Professional Documents
Culture Documents
1 NAME OF BUSINESS
The name chosen for this business is Move It Stationary. This name presents that Move It
Stationary is a business where people can do printing services and eating at the café. Move
It Stationary shows our business attraction that we can send the printed stuff at front of the
door, customer only need to email the stuff to the business mail. From the business, Move It
Stationary believed that this can ease everyone. Students is the main target of Move It
Stationary business. Furthermore, Move It Stationary wants to make people realize that the
evolution of printing service is exist and effective. Move It Stationary wants the customers to
be satisfied with our services and products in café and be loyal customers.
The printing industry consist of doing products like newspapers, magazines, books to
brochures, t-shirts and banners, posters and etc. There are a few establishments related to
the printing services such as prepress, binding, finishing and embossing services. The
catalogues, newspapers insert, pamphlets, and advertisement are printed by the creation of
commercial lithographic printing. Based on the trend, printing industry shows a good stable
pattern of increment for the past 10 years. Theoretically, based on the law of supply and
demand itself, which generally, low supply and high demand, increase price. By then, income
can be generated (increase price) as in this modernised world, the supply for the printing
industry is still low indeed the customers are demanding for this kind of services day by day.
Move It Stationary is a business established in 2018 for remaking texts and images neither
keeping the original version nor edit it into a better version depending on the customers
demand based on the meaning of printing itself. The objective of Move It Stationary is to
provide services to the one in needs in reproducing the images and texts which the main
target is the students because students are the one who populated the most in the area of
where this business are carried out. Low prices being offered not just to attract students but
also to attract the others. One of the main targets, provide solution to current common
problem for the most of the customers which the customers are searching for printing
services in the late night time. So, extending the business hour until 1.00 A.M. to 2.00A.M. ,
is one of the solution taken to improvise the services besides the delivery to the customers if
they need the delivery services. A small cafeteria is created alongside all those printing
services just in case the customers want to wait at the shop until their order is done. By all
that have been stated, there is one fact needed to be understand which is the risks that wil
come from this business itself which are extra working hours for the employee, higher
maintenance costs, higher variable costs, short of employees and e.t.c. depending on the
situation.
1.4 LOCATION OF BUSINESS
A location is vital for its particular purposes and it comprises of targeted customers,
suppliers and distributors, and the costs of purchasing the location’s premises. The location
is targeted to customers that are students and office workers. To exemplify, at Pasir Gudang,
Johor Bahru, there are lots of universities and schools which happen to be the targeted
customers. Next, the suppliers and distributors of the business are around the corner at
Pasir Gudang. By having so, this automatically lowers the cost of buying the supplies for the
business and shortens the time for the supplies to reach the premises. Finally, the cost for
the business’ premises should be in a reasonable price to make the business run smoothly
and to prevent financial problems that could threaten the business.
It is very important to find a date of business commencement. This is because there are
many things that need to consider before running the business. First of all, before running
the business , it should have advertising such as making a banner or poster to attract the
customers to come to the premise. The date chosen to register Move It Stationary is on 22
November 2018. This business was approximately will start at the beginning of next year.
Based on the graph above, it shows that on delivery and stationary business are always have
highly demand from costumers from Johor. This is because in Johor there are a lot of
university, school and office that need delivery and stationary. So this is the reason why
delivery and stationary were chosen in this area.
The business goal for the future is to be the customer’s first choice in choosing stationary
shops around Pasir Gudang. The business also tends to keep the uniqueness of the
stationary shop for the long run with the will to improve in every aspect with time.
2.0 PURPOSE OF BUSINESS PLAN
Strength of business may be referred to core areas which the employments for
this business is being filled by experienced worker and this company is
complete in terms of services and products and the weakness can be the
abundance of companies carried out the same type of business. Facing
challenges in order to continuously attract the customers.
Loans and financial facilities are important for the starting of this business
because it can cover the costs needed for the equipment in order to run this
business. Besides, the store itself is included in the cost. By making loans and
financial facilities, Move It Stationary will be able to be established as a new
enterprise that can provide services based on the customers demand.
Financial Institution that involved in this business is Maybank and CIMB as the
backup. Both are chosen because they are universal bank for everyone and
have the least strict procedures the making of the loan in order to help in the
difficulties of this business.
Enlighting executive
As the business getting a good start and being accepted by the customers, it is
needed to take consideration of adding executives to the team to help the
company to always be in the right direction. Business plan which can help
executives talents see the vision and the potential in the future for this
company
.
To allocate business resources effectively
Suppliers are important to venture with this business in order to give benefits
for both parties. Besides, workers are needed to run this business and
objectives and guideline will be given for them to understand the things
regarding about their responsibilities and the job duties. As for the customers,
offers will be given in order to gives assurance and confidence for them to
have business with this company.
3.0 BUSINESS BACKGROUND
Website Moveitstationary.com
E-mail move_it2018@gmail.com
3.1.1 Vision
3.1.2 Mission
GENERAL MANAGER
MUHAMMAD
HAZRIN BIN
BAHRAIN
Based on the color, words and image that has been shown has its own meaning which is :
Image
Bird : The bird image show that stationary business can delivery to any places.
