, Family & Relatio… Camera & Photogra… 28.00% Ciro Reina 1.92%
@Colombiarte
Pets Music 25.33% Istanbul 1.92%
Rankings

L LO W
E R S : 5 k - 1
0k OVE R ALL
FO

56 TOP
6 TOP

O O
B o g o t á , C B o g o t á , C

Top 56 Influencer Top 6 Influencer


with account size: with account size:

5k - 10k followers Overall

and largest audience: and largest audience:

Bogotá, CO Bogotá, CO

Males Females

Pets Home Décor, Furniture & Garden

Total number of rankings: 5


© 2018 Deep Social August 17, 2018 — @haro.sdval — Estimated Data - Not Actual data 1
GENDER, AGE AND ETHNICITY

Gender split Age split
Gender Percent Followers Engagements Age Percent Followers Engagements

Female 60% 3,764 37 13-17 14.15% 887 9

Male 40% 2,510 25 18-24 38.61% 2,423 24

25-34 30.69% 1,926 19


Ethnicity
35-44 8.27% 519 5
Group Percent Followers Engagements 45-64 8.27% 519 5

White / Caucasian 16.26% 1,020 10

Asian 13.55% 850 8

Hispanic American 70.19% 4,404 44


Female Age Split Male Age Split
Age Percent Followers Engagements Age Percent Followers Engagements

13-17 11.32% 710 7 13-17 2.83% 177 2

18-24 24% 1,505 15 18-24 14.62% 917 9

25-34 14.79% 928 9 25-34 15.9% 998 10

35-44 3.86% 242 2 35-44 4.41% 277 3

45-64 3.86% 242 2 45-64 4.41% 277 3

© 2018 Deep Social August 17, 2018 — @haro.sdval — Estimated Data - Not Actual data 2
LOCATION BY COUNTRY

Category Criteria Percent Followers Engagements

Location: by Country Colombia 28.85% 1,810 18

Location: by Country Argentina 11.54% 724 7

Location: by Country Venezuela 7.69% 483 5

Location: by Country Chile 7.69% 483 5

Location: by Country United States 7.69% 483 5

Location: by Country Spain 4.81% 302 3

Location: by Country Dominican Republic 4.81% 302 3

Location: by Country Mexico 3.85% 241 2

Location: by Country Ecuador 2.88% 181 2

Location: by Country Turkey 1.92% 121 1

Location: by Country Iran, Islamic Republic of 1.92% 121 1

Location: by Country Brazil 1.92% 121 1

Location: by Country France 1.92% 121 1

© 2018 Deep Social August 17, 2018 — @haro.sdval — Estimated Data - Not Actual data 3
LOCATION BY US STATE

Category Criteria Percent Followers Engagements

Location: by United States of America state New York 0.96% 60 1

Location: by United States of America state Colorado 0.96% 60 1

Location: by United States of America state Mississippi 0.96% 60 1

Location: by United States of America state Minnesota 0.96% 60 1

Location: by United States of America state California 0.96% 60 1

Location: by United States of America state New Jersey 0.96% 60 1

Location: by United States of America state Ohio 0.96% 60 1

Location: by United States of America state Texas 0.96% 60 1

© 2018 Deep Social August 17, 2018 — @haro.sdval — Estimated Data - Not Actual data 4
LOCATION BY CITY

Category Criteria Percent Followers Engagements

Location: by City Buenos Aires 4.81% 302 3

Location: by City Bogotá 3.85% 241 2

Location: by City Santiago 2.88% 181 2

Location: by City Ciro Reina 1.92% 121 1

Location: by City Istanbul 1.92% 121 1

Location: by City Paris 1.92% 121 1

Location: by City Quito 1.92% 121 1

Location: by City Ibagué 0.96% 60 1

Location: by City Jakarta 0.96% 60 1

Location: by City Ahvaz 0.96% 60 1

Location: by City Dubai 0.96% 60 1

Location: by City New York City 0.96% 60 1

Location: by City Boulder 0.96% 60 1

Location: by City Querétaro 0.96% 60 1

Location: by City Samara 0.96% 60 1

© 2018 Deep Social August 17, 2018 — @haro.sdval — Estimated Data - Not Actual data 5
LOCATION BY CITY

