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TD Leads in Digital Banking

© comScore, Inc. Proprietary.


For info about the proprietary technology used in comScore products, refer to http://comscore.com/Patents
Key Summary

• TD is the #1 mobile banking destination


• Ranked #1 Mobile Banking App

• TD has highest digital penetration of any bank in Canada, United Kingdom,


Spain, France, and United States

• TD is the #1 bank in Canada for the largest digital audience and also rank
the highest in engagement

© comScore, Inc. Proprietary. 2


TD is the #1 mobile banking destination in Canada, outpacing the Big Five in
mobile-only visitors with its top ranked mobile app
Digital Audience by Share of Platform in Q3 2018 Mobile-Only Audience
Desktop-Only Mobile-Only Multi-Platform TD RBC CIBC Scotiabank BMO
100% 10% 10% 10% 9% 7,000
11% 6,435
% Share of Platform

75%
55% 59% 58% 57% 6,000
64%
50%

25% 5,000 +92% YoY

Mobile-Only UV (000)
25% 34% 31% 32% 33%
0%
4,000
TD RBC CIBC Scotiabank BMO 3,347

Big Five Mobile App Ranking in Q3 2018 3,000

TD Canada 2,000
RBC Mobile
Scotiabank 1,000
CIBC Mobile Banking
BMO Mobile Banking
-
- 1,000 2,000 3,000 4,000 5,000 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018
Total Unique Visitors (000)
Source: comScore Mobile Metrix, CA, 3 Mo. Avg. Ending Jul 2018
Source: comScore Media Metrix Multi-Platform & Mobile Metrix, CA, 3 Mo. Avg. Ending Jul 2017 - 3 Mo. Avg. Ending Jul 2018
Note: Entities displayed are topline property levels in comScore’s dictionary (see details below) © comScore, Inc. Proprietary. 3
TD = [P] TD Bank Financial Group / RBC = [P] RBC Financial Group / CIBC = [P] Canadian Imperial Bank of Commerce / Scotiabank = [P] Scotiabank Group / BMO = [P] Bank of Montreal Sites
TD is leading the pack with the largest mobile audience size and engagement
Mobile Audience:
+70% YoY
Mobile Engagement:
Q3 2017 Q3 2018 +15% YoY
250 250

7.5M
200 200 Mobile UVs
Total Minutes (MM) via Mobile

Total Minutes (MM) via Mobile


4.4M
Mobile UVs
150 150

100 100

50 50

- -
- 2,000 4,000 6,000 8,000 10,000 - 2,000 4,000 6,000 8,000 10,000
Total Unique Visitors (000) via Mobile Total Unique Visitors (000) via Mobile

Source: comScore Mobile Metrix, CA, 3 Mo. Avg. Ending Jul 2018
Note: Entities displayed are topline property levels in comScore’s dictionary (see details below) © comScore, Inc. Proprietary. 4
TD = [P] TD Bank Financial Group / RBC = [P] RBC Financial Group / CIBC = [P] Canadian Imperial Bank of Commerce / Scotiabank = [P] Scotiabank Group / BMO = [P] Bank of Montreal Sites
TD sets the bar with the highest penetration in banking across major markets

Top Banks in Each Major Market By Platform Penetration (Q3 2018)


Total Digital Population Mobile

35% 33% 32%


% Reach of Country’s Digital Audience

30% 27%
26%
24% 24%
25%
20%
20% 18%
17%
15%
15%

10%

5%

0%
TD Lloyds La Caixa Groupe Credit Agricole JPMorgan Chase

Source: comScore Media Metrix Multi-Platform, CA, US, GB, ES, FR, 3 Mo. Avg. Ending Jul 2018
Note: Entities displayed are topline property levels in comScore’s dictionary (see details below)
© comScore, Inc. Proprietary. 5
TD = [P] TD Bank Financial Group / Lloyds = [P] Lloyds Banking Group plc / JPMorgan Chase = [P] JPMorgan Chase Property
TD has become the front runner for digital audience size, penetrating one third
of Canadians online
Penetration of Canadians Online Total Digital Audience
Q3 2017 Q3 2018 TD RBC CIBC Scotiabank BMO
12,000
TD 24%
33% 9,989
10,000
24% +32% YoY
RBC

Total Unique Visitors (000)


27%
8,000 7,539

CIBC 15%
21% 6,000

Scotiabank 14%
21% 4,000

BMO 13%
15% 2,000

0% 5% 10% 15% 20% 25% 30% 35%


-
% Reach
Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018
Source: comScore Media Metrix Multi-Platform, CA, 3 Mo. Avg. Ending Jul 2017 - 3 Mo. Avg. Ending Jul 2018
Note: Entities displayed are topline property levels in comScore’s dictionary (see details below) © comScore, Inc. Proprietary. 6
TD = [P] TD Bank Financial Group / RBC = [P] RBC Financial Group / CIBC = [P] Canadian Imperial Bank of Commerce / Scotiabank = [P] Scotiabank Group / BMO = [P] Bank of Montreal Sites
TD is the #1 bank in Canada with the highest engagement amongst the Big Five
Total Views Total Time Spent
Q3 2017 Q3 2018 Q3 2017 Q3 2018
+13% YoY +31% YoY
600 500
526 448
450
498
500 464 400
343
350
400 307

Total Minutes (MM)


367
Total Views (MM)

300 283

300 250
223 200 180 177 176
200 182
155 158 156 140
150 124
112
107 100
100
50

- -
TD RBC BMO Scotiabank CIBC TD RBC Scotiabank CIBC BMO
Source: comScore Media Metrix Multi-Platform, CA, 3 Mo. Avg. Ending Jul 2018 vs. 3 Mo. Avg. Ending Jul 2017
Note: Entities displayed are topline property levels in comScore’s dictionary (see details below) © comScore, Inc. Proprietary. 7
TD = [P] TD Bank Financial Group / RBC = [P] RBC Financial Group / CIBC = [P] Canadian Imperial Bank of Commerce / Scotiabank = [P] Scotiabank Group / BMO = [P] Bank of Montreal Sites
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© comScore, Inc. Proprietary.


For info about the proprietary technology used in comScore products, refer to http://comscore.com/Patents

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