MGT2053 MANAGEMENT POLICY AND STRATEGY SEPTEMBER 2010

Name : marie ann pius

Diploma in management with multimedia
Management policy and strategy

SECTION A : MULTIPLE CHOICE QUESTIONS - (15 Marks)

BAHAGIAN A : SOALAN OBJEKTIF - (15 Markah)

INSTRUCTION : Answer ALL questions.

ARAHAN : Jawab SEMUA soalan.

1. Strategic Management consists of four basic elements namely;

Pengurusan Strategik terdiri daripada empat elemen iaitu:
i. Environment Scanning ii. Strategy Formulation
iii. Strategy Implementation iv. Evaluation & Monitoring

A. i , iv
B. i, ii , & iv
C. iii , iv
D. i,, ii & iii

2. Change agents through vision for change refer to;

Agen Perubah melalui ‘Vision for Change’ merujuk kepada

A. Chief Executive Officer

B. Transformational Leader
C. Executive Leadership
D. Transformer Leadership

3. Carroll’s four responsibilities of business describe __________ and

___________ as social responsibilities.
A. Economic , legal
B. Legal , Ethical

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C. Ethical, Discretionary
D. none of the above/ Tiada satu pun di atas
4. _________________ specifies how an organization expects its employees to
behave while on the job.

A. Morality / Moral
B. Right Behavior / Gelagat yang betul
C. Justice Approach/ Pendekatan Keadilan
D. Code of Ethics / Kod Etika

5. Which of the followings are Business Model?

Yang manakah diantara berikut merupakan Model Perniagaan.

i. Business Time Model ii. Blockbuster Model

iii. Switchboard Model iv. Agency Model

A. all of the above / Kesemuanya di atas

B. i, ii & iv
C. ii & iii
D. I & iv

6. A need in the market place that is currently unsatisfied is

Keperluan di pasaran yang tidak dapat dipenuhi pada masa kini adalah

A. Niche / Niche
B. Corporate Goal / Gol Korporat
C. SWOT Analisis / Analisa SWOT
D. Business Strategy / Strategi Perniagaan

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7. What are the two Basic Growth Strategies?/

Apakah dua Strategi Asas Pertumbuhan?

A. Concentration & Diversification /

B. Specific & Directional
C. Stability & Retrenchment
D. Corporate & Stability

8. ______________ determines how and where a product or service is to be

manufactured. / ___________ menegaskan bagaimana dan di mana sesuatu
produk mahupun perkhidmatan sepatutnya dikilangkan.

A. Operations Strategy / Strategi operasi

B. R & D Strategy / Strategi R & D
C. Financial Strategy / Strategi Kewangan
D. None of the above/ Tiada satpun di atas

9. The stages which describe how organization grow, develop and eventually
decline refers to;/ Peringkat-peringkat yang mengambarkan bagaimana
sesebuah organisasi tumbuh, berkembang dan akhirnya menurun ialah

A. product life cycle / Kitaran Hayat Produk

B. marketing mix/ Pemasaran Campuran
C. Organizational Life Cycle / Kitaran Hayat Organisasi
D. Synergy/ Sinergi

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10. Downsizing or Rightsizing of an organization is often used to implement

__________ strategies. / Pengurangan atau Pengecilan saiz sesebuah
organisasi lazimnya dilaksanakan bagi strategi _______________.

A. Corporate / Korporat
B. Synergy / Sinergi
C. Merger / Pengabungan
D. Retrenchment / Pengurangan

11. ___________ has its own budget and is evaluated on its used of budgeted
resources./ ___________ mempunyai bajet tersendiri dan akan dinilai
berdasarkan penggunaan peruntukkan yang diberikan.

