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PROJECT OVERVIEW

CFLD

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STRATEGIC LOCATION
CFLD
To Bien Hoa

Tay Ninh

Dong
Binh Nai
Duong
7

12 8
2
11 3

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Long An HCM
HCMC 13
10 6
4
5 Vung Tau

Tien Giang

Tan Son Nhat Airport

Long Thanh Highway

CBD

Cat Lai Port


International Airport

Cat Lai bridge Dai Phuoc


(Planning)

DSG

Nha Be
To Long An

25KM 6KM 14KM

DSG
Ho chi minh city Industrial zone Future International airport
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STRATEGIC LOCATION
CFLD

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COMMUNICATION CONCEPT
CFLD
A sample of telling story – A touch of green base on e brand platform LARGER THAN LIFE
The whole site is constituted as a complete ecosystem, increase the intimacy of people and environment

29ha cultural expo park with the first biggest lake in Vietnam

Note:
• All the elements in visual are supported for concept only, not the actual design.
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• The logo to be created after the name is finalised and by appointed creative agency.
PROJECT POSITIONING – THE BEST CITY DEVELOPMENT IN VN
CFLD
SELLING THE FULLY AND TRULY PLATFORM OF
A DISTINGUISH COSMOPOLITAN CITY DEVELOPMENT
The only comprehensive masterplan in Vietnam:
• Unique identity, strong image and full integrated faculties
• Good infrastructure and connection to HCMC
• Largest green space for community
• Biggest outdoor activities areas

 Residential 3,644,700 sqm

 Mixed-use 853,196 sqm

 Commercial + Service 283,200 sqm

 Public (inc. medical, school, utilities &


752,400 sqm
sport greenland)

 Green + Water body 1,901,891 sqm

 Road 1,977,213 sqm

Total land site 9,415,300 sqm 6


PROJECT POSITIONING – THE BEST CITY DEVELOPMENT IN VN
CFLD
A DISTINGUISH COSMOPOLITAN CITY DEVELOPMENT
3 CORE VALUES – 10 BEST REASONS

THE GREENEST LIVING THE 1ST SMART CITY WITH THE GREAT
ENVIRONMENT FULLY INTEGRATED INVESTMENT

1. The largest green space with 4. Charming world-class city 8. The most rapidly development
30sqm/person facilities and amenities process – construction
progress – community
2. Harmoniously designed parks 5. The most innovative forming  ensure property
between cultural and natural technological city value appreciation
management in VN
3. Large space lake and garden 9. Central of all modern HCM
community 6. A masterpiece in urban city Metropolitan connectivity of
planning both local & international 
property value increase over
7. A best city for “Live – Learn time
– Work – Play” concept
10. The most experience &
capability city developer 
ensure the trust and
creditability

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MARKETING MESSAGES – THE BEST LIVING ENVIRONMENT
CFLD
LIVE – LEARN – WORK – PLAY
(1) THE LARGEST GREEN SPACE PER PERSON

HCMC: 1 sqm Jakarta: 2.3 sqm Shanghai: 18 sqm

Bangkok: 3 sqm Townships in VN: 9 sqm ESG: 30 sqm Singapore: 66 sqm

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GREEN SPACE PER CAPITA | BENCHMARK
MARKETING MESSAGES – THE BEST LIVING ENVIRONMENT
CFLD
LIVE – LEARN – WORK – PLAY
(2) THE BIGGEST PARK and LAKE
• Cultural Expo Park of 29 ha: 150% bigger than The City Zoo & Botanic Garden (18 ha)
• Central Leisure Lake of 22 ha: double of Hoan Kiem Lake (11 ha) – the country symbol

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MARKETING MESSAGES – THE BEST LEARNING CITY
CFLD
LIVE – LEARN – WORK – PLAY
(3) 360 EDUCATION – THE LARGEST EDUCATION TOWN

360 EDUCATION - 53ha Full grades education

Compare to other Townships in Vietnam:


10 times bigger in term of education land
and 3 times bigger in term of number of
schools

