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JIC
9,3 Intellectual capital reporting
by the New Zealand local
government sector
456
Annika Schneider and Grant Samkin
Department of Accounting, University of Waikato, Hamilton, UK
Abstract
Purpose – The purpose of this paper is to assess the extent and quality of intellectual capital
disclosures (ICDs) in the annual reports of the New Zealand local government sector.
Design/methodology/approach – This paper makes use of an ICD index constructed through a
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participatory stakeholder consultation process to develop a disclosure index which measures the
extent and quality intellectual capital reporting in the 2004/2005 annual reports of 82 local government
authorities in New Zealand. The final index comprised 26 items divided into three categories: internal,
external and human capital.
Findings – The results indicate that the reporting of intellectual capital by local government
authorities is varied. The most reported items were joint ventures/business collaborations and
management processes, while the least reported items were intellectual property and licensing
agreements. The most reported category of intellectual capital was internal capital, followed by
external capital. Human capital was the least reported category.
Research limitations/implications – There are a number of limitations associated with this
study. First the research covered only one year (2004/2005) which makes it difficult to draw any trend
conclusions. Second, differing legal reporting requirements may make it difficult to compare findings
of this research with findings of research conducted in other jurisdictions. The final limitation of this
study is its exploratory nature of this research and the use of a disclosure index to measure disclosure
levels.
Practical implications – The results in this paper indicate that local authorities are disclosing some
aspects of intellectual capital in their annual reports. However, there is no consistent reporting
framework and many areas of ICDs do not meet stakeholder expectations.
Originality/value – This paper is unique in that it is the first study to make use of an ICD index to
examine intellectual capital reporting by local government authorities.
Keywords Intellectual capital, Disclosure, Annual reports, Local authorities, Stakeholder analysis,
New Zealand
Paper type Research paper
We do not have any Intellectual Capital and there is therefore none reported in the Annual
Reports of the Wairoa District Council – August 2005.
1. Introduction
There is a general consensus among researchers and accounting practitioners that
Journal of Intellectual Capital firms are leaving the industrial world and entering a new age driven by information
Vol. 9 No. 3, 2008
pp. 456-486 and the knowledge economy (Bontis et al., 1999; Chatterji, 2000; Clawson, 1996;
q Emerald Group Publishing Limited
1469-1930
Guthrie, 2001; Sveiby, 1997). A key driver in this new world is knowledge (Bontis et al.,
DOI 10.1108/14691930810892036 1999; Petty and Guthrie, 2000). It has been suggested by Clawson (1996) and
Bontis (2001) that a paradigm shift is occurring, bringing with it a new way of seeing Intellectual
the world and that the “knowledge organisation” is the key to future financial success capital
in the “Information Age”. Brooking (1996) and Bontis (2001) attribute the shift in
thinking to information-age technology, the media and communications which have reporting
provided tools with enormous intangible benefits to organisations.
Organisations began to realise that the key to success in the new strategic
environment was the careful management of information and knowledge (Quinn, 457
1992). As a result, greater emphasis was placed upon the intangible assets of an
organisation, particularly intellectual capital. The proliferation of conferences on
intellectual capital, the myriad of books, working papers and journal articles that deal
with the topic and the large number of consulting firms offering products and services
centred around intellectual capital are testament to this (Petty and Guthrie, 2000).
Intellectual capital reporting began as an accounting/management
practitioner-created concept. In the early 1990s, organisations such as Skandia,
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Rambøll and GrandVision realised that existing financial accounting frameworks were
unable to adequately address the measurement and recognition of the new value
drivers in the economy. These organisations developed their own frameworks and
methods for measuring and managing intellectual capital. It has only been more
recently that scholarly contributions appeared to analyse and use the potential offered
by intellectual capital reporting (Bontis et al., 1999; Bounfour, 2003; Brooking, 1996;
Edvinsson and Malone, 1997; Guthrie et al., 2001; Sveiby, 1997).