A. Benchmarking / Piawaian
B. Profit Centres / Pusat Keuntungan
C. Responsibility Centres/ Pusat Yang Bertanggungjawab
D. Transfer Pricing / Pemindahan Harga

12. Another method of managing new product development is / Salah satu cara
bagi menguruskan Perkembangan Produk yang baharu ialah

A. R & D House / Rumah ‘R & D’

B. House of Quality / Rumah Kualiti
C. Hall of Fame / Dewan Kemahsyuran
D.Quality Control/ Kawalan Kualiti

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13. Which of the following is not the characteristic of small business firm? / Yang
mana satukah di antara berikut bukan ciri-ciri Firma Peniaga Kecil-kecilan.
A. Independently owned and operated/Kepunyaan Persendirian
B. Not dominant in field / Bukan peneraju dlm bidangnya
C. Not engaged in innovative practices/Tidak terlibat dlm perkara inovatif
D. Highly skilled employees /Pekerja yang mahir

14. Which of the followings is not the sources of income for Not ForProfit (NFP)
Organisation? / Yang manakah di antara berikut bukan sumber pendapatan
bagi Organisasi NFP

A. Donations / Sumbangan B. Fees / Yuran

C. Fund Raising / Mengutip Dana D. Bank Negara /

15. Which of the followings is not Not For Profit s complication? / Yang manakah
di antara berikut bukan komplikasi bagi Organisasi Not for Profit

A. Ambigous operating Objective / Objektif operasi yang samar-samar

B. Heavily controlled Inputs / Input yang sangat terkawal
C. Service is often intangible / Perkhidmatan lazimnya tidak nyata
D. Rewards can be measured / Imbuhan yang boleh di nilai

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MGT2053 MANAGEMENT POLICY AND STRATEGY SEPTEMBER 2010

SECTION B : TRUE (T) OR FALSE (F) - (10 marks)

BAHAGIAN B : BETUL (B) ATAU SALAH (S) - (10 markah)

INSTRUCTION : Answer ALL questions.

ARAHAN : Jawab SEMUA soalan.

1. Not For Profit Organisation normally involve in certain goods or services

that profit making firms cannot or will not provide./ Organisasi NFP
lazimnya terlibat dengan perkhidmatan atau barangan yang mana tidak akan
dibantu oleh pihak peniaga lainnya.

True
2. A product Champion is a person who generates a new idea and supports it
through many organization obstacles./ Seorang “product Champion’ adalah
seseorang yang mempunyai idea baharu dan menjayakannya walaupun terpaksa
merempuh halangan di organisasi.

True
3. Output Control focus on resources such as knowledge, skills, abilities, values
and employee motives. / Kawalan Output tertumpu kepada sumber seperti
pengetahuan, skil, nilai murni dan motif pekerja.

False

4. Downsizing is often used to implement retrenchment strategies./ Pengecilan

saiz organisasi lazimnya digunapakai bagi strategi ‘Retrenchment’.

True

5. New Business creation is a form of strategy to achieve Synergy. /

Pembentukan perniagaan yang baharu merupakan salahsatu Strategi untuk
mencapai Sinergi.
True

6. The Kellogg Company decided a few years ago to change its emphasis from a
Push to a Pull Strategy./ Syarikat Kellogg mengambil keputusan untuk
menukar strategi daripada Strategi Pull kepada Strategi Push.
True

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7. Reengineering is the redesigning of business processes which effectively

implemented for a Turnaround strategy./ ‘Reengineering’ merupakan
merekabentuk semula proses perniagaan yang berkesan bagi Strategi
‘Turnaround’ True

8. Strategic Myopia is the willingness to reject unfamiliar as well as negative

information./ ‘Strategi Myopia merupakan kesediaan untuk menolak
ketidaksamaan mahupun informasi negatif
True

9. Morality refers to formal codes that permit or forbid certain behavior./

Moraliti merujuk kepada kod formal yang membenarkan atau menidakkan
sesuatu tingkahlaku.
False

10. According to Carroll, business organization has three responsibilities

namely economic, legal and ethical./ Menurut Carroll, sesebuah organisasi
perniagaan mempunyai tiga tanggungjawab iaitu ekonomi, perundangan dan
etika.
False

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MGT2053 MANAGEMENT POLICY AND STRATEGY SEPTEMBER 2010

SECTION C : STRUCTURE QUESTIONS - (30 marks)

BAHAGIAN C : SOALAN STRUKTUR - (30 markah)

INSTRUCTION : ANSWER FIVE (5) QUESTIONS ONLY.

ARAHAN : JAWAB LIMA (5) SOALAN SAHAJA.

