Personal

Info
Lesley Roberts Address
Public Relations | Event Marekting | Project Managment 1800 E Lakeshore Dr #602
Lake Elsinore, CA 92530

Phone
(951) 415-1267
Summary E-mail
lesley.roberts23@yahoo.com
Connecting people with brands that fuel their passions has always been at the core of my 7+ years as a
professional in the action sport industry. Beginning at an intermediate level, I have progressed to positions of LinkedIn
increasing value in public relations, event marketing, advertising and project management. https://www.linkedin.com/in/lesley-roberts-7553b676/

Experience Skills

2018-08 - Brand Content Manager Communication

present Ride 100 Percent
• Facilitate brand strategy throughout the project utilizing various resources
Leadership
including project management software and stewardship.
• Manage and identify key business priorities and work with cross-functional
groups to bring the brands marketing efforts to life. Time Management
• Lead cross-functional teams on work assignments and tasks to provide
sufficient direction and manage timeline milestones so desired objects can be
Negotiation
achieved.
• Lead and drive the strategic development and execution of integrated
marketing communications, and provide leadership for all deliverables. Organization
• Collaborate with design and marketing groups to provide creative solutions
across many categories including, product launches, digital advertising, social
campaigns, seasonal campaigns, roadmap planning and platform Workfront Proof.com

development.

2018-03 - Project Manager Smartsheet.com

2018-08 KISKA
• Responsible for managing the phases of the project life cycle from inception to
Monday.com
completion within budget, design scope and targeted deadline.

2017-01 - Event Specialist - Race Team

2018-08 KTM North America, Inc.
• Provide athlete and team representation with media and vendors at all racing
events
• Manage brand activations at races, dealer signings, and other press events
• Promote athletes and team via social media increasing customer engagement
• Collaborate with partnering race series, athletes, teams and other affiliates to
leverage the KTM brand

2015-12 - Team Coordinator - Race Team

2018-05 Troy Lee Designs
• Managed of all media and public relations for professional athletes and race
team
• Increased brand awareness by 70% by creating and managing team social
media accounts along with lead activations with partnered sponsors (Red Bull/
GoPro/ Adidas/ New Era)
• Assisted with sponsorship relations and contract negotiations
• Managed schedules for professional athletes and coordinated all appearances
including press activities, sponsor commitments and photoshoots
• Provided weekly media alerts, post-race recaps, including digital photos for
advertising, media, website, sponsors and internal communications to all TLD
employees
• Served as TLD representative at all racing and event activations

2011-06 - Special Projects Coordinator

2015-12 Troy Lee Designs
• Generated 100K yearly in sales revenue from professional athlete and retail
customer helmet paint projects
• Managed weekly and monthly schedules for paint department staff of 10 -15
• Responsible for shipping logistics, budgeting, and project management of all
helmet and custom paint projects

Education

2011 - California State University Fullerton (CSUF)

2015 Bachelor of Arts, Communications: emphasis in Public Relations
 Volunteer

2016 - Road 2 Recovery

present Board Member