Professional Documents
Culture Documents
Business Plan
INSECTILASER
By students from:
Szkoła Podstawowa w Święcanach,
Poland
This project is realised with the financial support received from the European Commission within the Erasmus+ Programme. The content of the
publication is the sole responsibility of its publisher(s), and it in no way represents the views of the European Commission or its services
Content
This project is realised with the financial support received from the European Commission within the Erasmus+ Programme. The content of the
publication is the sole responsibility of its publisher(s), and it in no way represents the views of the European Commission or its services
4. Our business and our team
This project is realised with the financial support received from the European Commission within the Erasmus+ Programme. The content of the
publication is the sole responsibility of its publisher(s), and it in no way represents the views of the European Commission or its services
1.4. Our address and postcode:
Święcany 1,
38-242 Skołyszyn
Poland
1.5. Business telephone number:
+48 436289094
1.6. Email address:
insectilaserpoland@gmail.com
1.7. Business Start Date:
1st January 2019
1.8. Business website and social media links:
www.insectilaser.com
FB: insectilaser.com
Twitter: insectilaser
This project is realised with the financial support received from the European Commission within the Erasmus+ Programme. The content of the
publication is the sole responsibility of its publisher(s), and it in no way represents the views of the European Commission or its services
2. The business
This project is realised with the financial support received from the European Commission within the Erasmus+ Programme. The content of the
publication is the sole responsibility of its publisher(s), and it in no way represents the views of the European Commission or its services
2.3. INSECTILASER’S selling strategy
Our initial idea is to produce 200 INSECTILASERS per day and during first month we don’t sell our
product, but we prepare distribution. We are planning to distribute our product on the local market
first. The company management contract out preparation of advertising campaign with
a professional advertising agency. The idea of the campaign should be targeted at universal
customer even if at the beginning it is used in local environment. It will allow us to minimize costs
in the future when the company develops. Therefore it should be a multimedia advert. We should
start the campaign and selling in spring period when insects start appearing and flying into houses
Together with beginning the advertising campaign in local media and on the Internet (e.g. Facebook)
we offer our INSECTILASER to local wholesalers and shops. We also sell to our acquaintances
(friends, families, neighbours etc.). We are certain that they will see how effective the device is, and
they will further recommend it to other people.
Our next steps will be to increase the number of devices on the local market and to start offering it
in more distant parts of our region and beyond it. Together with the sales and distribution growth
we will need to increase the volume of our production and to start employing new workers, both in
production department and in sales and marketing department. This is also the time when we
spread our advertising campaign all over our country.
We will also be selling on the Net in most popular e-shops in Poland and worldwide. Therefore we
are further planning to open a distribution centre in a big city near our place, which has an airport.
That centre would serve whole Poland and the world. Krakow appears here as an obvious choice.
In order to increase our sales we will start offering our INSECTILASER through various promotional
actions like „Buy two devices, get third for free”. We however believe that best promotion would
be to show our device in action. Therefore we might start offering certain shopping centres, chains
free protection against insects or at reduced prices in return for advertising and selling our product
at special actions. We think that a potential customer shopping at a butchers or confectionery will
easily notice that there are no insects around in places where they are very commonly found,
especially when they see an ad informing how the place is protected.
We also want to promote the INSECTILASER worldwide, especially in countries where they have
problems with insects like mosquitos. We are thinking about tropical regions with rainforests, or
Africa where mosquitos or flies can spread dangerous diseases. That’s why we will prepare ads in
most common languages typical for those regions. We will advertise in English, Spanish, Portuguese,
French and most probably in Arabic and we will fit the ads to most typical situations in those
countries.
2.4. Our business mission.
Our business mission is to launch a new, innovative and totally safe product INSECTILASER on the
market and to make it famous among people all over the world because of its high effectiveness in
protecting houses and people against irritating insects. We would like to coin a new word in the
English dictionary, which would tell the meaning and immediately picture the INSECTILASER itself.
This project is realised with the financial support received from the European Commission within the Erasmus+ Programme. The content of the
publication is the sole responsibility of its publisher(s), and it in no way represents the views of the European Commission or its services
2.5. Our business vision. Where will the business be in one, three and five years? Our SMART
(Specific, Measurable, Achievable, Realistic and Timely) idea.
After year one:
We expect our business to be well recognised in local area in south eastern Poland producing and
selling around 200 units per day both in regular shops and online.
