Professional Documents
Culture Documents
Business Administration
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Associate Degree Program in Business Administration
The Associate Degree in Business Administration has been designed to build and equip
individuals with the required skills and knowledge for a range of specialist and generalist
business professions. It provides social and personal development; strategies and principles
around understanding organizational management, marketing and finance; and the ability to
apply these concepts in a variety of workplace environments.
Demonstrate knowledge of the strategic management process and an ability to
assess industry attractiveness and the competitive environment.
Explain how effective leaders use their interpersonal skills to promote change,
communicate vision, provide a sense of direction, and inspire employees.
Utilize the tools and methodologies needed to solve marketing problems,
including developing marketing plans and the use of various marketing
strategies.
Students will understand the importance of administration and the role of
management in organizations.
Students will understand and will be able to apply international business
concepts and practices.
Students will understand and will be able to apply basic human resource
management concepts and practices.
Outcomes:
Students graduating with a major in Business Administration will;
Possess fundamentals of business knowledge for prestige job positions.
Demonstrate communication skills.
Critically analyze and solve problems.
Understand the importance of business and demonstrate ethical decision making.
Career Paths
Business Administration graduates are in great demand. They can be employed in the
following sectors;
Building societies and credit unions, non-bank mortgage lenders and regulatory agencies
and central banks
Corporations
Telecom sector
Real estate business
Eligibility Criteria: For admission in this program the candidates must have passed out from following
disciplines.
I. Com F.Sc (Pre-Medical / Pre- Engineering)
F.A Minimum requirement 45 % marks
ICS
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Program Structure
Total Number of Credit Hours 70 Duration of Associate
Degree Program 2 years
Semester Duration 16—18 week Course Load per Semester
16—18 Cr. Hrs.
1-Compulsory
Courses:
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Associate Degree in Business Administration
Program Duration: 2 year Total Credit Hours: 70
Semester 1
Course Code Title Credit Hrs Nature
ENG-321 Functional English 3(3-0) Compulsory
PST-321 Pakistan Studies 2(2-0) Compulsory
CSI-321 Introduction to Computing Applications 3(2-1) Compulsory
BMS-304 Financial Accounting 3(3-0) Foundation
BMS -303 Introduction to Business 3(3-0) Foundation
BMS-410 Principles of Management 3(3-0) Major
Total 17
Semester 2
ENG-322 English Comprehension and Composition 3(3-0) Compulsory
ISL-321 Islamic Studies 2(2-0) Compulsory
MTH-321 Mathematics-I 3(3-0) Compulsory
BMS-406 Fundamentals of Marketing 3(3-0) Foundation
BMS-654 E-Commerce 3(3-0) Foundation
BMS-506 Human Resource Management 3(3-0) Major
Total 17
Semester 3
BMS-402 Communication Skills 3(3-0) Compulsory
BMS-401 Strategic Management 3(3-0) Major
ECO-301 Principles of Micro Economics 3(3-0) Major
BMS-403 Advance Accounting 3(3-0) Major
BMS-553 Global/International Business 3(3-0) Major
BMS- Elective-I 3(3-0) Elective
Total 18
Semester 4
BMS-407 Cost Accounting 3(3-0) Major
ECO-302 Principles of Macro Economics 3(3-0) Major
BMS-408 Business Finance 3(3-0) Major
BMS-552 Entrepreneurship 3(3-0) Major
BMS-431 Project 3(3-0) Major
BMS- Elective-II 3(3-0) Elective
Total 18
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Semester 1
Functional English
Course Code: ENG-321 Credit Hours: 3(3-0)
COURSE DESCRIPTION/OBJECTIVE
This course provides the students Language skills for effective communication, organizational
communication, the writing process, designing business documents, writing business correspondence,
preparing reports, proposals, manuals and presentation, preparing employment and administrative
messages, business terminology for marketing and trade, communicating with the customer
COURSE CONTENTS
Parts of Speech
Parts of Sentences
Clauses
Phrases
Capitalization
Punctuation
Usage
Modifiers
Conjunctions
Figures of Speech
Modifiers
Proofreading
Reflective Essays
Persuasive Essays
Compare-Contrast Essays
Creative Writing
Letter Writing
bad news, good news,
Resume,
Emails and applications
Short story writing
Effective reading skills development
Book reading
Research paper reading
SUGGESTED READINGS:
1. Courtland, L. and T. Bovee. 2008. Business Communication Today. Prentice Hall, New Delhi.
India.
2. Mary, E. G. and B. Babcock. 2008. Essentials of Business Communication, Cengage Learning,
Lahore, Pakistan.
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3. Murphy, H. 2009. Effective Business Communication. 14th Edition, McGraw Hills, Inc., New
York, USA.
4. Taylor, S. 2005. Communication for Business, 4th Edition.Pearson Education. India.
Pakistan Studies
Course Code: PST-322 Credit Hours: 2(2-0)
Introduction/Objectives:
Develop vision of historical perspective, government, politics, contemporary Pakistan, ideological
background of Pakistan
Study the process of governance, national development, issues arising in the modern age and
posing challenges to Pakistan.
Course Outline
1. Regeneration of the Muslim Society in sub-continent and causes of decline of Muslim Rule.
2. War of Independence 1857 and its impacts upon the politics of South-Asia.
3. Sir Syed Ahmad Khan and Aligarh Movement:
i. Educational Services.
ii. Political Services.
iii. Rational Interpretation of Islam.
4. All India Muslim League:
i. Multiple approaches and causes of the formation of Muslim League.
ii. Objectives of the party.
iii. Comparison of the policies of All Indian National Congress and All India Muslim
League.
iv. Politics of Muslim League after the creation of Pakistan.
5. Luckhnow Pact 1916,high water mark of Hindu-Muslim Unity.
6. Khilafat Movement:
i. Khilafat as an institution.
ii. Hindu-Muslim Unity.
iii. Role of Gandhi.
iv. Emergence of Muslim Ulma in Indian Politics.
v. Causes of the failure and impacts of the movement.
7. Iqbal’s Address at Allahabad 1930 and political thoughts of Ch.Rehmat Ali.
8. Congress Ministries.
9. Pakistan Resolution 1940.
10. Muhammad Ali Jinnah:
i. Jinnah’s role in Indian politician.
ii. As a Governor General.
11. Initial problems and constitutional development in Pakistan.
12. The study of constitutions of Pakistan (1956-1962-1973)
13. Political culture of Pakistan.
14. Foreign Policy of Pakistan:
i. Major determinants and objectives.
ii. Overview.
ASSIGNMENT TOPICS
1. Ideology of Pakistan; In the light of statements of Quaid-e-Azam and Allama Iqbal.
2. Development of the Legislative Council (1861-1892).
3. The Partition of Bengal.
4. The Simla Deputation.
5. Wavell plan/Simla Conference and the Cabinet Mission Plan.
6. 3rd June plan 1947, The Radcliffe Award and its results.
