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Geo file 489
Paul Warburton
Figure 2: Business Parks around Exeter in Devon Figure 3: Rural location for business park
To Bristol, To the M4,
Paddington Bristol, the Broadband problems solved
A377 & the North Midlands for rural Shropshire
& the North
Business Park
A396
To UPTON Magna, Shropshire, 11 June
Waterloo 2003 – Advantage West Midlands, in
partnership with property agents
Balfours and ISP Internet Central, today
1 3 5 Exeter announced the forthcoming deployment
14
Airport of affordable broadband services to
Exeter Upton Magna Business Park. The
Central 4
Exeter B3182 29 A30 business park, on the edge of the small
St David’s Polsloe Bridge Shropshire village of Upton Magna,
8
2 houses 12 businesses in converted
7 agricultural buildings and lies outside
B3183 6
9 Digby & Sowton existing broadband coverage. …
St Thomas 30
A3015 10
Richard Bayliss of Balfours commented,
11
14 ‘As developers of rural business parks,
A30 13
A376 we realised that lack of broadband could
prove a big issue for us. It is getting
12 M5 increasingly difficult to attract companies
to developments like Upton Magna if
A379 broadband is not available, as many of
Topsham the companies that can locate in these
beautiful rural settings rely on the Internet
A379 31 and fast communications to do
business.’
A38
Source:
To Plymouth A379 http://www.analysys.com/default_acl.asp?Mode=
& Cornwall article&iLeftArticle=41&m=&n=
than city centre locations, often the internet helps to offset the Communications
surrounded by fields and trees relative isolation of these locations The rural urban fringe of many
rather than buildings and the noise (Figure 3) towns and cities is close to excellent
and pollution of a city centre. Many road links (Figures 2 and 6). These
business park sites have been Not surprisingly, there are often include dual carriageway status
landscaped, with lakes and conflicts of interest when new roads, often by-passes, and frequently
fountains, and have retained business parks are proposed. these link into the motorway
something of the feel of parkland. Objections to the use of greenfield network. Sites are consequently
Such locations are clearly attractive land are frequently raised, accessible for both employers and
to both employers and employees. particularly if this involves green employees and visitors. Many
Businesses find it is easier to attract belt or areas of high landscape business parks are also well served by
well-qualified staff to work in such quality. Figure 4 illustrates this access to airports (Figures 2 and 6)
locations. Property developers can point and also shows that including those of international
also attract customers to new office sometimes other issues arise which status, which is an important
developments, much more easily affect the availability of land. Just as locational criteria particularly for
when sites have a positive image. there is pressure to use brownfield multinational companies with
sites for new housing, business important facilities on business
The importance of environment activities are also encouraged to use parks. Although the number of staff
helps to explain why some new such land. In many cities, business currently arriving by public
business parks are locating in rural parks have been located on transport is usually low, it is growing
areas sometimes in purpose built brownfield land often supported by in many business parks. Good access
premises but occasionally in regional development agencies to public transport, including rail,
converted agricultural buildings. (Figure 5). remains important and becomes
The fast communications offered by essential for sustainability measures.
Brussels, is forcing development in Figure 6: Location of Cheadle Royal Business park, south Manchester
this direction. Increasingly, business
centres could take the form of a
farmhouse with a converted barn. A34
Locations such as rural Wales are
expected to be attractive to creative A6
workers, teleworkers and craft and
lifestyle enterprises.
Focus Questions
1. Outline the difference between a retail park, a science park and a business
park.
2. (a) Milton Park is situated 12 miles south of Oxford and is one of Europe’s
largest mixed-use business parks and a major regional and national hub for
knowledge-based industries. It has over 150 companies and about 6,500
people are employed. Use the business parks website
http://www.miltonpark.co.uk/. Attempt to classify the different companies –
these could be randomly selected or you could divide them amongst a group.
It may be difficult to identify the areas in which some companies operate, but
try to cover as many as possible to gain an impression of the type of activities
on the park.
(b) You could then present this data in a pie diagram using for example
Microsoft Excel.
4. (a) Imagine you were constructing part of a website for Cheadle Royal
Business Park. How would you promote the location of the Park?
(b) Outline the other advantages to employers and employees of the Cheadle
Royal Business Park.
5. Many business Parks like Cheadle Royal have good websites. Study the
website for Edinburgh Business Park or one of your choice perhaps near to
your school / college.
Identify all the attractions of the park – be selective in using the website and
identify the main points and produce a structured article with appropriate
headings.