POP AWARDS

2018
HELLO!
WELCOME TO
CORNETTO ☺
 BRAND GOAL

Get more teens age 13-19 y.o

to buy Cornetto by strengthening
its brand appeal and engaging
programs
 CORNETTO INDONESIA REPEATABLE
MODEL

LOVE MUSIC SNACKING

Own love moments and deliver Build brand credibility in teen’s NPD inspired from teens’
content with relevant love biggest passion point by working favorite & on-trend snacks
insight – in a teens way with top partners in music industry

Teens are at the core of our brand: consumer journey and immersion
 IN 2017,
the first-ever collaboration with top 10 local artist
through Cornetto Pop Awards
 PROGRAM CONCEPT

Partners to propose the most engaging and attractive categories that drive
millennials to participate in the voting eg
• Best Content Creator
• Best Youtube Channel
• Best WebSeries
• Best Singer
• Best Youtube Video
• Best Instagram account
• Etc.
 1ST CORNETTO POP AWARDS IN 2017

VIDEO CORNETTO POP AWARD

 CORNETTO POP AWARDS AWESOME
RESULT!
The concept that was proven to drive growth and equity
Cornetto were able to grow vs same period last year when we launched NPD as well as driving equity during promo period.

penetration Improved brand Breaking the record of

Sales Uplift gaining awareness in 1
equity and appeal
day

+20% +90bps Brand Equity. 2.0

vs Q1 2017 57 58 59 60 61
vs pre-promo period
+13% SP LY without NPD

Q2’16 Q3’16 Q4’16 Q1’17 Q2’17

Organically reached 22.8mio in

IG, 86mio impressions on
Twitter and became #1
trending topic
Launch Rainbow Pop at
the end of the event!
IN 2018, WE WILL MAKE CORNETTO POP AWARDS

EVEN BIGGER!
 CORNETTO POP AWARDS 2018
Bringing cornetto pop award to the next level by:

Inviting Regional influencers Collaborate with

Indonesian influencers

1 Music

Relevant and liked by Indonesian teenagers

More prizes.. ..Available with easy way

2 Mass
prizes

Co-partnered with the influencers Redeem the code easily with your phone
and get the instant prizes
TO EARN MUSIC RECOGNITION FOR CORNETTO
Inviting Regional influencers… …Collaborating with
Indonesian influencers

Relevant and liked by Indonesian teenagers

Music relevant categories: teenagers love and

Best female vote Best pop
singer love song
Best male Best music
singer video
Best duo Best
singer collaboration
Best group Best actress
band worldwide
 MEDIA TIMELINE

Feb Mar Apr May June July Aug

NETWORK OF POP AWARD W8 W9 W10 W11 W12 W13 W14 W15 W16 W17 W18 W19 W20 W21 W22 W23 W24 W25 W26 W27 W28 W29 W30 W31 W32 W33 W34 W35
Brief Mindshare
Brief Media
Media Pitching
Choose Media
Brainstorm with Media - 1
Media Preparation 1
Media Presentation 1
Media Preparation 2
Media Presentation 2
Media Preparation 3
Media Presentation FINAL
Event Preparation
Launch of UniCornetto
Cornetto Pop Award
 EXPECTATION FROM MEDIA PARTNER
1. REGIONAL INFLUENCERS options list & feasibility:
check how many Indonesian subscribers for their followers & regional influencers who want to do
collaboration with Indonesian’s actress Local actress (want and do not want to collaborate)
1. Judges’ options list
2. Mechanism music award
3. List of categories
4. Event concept to make the cornetto pop award as music appreciation night
5. Possibility in making music for branding