Professional Documents
Culture Documents
Key Content :
Web Mining and Social Network Analysis
a. Web Content and Structure Mining
b. Web Usage Mining
c. Social Network Analysis
Essential Readings:
a. Chapter 14 and 15 Data Analytics by Anil Maheshwari of McGraw Hill
WEB MINING
Web Mining: can be broadly defined as discovery and
analysis useful information from the WWW
WEB MINING
When one page links to another page, it is effectively casting a vote for
the other page.
https://en.wikipedia.org/wiki/PageRank
SOCIAL NETWORK ANALYSIS
WHAT IS SOCIAL NETWORK ANALYSIS ?
oSocial network: are a graphical representation of relationships among people
and or entities.
oIt is the art and science of discovering patterns of interactions and influence
within the participants in a network.
oAchieved relationship:
Established in the course of regular interaction
In the processes of daily life and living, cultural activities, etc.
One household requesting help, support, or advice from another;
Ties of friendship or choice of individuals to spend leisure time together
identify who are the persons playing central roles (thought leaders, knowledge
brokers, information managers, etc.);
identify bottlenecks and those who are isolated; spot opportunities for
improving knowledge flows;
target those areas where better knowledge sharing will have the most impact;
and raise awareness of the significance of informal networks.
WHY AND WHEN SHOULD YOU CONDUCT A SNA?
SNA is valuable for better understanding:
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INTERPRETATIONS OF METRICS IN SNA
Avg. Distance: How accessible people are overall.
Max Distance: this indicates that there are people within the
network that will be inaccessible to each.
http://www.ifets.info/upcoming/5125.pdf