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International Journal of Trend in Scientific Research and Development (IJTSRD)

International Open Access Journal | www.ijtsrd.com

ISSN No: 2456 - 6470 | Conference Issue – ICDEBI-2018


ICDEBI
INTERNATIONAL CONCONFERENCE
FERENCE ON DIGITAL ECONOMY AND
ITS
TS IMPACT ON BUSINESS AND INDUSTRY
Organised By: V. P. Institute of Management Studies & Research, Sangli

E- Health
Health: A Way of Digitalization
Ms. Rajani. P. Shinde
Assistant Professor, V. P. Institute of Management Studies & Research, Sangli, Maharashtra, India
Affiliated to Shivaji University, Kolhapur
Kolhapur, Maharashtra, India

ABSTRACT INTRODUCTION
Digitilsation is the wave which is been surrounding in Digitalization is bringing the change in carrying out
the different areas, fields of the business process and the services. E- Health h is an indeed the innovation
the services. The digitalization has its own impact, the enhance the way of automate the process and
pros and cons on the basis of the premises where it operation of health care organization which take care
has been initiated, developed and the results we get about the efficient and effective process , improved
after the whole journey is been completed. accessibility and human interaction which in turn
offering an assistance with routine medical tasks and
The paper puts the lights on the digitalization in field provide easy navigation. The Information
of health care services, as the digitalization had put Technology will change way of perception of the
the steps in different markets the health ce
center is one health care, transforming the relation between the
of the services were it can be also initiated. As the patients and the centers.
there is traditional approach of people or the patients
to take heath services but the new way of digitilsation Health services start with the
The initiated of E-Health
will also help to the health services to provide the creating the value by understanding the
t patients needs
timely services to the patience instead of having the and the myths surrounding them. Also they should
use of traditional way of searching the specific indentify the customer segments and define the
hospitals for the specific treatment, to take the position of the services strategically to meet the
appointments for specific treatment ,of specific estimated patient’s needs and the demands. One of the
doctors which led to sometime inefficiency, time way to retain and to attract the customer
cus health care
consuming for the treatment
ment of patient etc. should not only focuses the innovation which points
towards the features and design , content on electronic
The paper highlights the points which can be taken boards but the to work on the actionable services of
into consideration to start with Electronic health care digitalization thereby having robust and value added
services, the various different platforms and the features of digitalization
ion by transforming the way of
models which can be used by the health center to the providers that the heath care center staff and the
widen the scope of this type of services, searching services and patients functions with interactions
appointment and scheduling at tip of finger which enhance the medical care service accessible to
,application and the worth, the reliability which can everyone without any geographical barriers by
defined the patients acceptances towards the services, ensuring the acceptance
tance widely
anticipating the challenge and the constraint which
might hamper the mobilityty of the services. The success to adopt the digitization services depends
on the understanding patients digital preferences in
Keywords: Digitalization, E –Health
Health care services the both channel and the services to understating in
depth the health care center should take the review
from the patients and the people
pe from the different