Researchers and analysts have not yet reached unanimous agreement on the
definition of intellectual capital and its components (Bounfour, 2003; Kaufmann and
Schneider, 2004; Petty and Guthrie, 2000). This has led to the development of a plethora
of alternative intellectual capital disclosure (ICD), measurement and reporting models.
While each model is different, each inherently recognises that organisational
stakeholders require diverse types of information, extending beyond that delivered by
traditional accounting practice (Collier, 2001; Guthrie and Petty, 2000; Guthrie et al.,
2001). Skandia’s Navigator Scheme and the Balanced Scorecard are just two of the
many models developed for the recognition and measurement of intellectual capital.
A number of international studies have focused on ICDs by private sector
organisations in Australia (Guthrie et al., 1999; Guthrie and Petty, 2000), Canada
(Bontis, 2003), Ireland, (Brennan, 2001), Italy (Bozzolan et al., 2003), New Zealand
(Wong and Gardner, 2005), Singapore (Firer and Williams, 2005), Sri Lanka
(Abeysekera and Guthrie, 2004, 2005), Sweden (Olsson, 2001) and the UK (Williams,
2001).
Public benefit entities differ from private sector organisations in that their main
objective is not the creation of shareholder value, but rather the delivery of outcomes to
stakeholders. Public benefit entities are built largely on intangibles (Del Bello, 2006).
These include the skills, competencies, procedures and information systems controlled
by the entity. These generate intangibles of a collective nature such as public welfare,
quality of life, protection of the environment and reputation of a territory (Del Bello,
2006). It is these significant intangible resources that are generated, controlled and
managed by public benefit entities that are inadequately disclosed in traditional annual
reports.
The objective of this paper is to develop a disclosure index for assessing the extent
and quality of ICDs in the annual reports of the New Zealand local government sector.
JIC The index is then applied to the 2004/2005 annual reports of the local government
9,3 sector to determine the level of current intellectual capital reporting.
An extensive literature review indicated that to date no studies have examined the
level of ICDs by local government either in New Zealand or internationally. In view of the
financial management reforms that have taken place in the New Zealand public sector,
and the extensive research attention that ICDs have received in the private sector, this
458 paper aims to fill the gap in the literature by exploring the current extent and quality of
intellectual capital reporting by the New Zealand local government sector.
This paper is structured as follows. The next section reviews the local government
reforms including the adoption of commercial principles and accrual accounting that
occurred in New Zealand during the late 1980s and early 1990s aimed at increasing
local government accountability. Issues of accountability and transparency are
considered to provide a theoretical framework within which this study takes place.
Intellectual capital is then defined. Next, the development of the disclosure index used
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in the study and the allocation of “importance” weighting for each item is described.
Finally, the results obtained through the application of the ICD index to the annual
reports of local authorities and the findings are discussed.
reporting, budgeting and budget controls, by requiring the government and all public
sector entities (including the local government sector) to prepare financial information
that:
.
uses accrual accounting concepts and statements;
.
is in accordance with financial reporting standards approved by an independent
standard setter; and
.
in the case of annual financial statements, is audited by an independent auditor
(Treasury, 2005).
It was hoped that these legal requirements would improve the accountability of local
authorities to both central government and their respective communities.
Following on from the reforms of the 1980s and early 1990s, legislation pertaining to
local governments was revisited by central government in the early 2000s. In 2001 and
2002, the cornerstone statutes underpinning local government were revised when
Parliament passed the Local Electoral Act 2001, the Local Government (Rating) Act
2002 and the Local Government Act 2002. These acts provide local government bodies
with the structure and processes to manage the affairs of their communities and further
enhance the accountability of local government to central government, ministers and
communities.
461
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Figure 1.
Structure of the
New Zealand Government
In addition to the territorial authorities, there are 12 regional authorities responsible for
“managing the broad-spectrum well-being of the entire region they cover” (Local
Government New Zealand, 2004, p. 2). Finally, there are four unitary authorities which
provide the functions of both a regional and a territorial authority (Peren, 2005).