Question / Soalan 1

a) List down the differences between Direct Interlocking and Indirect

Intelocking. / Nyatakan perbezaan di antara ‘Direct Interlocking’ dan ‘Indirect
Interlocking’. (3 Marks/Markah)

b) List down the characteristics of Successful Chief Executive Officer’s./

Nyatakan ciri-ciri Ketua Pegawai Eksekutif yang berjaya.
(3 Marks /Markah)

Question / Soalan 2
List and explain in brief the Societal environment Forces / Nyatakan dan
terangkan secara ringkas kuasa ‘Societal Environment’.
(6 Marks /Markah)
Question / Soalan 3
List down Porters Competitive Strategy. / Nyatakan Strategi Kompetitif Porter.
(6 Marks /Markah)

Question / Soalan 4
What are the three grand strategies under Directional Strategy./ Apakah tiga
Strategi Penting dibawah ‘Directional Strategies.’
(6 Marks/ Markah)

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Question / Soalan 5
Define Lead users. And list down the ‘Lead Users Process’./ Berikan definasi
‘Lead Users’. Nyatakan Proses ‘Lead Users’.
(6 Marks/ Markah)

Question / Soalan 6
List down the sub stages of small business development. / Nyatakan
peringkat perkembangan Perniagaan Kecil.
(6 Marks/Markah)

Question / Soalan 7
List down the constraints of Not For Profit Organization on Strategic
Management./ Nyatakan kelemahan bagi organisasi ‘Not For Profit’ di dalam
Pengurusan Strategi.
(6 Marks/Markah)

Question / Soalan 8
Define any three of the following./ Berikan definasi bagi tiga daripada di
bawah.
i) Business Model / Model Perniagaan
ii) Corporate Culture / Budaya Koporat
iii) Value Chain Analisis / Analisa ‘Value Chain’
iv) Durability / Daya Ketahanan
v) Imitability / Daya Meniru
(6 Marks/Markah)

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SECTION D : ESSAY QUESTIONS - (45 marks)

BAHAGIAN D : SOALAN ESEI - (45 markah)

INSTRUCTION : ANSWER THREE (3) QUESTIONS ONLY.

ARAHAN : JAWAB TIGA (3) SOALAN SAHAJA.

Question / Soalan 1
Not too long ago Business Corporation could be successful by focusing only
on making and selling goods and services within its national boundaries.
U.S. companies in 1960s ie made and sold products only in United States. An
international assignment through its International Division was seen as a
message that the person was no longer promotable and should be looking for
another job. In mid 1990s, most business was done through network of
distributors and sales force and retail outlet. Internet back then was only for
doing research.
Today everything has changed, Globalization of the international markets
and corporations have changed the way modern corporations do business. The
formation of Regional Trade Associations replaces National Trade Barriers.

1.1) One of the impacts of GLOBALIZATION is the formation of Regional

Trade Association and Agreement. Describe the ASEAN and NAFTA formation
outcome in their respective region. / Salahsatu impak Globalisasi adalah
pembentukan Pertubuhan dan Perjanjian Wilayah Perdagangan. Jelaskan hasil
pertubuhan ASEAN dan NAFTA di wilayah masing-masing.
(5 Marks/Markah)

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1.2) Explain any three theories that have been proposed to account for how
organization fit with its environment./ Jelaskan tiga teori yang telah
dicadangkan bagi sesebuah organisasi untuk menyesuaikan kedudukannya di
dalam suasana tesebut.
(6 Marks/Markah)

1.3) Define Strategic Management and draw the Basic Elements of the Strategic
Management Process./ Berikan definasi Pengurusan Strategik dan lakarkan
proses Elemen Asas Pengurusan Strategik.
(4 Marks/Markah)

Question / Soalan 2
Corporate governance involves not only just the CEO or the BOD. It involves
the combine active participation of BOD, Top management and Shareholders.
Thanks to new regulations, BOD are taking their responsibility more seriously. Top
Managers are beginning to understand the value of working with BOD as partnet
not just as adversaries or as people to be manipulated. Although there will always
be passive shareholders, rubber stamp Boards, and dominating CEOs the simple
truth that good Corporate Governance means better Strategic Management.

