KLEINWORT MINKINS

Define the Problem of the Case :

SWOT Strategies

Strengths Weaknesses
1. All clients accounts were 1. Trimming the company
transferred to the new resulting to let go most
company – Global of people and leaving a
Alliance International small sales team and
Financial Planning. small back office.
2. Mr. Chun integrated 2. The company needed to
mortgage brokerage have enough reserve to
services in the business pay back the respective
and made it its core paying financial
service. companies when the
3. Revenue increased four consultant failed to
folds – increasing also return their portions
the number of while their clients
consultants. breached the contract.
4. KM is a brokerage house 3. Ms.HC – right hand was
with 40 investment managed to leave and
representative (IR). walk away with 1.2M of
5. The company was sold prepaid commission.
with up front cash 4. Mr. JT former political
payment and shares leader of a US state who
based on the future was involved in political
financial results. scandal joined Xinhua
6. Accounting practices was Finance and assigned to
taken to a new level and help him build the
all money matters were company possible to
closely monitored wit affect the company
monlty statements. image.
7. Mr. Chum decided to
invest personal money
into expanding company.
And relocated the office
and spending HKD1.5 on
IT and automated office
equipment.
8. At the year end of 2004,
KM surpassed the
company’s earning to
expectations.

Opportunities S-O Strategies W-O Strategies

1. Kleinwort Minkins Asset 5. Develop a new product 1. Improve the quality by
Management Limited line, focusing on organic educating the workers on
(KM) established due to ingredients (O3, O6, S4, how to test and sample
new licensing regime S5, S7) products before they are
introduced by the Hong 6. Acquire a small ship;ed (W1, O9)
kong and Futures competitor that sells to
Commission (HKSFC). restaurants and / or
Which inherited all client intermediary channels
accounts Global Alliance. (O1, O2, O6, O8, S2, S3)
2. Popular for Hongkonger
and Singaporean families
to purchase UK
properties as they send
their childrens to
universities in the UK.
3. New revenue Streams by
becoming as investment
advisor of credit unions in
Hong Kong.
4. Open for mergers and
acquisition of financial
firms in East Asia prior to
its Tokyo Stock exchange
listing.

Threats S-T Strategies W-T Strategies

1. In 199, The asian
economy was hit hard by
the financial turmoil.
2.
3.
4.
5.
6. Hong Kong was hit again
in 2002/03 by SARS.
Competition was getting
tougher too, with the
retail banks coming into
the picture.
1. Improve distribution in 1. Implement a better
European market with quality control internally
new and innovative and with suppliers to
organic products (S2, S3, reduce food
S4, S5, T1, T2, T3) contamination (W1, T3,
2. Open additional small T6)
distribution center in 2. Discontinue products in
Europe and other regions snack division that are
where sales are not selling (W2, W4, T1,
increasing in order to T2, T5, T6)
reduce distribution costs
(S2, S3, S7, O1, O2, O8)