Local councils communicate with central government agencies on behalf of their
communities. This ensures that communities are able to identify well-being outcomes
and to build realistic expectations of what government can and should do to help
(Peren, 2005). In turn, all central government agencies have opportunities to
communicate government’s roles and priorities, and to provide information they may
have about communities and their agencies’ activities (Peren, 2005).
462
3. Accountability and transparency
From a public benefit perspective, accountability by local governments is important.
The public sector reforms of the 1980s and 1990s had a two-fold purpose. First, to
ensure the public sector became more efficient and effective. Second, through increased
transparency, improving the accountability relationship between local governments
and the public (Pallot, 1994; Lye et al., 2005). Transparency is described by Pallot (2001)
as referring to the availability of information to the public on the transactions of the
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4. Intellectual capital
The intellectual capital literature yields many interchangeable terms for intellectual
capital accompanied by a spectrum of definitions. A review of current literature by
Kaufmann and Schneider (2004) shows that there is no consensus on any one set of
terms and definitions. Bounfour (2003) agrees that researchers and analysts have not
reached unanimous agreement on the definition of intangible investment and its
components. Table I details a number of definitions of intellectual capital which
illustrates the difficulty that researchers have when determining the components of
intellectual capital.
Most definitions of intellectual capital tend towards including the knowledge of
the firm and the recognition that intangibles can constitute claims to future benefits.
This is consistent with the generally accepted definition of an asset. Intellectual capital
JIC Author Definition
9,3
Roos et al. (1997) Intellectual capital is classified as structural and human capital, thinking and
non-thinking assets. The authors make the distinction primarily on the premise
that human capital requires different management approaches than other types
of capital
464 Sveiby (1997) Intellectual capital consists of the invisible assets of the organisation which
include: employee competence (skills, education and experience) and their
capacity to act in a wide variety of situations; internal structure (management,
structure patents, concepts, models, research and development capability and
software); and external structure (image, brands, customers and supplier
relations)
Stewart (1997) Intellectual capital is defined as intellectual material – knowledge, information,
intellectual property and experience – that can be put to use to create wealth
Brooking (1996) Intellectual capital consists of four components: market assets, human-centred
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then can be described as the value generated from resources not conventionally found
on the balance sheet (Mouritsen et al., 2005; Sveiby, 1997).
One of the most workable definitions of intellectual capital according to Guthrie and
Petty (2000) is that offered by the Organisation for Economic Co-operation and
Development – OECD (1999). The OECD describes intellectual capital as “the Intellectual
economic value of two categories of intangible assets of a company: (a) organisational capital
(‘structural’) capital and (b) human capital”. Structural capital can be further
disaggregated into internal and external capital. reporting
The definition adopted by the OECD is supported by a number of authors in the
intellectual capital literature who have divided intellectual capital into three
dimensions: external, internal, and human capital (Edvinsson and Malone, 1997; 465
Kaplan and Norton, 1992; Rodgers, 2003; Roos et al., 1997; Stewart, 1997; Sveiby, 1997).
This classification of intellectual capital has become commonly known as the
intellectual capital approach and is used by many organisations including Skandia,
Rambøll, GrandVision, and Sys-Com as a basic framework to measure and report
intellectual capital.
Mouritsen et al. (2005) recognise that by describing an organisation using the three
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dimensions of intellectual capital: human, internal and external capital, the three
categories are separated from each other and boundaries for a framework
are established. This paper uses the intellectual capital approach as the foundation
of the ICD index developed to measure ICD by the New Zealand local government
sector. The three dimensions of the intellectual capital approach are detailed in
Table II.
Intellectual capital
approach Alternative label(s) Description
importance of each item among the sub-elements relating to disclosure (Adhikari and
Tondkar, 1992; Barrett, 1977; Botosan, 1997; Coy et al., 1993; Hooks et al., 2002; Tong
et al., 1990; Wallace, 1988; Wallace and Naser, 1995; Wiseman, 1982). The weighting
system was developed in collaboration with a local government stakeholder panel
which identified the relative importance of disclosure items. The index was also used to
identify differences in the quality of disclosure of individual items (Hooks, 2000;
Hooks et al., 2002).
