Professional Documents
Culture Documents
• Batch - 2014
-„Ek cup Bru, aur mood bann jaye‟ (Just a single cup of Bru for a
good mood)
VEL
Premium
Market
Package Benefits
Bru
Mass
Market
Nescafe
Economic
Price
Inference
• The Perceptual Mapping of Bru has been graphed using two
relevant parameters – Package Benefits and the Price