7. Major Political Developments (1857-1946)
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8. Constitutional Issues and constitution making (1947-1956)
9. The problem of the new state; The objective Resolution (1949)
10. Geography, Land, Boundaries and neighborhood.
11. Natural Resources, Agriculture.
12. Industries in Pakistan, Industrial Development in Pakistan.
13. Education in Pakistan, Educational development in Pakistan.
14. Pakistan and Muslim world.
15. Educational and Social Institutions of the Muslims (Darul Uloom Deoband, Nadvatul Ulama;
Lucknow, Anjuman-e-Himayat-e-Islam; Lahore)
16. Muslim Leader Nawab Mohsin-ul-Mulk his participation in Pakistan movement.
17. The United Nation, United Nations Reforms and International Co-0peration:
i. International Financial Institutions (IFIs).
ii. South Asian Association for Regional Co-operation (SAARC).
iii. Economic co-operation organization (ECO).
18. Culture and Heritage of Pakistan.
19. Festivals of Pakistan.
20. Forts in Pakistan.
21. Kalaash Valley,History,Culture,Traditions.
22. Culture & Custom of Marriage in Pakistan.
23. Family structure, values & custom in Pakistani Society.
RECOMMENDED BOOKS
1. Saeed, Khalid Bin, Pakistan the Formative Phase.
2. Qureshi, I.H. Struggle for Pakistan, Karachi: Oxford, 1995.
3. Mahmood, Safdar, Pakistan Political Roots and Development, 1947-1999, Karachi,
Oxford, 2000.
4. Afzal, M. Rafique, Political Parties in Pakistan 1947-1958, Islamabad, NIHCR, 2002.
5. Choudhry, G.W. Constitutional Development in Pakistan, London, second Edition, 1969.
6. Ali, Ch. Muhammad, The emergence of Pakistan, Lahore, 1973.
7. Sattar, Abdul, Pakistan’s Foreign Policy 1947-2005; A concise history;
Foreword by Agha Shahi. Oxford.
8. Sethi, Huma Naz, The Environment of Pakistan, New Edition 2010, Peak Publishing.
9. Hayat Sikander, The Charismatic Leader.
10. Hameed, Abdul. Muslim separation in India.
11. Dr. Qalb-i-Abid. Jinnah: The second world war and the Pakistan movement
COURSE DESCRIPTION/OBJECTIVES
To develop awareness of computers’ hardware and peripherals; concepts regarding software
types, basic operations, basic OS concepts.
To develop advanced user level skills in various Application Packages: MS Word, MS Excel, MS
PowerPoint.
To set up a computer for World Wide Web connection; Use e-mail to send / receive messages and
file attachments Concepts of on-line discussion groups.
COURSE CONTENTS
INTRODUCTION TO COMPUTERS
o Computer, its characteristics, history, generations of computers
o Computer Hardware and its peripherals. New hardware and peripheral‘s installation.
o Basic Architecture of Computer System
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o Software – its types, basic operations.
o Concepts on Computer Virus, Worms, Hacking, Spam
INTRODUCTION TO OPERATING SYSTEM (MICROSOFT WINDOWS XP)
o Basic concepts regarding System Software and OS
o Using Windows Environment.
o Windows Features
o Start Menu, Task Bar, System Tray
o Control Panel, its basic items
o Managing Files and Folders
o Windows Explorer
o Windows application, operations and uses
o Customizing the Tool Bars
WORD PROCESSING BASICS
o Types of documents created with a word processing program(MS Word)
o An overview of the menus in MS Word
o Principal features of a word processing program
o In depth knowledge and competence on various operations of MS Word
SPREADSHEET APPLICATIONS
o Spreadsheet basics, its vocabulary, principles
o Usage of functions, macros, sorting, formatting, generating charts, pivot tables.
o Financial Management related Formula‘s Implementation.
o Statistics related Formula‘s Implementation.
o Cell Formatting, print previewing / printing of selected data
o Insert and name worksheets
o Import spreadsheet reports and charts into word processing documents
o Set up and analyze itemized lists of numbers e-g- various types of budgets /financial
statements
SIMPLE CONCEPTS OF DATABASE
PRESENTATIONS THROUGH POWERPOINT
o Examine purpose, examples of a presentation; explain components of a presentation
o Outline a presentation and apply good design principles
o Apply and modify a design template
o Add clip art, charts, sound to a presentation
o Formatting a slide show; Applying slide background, color, style, transitions – visual, text
o Running a slide show
NETWORKS & NETWORKING BASICS
o Use of Networks; Its Common Types
o Data Communication Modes; Using Telephone Lines, Modems
o Wireless Networks
o Network Security
INTERNET & E-MAIL BASICS
o Introduction to the Internet, the terminology, its advantages / disadvantages
o Internet Terminology
o Security on the Internet – Tools & Tips
o IT Issues
o Privacy
o Ethics
Recommended Text:
1. Kinkoph, Shery (2003) How to use Microsoft Office XP. SamsPublishing
2. Grauer, Robert T. & Barber, Maryam (2000) Exploring Office XP, Volume 1. Prentice Hall
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Publishers
3. Capron, H.L. (2004) Computers, Tools For An Information Age, Prentice Hall Publishers,
8th Ed
4. Gralla, Preston (2003) How The Internet Works, Que Publishers, 2nd Ed.
5. Crumlish, Christian (1997) The ABCs of the Internet, Sybex Inc, 2nd Ed.
6. Sinha , P. K. (1992) Introduction To Computers BPB Publications.
7. Liong & Long, Introduction to Computers
Financial Accounting
Course Code: BBA-504 Credit Hours: 3(3-0)
COURSE DESCRIPTION/OBJECTIVES
The primary aim of Financial Accounting is to provide students with an introduction to the process and
function of financial reporting. Whilst a large proportion of the course is aimed at understanding
accounting as a process, taking a preparers’ perspective, we will also seek to develop an understanding of
the importance of the role of accounting in today’s society.
LEARNING OUTCOMES
After studying this course the student will be able to understand:
1. The language of accounting and financial reporting;
2. Complete Accounting Cycle
3. Preparation and the role of Journal, Ledger and subsidiary books
4. Preparation of balance sheet, profit and loss account and cash flow statement.
COURSE CONTENTS
Accounting and its role
Development of accounting
Accounting Theory and Conceptual framework
Accounting Defined
Why study Accounting
Financial statements
Major fields of Accounting
Accounting as a Career
Basic Accounting Concepts
The Entity Concept
The Reliability (or Objectivity) principle
The cost Principle
The Going-Concern Assumptions
The Stable Currency Assumptions
Ethics-the-Most Fundamental Principle of Accounting
Qualitative characteristics of Financial statements
The recording process
The Recognition Issue
The Valuation Issue
The Classification Issue
The Recording Process
Analysis of Transaction
The Journal
The Ledger
Balancing the Accounts
Preparation of Financial Statements
Preparing Trial Balance
Locating and correcting errors in recording process
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Preparing Profit and Loss Account and Balance Sheet
The adjusting and closing entries
Need for Adjusting Entries
Recording adjusting entries
Preparing adjusted trial balance
Recording closing entries
Preparing post-closing trial balance
Preparing work-sheet
Preparation of Financial Statements
Accounting for trading organization
The Purchase Function
Accounting for Purchases and Sales
Return and allowances
Periodic System
Accounting Systems
Developing a System
Subsidiary Journals
Subsidiary ledgers
Cash Book
Petty cash book
Control Accounts
Cash and temporary investment
Nature and Composition of Cash
Cash Management and Control
Maintaining Bank Account
Bank Reconciliation
Short term investments
Accounting for debtors and stock
Accounting Treatment of Bad Debts
Direct write-Off Method
Aging Schedule
Percentage of Sales Method
Recoveries of Bad debts
Stock
Measurement of Stock Quantity
Measurement of Stock Cost
Perpetual Stock System
Periodic Stock System
Accounting for property, plant and equipment
Property, Plant and Equipment
Lump-sum Purchase
Subsequent Expenditure
Depreciation methods
Revaluation
Review of Useful life
Intangible Assets and Amortization
Wasting Assets and Depletion
TEXT/REFERENCE BOOKS
1. Williams, Haka, Bettner: Financial & Managerial Accounting, Latest Edition, Prentice Hall
2. Professor Muhammad Ammanullah Khan: Financial Accounting, Latest Edition
3. Frank Wood‟s: Business Accounting 1, Eleventh Edition
4. Meigs and Meigs, Accounting for Business Decision, 9th Edition/Latest Edition
Introduction to Business
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Course Code: BBA-542 Credit Hours: 3(3-0)
BUSINESS
SCOPE, Importance and Functions, Enterpreminal qualities of Businessman.
Business environment and social responsibility.
Role of business in economic progress of the country
Problems of business.
FINANCE
Definition, Components, Importance, Kinds and Sources
Long Term and Short Term Financing.
Some Important Financial Institutions.
Stock Exchange and Commodity Exchange, Nature, Role and Significance.
Risk & Insurance, Protection against Risks, Importance and Types of Insurance, Types of Risks.
MARKETING
Process of Marketing, Definition, Functions and Scope Approaches to the Study of Marketing.
Marketing Mix for Physical Goods and Service Products, Importance.
Channels of Distribution for Consumer Good and Organizational Goods.
Marketing Communication and Promotion, Advertising, Personal Selling, Sales Promotion, Public
Relationing, Packaging.
TRADE
Wholesale and Retail, Meaning, Importance, Functions, Advantages and Disadvantages.
Foreign Trade, Imports and Exports, Role in Economic Development of the Country.
PHYSICAL FACTORS
Selecting Business Location, Factors Influencing Locations, Small Business, VS Large Business
Purchasing and Inventory Control Coordination of Purchasing with Sales, Organization of
Purchasing Department, Centralize vs. Decentralize Purchasing, Purchasing Policies and
Procedure Inventory Control.
Reference Books
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1. Rober C. Appleby. (1994). Modern Business Administration 6th edition.
2. Shoukat Ali, Introduction to Business
3. Muhammad Irshad, Introduction to Business, Naveed Publication Lahore.
4. Khalid Mehmood Cheema and Syed Mobin Mahmood, Introduction to Business & Co
Lahore.
5. Theodre J. Sielaff & Belmont, John W. Aberle. Introduction to Business, California Wordsworth
Publishing Company Inc.
6. Askari Zaidi, Fundamentals of Business, Orient Publishers, Karachi
7. Ali M. H., Introduction to Business
Introduction to Management
Course Code: BBA-519 Credit Hours: 3(3-0)
COURSE CONTENT
Introduction to Management
o Organization, The management Process
The History and evaluation of Management
o Organizational theories and different approaches to management
The organizational Culture and the Manager
o The external environment and the Manager
o The internal environment and the manager
Foundations and basic elements of Planning
o Process of planning and MBO
o Effective strategic planning
Decision Making
o The manager’s role as decision maker
o Decision making process
Basics of Strategic Management
o Case of Strategic Management
o Strategic management process
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Organizational Structure
o Types of organizational structures
Human Resource Management
o HRM processes
Motivation its theories
o Current issues in Motivation
Team work and Group Behavior
o Case of team and team work
Leadership and its characteristics
o Leadership styles and behaviors
The process of Control
o The Control Standards
o Case of Controlling
o Presentation
Staffing
o Presentation
Semester 2
English – II (Technical & Report Writing)
Course Code: ENG-322 Credit Hours: 3(3-0)
COURSE CONTENTS
Business Letters
Significance
Purpose
Structure
Layout
Principles
Types
Claim letters
Adjustment letters
Sales letters
Jon application letters (writing of cover letter and CV/Resume,
different types of CV)
Reports
Introduction
Objectives
Characteristics of a report
Types of reports
Formats
How to write a report?
Pre-writing
Structure of report
Writing the report
Revising, editing and proof-reading
SUGGESTED READINGS:
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1. Technical Communication: principles and practice. Meenakshi Raman & Sangeeta Sharma.
Oxford University Press
2. Effective Business Communication. Murphy, Hilderbrant & Thomas. McGraw-Hills Companies
Islamic Studies
Course Code: ISL-302 Credit Hours: 2(2-0)
Objectives:
This course is aimed at:
1 To provide Basic information about Islamic Studies
2 To enhance understanding of the students regarding Islamic Civilization
3 To improve Students skill to perform prayers and other worships
4 To enhance the skill of the students for understanding of issues related to faith and religious life.
Detail of Courses:
Introduction to Quranic Studies
1) Basic Concepts of Quran
2) History of Quran
3) Uloom-ul -Quran
Introduction to Sunnah
1) Basic Concepts of Hadith
2) History of Hadith
3) Kinds of Hadith
4) Sunnah & Hadith
5) Legal Position of Sunnah
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Social System of Islam
1) Basic Concepts of Social System of Islam
2) Elements of Family
3) Ethical Values of Islam
Reference Books:
1) Hameed ullah Muhammad, “Emergence of Islam”, IRI, Islamabad.
2) Hameed ullah Muhammad, “Muslim Conduct of State”.
3) Hameed ullah Muhammad, “Introduction to Islam”.
4) Mulana Muhammad Yousaf Islahi”.
COURSE DESCRIPTION/OBJECTIVE
The main objectives of the course are to enhance students’ competency in application of statistics to solve
business management problems and to improve their level of quantitative sophistication for further
advanced business analysis.
This course is also built upon the mathematical concepts, principles and techniques that are useful in
business management. The main objectives of the course are to enhance students’ competency in
application of mathematical concepts in solving business management problems and to improve their level
of quantitative approach.