@ IJTSRD | Available Online @ www.ijtsrd.com | Conference Issue: ICDEBI-2018 | Oct 2018 Page: 154
International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470
2456 | IF: 4.101
age group, genders, incomes levels or purchasing other segment as senior citizens, Adult resemble to
power , geographical location i.e. area, region age group of more than 50, so the another fact that
covering the urban, rural and metropolitan, the health care center should research on the age group
operating knowledge of the electronic ways which factor such that it will give the real fact for the
will give the actionable insights information
ormation regarding segmentation, target and positioning the digital
what the patients exactly expects ,their wants which services in proper way.
will help to build the health care departments to build
the models and the strategy of E Health patients Based on the digital interaction the age group
services. chart:
Age group
Some of the models can be anticipated as, 70
18- 30- 40-- 50- 60-
1. People unwillingness to accept ccept the Electronic Channel and
30 40 50 60 70
services about the health care : above
As the medical area is more sensitive and the Portal
emotional from point of the perception, patients may view
not be the fast to adopt but they might adopt it in
slowly for reason that digital health care services meet Email
their needs and level of quality they might be Social
expecting from the digitalization and so that it might Media
be align to the traditional approach of the services. Smart
phones
So the myth should be clear removed from the minds APP
of the people by giving proper digital ser
service at right Telephone
time and with right treatment and the suggestion
which is based on the data the patients has been feed This chart will help to give the information of those
into the systems with the particular channel or mode. age group who will be willing to adopt the
digitalization services of health care.
2. The preference channel :
The health care organization should design the models 4. Features on mobile App :
of thee channels which are relevant, user friendly The health care organization should create a mobile
mode, easy to operate by the any type of people, solutions that will help to serve the target audience
minimum cost factor, time saver, response in such that app should focus on prenatal health.
minimum time, minimum error in operating the
process, cheap mode. The digital should also be user friendly for the usage
with the simple questions with clearly stated with the
Considering the interaction with health organizati
organization relevant options and too much of difficult and lengthy
with whoever the entity it is it might be an executive question about health problem.
of heath care center, doctors, pharmacies A. Health history
Past Symptoms Pain
Sources to have preference will be as, Family
Habits medical and scale:
A. Websites or online portal of health care center or history
history review
hospitals Area
B. E- Mailingsystems of health care centers /level
C. Smartphone’s App : to define the process/steps in
electronics systems B. Personal information:
D. Telephones interaction with the mode of video Age, Kind of job, No. of working hours, Married/
and audio techniques Unmarried status, past medical history.
3. To build proper STP analysis C. Medication History:
As most of the digital services are adopted quickly by Type of diagnosis, Medicines details, duration and no.
the young generation so it might ht be the limitation that of intake of medicines, earlier which recommended
the digital service utilization will be deprived from the hospital and Doctor

@ IJTSRD | Available Online @ www.ijtsrd.com | Conference Issue: ICDEBI-2018 | Oct 2018 Page: 155
International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470
2456 | IF: 4.101
D. Allergies: Kind of Allergies. the doctors, checking for fulfilment of pre operative
1. To evaluate the awareness in the people works So that the digital health care process will work
The following things should be evaluated to anticipate with minimum error and the trouble for the patients
the awareness and for the health care center
A. Awareness of online health care services
B. Ability to execute the process and to receive the 3. The health care center should stay focused
services with online platform  For the new improvement the in the digital
C. Fast availability of the search entity, the person or channel, features , value added services as digital
hospital route, prescribed location payments, digital reports and forms, remote
D. Percentage of Accessibility of digital services patients monitoring , consultation via mobile
E. Review of clarity, accuracy and integrity of the communication etc
online information  Making the use of business intelligence tools to
visualize the data and to improve the productivity
The application or the significant can be wri write in and the efficiency
the following ways----  Making the use of cloud computing application to
1. Improving the productivity and the patient give new face the information technology that
care: enables the systems to cost less to build , execute
By giving the vital importance to the areas of and to maintain
inpatients, theatres and outpatients. Focusing on
improving the review & feedback of the online Conclusion:
treatment provide, different modes for digital The E- health systems will be having the application
interactions, use of primary data for the further uses of to the patients through the utilization of the different
theatres process and to improve the flow of process models that is medical app on the mobile phones,
with simple steps and procedures visiting to the portal of the specific hospital, virtual
interactions with the doctors and other entities.
Also responding to “What If Questions”, “Frequently
Asked Questions”, by design the staff with skil
skills of Thus the digitalization is the way of new technologies
interaction and coaching which enhance that the which help to enables a new, better and more efficient
health care center helps them to take the better ways to serve the health care service to all the people
decisions and to take clinical changes. without having a area constraint.

2. To monitor the process Reference:


By having the eyes on the percentage and no of 1. www.infinitiresearch.com
patients that have demanded to take digital health care 2. https://hitconsultant.net/2017
/hitconsultant.net/2017
services, monitoring the booking appointment for the
specific treatment, for a specific day and time and for 3. www.paconsulting.com

@ IJTSRD | Available Online @ www.ijtsrd.com | Conference Issue: ICDEBI-2018 | Oct 2018 Page: 156

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