Pencil : The pencil image show that other than delivery, stationary business has own shop.
Words
The words on the logo show that stationary can deliver to the customers in perfect time.
4.0 Background of Partnership
4.1 General Manager
AMA
SdnBhd
5.2 BUILDING
5.3 Basic amenities
form)
6.0 MARKETING PLAN
i) New Business
To introduce people an easy method to get their printed stuff and stationery
stuff without going to the shop and help them to save their time especially for
To promote the sales of the services and existing product from supplier to the
customer.
Move It Stationery is a business that take product from retailer and doing
some printing service with a few deliveries. The stationery goods are bought in large
quantities at low price and sell those in small quantities at higher prices to consumer
for the profit. Research and test have been makes to put the suitable price for the
goods and services. As the profit earned is from the marketing price as being plan in
the marketing of Move It Stationery business. As our target and range per month for
customer to buy our goods and services are from RM3000-RM4000. The quantity
bought of each customer about RM50 average of products and services. Especially
the student, lecturer and school teacher that searching for learning stuff. Move It
Stationery business will buy the goods more than target and our business can increase
Move It Stationery looking for the best quality of goods to fulfill our
customer satisfaction. All the products been bought in good condition and well
checked by the Q & C department in factory before get into our business. Our
business will also do few research and analysis about the product from retailer and
ensure the product chosen is the best and satisfying. This kind of act can avoid any
Bahru. There are lots of universities and schools which happen to be the targeted
customers. So, the targeted customer will need some goods and service for their
works not every day but must in a week. The targeted customer will emphasize the
Move It Stationary target are from young generation until the old generation
that need stationery goods and printing services. As the business not focused on one
individual. From the population in Pasir Gudang, our business is located nearest to
industrial area, university and school area. From the location, the main target of our
business are students, lecturer, office worker, teacher and others which consume
needed help from our business to fulfill and help their life. Our target market will
always try to save their money and time as minimum as can for their works.
Lecture 400 20 80
10,000.00
RM 70,000
RM 840,000
Export by stable and well-known Did not do marketing strategy well as the
Ira Creative goods offer with low price. Only for walk in customer
Low price of printing services. Only take high quantity of printing stuffs.
GL Printing Sdn. High quality of printing due to Only do printing stuff for company
Competitor Percentage ( % )
Book Talk 50
GL Printing Sdn.
Bhd., 20
Book Talk, 50
Ira Creative
Enterprise, 30
6.6.2 Market Share After the Entry of Move It Stationery
Book Talk 25
GL Printing Sdn.
Bhd., 5
Book Talk, 25
Ira Creative
Enterprise
, 30
6.7 Sales Forecast
Sales forecast are important to be state as it easy for us to estimate our business sales
are going to be in the future either it will increase or not. A sales forecast period for
we can use to make intelligent idea and efforts for our business decisions.
Sales & Purchases Budgets
Month Sales Purchases
(RM) (RM)
1 60,000 39,140
2 60,000 39,140
3 60,000 39,140
4 60,000 39,140
5 60,000 39,140
6 60,000 39,140
7 60,000 39,140
8 60,000 39,140
9 60,000 39,140
10 60,000 39,140
11 60,000 39,140
12 60,000 39,140
Total Year 1 840,000 469,680
Total Year 2 882,000 493,164
Total Year 3 966,000 542,480
Increment Year 2 5% 5%
(%)
Increment Year 3 10% 10%
(%)
6.8.1 Promotion
interested with our goods and services. Promotion are important to promote customer
interest and knowing our business as this will increase our sale afterwards. We offer
10% discount for our customer that having membership card of Move It Stationery.
Every year our business will make lucky draw for our member of Move It Stationery.
This lucky draw that we suggest can increase the commitment for our existing
customer and attract new customer. Point will be given for our member in every
purchase, they can redeem the point depends on the quantity of point that they get.
6.8.2 Website
The best strategies of our business is website. From the website, our customer
can order stationery goods and printing stuff. Our customer only need to send their
work through email and put the specification that needed for printing their works. In
our website, we will promote our new product to customer. Every week we will get
new stuff and promotes through our website. Our business only takes the best quality
of stuff. In our website we provide sales, promoting branded product and introduce
more detail about our stuff and services. We also make customer feedback for
6.8.3 Place
Move It Stationery choose urban area as our place for shop lot. This because
our area near to customer and ease customer to visit our shop lot to get our service
and goods. The shop area located at strategic area because near the target market
especially students and office worker. Hence our business will easier for sending the
printing stuff to the customer due to known residential area. The advantage of chosen
area will increase Move It Stationery sales due to effectiveness of target market.
6.8.4 Business Card
For any business inquiry we also provide business card for any business with our
Move It Stationery
Manager :
Financial Manager :
Operation Manager :
Fixed Asset
Working capital
Web site 50
Banner 200
Flyers 50
Other Expenses
Deposit 2000
Other expenses
TOTAL = RM 3,300