Category Criteria Percent Followers Engagements

Location: by City Formosa 0.96% 60 1

Location: by City São Paulo 0.96% 60 1

Location: by City Campinas 0.96% 60 1

Location: by City Santa Fe 0.96% 60 1

Location: by City Barletta 0.96% 60 1

Location: by City Bucharest 0.96% 60 1

Location: by City Rosario 0.96% 60 1

Location: by City Galapagar 0.96% 60 1

Location: by City Hanoi 0.96% 60 1

Location: by City Monterrey 0.96% 60 1

Location: by City Tehran 0.96% 60 1

Location: by City Chula Vista 0.96% 60 1

Location: by City Alcobendas 0.96% 60 1

Location: by City Resistencia 0.96% 60 1

Location: by City Alcalá De Guadaíra 0.96% 60 1

© 2018 Deep Social August 17, 2018 — @haro.sdval — Estimated Data - Not Actual data 6
LOCATION BY CITY

Category Criteria Percent Followers Engagements

Location: by City Cartagena 0.96% 60 1

Location: by City Barcelona 0.96% 60 1

Location: by City Pirque 0.96% 60 1

Location: by City Hoboken 0.96% 60 1

Location: by City Wadsworth 0.96% 60 1

© 2018 Deep Social August 17, 2018 — @haro.sdval — Estimated Data - Not Actual data 7
LANGUAGES OF AUDIENCE

Category Criteria Percent Followers Engagements

Native language Spanish 78.19% 4,906 48

Native language English 13.83% 868 9

Native language Portuguese 1.6% 100 1

Native language Turkish 1.06% 67 1

Native language Persian 1.06% 67 1

Native language Romanian 0.53% 33 0

Native language Arabic 0.53% 33 0

© 2018 Deep Social August 17, 2018 — @haro.sdval — Estimated Data - Not Actual data 8
INFLUENCER BRAND AFFINITY

Category Criteria

Brands:Electronics & Computers Sony

Brands:Fitness & Yoga Myprotein

Brands:Television & Film National Geographic

Brands:Television & Film ESPN

Brands:Music Spotify Music

Brands:Home Decor, Furniture & Garden Bosch

Brands:Clothes, Shoes, Handbags & Accessories Zara

Brands:Beer, Wine & Spirits Oettinger

Brands:Cars & Motorbikes Alpina

Brands:Cars & Motorbikes SsangYong

Brands:Sports NFL

© 2018 Deep Social August 17, 2018 — @haro.sdval — Estimated Data - Not Actual data 9
AUDIENCE INTERESTS

Category Criteria Percent Followers Engagements

Interest Friends, Family & Relationships 40% 2,510 25

Interest Restaurants, Food & Grocery 33.33% 2,091 21

Interest Travel, Tourism & Aviation 28% 1,757 17

Interest Camera & Photography 28% 1,757 17

Interest Music 25.33% 1,589 16

Interest Coffee, Tea & Beverages 24% 1,506 15

Interest Television & Film 24% 1,506 15

Interest Sports 22.67% 1,422 14

Interest Toys, Children & Baby 21.33% 1,338 13

Interest Art & Design 21.33% 1,338 13

Interest Pets 21.33% 1,338 13

Interest Clothes, Shoes, Handbags & Ac… 21.33% 1,338 13

Interest Electronics & Computers 18.67% 1,171 12

Interest Beauty & Cosmetics 16% 1,004 10

Interest Cars & Motorbikes 14.67% 920 9

© 2018 Deep Social August 17, 2018 — @haro.sdval — Estimated Data - Not Actual data 10
AUDIENCE INTERESTS

Category Criteria Percent Followers Engagements

Interest Fitness & Yoga 14.67% 920 9

Interest Healthy Lifestyle 13.33% 837 8

Interest Shopping & Retail 12% 753 7

Interest Activewear 10.67% 669 7

Interest Beer, Wine & Spirits 10.67% 669 7

Interest Gaming 9.33% 586 6

Interest Home Decor, Furniture & Garden 8% 502 5

Interest Wedding 6.67% 418 4

Interest Luxury Goods 4% 251 2

Interest Jewellery & Watches 4% 251 2

Interest Business & Careers 2.67% 167 2

Interest Healthcare & Medicine 2.67% 167 2

© 2018 Deep Social August 17, 2018 — @haro.sdval — Estimated Data - Not Actual data 11
AUDIENCE BRAND AFFINITY

