WHAT IS UNILEVER

The Unilever is a global FMCG (Fast Movable

Consumer Goods) Company. It has set up a
Paradigm in the global market. The company
attracts many of the customers through the
outrageous campaigning and grabs the best
talent in the industry. Unilever m-cap comes
around 25 b$.It is one of the elite members of
Fortune 500 global companies and positioned
within top 50.
Introduction to Unilever
On any given day, two billion people use our products. From feeding your family to keeping
your home clean and fresh, our brands are part of everyday life.

Life partners
With 400 brands spanning 14 categories of home, personal care and foods products, no other
company touches so many people's lives in so many different ways.

Our brand portfolio has made us leaders in every field in which we work. It ranges from much-
loved world favourites including Lipton, Knorr, Dove and Omo, to trusted local brands such as
Blue Band and Suave. 

From comforting soups to warm a winter's day, to sensuous soaps that make you feel fabulous,
our products help people get more out of life. 

We're constantly enhancing our brands to deliver more intense, rewarding product experiences.
We invest nearly €1 billion every year in cutting-edge research and development, and have five
laboratories around the world that explore new thinking and techniques to help develop our
products. 

Continuous development

Consumer research plays a vital role in our brands' development. We're constantly developing
new products and developing tried and tested brands to meet changing tastes, lifestyles and
expectations. And our strong roots in local markets also mean we can respond to consumers at a
local level. 

By helping improve people's diets and daily lives, we can help them keep healthier for longer,
look good and give their children the best start in life. 

We also believe that the very business of conducting business in a responsible way has a positive
social impact. We create and share wealth, invest in local economies and develop people's skills
– both inside our organisation and in the communities around us. 

Today Unilever employs 163 000 people, sells products in 170 countries worldwide, and
supports the jobs of many thousands of distributors, contractors and suppliers. 
Health & personal care

 First launched in France in 1983, our leading male grooming brand, Axe, now gives guys
the edge in the mating game in over 60 countries
 Our oral care brands Mentadent, Peposodent and Signal have teamed up with the world's
largest dental federation, the FDI, which represents over 750 000 dentists around the
world
 Lux became the first mass-marketed soap when it launched in 1924. Today it achieves
annual global sales of over €1 billion
 Domestos is a best-selling brand in nine of the 35 countries in which it's sold 
 Recent breakthroughs at Rexona include Rexona Crystal, a deodorant that eliminates
unsightly white deposits on dark garments
 Our Small & Mighty concentrated liquid fits into a smaller bottle, requiring half the
packaging, water and lorries to transport it, making it kinder on the environment
 Hindustan Unilever in India has launched a hand-wash product, Surf Excel Quick Wash,
with a low foaming formulation, reducing the amount of water needed for rinsing by up
to two buckets per wash.

Foods

 Knorr is our biggest food brand with a strong presence in over 80 countries and a product
range including soups, sauces, bouillons, noodles and complete meals 
 Lipton's tea-based drinks include the international Lipton Iced Tea range, the Lipton
range in North America and Lipton Yellow Label, the world's favourite tea brand
 Becel/Flora pro.activ products have been recognised as the most significant advancement
in the dietary management of cholesterol in 40 years
 In the mid-1990s we led the industry with our programme to eliminate almost all trans fat
from our margarine 
 We're the world's largest ice cream manufacturer, thanks to the success of our Heartbrand
which includes Magnum, Cornetto, Carte d'Or and Solero, and Ben & Jerry's and Breyers
in the US.
OUR VISION
Unilever products touch the lives of over 2 billion people every day – whether that's through
feeling great because they've got shiny hair and a brilliant smile, keeping their homes fresh and
clean, or by enjoying a great cup of tea, satisfying meal or healthy snack.

A clear direction
The four pillars of our vision set out the long term direction for the company – where we want to
go and how we are going to get there:

 We work to create a better future every day

 We help people feel good, look good and get more out of life with brands and services
that are good for them and good for others.
 We will inspire people to take small everyday actions that can add up to a big difference
for the world.
 We will develop new ways of doing business with the aim of doubling the size of our
company while reducing our environmental impact.

