LR
LIANNA RILEY
EDUCATION
CENTRAL MICHIGAN UNIVERSITY
BACHELOR’S OF APPLIED ARTS:
Graduation Date: Dec. 2018
Major: Communication
Minor: Leadership – Sport
Management – Advertising
SKILLS
♦   Curriculum Design
♦   Social Media Management
♦   Copy Writing
♦   Graphic Design
♦   Public Speaking
♦   Facilitation
♦   Photography
AWARDS AND HONORS
♦   Leader Advancement Scholar
(2015)
♦   Warren G. Harding Award
for Outstanding Scholarship,
Service, Citizenship, and
Character (2015)
♦   Outstanding Undergraduate
Research Award (2017)
RILEY2LM@CMICH.EDU
LIANNARILEY.WORDPRESS.COM
WWW.LINKEDIN.COM/IN/LIANNA-RILEY
INDUSTRY EXPERIENCE
PROMOTIONS AND GAME DAY OPERATIONS INTERN –GREAT LAKES LOONS•
APRIL 2017 – SEP. 2017
♦   Assisted in game day operations, on field entertainment, guest
services, and season ticket holder appreciation.
♦   Fostered and created an exciting and entertaining atmosphere for
the fans by implementing promotions.
♦   Executed and supervised the 2017 Midwest League All-Star Home
Run Derby tailgate, entertainment, activities, and volunteers.
♦   Coordinated performances for the 2017 Midwest League All-Star
Game.
COMMUNICATION AND PUBLIC RELATIONS INTERN –SAGINAW SPIRIT•
AUG. 2017 – MAY 2018
♦   Write game preview and post game press-releases that are sent to
subscribers and displaced on the website.
♦   Fulfill sponsorship contracts by managing sponsored social media
promotions.
♦   Manage the pregame NHL scout/media room.
♦   Manage live game updates via social media.
GAME DAY ASSISTANT –GREAT LAKES LOONS• APRIL 2018 – SEP. 2018
♦   Assisted in game day operations, on field entertainment, guest
services, and season ticket holder appreciation.
♦   Sold tickets and worked with the online ticket program
♦   Operate ticket window and box office before games.
♦   Assisted the Director of Promotions with anything needed at games.
♦   Coordinated Suites and Group reservations.
ACCOUNT EXECUTIVE –DETROIT RED WINGS • MAY 2018 – PRESENT
♦   Work all home games, performing various ticket sales and service
duties throughout the game.
♦   Achieve sales goals established by management.
♦   Build relationships to provide repeat business and excellent
customer service.
♦   Contact area businesses and individuals via phone, in-person
appointments and networking events to sell season tickets,
corporate, partial plans and group ticket plans.
 LR
AFFILIATE
ORGANIZATIONS
♦   The Commission on Sport
Management Accreditation
(COSMA)
♦   Great Lakes Loons
♦   Saginaw Spirit
♦   Detroit Red Wings
♦   Central Michigan University
Pom Pon
♦   Michigan Association of
Student Councils/ Michigan
Association of Honor
Societies (MASC/MAHS)
♦   Alpha Sigma Tau Sorority
REFERENCES
Upon Request
LIANNA RILEY
RILEY2LM@CMICH.EDU
LIANNARILEY.WORDPRESS.COM
WWW.LINKEDIN.COM/IN/LIANNA-RILEY
VOLUNTEER EXPERIENCE AND LEADERSHIP
MICHIGAN ASSOCIATION OF STUDENT COUNCILS/MICHIGAN ASSOCIATION OF
HONOR SOCIETIES (MASC/MAHS) COLLEGE VOLUNTEER FACILITATOR CORPS
(CVFC) • APRIL 2015 – PRESENT
♦   Recruit students to attend leadership camps, training workshops, and
statewide conferences to further enhance their leadership skills
♦   Design Selection and Interview process for new CFVC members to
ensure fairness and equity.
♦   Facilitate in-person training workshops to help students develop
transferable skills that can be used in their student organizations
♦   Generate recruitment materials to ensure marketing content was
applicable to a variety of audiences, specifically by using social
media, graphic design, and personal messaging.
♦   Serve as a lead counselor for 35 high students during a weeklong
leadership development camp to empower students to create
positive change in their schools.
ALPHA SIGMA TAU SORORITY-GREEK WEEK CORDINATOR • NOVEMBER 2016
– PRESENT
♦   Foster collaborative partnerships between three organizations to
ensure group effectiveness in weeklong philanthropy events.
♦   Serve as a liaison between Alpha Sigma Tau and Central Michigan
University’s Fraternity and Sorority Life office to increase positive
perception of Greek Life.
♦   Create marketing strategies and distribute materials to promote
events, generate revenue, and spread awareness.
♦   Collaborate with Greek Community to raise over $100,000 on behalf
of the Isabella County Child Advocacy Center which benefits the
Mount Pleasant Community.
♦   Gather and secure sponsorships and donations.
UNDERGRADUATE RESEARCH ASSISTANT • MAY 2016 – PRESENT
♦   Collaborate with two team members to conduct communication
research with university faculty member.
♦   Enhanced critical thinking and data analysis skills by collecting and
coding research related to relationships