Category Criteria Percent Followers Engagements

Brands:Electronics & Computers; Music Apple 13.33% 837 8

Brands:Coffee, Tea & Beverages Starbucks 5.33% 335 3

Brands:Television & Film Netflix 5.33% 335 3

Brands:Television & Film; Toys, Children & B… Walt Disney 5.33% 335 3

Brands:Gaming Activision Blizzard 4% 251 2

Brands:Restaurants, Food & Grocery Nutella 4% 251 2

Brands:Coffee, Tea & Beverages Coca-Cola 4% 251 2

Brands:Cars & Motorbikes; Cars Toyota 4% 251 2

Brands:Clothes, Shoes, Handbags & Accesso… Supreme 4% 251 2

Brands:Healthy Lifestyle VidaSana 2.67% 167 2

Brands:Restaurants, Food & Grocery Pringles 2.67% 167 2

Brands:Camera & Photography Nikon 2.67% 167 2

Brands:Activewear Adidas 2.67% 167 2

Brands:Coffee, Tea & Beverages Cafecito 2.67% 167 2

Brands:Beauty & Cosmetics MAC Cosmetics 2.67% 167 2

© 2018 Deep Social August 17, 2018 — @haro.sdval — Estimated Data - Not Actual data 12
AUDIENCE BRAND AFFINITY

Category Criteria Percent Followers Engagements

Brands:Beauty & Cosmetics; Healthy Lifestyle Herbalife 2.67% 167 2

Brands:Cars & Motorbikes; Cars Volkswagen 2.67% 167 2

Brands:Clothes, Shoes, Handbags & Accesso… Nike 2.67% 167 2

Brands:Clothes, Shoes, Handbags & Accesso… Michael Kors 2.67% 167 2

Brands:Electronics & Computers; Camera & … Canon 2.67% 167 2

Brands:Electronics & Computers; Travel, Tou… Google 2.67% 167 2

Brands:Television & Film HBO 2.67% 167 2

Brands:Television & Film DC Entertainment 2.67% 167 2

Brands:Television & Film Star Wars 2.67% 167 2

Brands:Television & Film Harry Potter 2.67% 167 2

Brands:Beer, Wine & Spirits Guinness 1.33% 84 1

Brands:Beer, Wine & Spirits Ballantine's 1.33% 84 1

Brands:Beer, Wine & Spirits Budweiser 1.33% 84 1

Brands:Shopping & Retail Auchan 1.33% 84 1

Brands:Shopping & Retail Falabella 1.33% 84 1

© 2018 Deep Social August 17, 2018 — @haro.sdval — Estimated Data - Not Actual data 13
AUDIENCE BRAND AFFINITY

Category Criteria Percent Followers Engagements

Brands:Shopping & Retail Circle K 1.33% 84 1

Brands:Sports The Olympic Games 1.33% 84 1

Brands:Sports UEFA 1.33% 84 1

Brands:Sports UFC 1.33% 84 1

Brands:Jewellery & Watches; Home Decor, F… Victorinox 1.33% 84 1

Brands:Jewellery & Watches; Luxury Goods; … Cartier 1.33% 84 1

Brands:Jewellery & Watches; Luxury Goods Tiffany & Co 1.33% 84 1

Brands:Gaming Mortal Kombat 1.33% 84 1

Brands:Gaming; Sports FIFA 1.33% 84 1

Brands:Gaming Persona 5 1.33% 84 1

Brands:Restaurants, Food & Grocery Papa John's 1.33% 84 1

Brands:Restaurants, Food & Grocery OREO 1.33% 84 1

Brands:Camera & Photography Blackmagic Design 1.33% 84 1

Brands:Camera & Photography Pic Collage 1.33% 84 1

Brands:Activewear Puma 1.33% 84 1

© 2018 Deep Social August 17, 2018 — @haro.sdval — Estimated Data - Not Actual data 14
AUDIENCE BRAND AFFINITY

Category Criteria Percent Followers Engagements

Brands:Activewear Fabletics 1.33% 84 1

Brands:Activewear Volcom 1.33% 84 1

Brands:Coffee, Tea & Beverages Yogi Tea 1.33% 84 1

Brands:Coffee, Tea & Beverages Aeropress 1.33% 84 1

Brands:Coffee, Tea & Beverages; Fitness & Y… Gatorade 1.33% 84 1

Brands:Coffee, Tea & Beverages Sprite 1.33% 84 1

Brands:Music SoundCloud 1.33% 84 1

Brands:Music; Camera & Photography; Art &… Coachella 1.33% 84 1

Brands:Beauty & Cosmetics Shiseido 1.33% 84 1

Brands:Beauty & Cosmetics Bourjois 1.33% 84 1

Brands:Beauty & Cosmetics essie 1.33% 84 1

Brands:Beauty & Cosmetics Kylie Cosmetics 1.33% 84 1

Brands:Beauty & Cosmetics Urban Decay Cosmetics 1.33% 84 1

Brands:Beauty & Cosmetics Make Up For Ever 1.33% 84 1

Brands:Beauty & Cosmetics Too Faced Cosmetics 1.33% 84 1

© 2018 Deep Social August 17, 2018 — @haro.sdval — Estimated Data - Not Actual data 15
AUDIENCE BRAND AFFINITY

