AFA - Monitoring and Evaluation

World Society for the Protection of Animals
Monitoring and
Evaluation
(M&E)
0•In this presentation you

will….
0•Learn what Monitoring & Evaluation
mean
0•Learn the reasons for monitoring and

evaluating of education programmes
0•Find out how to monitor your programme
0•Learn how to carry out evaluation of

your education programme.
1
Brief description of M&E

0•Monitoring: Making sure your activities go
as planned
0•By collecting information demonstrating that
you are working towards your objectives.
0•Evaluation: Assess if your education

programme produced the results you expected.
0•Decide what to do based on the results you
get from monitoring
2
Why do monitoring
and evaluation?
0•Many reasons…including…
0•(1) Makes objectives clear
0•(2) Learning experience
0•(3) Evidence and accountability

3
(1) Makes objectives clear
0•In order to know what to monitor in your

education programme you need to know
what you are trying to achieve.
0•What outcome do you expect from

your programme, lesson, leaflet etc?
0•How will you know if you’ve achieved

them?
0•Why are you doing what you are doing?

4
Example
“When we sat down to write our monitoring

plan, we realized everyone had different
ideas
about what they wanted the education
programme to achieve …..if we hadn’t

discussed monitoring at the beginning we
may have not found this problem till the end
of the programme, when it was too late”
5
(2)Learning experience
0•By M&Eing your programme you will
learn about what works and what
doesn’t.
0•Avoid repeating mistakes. What didn’t

work?
0•Generates improvement. What needs

to change?
0•Important when resources are limited.

6
Example
“ Through monitoring and evaluation we
found that the Animal Birth Control posters
we printed and displayed around town
didn’t have any impact on the number of
animals taken for de-sexing….so next time
we can save that cost and put the money
towards printing leaflets which do have an
impact”
7
(3)Evidence and
accountability
0•By monitoring and evaluating your

programme you will have a record of what
you did and the impact it had.
0•Can assist in securing more funding
0•Can assist in securing authorities’ support

8
(1)“Last year we went to a lot of schools, the

students enjoyed the lessons very much and
they learnt a lot from them.”
____________________
(2)“Last year we visited 70% of primary

schools in our local authority area (total of 27
schools). After the lesson students showed
an average 60% increase in their knowledge

of pet care; assessed through a pre and post
quiz.” 9
What to measure in
monitoring and evaluation?
0•To monitor and evaluate the impact of
your programme you will measure
indicators
0•Quantitative indicators show the size of

your education programme
0•Qualitative indicators reveal more about

its impact
10
Examples of indicators
• Quantitative: dates, number, place
-Number of villages reached in local area during

3 month community outreach campaign.
-Number of students attending the exotic
pets lesson
11
Examples of indicators
0•Qualitative: change in people’s
knowledge, attitude, behaviour
-Percentage change in desired answers

between pre- and post programme surveys of
students’ attitudes towards owning exotic pets
-Percentage of children able to demonstrate
correct behaviour first time after lesson in
how to act around an aggressive dog.
12
Means of Verification
0•Is the tool you use to measure your indicator
0•It can be your own activity record, knowledge

questionnaires....authority/schools/shelter/clinic
reports
0•Needs to be low cost and not time

consuming
0•May change the types of indicators you use

13
Example
0•Original- “Increase in kindness towards
animals”
0•Revised – “Increase in the number of

dogs taken in for adoption”
14
Example- Means of verification

Indicator recording table for number
of villages and people reached during
3 month community outreach
campaign
Date Village Leader Number of Age
participants group
12-09-07 Rokoray, Ishmael 17
outside
village hall
…… ……. ……. … …………

15
Example- Results
-20% decrease in the number of reported dog

bites in the target area.
-At the end of the lesson 100% of the students

can demonstrate how to safely approach a dog.
-10% increase in the number of wildlife

crimes reported in the 3 months after the
education programme.
16
M & E at different time scales