Employee turnover
Employee safety
Equal employment opportunities
Executive compensation plan Table III.
Training programs Preliminary list of
Union activity intellectual capital items
A brief description was added to all items on the list to provide further explanation of
the terms to ensure that all members of the stakeholder panel had a comparable
understanding of the items in the list. The modified list and item description is detailed
in Table IV.
External capital
Brands Details of brands associated with the local authority
Ratepayers database Database of all ratepayers
Ratepayer demographics Information relating to ratepayers
Ratepayer satisfaction Indicators of ratepayer satisfaction
Backlog work Relating to unfinished/un-started projects
Distribution channels Information on how local authority
services/products reach users
Business collaborations (joint ventures) Involving the local authority
Licensing agreements Held by the local authority
Quality standards Adherence to quality assurance programs/standards
Human capital
Know-how Employee knowledge
Employee 0education programs Education/ongoing programmes initiated by local
authority
Vocational qualification of employees Non academic qualifications held by employees
Work-related knowledge of employees Gained “on the job” or as part of ongoing training
Cultural diversity Demographic information of employees
Entrepreneurial innovativeness Focusing on cost-minimisation rather than
profit-maximisation
Equal employment opportunities Details of EEO programs/initiatives
Table IV. Executive compensation plan Details of executive remuneration
Modified list of Training programs Undertaken/provided by the local authority
intellectual capital items Union activity Details of unions representing employees
well-local authorities disclosed intellectual capital items in their annual report. The
weights were determined as the mean score of the 14 panellists’ opinion. Where, 0 – the
item “should not be disclosed”; to 4 – “It is essential to disclose this item”. Although,
the panel was not involved in the initial selection of the items to be disclosed they were
requested to add any intellectual capital items they felt should be included in the
annual reports. The panel was also asked to assign a weighting to any additional items
they may have included in the list. No additional ICD items were added by any of the
stakeholder panel in any of the three categories.
0 1 2 3 4
Some items in the disclosure index are of a descriptive nature and assigning
quantitative or monetary value for those items was not possible. For example,
“corporate culture” and “management philosophy” are items that are very difficult to
quantify and indeed it would be nonsensical to try and do so. For these items, a
maximum score of 3 was allocated according to the criteria presented in Table VI.
Items that are allocated a maximum quality score of 3 are: 1.1 “intellectual property”,
1.2 “management philosophy”, 1.3 “management processes”, 1.4 “corporate
culture/values”, 3.4 “work-related knowledge”, and 3.6 “entrepreneurial
innovativeness” (these items are italicised in Table VII).
The final disclosure index consists of 26 items divided into three main categories:
internal, external and human capital. The resulting index, weightings and maximum
scores for each item is shown in Table VII.
The index was applied to the 2004/2005 annual reports of 82 local government
authorities. The annual reports of four[1] local authorities were not included because of
their non-availability.
The following decision rules were strictly applied to the annual reports during coding:
.
do not code for graphs, pictures, or diagrams;
.
code only voluntary disclosures, i.e. do not code for auditor’s report, statement of
responsibility, financial statements, or notes to the financial statements;
JIC .
code for meaning rather than looking for exact words as some concepts are broad
9,3 and exact word may not be enough; and
.
do not code as an intellectual capital item if concept is implied.
Figure 2 shows the scoring framework used to assist in the coding of the annual
reports.
472
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Figure 2.
Scoring framework
Each sentence in the annual report was assigned a four digit numerical code (or five, if Intellectual
the sentence related to “union activity”) according to the coding framework shown in capital
Figure 2. The quality score (final digit of the four/five letter code) was allocated for
each sentence relating to intellectual capital, on a scale of either 1-3 or 1-5 using reporting
the quality criteria established earlier. Sentences with no ICDs were allocated the
code 0000.