2.1) Explain the Role of The BOD in Strategic Management. / Terangkan peranan
Ahli Lembaga Pengarah di dalam Pengurusan Strategik.
(4 Marks/Markah)
2.2) Describe Managing the Strategic planning Process which normally supported
by the Strategic Planning Staff in an organization./ Jelaskan proses
Perancangan Pengurusan Strategik sesebuah organisasi yang lazimnya
disokong oleh kakitangan Pengurusan Strategik.
(5Marks/Markah)

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2.3) Explain the three common things of successful process BOD should do
to maintain its corporation’s performance./ Jelaskan tiga proses biasa yang
telah berjaya yang harus di laksanakan oleh Ahli Lembaga Pengarah untuk
memperbaiki prestasi organisasi.
(6 Marks/Markah)

Question / Soalan 3
“ If you want to be in the PC business , you have to compete against Dell and
that is very difficult.” … What was the secret of Dell’s Success? …Dell’s is the
Master of process engineering and value Chain Management…Dell’s President,
Kevin Rollins: Our business model excels in that transition.” Given that the secret to
Dell’s success is well known and fairly simple, why doesn’t someone else imitate its
success?...

3.1) List down Barney analysis of VRIO framework./ Nyatakan analisis ‘VRIO
framework Barney’. (3 Marks/Markah)

3.2) What is a business model? Explain in brief any 3 types of the business
model./Apakah Model perniagaan? Terangkan secara ringkas tiga bentuk model
perniagaan.
(4 Marks/Markah)
3.3) What is Value chain analysis? Draw the Typical Value Chain for a
Manufactured Product./ Apakah analisis ‘Value Chain’. Lakarkan rajah ‘Value
Chain’ bagi produk perkilangan.
(4 Marks/Markah)
3.4) What is Corporate Culture? What are the important functions of Corporate
Culture in an organization. / Apakah Budaya Koporat? Apakah
kepentingan Budaya Koporat kepada sesebuah organisasi.
(4 Marks/Markah)

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Question / Soalan 4
Robustion products is an example of an entrepreneurial firm that took advantage
of environmental trends to create a successful new product. A changing environment can,
however, also hurt a company. Many pioneering companies have gone out of business
because of their failure to adapt to environmental change or, even worse, because of their
failure to create change. ..
Current predictions are that the environment for all organizations will become
even more uncertain with every passing year. What is environmental uncertainty? It is the
degree of complexity plus the degree of change existing in an organization’s external
environment. As more and more markets become global, the number of factors a
company must consider in asy decision become huge and much more complex. With new
technology being discovered every year, markets change –and products must change with
them.
4.1) What is environmental scanning? List its societal environment variables that
influence organizations long run decision. / Apakah ‘Environmental Scanning’.
Nyatakan pembolehubahnya yang dapat mempengaruhi keputusan jangka masa
panjang sesebuah organisasi.
(3 Marks/Markah)
4.2) Explain briefly Porter’s approach on Forces which drives the industry
competition./ Jelaskan secara ringkas pendekatan Porter terhadap kuasa-kuasa
yang mempengaruhi persaingan dalam industri.
(5 Marks/Markah)
4.3) What is competitive intelligence? Explain the sources of competitive
Intelligence and ways of monitoring competitors for strategic planning./
Apakah ‘Persaingan Intelek’? Jelaskan sumber-sumber persaingan Intelek dan
cara perancangan strategik untuk mengawasi pesaing.
(7 Marks/Markah)

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Question / Soalan 5

5.1) Explain Carolls four approach of responsibilities of business./ Terangkan

empat pendekatan Carroll terhadap ‘responsibilities of business’.
(3 Marks/Markah)

5.2) What are the most common reasons for bending rules in unethical
behavior? / Apakah alasan yang lazimnya diutarakan oleh mereka yang melakukan
‘unethical behavior’.
(5Marks/Markah)

5.3) How does organizations encourage Ethical Behavior among its employees?
/BAgaimanakah Organisasi menggalakan penggunaan ‘Ethical Behavior”
dikalangan pekerjanya.
(7 Marks/Markah)

~ END OF QUESTION PAPER ~

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