We've always believed in the power of our brands to improve the quality of people’s lives and in
doing the right thing. As our business grows, so do our responsibilities. We recognise that global
challenges such as climate change concern us all. Considering the wider impact of our actions is
embedded in our values and is a fundamental part of who we are.
UNILEVER EXECUTIVES
The Unilever executive (UEx) is responsible for managing profit and loss, and delivering growth
across our regions, categories and functions.

Paul Polman – Chief Executive Officer

Paul Polman, Chief Executive Officer, was appointed an Executive Director to the Boards of
Unilever PLC and Unilever NV in October 2008, the first time an external candidate was chosen
for the role.

Douglas Anderson Baillie – President of Western Europe

Douglas Baillie is a British national, born (1955) and educated in Zimbabwe. Doug graduated
from the University of Natal with majors in Business Finance, Marketing and Business
Administration and joined Unilever South Africa in 1978.
Professor Geneviève Berger – Chief Research &
Development Officer
Geneviève Berger was educated in physics and medicine, and holds three doctorates: a PhD in
Physics, a PhD in Human Biology and a Medical Doctorate.

Jean-Marc Huët - Chief Financial Officer

Jean-Marc Huët joined Unilever in February 2010 as Chief Financial Officer.

Dave Lewis - President, Americas

Dave Lewis has had a long career at Unilever, starting in 1987 and moving through different
roles in home and personal care in Europe, South America and Asia before being appointed to
UEX in 2010.

Harish Manwani – President, Asia Africa, CEE

Harish Manwani is an honours graduate from Mumbai University and has a master's degree in
management studies. He also attended the Advanced Management Program at the Harvard
Business School.
Sandy Ogg – Chief HR Officer
Sandy was born in Norfolk, Virginia, US in 1954. He was educated at the US Coast Guard
Academy, George Washington University and Northwestern University and enjoyed a wide-
ranging career in leadership development and change management before joining Unilever in
2003.

Michael B. Polk – President Global Foods, Home & Personal

Care
Michael Polk serves on the Executive Board (UEx) of Unilever. He was appointed President,
Global Foods, Home and Personal Care in June 2010.

Pier Luigi Sigismondi - Chief Supply Chain Officer

Pier Luigi Sigismondi was appointed Chief Supply Chain Officer and a member of the Unilever
Executive in September 2009. An Italian national, he holds a Masters in Industrial & Systems
Engineering from the Georgia Institute of Technology, Atlanta, Georgia.
Keith Weed - Chief Marketing and Communication Officer
Keith Weed began his career with Michelin and joined Unilever in 1983, moving on to senior
positions in France and the USA and global roles. He holds a first-class degree in engineering
from the University of Liverpool.

OUR Food brands

Unilever is one of the world's leading food companies. Our passion for understanding what
people want and need from their food - and what they love about it - makes our brands a popular
choice.

Becel, Flora

Becel / Flora products contain Omega 3 and 6 that help keep your heart healthy.

Bertolli

Bringing the Mediterranean lifestyle into your home.

Blue Band, Rama

Try our healthy, affordable and convenient range of margarine products.

Heartbrand

Our Heart ice cream range aims to inspire people of all ages to taste the fun side of life.

Hellmann's, Amora

For sensational food and moods!

Knorr

Our products help people make every meal a little more special.
Lipton

Making a big splash in the global beverages market.

Slim·Fast

Millions of people all over the world have lost weight with Slim·Fast.

Our commitment
We are committed to ensuring our products taste great and can form part of a healthy balanced
diet.

Great taste

Our brands help make everyday meals special. And they’re often a passport to world cuisine,
turning local dishes into appealing new products. We have the heritage and knowledge to move
effortlessly between cuisines and countries. 

Flexibility

For people wanting to conjure up a meal in minutes, we make cooking and eating a pleasure. Our
solutions, ranging from a Knorr pasta snack to a Mediterranean-inspired Bertolli meal, give
people everywhere more time to enjoy with friends and family. Meanwhile our Foodsolutions
team is there behind the scenes when people eat out, working with chefs and caterers to create
culinary masterpieces.