An example of a coding sentence is: “to promote the well being of the people of the 473
Waipa District thorough timely provision of services and sustainable management of
natural resources” would be assigned the code 1123. The first 1 indicates that the
sentence is about intellectual capital, the second 1 categorises the sentence as
belonging to the internal capital category, 2 recognises the sentence as being concerned
with “management philosophy” and the last digit, 3, represents the quality score (out of
a maximum of three for this particular item).
Once the coding of all sentences in a report was complete, the codes were analysed
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and aggregated into the three intellectual capital categories presented in the disclosure
index. In some instances, there were a number of sentences regarding the same
intellectual capital item but which had different quality scores (as indicated by the last
digit in the four letter code). The researcher analysed the group of scores and allocated
a quality score based on the aggregate of group. The quality score for the group of
codes was taken as the “allocated score” (raw mark) which was reported for that
particular intellectual capital item in the disclosure index. The allocated score for each
item was multiplied by the weighting for that item to obtain the “weighted score” for
the item.
Frequency
2.0 External capital 0 1 2 3 4 5 Mean score Level of importance
Frequency
3.0 Human capital 0 1 2 3 4 5 Mean score Level of importance
“Management processes” was the highest scoring item on average in the internal
capital section with 94 per cent of local authorities achieving the maximum score. This
level of disclosure exceeded stakeholder panel “best practice” who only rated this item
as being of intermediate importance. The item “financial relations” also had a relatively
high level of disclosure, with 70 per cent of local authorities achieving a score of 4 or 5.
This was consistent with the stakeholder panel “best practice” score, who rated
financial relation disclosure as being very important. The item “promotional tools” was Intellectual
also disclosed well by most local authorities with 59 per cent of local authorities capital
gaining scores of four or five. This level of disclosure also exceeded stakeholder “best
practice” disclosure which rated promotional tools as being of intermediate reporting
importance. No local authorities disclosed any information about intellectual
property which was rated as being of intermediate importance by the stakeholder
panel. 475
Overall, this category of intellectual capital was well disclosed. “Management
philosophy”, “management processes”, and “corporate culture/values” scored well but
information about intellectual property and networking/information systems was
under-disclosed according to the stakeholder panel “best practice” disclosure.
Table IX presents a frequency analysis of the external capital category. The table
shows the number of local authorities who achieved each score (frequency).
“Distribution channels” was the highest scoring item on average in the external
capital section with 90 per cent of local authorities achieving the maximum score. This
level of disclosure exceeded stakeholder panel “best practice” disclosure which only
rated this item as being of intermediate importance. In total, 80 per cent of local
authorities achieved level five disclosure in the “joint ventures/business collaborations”
item. This level of disclosure met stakeholder “best practice” disclosure levels of very
high importance on the disclosure of business collaborations and joint ventures.
Disclosure of “quality standards” was also high, with 80 per cent of local authorities
achieving the maximum score of 5 out of 5 for their disclosure. This level of disclosure
met stakeholder “best practice”. “Ratepayer satisfaction” was also disclosed well with
81 per cent of local authorities making some sort of disclosure in this category. This item
was rated as being very important to disclose by the stakeholder panel which indicates
that “best practice” is being met by the majority of local authorities.
Three items in the external capital category did not meet stakeholder “best practice”
standards of disclosure. “Brands”, “ratepayer demographics” and “licensing
agreements” were poorly disclosed. Stakeholder best practice levels of “brands”
disclosure was that it was of intermediate importance, but this was not reflected in the
actual level of disclosure. Ratepayer demographics was rated as very important for
disclosure, but the majority of local authorities made no or only limited disclosures of
this item. Licensing agreements were characterised by a general lack of disclosure,
with only Napier City Council disclosing information about this item. Stakeholders
indicated this item was of intermediate importance, which indicates a gap between the
level of disclosure by local authorities and stakeholder “best practice”.
Overall, “ratepayer satisfaction”, “distribution channels”, “joint ventures/business
collaborations” and “quality standards” scored well but information about “brands”,
“ratepayer demographics” and “licensing agreements” was under-disclosed,
highlighting a gap between the level of disclosure and the importance of disclosure
as indicated by the stakeholder panel.
