Professional Documents
Culture Documents
CFLD
2
STRATEGIC LOCATION
CFLD
To Bien Hoa
Tay Ninh
Dong
Binh Nai
Duong
7
12 8
2
11 3
1
Long An HCM
HCMC 13
10 6
4
5 Vung Tau
Tien Giang
CBD
DSG
Nha Be
To Long An
DSG
Ho chi minh city Industrial zone Future International airport
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STRATEGIC LOCATION
CFLD
4
COMMUNICATION CONCEPT
CFLD
A sample of telling story – A touch of green base on e brand platform LARGER THAN LIFE
The whole site is constituted as a complete ecosystem, increase the intimacy of people and environment
29ha cultural expo park with the first biggest lake in Vietnam
Note:
• All the elements in visual are supported for concept only, not the actual design.
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• The logo to be created after the name is finalised and by appointed creative agency.
PROJECT POSITIONING – THE BEST CITY DEVELOPMENT IN VN
CFLD
SELLING THE FULLY AND TRULY PLATFORM OF
A DISTINGUISH COSMOPOLITAN CITY DEVELOPMENT
The only comprehensive masterplan in Vietnam:
• Unique identity, strong image and full integrated faculties
• Good infrastructure and connection to HCMC
• Largest green space for community
• Biggest outdoor activities areas
THE GREENEST LIVING THE 1ST SMART CITY WITH THE GREAT
ENVIRONMENT FULLY INTEGRATED INVESTMENT
1. The largest green space with 4. Charming world-class city 8. The most rapidly development
30sqm/person facilities and amenities process – construction
progress – community
2. Harmoniously designed parks 5. The most innovative forming ensure property
between cultural and natural technological city value appreciation
management in VN
3. Large space lake and garden 9. Central of all modern HCM
community 6. A masterpiece in urban city Metropolitan connectivity of
planning both local & international
property value increase over
7. A best city for “Live – Learn time
– Work – Play” concept
10. The most experience &
capability city developer
ensure the trust and
creditability
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MARKETING MESSAGES – THE BEST LIVING ENVIRONMENT
CFLD
LIVE – LEARN – WORK – PLAY
(1) THE LARGEST GREEN SPACE PER PERSON
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GREEN SPACE PER CAPITA | BENCHMARK
MARKETING MESSAGES – THE BEST LIVING ENVIRONMENT
CFLD
LIVE – LEARN – WORK – PLAY
(2) THE BIGGEST PARK and LAKE
• Cultural Expo Park of 29 ha: 150% bigger than The City Zoo & Botanic Garden (18 ha)
• Central Leisure Lake of 22 ha: double of Hoan Kiem Lake (11 ha) – the country symbol
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MARKETING MESSAGES – THE BEST LEARNING CITY
CFLD
LIVE – LEARN – WORK – PLAY
(3) 360 EDUCATION – THE LARGEST EDUCATION TOWN
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MARKETING MESSAGES – THE BEST LEARNING CITY
CFLD
LIVE – LEARN – WORK – PLAY
(3) 360 EDUCATION – THE LARGEST LAND FOR EDUCATION
The best city for rising children in all aspects of intellectually,
mentally, emotionally
Community division
Commercial facilities
Sports facilities
Library for children Teaching emotional intelligence Medical facilities
Cultural facilities 11
Education Facilities
MARKETING MESSAGES – THE BEST CITY FOR WORKING
CFLD
LIVE – LEARN – WORK – PLAY
(4) THE FIRST and ONLY CITY FOR STARTUPS & INCUBATORS
Lab
Startup office
Office buildings
Exhibition
Retail Street
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Shopping mall
MARKETING MESSAGES – THE BEST CITY FOR HEALTH AND PLAY
CFLD
LIVE – LEARN – WORK – PLAY
(6) THE BIGGEST MEDICAL CENTRE (7.8 ha) in Vietnam
(7) THE BIGGEST COMMUNTY SPORT CENTRE (25 ha) in Vietnam
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MARKETING MESSAGES – THE BEST CITY FOR HEALTH AND PLAY
CFLD
LIVE – LEARN – WORK – PLAY
(8) THE BIGGEST COMMUNITY OPEN SPACE (164 ha) in Vietnam
Activities as the platform to connect customers, get the attraction and drive traffic
Art exhibition – get people take Pedestrian Fresh & organic feast
Outdoor photos and sharing online path weekend. Support local
live music people homegrown
product
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MARKETING MESSAGES – THE BEST CITY FOR HEALTH AND PLAY
CFLD
LIVE – LEARN – WORK – PLAY
(8) THE BIGGEST COMMUNITY OPEN SPACE (164 ha) in Vietnam
The biggest outdoor space for kid to entertain and grow up
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Interactive Corner
MARKETING MESSAGES – THE BEST CITY FOR HEALTH AND PLAY
CFLD
LIVE – LEARN – WORK – PLAY
(8) THE BIGGEST COMMUNITY OPEN SPACE
(164 ha) in Vietnam
A best community for everyone to enjoy, connect and grow up
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MARKETING MESSAGES – THE MOST INNOVATION CITY
CFLD
LIVE – LEARN – WORK – PLAY
(10) THE FULL HI-TECH CITY MANAGEMENT
The most innovative and highest security management
Charging point
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Water and Air Quality Monitoring Smart parking Wifi free Integrated multi Modal transport
MARKETING MESSAGES – THE MOST INNOVATION CITY
CFLD
LIVE – LEARN – WORK – PLAY
(11) THE BEST TRULY CITY DEVELOPER
The highest standard & fastest speed of infrastructure development