Healthy choices
Our success is based on making healthy food the easy and enjoyable choice. World-class
nutrition and health expertise enable us to provide options that can help you stay healthy – and
you'll look good and feel good all at the same time. The benefits of brands such as Slim·Fast and
Flora/Becel pro.activ are recognised by members of the medical profession and all our brands
include good-for-you choices that can form part of a balanced diet.

Fun, indulgent & refreshing

We put more fun into a healthy balanced diet with Heart brand ice creams, including Magnum,
Cornetto and fruit-flavoured ices from Solero. The Lipton range of tea and soft drinks bring
refreshment with natural vitality.

Food you can trust

Whatever people love about food, we aim to make sure they can trust us to source, make,
distribute and market our brands in a way that’s good for them and the world we share.

HOME CARE BRANDS

In many parts of the world we lead the home care market, with brands such as Omo, Surf,
Comfort and Cif. It's more than just hygiene – with homes and clothes that are clean and cared
for, we help you get more out of life.

Cif

The power to deal with even the toughest dirt, every day.
Comfort

The best care for your clothes, yourself and your family.

Domestos

Experts in killing germs. With Domestos you can be sure the job is done.

Omo

Giving your kids the freedom to get dirty, safe in the knowledge that Omo will remove those
awkward stains.

Radiant

No other brand knows more about delivering superior whiteness than Radiant.
Sunlight

Sunlight uses the magic of natural ingredients to create unbeatable results.

Surf

Surf is on a mission to make everything it touches brighter – through cleaning and more!

PERSONAL CARE BRANDS

Our personal care brands, including Axe, Dove, Lux, Pond's, Rexona and Sunsilk, are recognised
and respected around the world. They help consumers to look good and feel good – and in turn
get more out of life.

Axe

Helping males keep a step ahead in the mating game.

Dove

Celebrating beauty's diversity

Lifebuoy

Accessible hardworking soaps and liquid gels. 

Lux

Lux offers a range of highly appealing beauty products at a price you can afford.

Pond's

Helping to keep your skin looking and feeling naturally beautiful.

Rexona

Rexona gives you the confidence to handle whatever the day has in store.

Signal, Close Up

Protecting and enhancing your oral health 24 hours a day.

Sunsilk

Sunsilk provides real solutions to women's everyday hair needs everywhere.

TIGI®

Strongly influenced by fashion and sold only through professional hairdressers.

Vaseline

To help you enjoy great, healthy skin everyday.

NUTRITION
We've created policies and guidelines to ensure we always act responsibly when it comes to
health and nutrition.

Acting responsibly
Millions of people around the world enjoy the foods and drinks we create. So the ingredients we
use, the formulations, and the way we advertise and market our brands can potentially make a
big impact on global health.

We aim to act responsibly and have a strong nutrition policy. We've also developed a carefully
considered approach to health and nutrition which includes:

 encouraging a balanced diet with the right amount of proteins, carbohydrates, fats, vitamins and
minerals
 developing a growing range of low fat, low sugar, low calorie alternatives, plus more 'active
health' products such as pro.activ
 marketing responsibility our foods and beverages and helping to reduce over-consumption
 helping people understand the nutritional benefits of our products
 creating products that reflect the fact that people will only eat foods that they enjoy
 having sound specific evidence underpinning all our claims
 making significant contributions to researching the relationship on nutrition and health, such as
the effects of good fats (unsaturated fats), fruits & vegetables and vitamins and minerals

Clear communication

We've also developed a set of marketing principles to ensure we're always 'honest, decent and
truthful' in our communication – which include special principles on advertising to children.
As well as excluding anything that appears to condone over-consumption in our marketing, we
also prohibit anything that undermines the promotion of healthy, balanced diets and lifestyles, or
misrepresents snacks as meals. We will also make sure that any claims made in our marketing
about any of our products are supported by scientific evidence.

