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cÊ 

 Ê
   Ê
 Ê This approach is used when the marketer wants the consumer to respond on an emotional,
rather than rational basis For example 'price point perspective' 99 rupees not one
hundred
B Ê x x 
This strategy is  
 
 of
buyers - this sounds negative; it's not intended that way, it's simply a realistic assessment
of why and when this price strategy can work If the product or service has some ego-
sensitivity for the buyers and for the market as a whole, this price strategy will be
successful
C Ê This pricing strategy also considers that × 

 (non-rounded)
Hundred pricing and that consumers  they are getting a 'deal' when this type of pricing
is used It is still a very common pricing strategy in consumer markets but is not used as
often in markets focused on business to business selling

 

Bata- Thomas Bata, founder of the Toronto-based Bata Shoe Company

dvertise through following modes,

mÊ Fashion shows
Ê Direct Marketing (Targeting schools)
Ê Trade shows
Ê SUPER D Bata India sponsored a sports and cultural program at Dhanpota Marudyan
Primary and Junior High schools

cc Ê 
 Ê 
    
 Ê Most people react to fear before it happens because they make an assumption of what
might happen if I expose myself to or take this step We have a saboteur in our brain
which keeps us on the straight and narrow because it knows where you are is secure, safe
and we can protect ourselves from this illusionary fear which we see in front of us There
really is no fear We create the fear due to our inability to confront the fear We can get
through it if we had the courage et most people retreat from the false evidence they
perceive (see) before them Unfortunately there is not any possible way we can see that
this false evidence is actually appearing real if we are in an illusion which is more real to
us than the actual truth in what we perceive (seeing)
B Ê In real estate investing, as in any venture in your life, you will have to step out on faith
This simply means that you believe that something good will happen; that you will be able
to make it work Stepping out on faith means that you believe in yourself This doesn't
mean that you go off half-cocked, but that you prepare yourself and know that you will be
able to deal with the unknown Levis 514

 

dvertise through following modes,

1 Ê Fashion shows (latest with kshay kumar 501 )


2 Ê nline Marketing "We are shifting [ad spend] from TV and print to things like online
engagement marketing, like events," Patrice Varni, Levi's director of Internet and consumer
marketing

3 Ê uerrilla marketing

ccc Ê 
! Ê " 
 Ê Referral marketing is a structured and systematic process to maximize word of mouth
potential Referral marketing does this by encouraging, informing, promoting and
rewarding customers and contacts to think and talk as much as possible about their
supplier, their company, product and service and the value and benefit the supplier brings
to them and people they know
B Ê ne common thread among all professional sales people is that a flow of referrals is
directly related to sales It does not matter what the industry is«it could be Real Estate,
Insurance, utomotive, Travel, Nutrition,etc  warm, personal referral is the most
important gift that a sales or marketing professional can receive EBIZ example

 

1 Ê Internet marketing
2 Ê Mouth ±to- mouth




c# Ê 
$ Ê % " 
 Ê The concept has an emphasis on social responsibility and suggests that for a company to
only focus on exchange relationship with customers might not be suitable in order to
sustain long term success Rather, marketing strategy should deliver value to customers in
a way that maintains or improves both the consumer's and the society's well-being
B Ê Societal marketing should not be confused with social marketing The societal marketing
concept was a forerunner of sustainable marketing in integrating issues of social
responsibility into commercial marketing strategies In contrast to that, social marketing
uses commercial marketing theories, tools and techniques to social issues Social
marketing applies a ³customer orientated´ approach and uses the concepts and tools used
by commercial marketers in pursuit of social goals like nti-Smoking-Campaigns or fund
raising for Ns Example standard chartered BNK organize Mumbai marathon

 

1 Ê Relationship marketing
2 Ê Field marketing
3 Ê Contextual marketing (Pop up ads on website)
4 Ê Mobile marketing
#Ê 
& Ê × 
 Ê The main goal of a public relations department is to enhance a company¶s reputation Staff
that work in public relations, or as it is commonly known, PR, are skilled publicists They
are able to present a company or individual to the world in the best light The role of a
public relations department can be seen as a reputation protector
B Ê The business world of today is extremely competitive Companies need to have an edge
that makes them stand out from the crowd, something that makes them more appealing
and interesting to both the public and the media The public are the buyers of the product
and the media are responsible for selling it

 

1 Ê Direct marketing
2 Ê Tele-marketing
3 Ê Data-base marketing
4 Ê Social networking
5 Ê Tv ads

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