LEARNING OUTCOME
Upon the successful completion of this course, you should be able to:
1. Mathematical Function
2. Building and solving linear and quadratic equations
3. Types of functions
4. Matrices and its applications
5. Determinants and its applications
1. Data description and data presentation in a business environment;
2. Measures of Central Tendency
3. Measure of Relative Dispersion
4. Use of index numbers
5. Basic probability concepts and probability distributions as an aid to business decision making
COURSE CONTENTS
One-Variable Equations
o Solution of First and Second Degree Equations in One Variable
Linear Equations
o Algebraic and Graphical Characteristics
o Slope-Intercept Form
o Determining the Equation of a Straight Line
o Linear Equations Involving More Than Two Variables
Systems of Linear Equations
o Two, Three and n-variable systems and their graphical and algebraic solutions
Mathematical Functions
o Definition, Types and Graphical Representation of Functions
o Linear Cost, Revenue and Profit Functions
Mathematics of Finance
o Interest and its Computation
o Single Payment Computations
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o Annuities and Their Present/ Future Value
o Cost Benefit Analysis
Matrix Algebra
o Introduction, Simple and Special Types of Matrices
o Basic Matrix Operations
o The Determinant
o Inverse
o Solution of System of Linear Equations using Matrices
Differentiation
o Limits: Properties and Continuity
o Average Rate of Change
o The Derivative
o Differentiation
o Higher Order Derivative
o Optimization
o Identification of Maxima and Minima
o Application on Revenue, Cost, and Profit
Sequence, Series and Progression
o Sequence, Series and Progression: Introduction and Comparison thereof
o Arithmetic Series and its application in business
o Geometric Series and its application in business
DATA CONDENSATION AND PRESENTATION
o Graphical Representation
o Pie Chart
o Frequency Bar Chart
o Frequency Histogram
o Frequency Polygon
o Ogive
MEASURES OF CENTRAL TENDENCY FOR GROUPED AND UNGROUPED DATA
o Means: (Arithmetic, Geometric, Harmonic)
o The Median
o The Mode
o Quartiles
MEASURES OF DISPERSION FOR GROUPED AND UNGROUPED DATA
o Range
o Mean absolute deviation
o Variance
o Standard Deviation
o Relative Dispersion
PROBABILITY AND LAWS OF PROBABILITY
o Basic concepts
o Addition rules of probability
o Conditional Probabilities
o Multiplication rule of probability
PROBABILITY DISTRIBUTION
o Basic concept
o Types of Probability Distribution.
o Random variables
o The Binomial distribution
o The Poisson Distribution
o The Normal Distribution
o Distribution of continues Random variable.
o Sample regression and correlation
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Recommended Books:
1. FrankS.Budnick,―AppliedMathematicsForBusiness,Economics,and
th
SocialSciences‖,4 Edition,1993,McGraw-HillInc.
2. CharlesD.Miller, StanleyA.Salzman,andGary
th
Clendenen,―BusinessMathematics‖,11 Edition,2009,Addison- Wesley
3. Glencoe―MathematicswithBusinessApplications‖,StudentEdition, 2006,McGraw-Hill.
4. David, S Moore et.al, Introduction to the Practice of Statistics, 6th Edition WH. Freeman.
5. Levin I. Richard., Statistics for Management, 4th ed; McGraw Hill.
6. Engle wood Cliffs, New Jersey, Prentice Hall International, 1987.
7. Michael J. Evans & Jeffrey S. Rosenthal, Probability and Statistics , WH Freeman
8. Starr K. Martian & Sobal Gross Marion, Statistics for Business and Economics, 1st Ed; New
York, McGraw Hill, International, 1983.
9. Walpole, R, Introduction to Statistics, Edition 3
10. Shaum and Seigel, Statistics for Business (Latest Edition)
Principles of Marketing
Course Code: BBA-517 Credit Hours: 3(3-0)
COURSE DESCRIPTION/OBJECTIVE
This course is designed to introduce foundations of marketing as they relate to the whole business
enterprise. This course will focus on developing an understanding of key marketing concepts.
The objective of this course, specifically, is to enhance the conceptual knowledge of marketing as
applicable to decision making process with a focus on tactical marketing mix decisions. Further it will
provide the student with a comprehensive framework to evaluate marketing decisions and to create
successful marketing initiatives. The course, will therefore, provide an understanding of the principles of
marketing in relation to the product and services including the planning process, organizing the marketing
functions, implementing the marketing decisions keeping in mind the ethical, legal and societal
consideration.
LEARNING OUTCOMES
By the end of this course it is expected that the student will be able:
1. Understand the marketplace and the consumers.
2. Understand the elements in marketing mix and their application in marketing decisions.
3. Outline the functions of marketing communication.
4. Discuss social responsibility and ethics in marketing.
5. Understand the importance of customer relationship in marketing and the creation of customer value.
COURSE CONTENT
INTRODUCTION TO MARKETING
Marketing and the Society
Importance and scope of marketing
Definition of marketing
Nature and concept of marketing
MARKETING ENVIRONMENTS
The Marketing environment
Macro environment
Micro environment
Environmental scanning and monitoring
MARKETING & STRATEGY
Strategic planning
Strategic marketing planning
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Forecasting marketing demand
MARKETING DECISIONS
Information required for marketing decisions
Reasons for obtaining information
Marketing research
CONSUMER BEHAVIOUR
Information for purchase decisions
Consumer decision process
Influence of social and psychological factors
Market implications
MARKET SEGMENTATION AND TARGETING
Factors for Segmentation
Selecting the target market
Developing the positioning and target market strategies
PRODUCTS AND SERVICES
Definition of product and services
Classification of consumer goods
Classification of business goods
PRODUCT DEVELOPMENT AND LIFE CYCLE
Product development process and commercialization
Product life cycle stages and its implications
PRICING
Overview of pricing
Importance of pricing
Break even analysis
Factor effecting pricing decisions
SETTING THE PRICE AND RELATING STRATEGIES
Pricing objectives
Sale based objectives
Profit based objectives
Status quo Pricing
Price strategy
PRICING TECHNIQUES AND THEIR APPLICATIONS
Cost based pricing
Cost plus pricing
Target pricing
Floor pricing
DISTRIBUTION
Importance of distribution channels
Selecting an channel of distribution
Retail functions in distribution
Recent trends in wholesaling and retailing
PROMOTION
Importance and types of promotion
Channels of communication
Objectives, budgeting and promotional mix
Legal environments of promotion
ADVERTISEMENT AND PUBLICITY
Scope of advertisement and publicity
Characteristic of advertisement and publicity
Development, planning and implementation of advertising plan
Evaluating the success and failure of promotional plan
INTRODUCTION to E-BUSINESS
Introduction
Different trends for marketing
Rules of doing e-business marketing
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E-business application in the marketing
E-Business
Course Code: BBA-543 Credit Hours: 3(3-0)
E-BUSINESS
The primary objective of this course is to introduce concepts, tools and approaches to e-business. The
course will help you to understand the ways in which companies use the Internet as a channel for
conducting and expanding commerce. This course provides an introduction to E Business that takes place
online. Online business is increasingly important in our networked world of global transactions and global
competition.
