Nature of Communication

 Communication is a process -The communication process is the steps we take in order to

successfully communicate.
 Communication is systematic (involves method or plan)
4 systems of communication
1. Verbal communication is the use of sounds and words to express yourself.
2. Non-verbal Communication is the body language or tone of voice, that gives meaning to
much of our verbal communication. For example, if you've ever been in an argument with a
significant other, how do you know that they're upset with you? In some cases, they might
actually tell you precisely why, but more often than not, it is their non-verbal
communication that is effectively expressing their emotions.
3. Written Communication In contrast to verbal communications, written business
communications are printed messages. Examples of written communications include
memos, proposals, e-mails, letters, training manuals, and operating policies. They may be
printed on paper, handwritten, or appear on the screen. Normally, a verbal communication
takes place in real time. Written communication, by contrast, can be constructed over a
longer period of time. Written communication is often asynchronous (occurring at different
times). That is, the Sender can write a Message that the Receiver can read at any time,
unlike a conversation that is carried on in real time.
4. Visual communication is the transmission of information and ideas using symbols and
imagery. It is one of three main types of communication, along with verbal communication
(speaking) and non-verbal communication (tone, body language, etc.). Visual
communication is believed to be the type that people rely on most, and it includes signs,
graphic designs, films, typography, and countless other examples.

 Communication is symbolic - Language can be thought of as a system of communication that

uses symbols to convey deep meaning. Symbols can be words, images, body language, sounds,
etc.
For a simple example of symbolic language: the word cat is symbolic of the idea of a cat, a dollar
is a symbol of $1 of economic value, the word yes or a nod is a symbol of confirmation, a
grimace is a symbol of disapproval, and a smiley face emoji is a symbol of happiness

 Communication involves meaning - Effective communication involves creating meaning,

transmitting meaning, and deciphering meaning.
 BASIS FOR
INTRAPERSONAL COMMUNICATION INTERPERSONAL COMMUNICATION
COMPARISON

Meaning Intrapersonal Communication is one, Interpersonal Communication is the

that we have with ourselves, i.e. the communication between two or more
communication that occurs in our person, through verbal or non-verbal
mind. messages.

Persons One At least two

Involved

Occurence Continuous due to human nature. Regular, due to social needs.

Media Only a person's internal senses are Supported by a verbal and non-verbal
involved. media.

Concerned with Thinking and Analysis Exchanging and sharing of ideas or

information
PRINCIPLES OF COMMUNICATION

Communication is a two-way process of giving and receiving information through any

number of channels. Whether one is speaking informally to a colleague, addressing a
conference or meeting, writing a newsletter article or formal report, the following
basic principles apply:

 Know your audience.

 Know your purpose.
 Know your topic.
 Anticipate objections.
 Present a rounded picture.
 Achieve credibility with your audience.
 Follow through on what you say.
 Communicate a little at a time.
 Present information in several ways.
 Develop a practical, useful way to get feedback.
 Use multiple communication techniques.