Sales Dogs: You Don't Have to be an Attack Dog to Explode Your Income
By Blair Singer
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About this ebook
SalesDogs was written as the very first of the Rich Dad Poor Dad how-to” Advisory series to teach in a very fun and impactful way how to overcome the fears, the myths and the obstacles to selling your products, services or yourself. It then teaches a simple, time-proven process of selling that will generate great income in most any business. The reader will learn the five most important selling skills to master, how to overcome any objection, manage a territory and much more.
The book quickly de-bunks the idea that you have to be an overly aggressive attack dog” to be successful. It uses the metaphor of man’s best friend” to say that a great sales person is like a loyal, persistent and lovable canine. It stipulates that there are five different breeds” or personalities of SalesDogs that can each make a lot of money by playing to its strength. You will learn how to identify, maximize and train to that strength and also how to teach others on your team to do the same.
While the book is fun and engaging, it also dives deep into the personal development issues that block a person’s ability to generate income and how to overcome them. The book is perfect for first time salespeople, individuals who are uncomfortable with the notion of selling”, those who need to train others to sell and those who want to simply get better quicker.
Blair Singer
Blair Singer Three lessons: The distance between you and the life that you want, is only the distance between your right and left ears. Additionally, the toughest sale of all is you selling you to you. Third, is that any great adventure requires a mission-based, value-driven team. Applying these three principles, Blair has helped change the trajectory of hundreds of thousands of lives and businesses in over forty countries over the last three decades. From pounding the streets as a struggling sales representative in the early 80’s to inspiring the hearts and visions of millions today, his life and career have been an adventure. As a best-selling author and one-of-a kind teacher, Blair’s unique messages and unconventional style have supported business owners, entrepreneurs and leaders worldwide. His focus is to help them increase sales, build champion level teams and make huge differences in their industries. He has worked extensively with Singapore Airlines, all L’Oreal brands globally, private banks and hundreds of thousands of small and medium sized entrepreneurs. His adventure is the journey of the average guy rising above mediocrity to find greatness. He is the founder of the Blair Singer Training Academy and Blair Singer’s APEX system which trains and certifies the best change agents in the world. He is the best-selling author of: · “SalesDogs®” – You don’t have to be an Attack Dog to Explode your Income, · “Team Code of Honor” – Secrets of Champions in Business and in Life, · “Little Voice Mastery™”- How to Win the War Between your ears in Thirty Seconds or Less · “Summit Leadership” – How to take your team to the top.
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Summit Leadership: Taking Your Team to the Top Rating: 0 out of 5 stars0 ratingsTeam Code of Honor: The Secrets of Champions in Business and in Life Rating: 0 out of 5 stars0 ratings
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Book preview
Sales Dogs - Blair Singer
The moment is here! The answer is about to arrive. All of the months of hard work, waiting, wondering and anticipating will be over in a few short minutes.
You live in a unique world of black and white. There is no reward for second place. This is an all-or-nothing game. Winner takes the prize and the loser walks away hungry. Despite the complex and carefully woven language of our profession, there are really only two words that matter—Yes
and No.
As you wait for the answer, your mind can’t help but play back the tape of the last few months. ...It all began in a crowded elevator three months ago when a friend handed you a scrap of paper. On the paper was a name and a phone number. Give them a call,
your friend said, I think they might be interested.
The game was afoot...
You made the initial contact—battling your way through a world-class personal assistant to reach your decision-maker. There were meetings. Scores of e-mails were exchanged. The turning point came during a pivotal teleconference call. You piqued their interest and you made it to the final cut.
It was soon time to present. You’d scouted the competition and if all went well, you knew this account was yours for the taking. During the presentation, you were at the top of your game. Your movements were smooth. Your voice carried with power and reason. In a dimly lit room you moved through your presentation with grace and precision. You drove home your point with carefully crafted beams of light. Everything was perfect. Until, that is, you got The Question.
There was an almost audible gasp as your team heard The Question,
but you stood tall and delivered your response in your trademark unflappable style. It was a tough question, but you were well rehearsed and prepared. No one in the room detected the concern that echoed silently through your mind.
Or did they? Should you have answered the question differently?
These are the ifs, buts and maybes of hindsight; these are the thoughts that plague you as you wait for the jury to return their verdict. There is nothing more you can say, nothing left to add, nothing but the uneasy uncertainty that now fills your mind. All of your efforts hinge on the discussion taking place behind a closed boardroom door on the thirtieth floor of a Manhattan highrise.
You look at the clock and watch the second hand move in triple-slow motion. You are keenly aware that by now hands have been raised. The vote has been tallied and the decision is made.
You’re shaken out of your internal movie by the sound of the telephone. You have to stop yourself from falling over the desk as you lunge to answer—you just want to know, the torment is worse than the decision! Just in time you stop yourself, gather your thoughts, put on your poker face, take a deep breath—Hey if I get it, great; if not, tomorrow’s another day.
After a couple of rings you pick up the receiver, and with as much optimism as you can muster say ...
Hello.
Does this scene sound familiar? It should. We have all been there.
It’s life in the trenches. It’s a constant, relentless pursuit. There are many losses and rejections sprinkled between the victories. Joy, anticipation, elation and excitement mingle uneasily with fear, rejection and despondency. One minute you feel ten feet tall and bulletproof, the next a klutz! But still, it’s the thrill of the chase that keeps drawing us inexplicably back.
Many salespeople will share with each other in private that it’s a dog’s life
in the world of sales. However, hidden in the sarcasm is more truth then you might think. As salespeople we have much in common with our canine friends.
For instance, have you ever watched a dog chase a stick?
You pick up the stick and hurl it far across a lush, green meadow. With tongue hanging, drool flowing and ears flapping, the dog seems to glide over the daisies and buttercups, all muscles straining, in a relentless pursuit of the stick. A smile pasted from jowl to jowl, the dog’s mind dances with excitement, because this moment is heaven. All the pestering to get taken out for a walk, all the whining and scratching, all the effort to get to the park was worth it—the dog lives to chase that stick!
Have you ever asked yourself, What is it that makes dogs LOVE to chase sticks?
Have you ever asked yourself, Why is it that I keep chasing deals?
If you have ever watched a dog pester someone to toss a ball or a stick to him, you will begin to understand the similarity between sales and dogs. A dog will drop that slobbery stick at that innocent person’s feet over and over again. In their own way, they somehow KNOW that the person will eventually pick it up and toss it for them. Despite the many times that the dog is ignored or rejected, he will return with the same enthusiasm and anticipation the next time around.
Kids are the same.
My son Benjamin, when he gets his mind set on doing something, is just as relentless.
Daddy, will you come play with me?
Sure Ben, one second until I finish typing this.
Daddy, will you come play with me now?
Sure Ben, I said just one minute.
Daddy, is a minute up yet?
If you have ever asked, ever begged, ever tried to convince, negotiate, maneuver or even manipulate another person’s point of view, you are in sales. In fact, if you really enjoy winning these types of situations, you may have more in common with our canine friend than you think and possibly even more to learn from him. You may be what I call a SalesDog
!
The truth is that a SalesDog’s life is a great life.
The champion SalesDogs of the world are among the most respected, highly paid and sought-after corporate heroes of our time. Without SalesDogs, businesses cannot survive. Without great SalesDogs, businesses cannot thrive. Nearly all great business leaders, successful entrepreneurs and great investors trace their roots and the core of their success to their sales training and sales