Digital

Covered in the Analysis:

❖Social Media Presence

❖Comparison with
Competition
 Star Gold
1. Most popular keywords
Zee Cinema 2. How many positive, negative and neutral?
3. Top hashtags #
4. Top influencers
Sony Max 5. Sentiment analysis of the brand
 Notice the Peak
hours of Topics

Rajinikanth
Most popular topic for Star Gold in last 10 days
• Around 10% of the conversations are having
a negative sentiment
• The numbers of tweets have decreased at a
significant rate over last 10 days
• ThalaivarFilmsOnTv trended the most
• BiggBoss12 also made news in the Hashtag Cloud
• Salman Khan becomes the most influential
person
• Rajinikanth promoter account @incredibala
also in the top
• That’s how the sentiment timeline
for Star Gold looks for last 10 days
• 15th of November were the most
negative tweets posted
Firefox Bikes

Hercules 1. How many positive, negative and neutral?

Conandale 2. Top hashtags #
3. Top influencers
Montra Bikes 4. Sentiment analysis of the brand

Atlas Cycles
• Very less activity on 10th, 15th, and 18th
• Nearly 3.5% of negative clutter around the bikes
Sentiment timeline for Star Gold looks
for last 10 days
 Star Gold

Zee Cinema
1. Topical Narrative from News portals.
2. How many positive, negative and neutral?
Sony Max 3. Analysis of the brand across platforms
 Topics for STAR GOLD and competitors in News Platforms(10 days)

Topics for SONY MAX Topics for ZEE CINEMA

Topics for STAR GOLD

Bollywood, JIO, Priyanka are

Match, England, Test, Cricket are keywords promoted in news.
talked about in news. Akshay Kumar, Mouni Roy, Kapoor
Comedy are trending
• Zee Cinema has the least negative sentiment in the environment
• Star Gold has nearly 11% of negative tweets
• Nearly one third of the Sony Max tweets have negative sentiments
Lesser active on all platforms

Star Gold leads in

twitter likability Lags in
Instagram
Firefox Bikes

Hercules

Conandale
1. How many positive, negative and neutral?
Montra Bikes 2. Comparison analysis of the brand across
platforms
Atlas Cycles
Atlas Account is more active compared to Star Gold as much as 3
times
 Most active on all platforms

Lesser Likes than Montra

on FB
 Opini8 powers you to Analyze and Refine the perception around your
personality/ brand/ product/ organization.

Topics and Keywords Analysis

OPINI8 works on best on the
Semantic to create Value.

Sentiment Analysis

Brand/Product/Org. Perception
Management

Digital Campaigns: Targeting and

Optimization
1. Metadata Tagging
2. Semantics Linguistics Analysis
3. Named Entity Recognition (NER)
4. ML Taxonomy, Intent Analysis
5. Statistical Natural Language Processing (SNLP)