Developments in computing technology and communication systems, most notably the internet, have
created many new business opportunities for electronic commerce. New mechanisms for making money
have developed. This course focuses on Business Models, Business opportunities, Technologies Security,
laws and payment mechanisms pertaining to E-Commerce.
COURSE CONTENTS
INTRODUCTION TO E BUSINESS
o The Digital Economy
o E Commerce Fundamentals
o Introduction to E-Commerce Technologies
o The E Commerce Consumer
o Legal and Ethical Issues of e Business
o Businesses-to-Business Ecommerce
E-BUSINESS INFRASTRUCTURES
o Introduction
o Ecommerce Industry Structures
o Alliances, Partners, Outsourcing
o Portals and Search Engines
o Governmental Structures and Resources
o Keeping Track of Innovations and Changes
ELECTRONIC RETAILING
o Ecommerce Transactions: Shopping Carts and Payment Options
o Tracking Customers
o Security Issues, Strategies, and Resources
o Interactive Communication with Customers and Partners
o Customer-Pleasing E-Service
o Know Your Competition
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E BUSINESS MARKETING
o Introduction to Marketing Online
o E Marketing Strategies and Options
o E Marketing Resources
o Encouraging Customer Participation
o Creating Online Communities
o Customer Service and Marketing
ADVERTISEMENT IN E COMMERCE
o Describe the objectives of Web advertisement, its types, and characteristics.
o Describe the major advertisement methods used on the Web
o Describe various Web advertisement strategies.
o Describe various types of promotions on the Web.
o Discuss the benefits of push technology and intelligent agents.
o Understand the major economic issues related to Web advertisement.
o Compare paper and electronic catalogs and describe customized catalogs.
o Describe Web advertisement implementation issues ranging
TEXT BOOK
1. Daniel Amor. (1999). The E-business (R) evolution: Living and Working in an Interconnected World.
Upper Saddle River, NJ: Prentice Hall.
REFERENCE BOOK
1. Turban, E., Lee, J., King, D., & Chung, H., Electronic Commerce: A Managerial Perspective
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• To become familiar with systems and structures that support effective Human Resource
Management
• To review systems and tools used in Human Resource Management
COURSE OUTLINE
Introduction to Human Resource Management
• Human Resource management - What and Why
• Model of Human Resource Management
• Management and Leadership
• Organization of Human Resource Management
Sources of people
• The selection process
• The selection procedure
• Testing: Interview
Semester 3
English – III (Communication Skills)
Course Code: ENG-421 Credit Hours: 3(3-0)
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COURSE DESCRIPTION/OBJECTIVE
This course aims at helping students develop a positive, constructive and practical approach to effective
written and oral communication in business and professional settings. Audience awareness, developing a
design, handling questions and answers, personal presence, style and body language are some other aspects
that will be discuses
COURSE CONTENT
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Handling questions.
Making group presentations
Public Speaking And Oral Reporting
Making formal speeches
Determination of presentation methods
Consideration of personal aspects
Audience analysis
Appearance and body actions
Use of visual aids
Additional Oral Communication Activities
Conducting and participating in meetings
Techniques for participating in a meeting
Interviewing people
Guidelines for the interviewee
Dictating letters and reports
Using the telephone
Non-Verbal Communication
Classification of non-verbal communication
Kinesics
Proxemics
Time language
Paralanguage
Physical context
Writing Covering Letters
Writing Resume/CV
RECOMMENDED TEXTBOOKS
1. Murphy, Effective Business Communication, 7th edition, Hand Outs.
2. Stuart Sillar (1988) Success in Communication, Jhon Murray Publishers
COURSE DESCRIPTION
This course is basically designed to provide students the basic understanding of key MHC / HRM
functions, which include HR planning, recruitment & selection, compensation, performance evaluation, and
training & development. Since human resource provides a competitive advantage that ultimately has a vital
role in success and effectiveness of any organization, this course emphasizes on the understanding of the
basic concepts of managing human resource and their applications in today’s organizations. The course is
designed to help the students understand if western human resource management theories and practices
have any relevance to the local settings. The course will also discuss the Islamic perspective of managing
human resource. It will shed light on the basic tenets of human resource management given by Quran and
Sunnah. The students will also be encouraged to compare and contrast the human resource practices
suggested in their text books and the practices critical for achieving success from indigenous perspective.
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3. Develop and design different forms and memos for recruitment, selection, TNA and performance
appraisal of employees.
4. Understand the Islamic perspective of managing human resource.
5. Demonstrate and assess leadership in a professional context, by selecting and appraising appropriate
styles for situations, and contributing and discussing relevant expertise, liasing with and assessing
professional colleagues, and managing and evaluating a supporting team.
6. Identify and discuss ethical implications of situations and decisions, and develop appropriate
professional stances.
7. Participate in selection of personnel using psychometric assessment techniques.
8. Conduct internal research on HR-related problems at work, and communicate results effectively to
colleagues and peers.
9. Understand the difference between HRM theories, their relevance and application from indigenous
context.
COURSE CONTENT
Introduction
Meeting present human resource requirements
o What is meant by managing human capital
o Why MHC is important
Emerging Human resource management challenges
o Trends in MHC / HRM
o Global vs local MHC / HRM practices
HRM from Islamic and indigenous perspective
o Basic Islamic philosophy of managing human resource
Conducting Job analysis
o HR Planning
o Job Description
o Job Specification
Staffing
o Recruiting and selecting employees
o Recruitment techniques
o Sources of recruitment
o Selection tests and Interviewing techniques
Employee development
o Performance appraisals
o Performance management
o Training and development
o Training the employees
o Types of training
o Technique of training
Developing careers
o Career growth
Compensations
o Managing compensation
o Types of compensation
o Rewarding performance
o Pay for Performance
o Designing and administering benefits
o Types of benefits
Employee relations
RECOMMENDED BOOKS
1. By Luis R. Gomez Mejia, David B. Balkin, Robert L. Cardy Managing Human Resources. (Fourth ed.)
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Micro Economics
Course Code: ECO-501 Credit Hours: 3(3-0)
COURSE DESCRIPTION
This course is designed to introduce key microeconomics concepts and techniques applicable as tools for
rational economic decision-making within the micro framework. The course aims to demonstrate the
relevance and usefulness of economic analysis to real world business situations. Emphasis is placed on
optimal decisions making within the firm and the strategic relationship with other business. The goal of the
course is to provide an introduction to microeconomics. Using microeconomics theory, the students will be
able to understand the concepts of demand and supply, the price determination in the market, firm behavior
and the structure of the markets.