Under our principles for marketing to children, we ensure our advertisements don't convey
misleading messages, don't undermine parental influence, don't encourage pester power, don't
suggest time or price pressure, don't encourage unhealthy dietary habits, and don't blur the
boundary between promotion and content.

In addition, as well as supporting the development of international self-regulatory codes for all
marketing and advertising, we recently agreed to voluntarily restrict all paid marketing
communications (with the exception of packaging) directed primarily at children under the age
of six years.

We believe that by putting these principles in place, we're not only doing the right thing, but
we're being proactive through voluntary self-regulation – instead of simply reacting to external
pressures.

Related links

Unilever's food & beverage marketing approach

 Unilever Global Principles for Food and Beverage Marketing (2008)  (229 KB)

HEALTH,HYGIENE & BEAUTY

Unilever aims to help people feel good, look good and get more out of life. At the heart of this
mission is hygiene - and health through hygiene.

At the heart of our vision

The desire to be clean, active, energetic and healthy is common to every person, whether young
or old, whether rich or poor. To billions in the developing world, health is simply the absence of
illness. For them, health is the ability to go to work, to provide a square meal for their families.
For their children, health is the ability to play, to go to school, to work towards a better future.
For the affluent, health is more than just physical well being. For them the signs of good health –
being active, energetic, feeling good, looking good – allow them to get the most out of life. Yet
for the millions of mothers who lose their children to diarrhoea and upper respiratory infections,
health is simply about staying alive.
The costs of poor hygiene

"Without good hygiene, consumers are vulnerable to a wide range of infectious diseases that not
only have the potential to severely undermine the quality of their lives, but even to end their lives
prematurely," says Steve Miles, Global Vice President Health Brands.

"And the reality is that hygiene standards remain woefully low around the world, reflected in the
high incidence of infectious intestinal diseases (IIDs), such as diarrhoea."

Although the IID problem is most severe in developing countries, where two million children die
each year from diarrhoea, it is also a major issue in industrialised nations. In the UK, for
example, it is estimated that one in five people succumb to IIDs annually, leading to around 35
000 hospital admissions and more than 30 deaths. Not to mention the physical and social
discomfort that millions of others suffer with these types of disease.

New risks

"The risks are likely to intensify," says Sally Bloomfield, a member of the International
Scientific Forum on Home Hygiene (IFH), which receives an educational grant from Unilever.
"As populations age and the incidence of immuno-deficient diseases such as AIDS rises, more
people will be vulnerable to the consequences of poor hygiene."

"Infectious diseases are also hopping around the world quicker than before due to globalisation,
as we saw with SARS. In some cases, you can't treat these with antibiotics as they're viral; others
are bacterial but resistant to antibiotics, such as the hospital superbug MRSA (Methicillin
Resistant Staphylococcus Aureus)."

New pathogens – agents that can cause disease – are also constantly appearing. Since the 1970s,
at least one new pathogen has been recorded each year. Good hygiene is often the only way to
avoid many pathogens and their consequences.

A simple solution

One of the main stumbling blocks, says Dr Val Curtis at the London School of Tropical
Medicine and Hygiene, is that most people do not use one of the world's most basic and widely
available home hygiene products – the humble bar of soap.

"Hands are a superhighway for transmitting germs, but most people don't wash their hands with
soap and water at key times," she explains. "In the UK, for example, only 30% of people wash
their hands after going to the toilet and only 43% after changing a nappy." The statistics in
developing countries are similar.

Health through hygiene

So what's Unilever doing? "How we communicate hygiene issues to consumers is playing a vital
role in the success of our brands," says Walter Gibson, bioscience group leader, R&D, HPC.
"There's a lot we can learn from the social and psychological sciences. But we also need to look
carefully at the types of products we use and the delivery mechanisms," he says. "For example, a
gel might be more appropriate than a bar of soap in regions where there is little running water."

One of our oldest brands, Lifebuoy, exemplifies our commitment to champion health through
hygiene for everyone.

OUR ADVERTISING
Unilever's brands are known around the world for their thought-provoking yet entertaining
advertising campaigns.