After three years:
INSECTILASER should be well recognised and sold in the whole of Poland. Our business will have
developed into a medium size company employing around 25 people and selling around 700 units
per day both in regular shops and online and preparing for international expansion.
After five years:
INSECTILASER’s trade mark should be known worldwide with sales exploding to unpredictable
volumes. Need to open manufacturing centres in foreign countries may appear in order to meet the
market demands. Concrete numbers are difficult to predict at this stage.
2.6. What sets this business apart from the competition:
Now, our INCECTILASER is the only product of this kind on the market. There are products to fight
against insects in our houses such as: fly flaps, repellents or mosquito nets, but they are
uncomfortable, impractical and often ineffective. Our product is quite different. It is active and
guarantees full effectiveness, low susceptibility to destruction and it is very easy to use and
assemble. It is not expensive and is made of good quality materials. It is practical and modern,
efficient and it has many purposes: it can be mounted in the windows, in the doors, on the balcony
and in the tent, which gives reliable protection in all conditions. INSECTILASER is the best and unique
device to fight insects flying into houses created by humans so far. We would say it is an extremely
convincing product! No other company has a similar product. Its pricing makes it very competitive,
especially as it is a product for life and customers don’t need to buy a new one when the old one is
used or worn out.
2.7. Our business’ staff.
The company manager will be our project coordinator Mr Artur Gruszka, who will organise whole
company’s structure. At the startup time it will employ 10 people altogether.
Sales and marketing department – 3, Assembly department – 5, Distribution and delivery
department - 2
Together with company’s development on second stage we expect it will have approx. 25
employees, who will be working in the following departments:
Assembly department – 8
Software department - 2
Sales and marketing department - 5
Distribution and delivery department - 5
Design and product development department – 3
Service and maintenance department - 2
Further development will result in adaptation of the company’s structure and growth of assembly
department including new equipment purchases.
This project is realised with the financial support received from the European Commission within the Erasmus+ Programme. The content of the
publication is the sole responsibility of its publisher(s), and it in no way represents the views of the European Commission or its services
3. About us
This project is realised with the financial support received from the European Commission within the Erasmus+ Programme. The content of the
publication is the sole responsibility of its publisher(s), and it in no way represents the views of the European Commission or its services
4. The product
This project is realised with the financial support received from the European Commission within the Erasmus+ Programme. The content of the
publication is the sole responsibility of its publisher(s), and it in no way represents the views of the European Commission or its services
4.2. How will INSECTILASER be produced?
We are going to manufacture the device ourselves using some semi products purchased from their
local manufacturers i.e. lasers, sensors, microchips. In this way we avoid purchasing expensive
equipment necessary for production of those items. Having necessary knowledge our workers will
produce and assemble certain elements into the final product and install necessary software.
Therefore our manufacturing process will somehow be similar to a car production where some
elements are ordered from external suppliers and some other are produced and developed in the
plant itself. There will be live cooperation with those suppliers who can adapt to changes in our
designs and other requirements.
Elements, which will be purchased from external suppliers:
• Laser units with invisible beam, microchips for range limiter – LAser Man from Jasło,
• Motion sensors – SenseIT Co. from Gorlice,
• Elements, which will be manufactured by our company:
• Unit cases, optical parts, integrated circuits, power supply elements, moving parts,
software and installation
This project is realised with the financial support received from the European Commission within the Erasmus+ Programme. The content of the
publication is the sole responsibility of its publisher(s), and it in no way represents the views of the European Commission or its services
Fixed Cost EUR
Office furniture (monthly instalments) 100
Office equipment (monthly instalments) 250
Machinery and workstations equipment (monthly instalments) 1500
Property rent (office and assembly plant monthly rent) 1000
Employees - salaries 20000
Insurance 200
Local Taxes 100
Cars leasing 1000
Total 24150
This project is realised with the financial support received from the European Commission within the Erasmus+ Programme. The content of the
publication is the sole responsibility of its publisher(s), and it in no way represents the views of the European Commission or its services
4.7. Insurance requirements to start this business.
Like every company, we need to have a civil liability insurance, which however is not required as a
must in Poland. Insurance is already included in our fixed costs.
