Professional Documents
Culture Documents
No Experience
No Dreams
3
PERSONALIZATION
Personalized
cover page
Child’s name
and home city
7
WHICH THINGS WILL BE PERSONALIZED?
7
WHICH THINGS WILL BE PERSONALIZED?
7
8
Charles Dickens
English writer and social critic
9
10
“Every ______ we ____ to a tree ____ far away. Not just any
___ farm, a ___ tree ____ . My das and I _______ onto the
______ to _____ for the perfect ________ . Some people like
them _______ and ______ and some like them _____ and fat.
We are searching for a tall and ____ one! “Over there!” I
exclaim, “Dad it’s over there!” Off we ______ , saw in hand
to _____ this year’s ______ down ____ it’s ____ finally!”
11
12
I Introduction: Our Solution
Donald Knuth
American computer scientist
and mathematician 14
“Get closer than ever to your customers. So
close that you tell them what they need well
before they realize it themselves”
Steve Jobs
American entrepreneur, business magnate,
inventor, and industrial designer 15
IIA
PERSONALIZATION
Customer Survey
Children as Advocates
16
Science Art
INCENTIVIZED
COLLABORATION
Magic Christmas Stories
The MadLib
Christmas Competition
20
Science Art
Perpetualization of Memory
Stimulation of Creativity
22
Science Art
Magic
Personalization, Madlib
Experience
Bday party
Dream 25
Francesco Di Luzio Matteo Ficarra Caroline Grenningloh