Describing my product with adjectives

Tabla de contenido

Introduction ........................................................................................................... 1

Concept map.......................................................................................................... 1

1. Describing a product: adjectives ..................................................................... 2

How is my product? ............................................................................................. 2
Product characteristics ........................................................................................ 3
Functions of my product ...................................................................................... 4
Prices .................................................................................................................. 4

2. Comparing a product: comparatives and superlatives ................................. 5

Comparatives and superlatives ........................................................................... 5

3. Terms used in a factory .................................................................................... 8

References ........................................................................................................... 10
 Introduction

A tracking system allows to get the tracking of a product through any chain of any
type. Also, it must be composed by a series of features that allow the tracking of
the product in a safer and more accurate way. These features ere represented by
the adjectives, so it allows foreign customers to understand how the product is
changing during its processes of elaboration. For this reason, in this section there
are topics to study like the description and comparison of a product, and a list of
words commonly used in a Factory.

Fuente: SENA

Concept map

In the conceptual map that is shared below, you can see the thematic content
interrelationship that arises in this learning material:

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 1. Describing a product: adjectives

There are many types of adjectives to describe a product:

 Colors: Black, blue, pink, white, green, etc.

 Touch: Sticky, slippery, rough, etc.

 Feelings: Happy, sad, angry, etc.

 Sizes: Big, small, thick, thin, etc.

 Origin: European, Latin, Greek, etc.

 Shapes: Triangular, rectangular, square, circular, etc.

 Qualities: Good, bad, average, etc.

 Time: Yearly, monthly, weekly, etc.

 Age: Young, ancient, old, etc.

 Material: Cotton, wood, iron, gold, etc.

 Opinion: Pretty, hot, nice, etc.

 Price: cheap, expensive, etc.

How is my product?

My product is small and pretty.

My product is sticky and pink.

My products are cheap and nice.

My product is good and big.

Adjectives can be used with the verb TO BE, as in the examples mentioned before.

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Product characteristics

Size and dimension:

Noun Adjective

What’s the…?
How… is it?
It’s (50) cm in…
It’s (50) cm…
 Length.
 Long.
 Height.
 High.
 Depth.
 Wide.
 Thickness.
 Deep.
 Diameter.
 Thick.
 Width.

My product is 50 cm in diameter and it’s 50 cm high.

Weigh Materials Colors

It’s made of…+

How much does it material.
weigh?
It’s made of plastic,
It’s yellow and black.
It weighs 50 kg. glass, metal, etc.
My product is white
A packet of 10 cookies My product is made of
with brown chips.
weighs 200 grams. enriched wheat flour,
iron, sugar, milk and
chocolate.

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Functions of my product

The functions are their main activities, the purpose of the product. A product may
have a general function and specific functions:

What is the function of What does your What is your product

the product? product do? used for?

To heat a cold place.

It is to heat a cold place.

It’s used for …+ ing.
My product heats cold
To eat as a snack.
places. It is used for heating cold
places.
To make a dessert.
My product provides
proteins and calories. My products are used for
To eat with ice-cream.
familiar celebrations.
To celebrate with friends.

Prices

How much is a package of cookies?

A package of cookies is $7000

A package of cookies costs $7000

The cookies are $7000

The cookies cost $7000

The cookies are expensive / cheap /

acceptable / affordable.

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 2. Comparing a product: comparatives and superlatives

To compare a product is important to know about the use of comparatives and

superlatives.

Comparatives and superlatives

The adjectives change as:

Adjective Comparative Superlative

Strong Stronger than The strongest
Cold Colder than The coldest
Big Bigger than The biggest
Hot Hotter than The hottest
Thin Thinner than The thinnest
Strong Stronger than The strongest
Easy Easier than The easiest
Busy Busier than The busiest
Happy Happier than The happiest
Difficult More difficult than The most difficult
Crowded More crowded than The most crowded
Interesting More interesting than The most interesting
Good Better than The best
Bad Worse than The worst
Far Farther than The farthest
Little Less than The least
Much/many More than The most

Examples:

 My product is cheaper than the others.

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 My product is more interesting than the others.

 My product is the best one in the market.