Axe – Nightclub
In the mating game, dandruff is a no-no, so Axe has to deliver on its brand message.

2010 | USA

Domestos – Double Doom

There's a sense of sci-fi about this ad where mutant germs in the toilet are obliterated by the
awesome power of Domestos.
May 2010 | United Kingdom

Dove - Men+Care
Dove’s first range for men helps them be as comfortable in their own skin as they are in their
lives.

June 2010 | United States of America

Magnum – Magnum Gold Launch

An ad with all the makings of a heist movie, as a couple plan a daring raid.

2010 | UK and Ireland

Marmite – Mother
A Marmite ad to shock and amuse. Marmite is a savoury spread – you either love it or hate it…

2010 | UK
Sunlight (Vim Bar) – Family Value
A glimpse into Indian family life, with the family’s monthly shopping spread out on the table.

2010 | India

Degree and Rexona – Tinkerbell

A swift sultry encounter between a glamorous hotel guest and a bell boy – but all in the interests
of a good deodorant.

2009 | US and UK

Dove - Go Fresh
A new Dove Go Fresh Body Wash Energise advert takes a snippet of a young woman's daily
showering routine.

December 2008 | United States of America

PG Tips - Breakfast
This iconic 'Breakfast' PG tips advert won a Gold Award at the British Television Advertising
Awards.

December 2008 | United Kingdom

Lynx - Dark temptation

Winner of 2008 Film Gold Cannes, Best Film Gold San Sebastian Festival and Best Film NYC
Festival.

December 2008 | United Kingdom

Pot Noodle - Moussaka Rap

Lick it! In this hilarious ad from the UK's Pot Noodle team an amateur chef raps his way through
a mountain of food preparation.

December 2008 | United Kingdom

Degree - Engineered
Degree's futuristic advert focuses on the superior antiperspirant qualities of their deodorant by
comparing it to a competitor product.

November 2008 | United States of America

Sunsilk - Capas Destacada

This is Sunsilk’s easily recognisable advert for its glamorous portrayal of the hair care routine.

October 2008 | Mexico

Dove - Evolution
A Dove advert once again challenges our concept of beauty. Evolution has won two Grand Prix
Cannes Advertising Awards.
UNILEVER FOOD STATIONS

Unilever Foodsolutions is one of the world's leading foodservice businesses. The business works
with customers including caterers, restaurateurs and major hotel and fast-food chains to create
food solutions that help grow their business.

Understanding our customers

With half of people in the United States and a quarter of people in Europe claiming they find it
difficult to eat healthily away from home, we're helping by providing foodservice operators
products that combine taste, consistent quality and healthier menu options cost-effectively.

Solutions vary as widely as our customers - products that add the right seasoning, flavour or
texture, pre-prepared ingredients that save time in a busy kitchen and new ways of serving food
on a large scale at consistent quality are just some examples.

Our focus is understanding our customers and designing solutions specifically to meet their
needs, using our expertise in taste, chefmanship, food technology and service and the right
choice of Unilever Foodsolutions products and brands.

Providing solutions

Unilever Foodsolutions helps to provide healthier options in several key ways. Firstly, we're
helping to boost consumption of vegetables by making them more appealing, and developing
'better for you' foods that are attractive, easy choices.
In addition, we're continuing to train our Foodsolutions people and operators in the basics of
nutrition – so everyone knows what they should be doing and what the benefits are.

We also focus on canteens and quick-service restaurants, which are under extreme pressure to
offer menus with healthier alternatives. We have started to work with quick-service restaurants
by enabling them to provide healthier options for consumers, such as Hellmann’s Extra Light
Mayonnaise and Becel portions.

Innovations
Knorr Total Soup Solutions systems enable caterers to capitalise on the growing popularity of
soup by making soups available, visible and attractive to consumers. The Knorr 100% Soup bar
offers a choice of new and traditional soups created by Knorr chefs, together with
complementary toppings to customise their soup.

Lipton Brewed Iced Tea is a tea preparation and dispensing system that provides foodservice
operators with the ability to serve high-quality, fresh-brewed tea with ease.