COURSE CONTENT
BASIC ECONOMIC CONCEPTS
o Economics: Basic Themes and Nature
o Micro versus Macro Economics
o Positive versus Normative economics
o Economic problem of resource allocation
o Economics relevance to business organizations
DEMAND AND SUPPLY ANALYSIS
o The demand function.
o Changes in demand.
o The supply function.
o Changes in supply.
o Equilibrium of Supply & Demand
o Elasticity of demand/supply and its measurement
APPROACHES TO UTILITY ANALYSIS
o Cardinal approach and consumer equilibrium
o Ordinal approach and consumer equilibrium
o Price, Income and Substitution effects on consumer equilibrium
PRODUCTION ANALYSIS
o Basic production concepts
o Total, Average and Marginal Product
o Returns to scale
o Short-run and long-run production
o Least-cost factor combination
o Producer equilibrium
COST AND REVENUE ANALYSIS
o Various cost concepts.
o The cost of production: Short-run cost, long-run cost.
o Revenue and revenue curves: Total, average and marginal revenues.
o Profit-Maximization
MARKET STRUCTURES AND PRICING
o Market and its forms.
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o Price and out-put under perfect competition.
o Price and out-put under monopoly, duopoly, oligopoly and monopolistic competition.
RESOURCE ALLOCATION
o Role of the government in market efficiency
o The theory of Marginal Productivity
o Market demand for resources
o Existence of impact of externalities
o Income distribution and fairness
TEXT/REFERENCE BOOKS
1. David M. Winch, Micro Economics: Problems and Solutions, Oxford University Press. (Latest Edition)
2. Mc Connell & Brue, Economic 15th Edition., McGraw Hill, INC
3. Muhammad Hussain Choudhry, Economic Theory Volume 1, Caravan Book House, Lahore 2002.
4. Ruffin and Gregory, Principles of Economics, Illionois: Scott Foresman and Company, (Latest Edition).
5. Samuelson and Nordhaus, Economics, New Delhi, Tata McGraw Hill, (Latest Edition).
6. Scott and Nigro: Principles of Economics, New York; Macmillan Publishing Co., Inc., (Latest Edition).
Advanced Accounting
Course Code: BBA-506 Credit Hours: 3(3-0)
COURSE DESCRIPTION/OBJECTIVE
This course is built upon the Advanced Financial Accounting Course in the sense that it provides advanced
treatment of basic techniques learned in the first course of Financial Accounting. It mainly focuses upon the
company accounts and their understanding in the context of the IAS and companies ordinance 1984.
LEARNING OUTCOMES
After studying this course the student will be able to understand:
1. The formation of companies and important financial statements (balance sheet, income statement/profit
and loss account, cash flow statement, statement of owner equity) of Public Limited companies.
2. Exposer about company annual report and notes to the accounts.
3. The accounting for partnership and non-profit organizations.
4. The accounting for consolidated statements.
5. Accounting for leasing and fixed assets.
COURSE CONTENT
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Alteration of Capital
Bonus Shares
Right Issue
Stock Splits
Accounting for Dividends
Accounting for Bonds and Debentures
Issuance of Bonds and Debentures
Redeemable Capital
Preparation and Interpretation of Cash Flow
Important IAS and FRS
Inventories IAS-2
Revenue recognition
Research and Development
Intangible Assets
Revaluation of Assets
Impairment of Assets
Post balance sheet events
Analysis of Financial Statements
Ratios
Trend analysis
Common size analysis
Accounting for consolidated statements
Accounting for Partnerships
TEXT/REFERENCES BOOKS:
1. By Williams, Haka, Bettner: Financial & Managerial Accounting, Latest Edition. Publisher Prentice Hall
2. Professor Muhammad Ammanullah Khan: Financial Accounting, Latest Edition
3. Frank wood, Business Accounting –II, (Latest Edition)
4. Miegs and Meigs, Accounting for Business Decision, 12th/Latest Edition
COURSE DESCRIPTION/OBJECTIVE
This course provides the manager's perspective in the fields of international payments, international trade,
and the anylazation of investments. Emphasis is given to the materials and concepts that illuminate the
strategies, structure, practices, and effects of multinational enterprises. The topics to be covered are: The
Nature of International Business Management; Marketing to Customers with Diverse Cultural
Backgrounds; Operations in Diverse Political and Legal Environments; Finance in the International
Marketplace; Human Resources and Employees of Diverse Cultural Backgrounds; and Strategy and
Structure of International or Global Enterprises.
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6. Develop an understanding of the Foreign Exchange Market in which international business transactions
can be affected.
7. Develop an understanding of the benefits and risks of the global capital market on international business
transactions.
8. Examines the strategies and structures that firms adapt in order to compete effectively in the international
business environment.
9. Examine the strategies and functions of international management in the areas of managing political risk,
negotiations, planning, organizing international operations, decision making and controlling.
10. Develop an understanding of the horizons of international business and Management in the areas of
social responsibility and ethics in the era of globalization.
11. Provide a blend of solid research based information compiled with real world current events and
interesting application examples that help explain and reinforce important international topics
COURSE CONTENTS
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o Transaction cost analysis
INTERNATIONAL BUSINESS ENTRIES.
o Exporting
o Joint ventures
o Subsidiaries
o Locating export markets
o International marketing research
o International market segmentation
INTERNATIONAL TECHNOLOGY TRANSFER
o Reasons for technology transfer
o Licensing and franchising
o Legal aspects of franchising
o Patent violations
o Protection of trade mark
o International agreements concerning intellectual property
INTERNATIONAL LOGISTICS AND DISTRIBUTION
o Sea transport, air transport, rail and road transport
o INCOTERMS
o Warehousing
o Distribution channels
o Use of agents and distributors
o Agency contracts
o Special Distribution problems
INTERNATIONAL FINANCIAL MANAGEMENT
o The international monetary system
o Exchange rates
o International capital markets
o Management of foreign exchange risk
o Bills of exchange, letters of credit and factoring
TEXTBOOK
1. Roger Bennett. International Business 2nd edition, Financial Times Pitman publishing.
REFERENCE BOOK
1. Czinkota, Michael. R Ronkainen, Ilkka.A (2001) Global Business, 3rd Edn, South- Western
2. Claude M. Jonnard, International Business and Trade: Theory, Practice, and Policy, International
Business Series.
Consumer Behavior
Course Code: BBA-526 Credit Hours: 3(3-0)
COURSE DESCRIPTION/OBJECTIVE
Consumer Behavior (CB) is a course designed to enhance students understanding of how and why
consumers purchase (or do not purchase) goods and services. It will combine both the theoretical concepts
of consumer behavior and its application for marketing strategies related to private, public and non-profit
sections. At the conceptual level it will seek to present and integrated framework around which major areas
of consumer behavior can be understood and applied.
This course will explore and identify market identities and various sources of influence with the way
consumers think and learn from market related information. The knowledge and understanding gained from
this course can be utilized in the market place to make rational decisions to satisfy consumer needs and
wants and remain loyal to products.
LEARNING OUTCOMES
At the end of the course the students should be able to:
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1. To develop an understanding of the consumer and the internal and external factors that makes each
consumption situation unique.
2. To develop an understanding of consumer behavior research in modern marketing.
3. To develop an understanding of the dynamic and evolving nature of consumer behavior.
4. Appreciate the importance of consumer-oriented strategies to the organizations and to enable the
development of appropriate marketing strategies.