Category Criteria Percent Followers Engagements

Brands:Beauty & Cosmetics; Healthcare & M… Mesoderm 1.33% 84 1

Brands:Beauty & Cosmetics Pixi 1.33% 84 1

Brands:Beauty & Cosmetics Beautyblender 1.33% 84 1

Brands:Beauty & Cosmetics Kiko 1.33% 84 1

Brands:Cars & Motorbikes Genesis 1.33% 84 1

Brands:Cars & Motorbikes; Cars Ferrari 1.33% 84 1

Brands:Cars & Motorbikes; Cars Chevrolet 1.33% 84 1

Brands:Cars & Motorbikes; Cars Honda 1.33% 84 1

Brands:Cars & Motorbikes; Cars Lexus 1.33% 84 1

Brands:Cars & Motorbikes Daewoo 1.33% 84 1

Brands:Cars & Motorbikes; Cars Skoda 1.33% 84 1

Brands:Cars & Motorbikes; Cars Ford 1.33% 84 1

Brands:Cars & Motorbikes; Cars Subaru 1.33% 84 1

Brands:Cars & Motorbikes; Cars Peugeot 1.33% 84 1

Brands:Cars & Motorbikes; Cars Lamborghini 1.33% 84 1

© 2018 Deep Social August 17, 2018 — @haro.sdval — Estimated Data - Not Actual data 16
AUDIENCE BRAND AFFINITY

Category Criteria Percent Followers Engagements

Brands:Clothes, Shoes, Handbags & Accesso… Converse 1.33% 84 1

Brands:Clothes, Shoes, Handbags & Accesso… The North Face 1.33% 84 1

Brands:Clothes, Shoes, Handbags & Accesso… UGG 1.33% 84 1

Brands:Clothes, Shoes, Handbags & Accesso… Calvin Klein 1.33% 84 1

Brands:Clothes, Shoes, Handbags & Accesso… Hot Topic 1.33% 84 1

Brands:Clothes, Shoes, Handbags & Accesso… Sunnies Studios 1.33% 84 1

Brands:Clothes, Shoes, Handbags & Accesso… Guess 1.33% 84 1

Brands:Clothes, Shoes, Handbags & Accesso… Ray-Ban 1.33% 84 1

Brands:Clothes, Shoes, Handbags & Accesso… Skechers 1.33% 84 1

Brands:Clothes, Shoes, Handbags & Accesso… Prada 1.33% 84 1

Brands:Clothes, Shoes, Handbags & Accesso… Oakley 1.33% 84 1

Brands:Electronics & Computers Qualcomm 1.33% 84 1

Brands:Electronics & Computers Xiaomi 1.33% 84 1

Brands:Electronics & Computers Samsung Group 1.33% 84 1

Brands:Electronics & Computers; Camera & … Travelgram 1.33% 84 1

© 2018 Deep Social August 17, 2018 — @haro.sdval — Estimated Data - Not Actual data 17
AUDIENCE BRAND AFFINITY

Category Criteria Percent Followers Engagements

Brands:Electronics & Computers Microsoft 1.33% 84 1

Brands:Electronics & Computers Beats Electronics 1.33% 84 1

Brands:Electronics & Computers Intel 1.33% 84 1

Brands:Electronics & Computers Amazon 1.33% 84 1

Brands:Electronics & Computers; Business &… Alcatel 1.33% 84 1

Brands:Electronics & Computers Huawei 1.33% 84 1

Brands:Television & Film AMC 1.33% 84 1

Brands:Television & Film Universal 1.33% 84 1

Brands:Television & Film; Gaming; Toys, Chil… Pokemon 1.33% 84 1

Brands:Television & Film Summit Entertainment 1.33% 84 1

Brands:Television & Film; Sports ESPN 1.33% 84 1

Brands:Television & Film Marvel 1.33% 84 1

Brands:Television & Film Marvel Entertainment 1.33% 84 1

Brands:Television & Film; Music MTV 1.33% 84 1

Brands:Television & Film Power Rangers 1.33% 84 1

© 2018 Deep Social August 17, 2018 — @haro.sdval — Estimated Data - Not Actual data 18
AUDIENCE BRAND AFFINITY