0•Immediate
0•Medium term
0•Long term
Examples
•Immediate - At the end of the class have
the learning objectives been met?
- If you plan to make sure students
know five reasons to preserve local habitat.
17
Examples
•Medium term- What is the retention time for
acquired knowledge?
-What happens when you go back to a
class after 3 months, how much do
they remember?
•Long term- Has the education programme

translated into behavioural changes?
-Are less children getting bitten by dogs?
18
How to carry out evaluation?
0•Evaluation will help with

decision making regarding your
education programme
0•Based on the information you

have collected through the
monitoring process
19
Different methods
0•To compile and analyze the results found

during the monitoring process and from there
draw conclusions
0•(1) produce a table
0•(2) use a set of specific questions
20
Objective:-..To increase RPO in the district amongst primary

students
Target Indicator Results Conclusion
Redesign lesson
After lesson all Percentage of Only 67% of to
students know
5 students getting students achieved reinforce the
facts about RPO 100% in post
of lesson 100% desired learning
dogs quiz objectives
To reach 60% of Number schools 24 schools visited Target met
visited compared
primary schools in to once, 5 visited
twice- 63%
district in 5 total number of reached
months. schools
20% increase in Comparison of 17% increase in Good increase but
dogs adopted. numbers of adoptions not possible to tell
adoption in the 3 if increase was
due
to Primary
months after lessons
programme or other
compared to 3 activities- next
months before time record how
adopters heard of
us
Example set of questions-
•What did you want to happen?

•What did happen?
•Were there differences?
•Why were there differences?
•What worked? Why?
•What didn’t work? Why?
•What changes should be made for the future?
22
Conclusion
0•Monitoring and evaluation of education
programmes isn’t very different from the
same process in other areas of work.
0•Through a good monitoring and

evaluation scheme a mediocre education
programme can evolve into a successful
one.
0•A successful education programme

has potential to make real lasting
change.
23
“M&Eing your education program”

WSPA Guide
•Email me at elodieguillon@wspa-asia.org
24
THANK YOU!

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World Society for the Protection of Animals

0•In this presentation you

0•Learn the reasons for monitoring and

0•Learn how to carry out evaluation of

Brief description of M&E

0•Evaluation: Assess if your education

0•(1) Makes objectives clear

0•(2) Learning experience

0•(3) Evidence and accountability

(1) Makes objectives clear

0•In order to know what to monitor in your

0•What outcome do you expect from

0•How will you know if you’ve achieved

0•Why are you doing what you are doing?

“When we sat down to write our monitoring

programme to achieve …..if we hadn’t

0•Avoid repeating mistakes. What didn’t

0•Generates improvement. What needs

0•Important when resources are limited.

0•By monitoring and evaluating your

0•Can assist in securing more funding

0•Can assist in securing authorities’ support

(1)“Last year we went to a lot of schools, the

(2)“Last year we visited 70% of primary

an average 60% increase in their knowledge

0•Quantitative indicators show the size of

0•Qualitative indicators reveal more about

• Quantitative: dates, number, place

-Number of villages reached in local area during

-Percentage change in desired answers

0•Is the tool you use to measure your indicator

0•It can be your own activity record, knowledge

0•Needs to be low cost and not time

0•May change the types of indicators you use

0•Revised – “Increase in the number of

Example- Means of verification

…… ……. ……. … …………

-20% decrease in the number of reported dog

-At the end of the lesson 100% of the students

-10% increase in the number of wildlife

M & E at different time scales

•Long term- Has the education programme

How to carry out evaluation?

0•Evaluation will help with

0•Based on the information you

0•To compile and analyze the results found

0•(1) produce a table

0•(2) use a set of specific questions

Objective:-..To increase RPO in the district amongst primary

Example set of questions-

•What did you want to happen?

0•Through a good monitoring and

0•A successful education programme

“M&Eing your education program”

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