This project is realised with the financial support received from the European Commission within the Erasmus+ Programme. The content of the
publication is the sole responsibility of its publisher(s), and it in no way represents the views of the European Commission or its services
5. The market
This project is realised with the financial support received from the European Commission within the Erasmus+ Programme. The content of the
publication is the sole responsibility of its publisher(s), and it in no way represents the views of the European Commission or its services
6. Start-up costs
We estimated our selling price at the level of 20 € per unit and this is the price we are able to sell
our product to wholesalers and shops, which is bringing us profit of around 5 € per unit.
This project is realised with the financial support received from the European Commission within the Erasmus+ Programme. The content of the
publication is the sole responsibility of its publisher(s), and it in no way represents the views of the European Commission or its services
7. The competition
We have mentioned above that there is no business selling a similar product anywhere in the world.
All our potential competitors sell different types of products protecting against insects, which are
ineffective and either use chemicals or passive protection methods. It is impossible to list all
mosquito nets or insecticides and repellents manufacturers. Our device is active (checks for insects
presence), and in this field we know no competitors.
Competitors selling passive protection methods can however be big businesses operating
worldwide, like Johnson & Johnson who sell various repellents. This company might be interested
in taking our business over, but we are not considering this possibility now. They don’t have a patent
for a similar device.
This project is realised with the financial support received from the European Commission within the Erasmus+ Programme. The content of the
publication is the sole responsibility of its publisher(s), and it in no way represents the views of the European Commission or its services
8. Marketing mix (4Ps)
Product Price
brief summary of INSECTILASER What is our selling price?
EUR 20
Our INSECTILASER is a very unique device
protecting houses against insects. Mounted in Why have we chosen to sell at this price?
windows or doors detects vibrations of the insects’
wings and using laser rays keeps the invaders away We think that this price is suitable for our
from our interiors. product. It is the new one on the market, so this
price is approachable. This price include
Our logo: production costs and our profits.
We haven’t got a proper logo yet. We want to
make a competition choose the best one.
Place Promotion
Where do we plan to sell our product? How will you market and promote your
business?
Together with beginning the advertising campaign
in local media and on the we will offer our We will use the most common and easily
INSECTILASER to local wholesalers supermarkets accessible media – television and the Internet.
and shops offering household goods. We will also We believe that when people see our
sell to our acquaintances (friends, families, INSECTILASER in action, it will be more
neighbours etc.) We are certain that they will see convincing than any other printed ads or
how effective the device is, and they will further announcements on the radio.
recommend it to other people.
Our next steps will be to increase the number of We will promote our product on the Internet-
devices on the local market and to start offering it social media (e.g. facebook, instagram) and on
in more distant parts of our region and beyond it. our website too. We will advertise it on TV and
We will sell our product in the Internet and in the radio.
local market.
This project is realised with the financial support received from the European Commission within the Erasmus+ Programme. The content of the
publication is the sole responsibility of its publisher(s), and it in no way represents the views of the European Commission or its services
9. Back-up plan
9.2 How will we afford our loan re-payments if the business fails?
Our business is not the one which demands very high investments and loan at the same time. We
think we are able sell our equipment to some other business in order to reduce our losses. We can
stop renting the offices and the production hall. The remaining sum to re-pay the business should
not be high in this situation, and since we are a team of partners we are able to share the cost among
us. That will make an affordable sum of money per person.
This project is realised with the financial support received from the European Commission within the Erasmus+ Programme. The content of the
publication is the sole responsibility of its publisher(s), and it in no way represents the views of the European Commission or its services
10. Total capital required (Loan request)
We expect that the capital required to open the business and allow it to function on the market is
an equivalent to the sum necessary for first three months of work. Our break-even calculation
shows that we need around 52 000 euros per month. That means we need around 150 000 wuros
of capital investment.
We are able to invest a third of this amount from our own budget.
This project is realised with the financial support received from the European Commission within the Erasmus+ Programme. The content of the
publication is the sole responsibility of its publisher(s), and it in no way represents the views of the European Commission or its services
11. Appendices
Here are some graphs showing results of our market research confirming high demand for our
product.
This project is realised with the financial support received from the European Commission within the Erasmus+ Programme. The content of the
publication is the sole responsibility of its publisher(s), and it in no way represents the views of the European Commission or its services
This project is realised with the financial support received from the European Commission within the Erasmus+ Programme. The content of the
publication is the sole responsibility of its publisher(s), and it in no way represents the views of the European Commission or its services