A great range of lower-fat, great-tasting Hellmann's dressings, available through specialised

Hellmann's dispensers, is helping a major fast-food chain to provide a healthy salad bar option in
a growing number of outlets in North and Latin America.

In Belgium, our 'Good For You' range offers healthy, balanced recipes for lunch meals and
sandwiches, with information materials to highlight the benefits. It's now used in around 100
industrial kitchens.

Key facts & figures

The global food-service industry is worth over €350 bn and is growing rapidly as people around
the world eat out more than ever before. In the US, more than half of food expenditure now
happens outside the home. In Europe, this figure is as high as one third and, in Hong Kong, 2.5
meals out of every three are eaten away from home. 

Global presence
Unilever Foodsolutions operates in 65 countries worldwide

Hellmann's real mayo

Knorr pack of spices

Lipton tea

Sustainable Development Report

Sustainability is critical to the continued success of our business and to the environment and
society we live in.

Welcome to Unilever’s 2009 Sustainable Development

Report

Through our business and brands, we want to create a better future every day for people all
around the world: the people who work for us, those we do business with, the millions of people
who use our products, and future generations whose quality of life depends on the way we
protect the environment today. We published our Sustainable Development Report 2009, with
preliminary data, in this section in March 2010. Final data for all our environmental and
occupational safety performance indicators was published in May 2010. To read a summary of
our activities, a complementary Sustainable Development Overview 2009 is available to
download below.
CEO introduction

Paul Polman explains Unilever’s vision for sustainability.

About our business

Find out more about our business and brands worldwide.

An overview of our impacts

Our business and brands have impacts at every stage of their lifecycle.

About our business

On any given day, two billion people use our products. This gives us a unique opportunity to
help improve their everyday lives.

Our business & brands

Unilever is one of the leading suppliers of fast-moving consumer goods, with products on sale in more
than 170 countries. Our strong portfolio of foods, home and personal care brands is trusted by
consumers the world over.

Our top 13 brands account for total sales of more than €23 billion. These brands are Axe/Lynx, Blue
Band, Dove, Flora/Becel, Heartbrand ice creams, Hellmann’s, Knorr, Lipton, Lux, Omo, Rexona, Sunsilk
and Surf. Our top 25 brands account for nearly 75% of our sales.

In 2009 Unilever’s sales were €39.8 billion. Our share of sales in D&E markets reached 49% in 2009, up
from 47% in 2008. Our definition of D&E markets includes all countries in Latin America, Central &
Eastern Europe, Africa and Asia, except Japan and Australia.

With consumers, customers, suppliers and shareholders on every continent, we describe ourselves as a
‘multi-local multinational’. An important part of the local communities in which we operate, we bring
our international expertise to the service of people everywhere.
The America’s

 The Americas Operating profit (millions): €1 857

 Turnover (millions): €12 743

 Purchases of goods and services (millions): €9 136

 Employees (year end): 40 750

Western Europe

 Operating profit (millions): €1 255

 Turnover (millions): €11 947

 Purchases of goods and services (millions): €8 850

 Employees (year end): 27 710

Asia, Africa and Central & Eastern Europe

 Operating profit (millions): €1 908

 Turnover (millions): €15 133

 Purchases of goods and services (millions): €10 563

 Employees (year end): 94 540

Savoury, dressings & spreads

 Turnover (millions): €13 256

  Underlying sales growth: 0.1%

Ice cream & beverages

 Turnover (millions): €7 753

 Underlying sales growth: 4.0%

Personal care

 Turnover (millions): €11 846

 Underlying sales growth: 5.3%

Home care

 Turnover (millions): €6 968

 Underlying sales growth: 7.1%

Leading category positions

 Savoury

Dressings

Ice cream

World number 1 Deodorants

Spreads

Tea

Mass skin care

Laundry detergents
World number 2
Daily hair care

Household care
Local strength
Oral care

Related links

 CEO introduction
 An overview of our impacts

Keep in touch with our latest financial results & presentations

 Investor centre