COURSE CONTENT
Introduction
o Concept of consumer behavior, its definition, its practical evolution and the consumer
decision making process
o Consumer-Customer; Pyramid Framework and differentiating between consumer and the
customer
Consumers and Market Segment
o Determinants of market segments and their characteristics
Consumer Research Process
Consumer Decision Process
Influences onConsumer Behavior
o Cultural influence on CB
o Social class influence on CB
o Family life cycle and their influence on CB
o Demographics and their influence on CB
Personal Influence on Consumer Behavior
o Personality and self-concept
o Motivation
o Attitude and change
o Information processing and learning
Consumer Innovation and Adaptation Process
Characteristics of B2B Buying Behavior,
Organizational Buying Behavior - Consumer Markets
Semester 4
Cost Accounting
Course Code: BBA-513 Credit Hours: 3(3-0)
COURSE DESCRIPTION/OBJECTIVE
The Course deals with examining Cost Accounting as a tool for providing information for manufacturing,
internal reporting, external reporting as well as for managerial decision making. The broad course
objectives are to help students to understand the central concepts of Cost Accounting, the methods of
conducting data analysis preparation of reports for managerial decision making.
LEARNING OUTCOMES
After studying this course student will be able to understand:
1. The importance of Cost Accounting as a first step in the Manufacturing process.
2. Cost Accounting and explain its purpose within an organization.
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3. The steps involved in the Accumulation of Total Cost in different departments.
4. Financial accounting and Cost Accounting.
5. Cost data for the decision making of the higher management.
6. Product costing preparation and process costing analysis.
7. Cost of production and cost of goods sold statements for onward reporting to financial statements.
COURSE CONTENT
Cost Accounting Concepts and Objectives
Financial Statements The bases for planning and control
Costs: Concepts, Uses and Classification
Job Order Costing, Process Costing
Planning and Control of Factory Overhead
Joint and byproduct casting
Planning and Control of Materials
Planning and Control of Labor
Value Cost and Profit Analysis
Differential Cost Analysis
TEXT BOOKS:
1. Matz Usry latest Edition, Cost Accounting: Planning and Control
2. Matz, Hammer Usry (1985) 9th edition Cost Accounting South-western Publishing Co
3. Garrison H. Ray, Noreen W. Eric (2004) 10th edition Managerial Accounting, Irwin
Macro Economics
Course Code: ECO-502 Credit Hours: 3(3-0)
COURSE DESCRIPTION
This course aims at giving students knowledge about the working of a mixed economy at the aggregate
level under pinning of aggregate output and income determination, key macroeconomics problems and
major policy debate. The basic themes are extended to find out how the disciplines of national income,
macroeconomics in closed and open economy, macroeconomic stabilization policies, macro-economic
components (consumption, saving, private investment, interest etc.), public finance, money and banking
link up with conventional macroeconomics.
COURSE CONTENT
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o GDP Deflator and a real GDP
o National Income as a measure of economic welfare
CONSUMPTION AND INVESTMENT
o Consumption, Income and saving
o Consumption Function
o Saving Function
o The Marginal Propensity to Consume and Average Propensity to consume
o The Marginal Propensity to Save and Average Propensity to save
o Determinants of Consumption
o Determinants of Investment (Rate of interest, MEC)
INCOME AND EMPLOYMENT DETERMINATION
o Classical approach
o Modern approach (Keynesian)
o Post Keynesian Approach
MULTIPLIER AND ACCELERATOR
o Investment Multiplier
o Tax multiplier, foreign trade multiplier and super multiplier
FISCAL AND MONETARY POLICIES
o Fiscal Policy
o Monetary Policy
INFLATION
o Nature and kinds
o Inflationary and deflationary gaps
o Inflation and unemployment
BUSINESS CYCLE
o The concept of Business Cycle
o Business Cycle Theories
o Business Cycle & Business Decision Making
INTERNATIONAL TRADE
o Classical theory of International trade (CIT)
o Modern theory of International trade (H-O-Theorem)
o Economic Integration and Regional Cooperation
o Protection and free trade
o WTO (Objectives and role)
BALANCE OF PAYMENTS
o Balance of Payments Accounts
o Disequilibrium & Imbalance of Payments
o Causes and Remedies
TEXT/REFERENCE BOOKS
1. Dornbusch and Fischer Macroeconomics, McGraw Hill, New York. (Latest Edition)
2. Mc Connell & Brue, Economic, Mc Graw Hill, INC (Latest Edition)
3. Muhammad Hussain Choudhry, Economic Theory Volume 2, Caravan Book House, Lahore 2002.
4. Ruffin & Gregory, Principles of Economics, Scott, Foresman & Company.
5. Samuelson and Nordhaus, Economics, McGraw Hill, New York. (Latest Edition)
Business Finance
Course Code: BBA-518 Credit Hours: 3(3-0)
COURSE DESCRIPTION
Business Finance course aims at imparting knowledge about the very basic concepts and tools of Business
Finance. It emphasizes the importance of Business Finance skills to individuals and enterprises. It deals
with the finance function in an organization, the role of the finance manager and the financial environment
in which the firm operates. The financial environment covers the understanding of financial and capital
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markets along with the broad orientation of macro-economic factors affecting the business. The emphasis
will remain on developing the skills for planning, appraising and evaluating the investment, financing and
operating decisions.
Learning Outcomes
On completion of the course, students will be able to understand:
1. Functions of business finance and finance manager.
2. The basics of finance theory and its applications to corporate financial decisions.
3. Analysis of financial statements.
4. Tools and techniques of time value of money for investing decisions.
5. Concepts of risk and return for portfolio management.
6. The principles of capital structure.
7. The concept of cost of capital.
COURSE CONTENTS
An Overview of Business Finance
Finance a quick look.
Business finance and financial manager
Forms of business organization.
Goals of business finance.
Agency problem
Understanding financial statements and cash flows
The balance sheet
The income statement
Taxes
Cash flow
Analyzing the financial statements
Standardized financial statements
Ratio analysis
The Du-pont identity
Internal and sustainable growth
Using financial statement information
Time Value of Money
The role and perspectives of the TVM concept
Future values
Present values
The relationship between future and present values
Annuities
Future and present values of cash flows under high compounding frequency
Impact of higher compounding frequency
Inflation and the Time Value of Money
Bond and Their Valuation
Definition, types and features of bonds
Valuation of bonds (the basic process)
Basic relationships in bond valuation
Bondholder’s expected rate of return
Risks associated with bond returns
Stocks and Their Valuation
Shares and their basic features
Benefits from a share investments
Price of ordinary shares
Behavior of expected dividend growth and share price
Price of shares based on earnings
Expected rate of return
Preferred shares and their characteristics
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Price of preferred shared and the expected rate of return
Valuing the entire business
Net present value and other investment Criteria
Net present value.