8. Results
This section reports the final report scores achieved by the local authorities. First, the
final scores of the highest scoring and lowest scoring local authorities are presented
and discussed. Second, the final scores of the local authorities are discussed according
to type of local authority (territorial authorities, regional authorities or unitary
authorities). Finally, the scores are presented according to rates value which is used as
a proxy for size of the local authorities.
The highest scoring local authority was Manukau City Council with an overall
intellectual capital score of 76 per cent. Manukau City Council’s annual report provided
a one page mission statement that was presented both in English and in Maori. The
Mayor’s report and the City Manager’s report provided an informative discussion of
the year’s results in all areas of council operations which provided disclosures on a
variety of different intellectual capital items. The section entitled “Manukau people”
provided much of the information in the human capital category. The Statement of
Service Performance provided extensive detail of council activities and ratepayer
satisfaction for the year as well as containing most of the external capital disclosures.
Manukau City Council received a score of 89 per cent for its internal capital Intellectual
disclosures. A total of six out of seven items were disclosed, all of which received capital
maximum marks for each item. Only, “intellectual property” was not disclosed,
however, this item was not disclosed by any of the other local authorities. A total of six reporting
out of nine external capital items were disclosed, with each disclosure item receiving
maximum scores. This resulted in a score of 78 per cent for the external capital section.
No disclosures of “brands”, “ratepayer database” or “licensing agreements” were made 477
in this section. Finally, Manukau City Council achieved a score of 64 per cent for the
human capital section. Two out of ten items were not disclosed, vocational
qualifications’ and “union activity” both of which were considered by the stakeholder
panel to be of only minor importance.
The lowest scoring local authority was Whakatane District Council with an overall
score of 33 per cent. In the internal capital category, only “management processes”,
“corporate culture/values”, and “promotional tools” were disclosed. This category
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generally produced the highest scores for most local authorities, which highlights
Whakatane District Council’s weakness in disclosure in this area. A total of only four
items out of nine were disclosed in the external capital category: “ratepayer
demographics”, “backlog work”, “distribution channels”, “quality standards”, however
disclosure of these four items achieved scores of 5, 4, 5, and 5, respectively. A total of
three out of ten items were disclosed in the external capital category: “vocational
qualifications”, “equal employment opportunities” and “union activity” which achieved
scores of 3, 5, and 2, respectively. However, Whakatane District council was one of only
eight local authorities to disclose any information on “union activity”.
The size effect would indicate that larger local authorities would disclosure more
information than small local authorities, which appears to be the case in this research.
8.3 Correlations
The overall scores of the local authorities were analysed to determine if there were any
relationships between the level of ICDs (final score) and the variables:
.
population of the local authority; or
.
rates revenue; or
.
total asset value; or
.
number of pages of the annual report.
The Pearson correlation (r) and R 2 values were determined for each variable. The
correlation analysis revealed that rates revenue (r ¼ 0.436), total assets (r ¼ 0.405) and
number of pages (r ¼ 0.482) are significantly correlated to final scores.
The R 2 value is useful for explaining the how much of the variability in one variable
can be explained by the other variables (Field, 2000). In this case, rates revenue
accounts for 19.0 per cent of the variation in overall scores, total assets accounts for
16.4 per cent of the variation in overall scores, and number of pages accounts for
23.2 per cent of the variation in overall scores.
Partial correlations are useful to determine the effect of a variable on another variable,
without interference of a third variable (Field, 2000). For example, when rates revenue is
controlled, the effect that total assets and number of pages has on the final score can be
determined. When partial correlations are performed on the final intellectual capital
scores, number of pages only contributes to 10.3 per cent of the variability in overall
scores (previously calculated at 23.2 per cent), and rates revenue reduces to 5.3 per cent
(previously 19.2 per cent) and total assets to 4.2 per cent (previously 16.4 per cent).
However, despite this reduction in the strength of the relationship between the variables,
the relationship is still considered statistically significant.
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