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MARKETING MESSAGES – THE BEST LEARNING CITY
CFLD
LIVE – LEARN – WORK – PLAY
(3) 360 EDUCATION – THE LARGEST LAND FOR EDUCATION
The best city for rising children in all aspects of intellectually,
mentally, emotionally

Creative space Art gallery for children

Community division
Commercial facilities
Sports facilities
Library for children Teaching emotional intelligence Medical facilities
Cultural facilities 11
Education Facilities
MARKETING MESSAGES – THE BEST CITY FOR WORKING
CFLD
LIVE – LEARN – WORK – PLAY
(4) THE FIRST and ONLY CITY FOR STARTUPS & INCUBATORS

Lab

Startup office Smart office 12


MARKETING MESSAGES – THE BEST CITY FOR WORKING
CFLD
LIVE – LEARN – WORK – PLAY
(5) THE MOST DIVERSIFICATION OF COMMERCIAL DISTRICT

Commercial street Twin towers Hotel Serviced Apartment

Startup office

Office buildings

Exhibition

Retail Street
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Shopping mall
MARKETING MESSAGES – THE BEST CITY FOR HEALTH AND PLAY
CFLD
LIVE – LEARN – WORK – PLAY
(6) THE BIGGEST MEDICAL CENTRE (7.8 ha) in Vietnam
(7) THE BIGGEST COMMUNTY SPORT CENTRE (25 ha) in Vietnam

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MARKETING MESSAGES – THE BEST CITY FOR HEALTH AND PLAY
CFLD
LIVE – LEARN – WORK – PLAY
(8) THE BIGGEST COMMUNITY OPEN SPACE (164 ha) in Vietnam
Activities as the platform to connect customers, get the attraction and drive traffic

Art exhibition – get people take Pedestrian Fresh & organic feast
Outdoor photos and sharing online path weekend. Support local
live music people homegrown
product

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MARKETING MESSAGES – THE BEST CITY FOR HEALTH AND PLAY
CFLD
LIVE – LEARN – WORK – PLAY
(8) THE BIGGEST COMMUNITY OPEN SPACE (164 ha) in Vietnam
The biggest outdoor space for kid to entertain and grow up

Lawn of Jogging Sports ground

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Interactive Corner
MARKETING MESSAGES – THE BEST CITY FOR HEALTH AND PLAY
CFLD
LIVE – LEARN – WORK – PLAY
(8) THE BIGGEST COMMUNITY OPEN SPACE
(164 ha) in Vietnam
A best community for everyone to enjoy, connect and grow up

Incorporate with schools in HCMC to provide outdoor activities venue

Incorporate with other brands to create “lifestyle” event for family 17


MARKETING MESSAGES – THE BEST CITY FOR HEALTH AND PLAY
CFLD
LIVE – LEARN – WORK – PLAY
(9) THE MOST INTERGRATED of all LEISURE & ENTERTAINMENT
Top charming world-class city facilities and amenities

Shopping mall Supermarket Cinema

High class restaurant Food court Kid playground 18


MARKETING MESSAGES – THE BEST CITY FOR HEALTH AND PLAY
CFLD
LIVE – LEARN – WORK – PLAY
(9) THE MOST INTERGRATED of all LEISURE & ENTERTAINMENT
Top charming world-class city facilities and amenities

NEIGHBORHOOD CENTER – LIVING ROOM OF COMMUNITY


• To provide A focal point among the villa communities
• To meet the daily needs of the residents
• To extend the household functions

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MARKETING MESSAGES – THE MOST INNOVATION CITY
CFLD
LIVE – LEARN – WORK – PLAY
(10) THE FULL HI-TECH CITY MANAGEMENT
The most innovative and highest security management

Charging point

Smart lighting Face recognizing


Green Buildings
system at front door

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Water and Air Quality Monitoring Smart parking Wifi free Integrated multi Modal transport
MARKETING MESSAGES – THE MOST INNOVATION CITY
CFLD
LIVE – LEARN – WORK – PLAY
(11) THE BEST TRULY CITY DEVELOPER
The highest standard & fastest speed of infrastructure development

Current Construction Progress at SwanBay

Landscape & Happy Boulevard Design at ESG 21


Thank you!

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