The payback rule
The average accounting return
The internal rate of return
The profitability index
The practice of capital budgeting.
Introduction to Islamic Finance
Mudarba
Musharqa
Murabah
Ijarah
Comparison with the conventional financial system
Risk and Return
Expected returns and risk defined
Calculating expected return
Calculating risk (Variance and Standard deviation)
Portfolio expected returns
Portfolio variance and standard deviation
Systematic and unsystematic risk
Diversification and portfolio risk
The Cost of Capital
The cost of capital concepts
Individual and weighted average costs of capital
Costs of capital and valuation
Capital structure
Capital structure decision (No taxes or other capital market imperfections)
Taxation and capital structure decision
Debt equity ratio, cost of capital and the value of the firm (The MM Propositions)
Optimal capital structure
Costs of financial distress and bankruptcy
The static trade-off theory
The pecking order theory
Personal taxes
Evidence on capital structure determinants
SME Management
Course Code: BBA-539 Credit Hours: 3(3-0)
Course Objectives
At the end of this subject, students should be able to:
Define management
Explain what is meant by small Business and entrepreneurial ventures and their differences
Discuss management functions in small Business firms
Identify the key variable in any business enterprise
Identify the objectives in small business firms establishment
Explain the salient role of small business in Pakistani economy
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Course Contents
The concept and definition of management
o Definition of Management
o Definition of small business
o Criteria used to measure size of business
o General criteria for defining small business
Structural overview of small business & entrepreneurship
o Concept of Entrepreneurial Venture
o Dynamics of Entrepreneurship
o Entrepreneur Vs Small Business
THE PROCESS OF MANAGEMENT AND INFORMATIONRESOURCE AND IT IN
SMALL BUSINESS
Definition of management and Information Resource
o Nature of Management function & Stages of Growth
o Managing (Planning, organizing, Directing & controlling)
o Organizing
o Directing
o Order Giving
o Supervising
o Leading
o Motivating
o Communicating
o Controlling
Information Resource and Information Technology
o National Library
o Federal Ministry of Foreign Affairs
o Federal Ministry of Trade and Tourism
o Chamber of Commerce and Industry
o Trade Fair Organizers and Trade Fair Centres
o Professional Bodies/Professional Associations/Shipping Companies
o States Ministries of Trade and Commerce
o Commercial/Merchant Banks
Diplomatic Corps
o IT/ Internet/Computer Information Resource
CATEGORY OF ENTREPRENEUR AND CHARACTERISTICS
Category of Entrepreneur
o Classic Entrepreneur
o Intrapreneur
o Change Agent
Choosing Entrepreneur as a career path
o Four Reasons for becoming an entrepreneur
o Self-management
Characteristics of Entrepreneur and success trail
o Vision
o High Energy Level
o Need to Achieve
o Self-Confidence and Optimism
o Tolerance for failure
o Tolerance for Ambiguity
o Creativity
o Internal Locus of control
Small Business as vital component of the economy
Effect of Small business on the economy
o Creating major inventions and Innovations
o Creating New Jobs
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o Providing opportunities for diversity
ROLES AND TYPES OF ENTREPRENEURS
Entrepreneurial Roles, Venture and Styles
o Founding Entrepreneurs
o General Managers
o Franchisee
Types of entrepreneurial ventures
o Importance of small venture
o Marginal Firms
o The craftman entrepreneurs
o The opportunistic entrepreneur
o Types of Entrepreneur Roles
o Types of Entrepreneur Ventures
o Strategy Formulation
o Strategy implementation Entrepreneur
IMPORTANCE OF STRATEGIC MANAGEMENT IN SMALLBUSINESS
Use of strategic planning in strategic management in small business
o What is strategy?
o Structure and kinds of strategy
o Corporate strategy
o Business strategy
o Functional strategy
Basic model of strategic management
o Elements of strategies
o Environmental scanning
o SWOT
o Evaluation and Control
Usefulness of Strategic decision making process
o Model of strategic decision making in Small Business
o Scan & Assess Internal and External environment
o Analyze the strategic factors, Generate a business plan
o Evaluate implemented Business Plan
o Mintzberg’s mode of Strategic decision making
o Initiation of strategy, triggering events
KEY TO SUB-STAGES OF SMALL BUSINESS DEVELOPMENT
Entrepreneurial Characteristics
o The ability to identify potential venture opportunities
o A sense of urgency that makes them action oriented.
o A detailed knowledge of the keys to success
o Access to outside help to supplement their skills,
o In summarizing their conclusions regarding factors
Sub-stages of Small Business Development
o Five Sub-stages of small business development:
o Stage A: Existence
o Stage B: Survival
o Stage C: Success
o (C1) Disengagement
o Stage D: Take-On
o Stage E: Resource Maturity
Books
1. Broom, H., Longenecker, J., & Moore, C. (1998).Small Business Management (7th ed.). White
Plains, New York: South Western Publishing
2. Drucker, P .F. (1980). Innovation and Entrepreneurship (5th ed.). Cambridge: Cambridge
University Press.
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3. Ellis J., & Williams, D. (2005). Management: Concepts and Practices (6th ed.). London: Pitman
Publishing.
4. Alan, M.S., Haccoun, R.R., & Belcourt, M.(2008). Managing Performance through Training and
Development (4th ed.).Toronto, Canada: Nelson Education Ltd.
Project
Course Code: BBA-536 Credit Hours: 3(0-3)
The aim of the project is to enable students apply the techniques, skills learned during the degree.
Course Contents
The instructor will guide the students about the project work.
COURSE DESCRIPTION/OBJECTIVE:
This is a fundamental course for the students of business administration. The course is designed to give
concept of information systems and their importance for business success. Different information
technology applications in business to manage better and how it will provide support to decision makers for
strategic business decisions will be discussed. Different applications like hospital information systems,
corporate information systems, city information systems, crime information and control systems,
Transaction process system etc. will be discussed.
COURSE CONTENTS
Introduction to Information Systems in Business
o Why study information systems
o Why business need information technology
Fundamentals of Information System
Solving Business Problems with Information Systems
o Systems approached to problem solving
o Developing information system solutions
General Systems Model of the Firm
Computer Software, Hardware (Overview from Managerial Perspective)
DBMS
MS Access (A comprehensive workshop)
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IS for Business Operations
o Business information systems
o Transaction processing system
Accounting Information System/ Financial Information System
Decision Support System/ Financial Support System
Marketing Information System
Transaction Processing System
IS for Strategic Advantage
o Fundamentals of strategic advantage
o Strategic applications and issues in IT
IS & Artificial Intelligence
Enterprise & Global Management
Managing IT (Planning & Implementing Change)
RECOMMENDED TEXTBOOKS
1. Kenneth C. Laudon, Management Information System- Managing the digital firms, Prentice Hall of
India, (Latest Edition)
2. James O‟Brien, Management Information Systems, (Latest Edition)
3. Raymond Mcleod, Jr, Management Information Systems, Prentice Hall (Latest Edition)
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