Category Criteria Percent Followers Engagements

Brands:Television & Film National Geographic 1.33% 84 1

© 2018 Deep Social August 17, 2018 — @haro.sdval — Estimated Data - Not Actual data 19
POPULAR POSTS

Sigue adelante! | Si quieres llegar a la Aprende del pasado | Creo que todo pasa Nuevo año - Nuevas oportunidades | Este
cima entonces, hay crestas afiladas que por una razón. Ahora después de un gran año va a ser mi año. Su año. Nuestro año. Lo
tienen que ser superado. Habrá ocasiones dia, estoy devuelta en cama disfrutando de que quieras lograr en la vida: esta es tu
en las que te estreses y las cosas te … un libro de Sergio Pitol - Orgullo y … oportunidad de hacerlo mejor que el año …
by @haro.sdval
deprimen. Pero déjame decirle algo. Steve by @haro.sdval
prejuicio y me voy a dormir temprano by @haro.sdval
pasado! Asi que: Si tuvieras una
Spielberg fue rechazado de la escuela de hoy porque me he sentido cansado los oportunidad, o una oportunidad para
cine
Likes tres veces, tres veces, pero siguió
Comments últimos días - estoy fuera
Likes Comments ! Y por cierto: aprovechar todo lo que siempre quisiste, un
Likes Comments
adelante. Los ejecutivos de televisión Aprecio a todo el mundo que me sigue, cada momento, ¿lo capturarías o simplemente lo
765 16 483 2 471 4
dispararon Oprah dijo que ella no era apta like y cada comentario . Gracias !! dejarías escapar? Esta en ti!
para la televisión , pero ella siguió
adelante. Los críticos le dijeron a Beyoncé
Date (UTC) Date (UTC) Date (UTC)
que no podía cantar , ella sufrió depresión.
20 January 2017 03:19
Pero ella siguió adelante. ¿Así que estás
19 January 2017 01:49 04 January 2017 02:20
dispuesto a seguir adelante ?

© 2018 Deep Social August 17, 2018 — @haro.sdval — Estimated Data - Not Actual data 20
POPULAR POSTS

El bovino & yo | El momento donde el SENTIMIENTO | Disfrute & lleve tu amor a Este es nuestro tiempo | Lo que haces o
llano decide . #maracaibo donde nadie te lo borre . #love #couple quieres lograr en la vida, las principales
#happy #today claves para el éxito son consistencia y la
pasión! Siempre dar lo mejor y cumplir …
by @haro.sdval by @haro.sdval by @haro.sdval
con su palabra!

Likes Comments Likes Comments Likes Comments


439 3 404 3 397 4

Date (UTC) Date (UTC) Date (UTC)


11 December 2016 04:51 19 October 2016 02:36 05 January 2017 10:59

© 2018 Deep Social August 17, 2018 — @haro.sdval — Estimated Data - Not Actual data 21
POPULAR POSTS

Prioridades | Lo que quieras lograr en la Cuando perdonas, amas. Y cuando amas, la Deja que el pasado sea tu pasado |
vida, todo se trata de establecer tus luz de Dios brilla en ti . | #budism Cuando una puerta de la felicidad se cierra,
prioridades. Eso es lo que he aprendido. Haz #budismo #meditation #zen #spiritsoflife otra se abre, pero a menudo miramos tanto
lo que dices. Sigue adelante. Concéntrate en
… #tao a la puerta cerrada que no vemos la que se…
by @haro.sdval
las cosas que quieres conseguir y dar lo by @haro.sdval by @haro.sdval
ha abierto para nosotros. Mira hacia
mejor de ti. Siempre. Todos los días. Que adelante. Conviértete en la mejor versión de
tenga un hermoso fin de semana
Likes Comments Likes Comments ti mismo
Likes pants: @modakoaj
Comments
384 2 369 6 357 6

Date (UTC) Date (UTC) Date (UTC)


14 January 2017 01:17 29 August 2016 04:18 11 March 2017 04:34

© 2018 Deep Social August 17, 2018 — @haro.sdval — Estimated Data - Not Actual data 22
GLOSSARY & FAQ

Deep Social is a freemium influencer ranking, discovery and AI-driven analytics platform. Providing its 38,441 customers with in-
depth insights into demographic & psychographic data of 47,722,998 influencers and their audience.