 My product is the most interesting one in the market.

There are some rules to change the adjectives into comparatives and superlatives:

a. When the word has one syllable, just add –er for comparative and –est for
superlative:

Long Longer Longest

New Newer Newest

o This process is longer than the other one.

o My products are the newest in the market.

b. When the words has one syllable and ends in –e, just add the –r for
comparatives and –st for superlatives.

Large Larger Largest

Cute Cuter Cutest

o The truck is larger than the van.

o This shoes are the cutest I’ve ever seen.

c. When the words have one syllable and ends in vowel-consonant, just add the
last consonant and the –er for comparatives and –est for superlatives.

Hot Hotter Hottest

Big Bigger Biggest

o This city is hotter than Bogota.

o This warehouse is the biggest in my city.

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d. If the word has more than two syllables, put the word more for comparatives,
and most for superlatives.

Basic More basic Most basic

Crafty More crafty Most crafty

o This process is more basic than the other one.

o My products are the most crafty in the market.

e. When the words have two syllables and ends in –y, change the –y for –I and
add the –er for comparatives and –est for superlatives.

Busy Busier Busiest

Curly Curlier Curliest

o My secretary is busier than my boss!

o Tiffany has the curliest hair in the class.

f. There are some irregular adjectives.

Good Better Best

Bad Worse Worst

Far Farther Farthest

Little Less Least

Many More Most

o Big cookies are better than super cookies.

o This product is the worst I’ve ever produced.

o The factory is farther than the offices.

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g. There are some adjectives which accomplish the two ways to change them.

Clever Cleverer Cleverest

Clever More clever Most clever

Friendly Friendlier Friendliest

Friendly More friendly Most friendly

Quiet Quieter Quietest

Quiet More quiet Most quiet

Simple Simpler Simplest

Simple More simple Most simple

Gentle Gentler Gentlest

Gentle More gentle Most gentle

o The secretary is more clever than me!

o This product is friendlier than this one.

o My shoes are the most simple in my job.

o This shampoo is the gentlest in the market.

3. Terms used in a factory

GTIN: Global Trade Item Number.

European Article Number (EAN) o
EAN:
International Article Number.
UCC Uniform Code Council.
GLN: Global Location Numbers.
RFID: Siglas de Radio Frequency Identification.

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Picking: Recogida.
Packing: Empaque.
EDI: Electronic Data Interchange.
SSCC: Serial Shipping Container Code.
Ink jet printers: Impresoras de inyección de tinta.
Thermal transfer: Transferencia térmica.
Printer Control: Control de la impresora.
Code verification: Código de verificación.
Laser coders: Codificadores laser.
Print and apply labelers: Etiquetadoras de imprimir y aplicar.
Weaving Factory: Fábrica de tejidos.
Reference: Referencia.
Color: Color.
Size: Tamaño.
Product code: Código del producto.
Shipping inspection: Inspección del envío.
Inspection of incoming: Inspección de entrada.
Stocktaking: Inventario.
Cloth: Paño.
Retailer: Minorista.
Apparel Distribution
Centro de distribución de prendas.
Center:
Factory: Fábrica.
GPS antenna: Antena GPS.
SMS: Mensaje de texto.
Cellapps application: Aplicación cellapps.
Centralized location: Ubicación centralizada.
Server: Servidor.
Tracing: Rastreo.
Tracking: Rastreo.

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 References

 Grant, D., & McLarty, R. (2001). Business Basic. Student’s Book. Oxford
University Press: United Kingdom.

 Guffey, M. & Seefer, C (2011). Business English: Process and Product. (7th ed.).
Dana Loewy: California, Fullerton.

 Zandvoort, R. (1976). A Handbook of English Grammar. (7th ed.). Chapter 1.

Longman Group Ltd. London.

Control del documento

Nombre Cargo Dependencia Fecha

Centro de Servicios
Autor Ismari Herrera Experta Turísticos y Julio de
Jerez técnica Empresariales. 2016
Regional Santander
Guionista - Centro
Luz Clarena Septiembre
Adaptación línea de Agroindustrial.
Arias González de 2016
producción Regional Quindío

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