Audience Data. Our data is based only on active audience (likes) for the last 30 days from the date specified at the bottom of this
report. Engaged users are the ones who actively engage with the influencer content and are more likely to react to promotions and
take actions such as purchase. Hence, our data could be different from official Influencer audience insights as Influencer user
insights for audience-related metrics are based on historical followers, only available for business accounts and only for lifetime
timeframe. Moreover, according to our research of Influencer audience half of historical followers just passively follow and either
don't use social network anymore or use it under a different account. Please note that audience data for influencer accounts is
updated each month for free. Audience Data is also available via API in JSON format. Please refer to API documentation at
https://docs.deep.social/.

Influencers. Accounts with more than 1,000 followers.

Engagements. The average sum of likes and comments on the last 30 posts.

Rankings. Currently Deep Social ranks the most influential accounts by the absolute size of their active audience for 5,276
different locations, gender and location-gender segments. Rankings are also split by account size like weight categories in boxing
ranging from 1k to >1m followers. According to our research of Influencer audience in April 2018 there are 357,779 Influencer
accounts that have ranked in the top 100 in different categories. You can find out how your friends and favorite Influencers rank
by entering their Influencer @handle at https://ranking.deep.social/.

© 2018 Deep Social August 17, 2018 — @haro.sdval — Estimated Data - Not Actual data 23
GLOSSARY & FAQ

Audience Credibility. To establish the audience credibility score for active audience we take into account factors such as an
account’s avatar and bio description, number of posts, number of accounts followed vs following ratio, number of likes received vs
number of likes given ratio. Please note that the audience credibility is based only on active engaged audience (likes) i.e. a high
credibility score does not necessarily indicate "real followers" - the account may still have bought fake followers, the engagement
rate could be very low but those few engagements are real and therefore the credibility score could still be high. Influencers with
genuine audience will attain scores of 80 or above.

Notable Engagements. Shows what percentage of engagements is from influencers. Notable Engagements for 0.99 quantile can
largely differ from 3% to 61%.

Paid Post Performance. Shows how disclosed sponsored posts perform compared to organic posts in terms of an average
number of engagements they receive. Paid Post Performance for a 0.99 quantile can largely differ from 11% to 276% which means
that sometimes you can overpay by 9 times for a post if you base your pricing on average engagements as, for example, instead of
usual average 10,000 engagements you might get just 1,100 on your sponsored post. Please note that we take into account
disclosure by both Paid Partnerships feature and by 38 sponsored posts’ hashtags including #ad, #sponsored, #paid as well as
others.

Brand Affinity. We determine brand affinities by analyzing posts for caption texts, @mentions, #hashtags and location tags.

Interests. We determine brand affinities by analyzing posts for caption texts, @mentions, #hashtags and location tags.

Ethnicity. We determine audience ethnicity by analyzing the profile picture, text in the profile description (bio) and selfies in recent
posts. This is only available for the audience as an aggregated percentage.

© 2018 Deep Social August 17, 2018 — @haro.sdval — Estimated Data - Not Actual data 24
GLOSSARY & FAQ

Age. We determine audience age by analyzing the profile picture, text in the profile description (bio) and selfies in recent posts.
This is only available for the audience as an aggregated percentage.

Gender. We determine audience gender by analyzing the profile picture, name, text in the profile description (bio) and selfies in the
recent posts.

Location. We determine audience location (country, state, city) by analyzing location tags, language and caption of the recent
posts and text in profile description (bio).

Language. We determine audience language by analyzing caption of the recent posts.

Popular #hashtags. Most frequently used #hashtags on the last 30 posts.

Popular @mentions. Most frequently used @mentions on the last 30 posts.

Sponsored Posts. Posts disclosed either by Paid Partnerships feature or by 38 sponsored posts’ hashtags including #ad,
#sponsored, #paid as well as others.

Popular Posts. Most popular posts by the absolute number of engagements they received.

Influencer contact details. Access to influencer contact information including email, phone, WhatsApp, Skype, Snapchat, Twitter,
YouTube, Viber, BBM, Telegram, WeChat, Kik Messenger, LINE and such.

Have any further questions? Please refer to our FAQ section at https://help.deep.social/.

© 2018 Deep Social August 17, 2018 — @haro.sdval — Estimated Data - Not Actual data 25