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Int. J. of Human Resource Management 13:2 March 2002 232–253
Shaista E. Khilji
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Abstract The last two decades have witnessed an immense growth of globalization
activities, making the study of multinationals a very popular one. However, most of these
studies have focused upon the use of socio-cultural variables to support the divergence
theory or upon contextual and organizational variables to support the convergence theory.
In the present study, it is debated that both sets of variables must be used in combination
to develop a comprehensive understanding of various issues that multinationals face. A
sample of ve multinationals operating in Pakistan is analysed and classi ed as per the
various modes of convergence–divergence proposed by McGaughey and De Cieri (1999)
after an investigation of organizational, socio-cultural and contextual variables. The
conclusion drawn is that both convergence and divergence issues may occur simultane-
ously in the process of human resource management (HRM) change; and that the
variables used to explain them are, in fact, not immutable in nature, as has been assumed
by many.
Introduction
Increased globalization has given birth to the debate about convergence and divergence
in the study of international management. However, ideas seem to bounce from one
extreme to the other. The divergence view, ‘becoming more dissimilar’, (McGaughey
and De Cieri, 1999) proposes that differences among societies result from their
parochial sets of values and that individuals maintain diverse, culturally based values
despite growing economic and social similarities between nations. Indeed, it is a very
popular approach, and management literature is lled with empirical evidence to
support it. Laurent (1991) points out that human resource (HR) practices and
philosophies are deeply grounded in the surrounding national culture. While parent-
country HR managers may desire to apply consistent HR practices across nations in the
interest of fairness or in order to promote a single corporate culture, it is possible that
a certain practice may convey an entirely different and perhaps unintended meaning in
another culture. For example, management by objective (MBO) and open performance
appraisals, based on the Western philosophy of individual competitiveness and
would not have fully understood the phenomenon of change. It has also been argued
that the neglect of one set of factors or the other can often lead to incorrect ndings
(Ralston et al., 1997). Singh (1991; quoted in House et al., 1995: 79) has argued that,
‘If the variables of a theory are correlated with other variables not included in that
theory, then models of the theory will necessarily be incorrectly speci ed and estimates
be biased’.
In accordance with the latter view, that neither the convergence nor the divergence
debate alone is adequate to explain the dynamic interactions between organizations and
their environments, the current study combines organizational and contextual variables
from convergence theory with socio-cultural variables from divergence theory.
Regarding the de nition and selection of these variables, evidence from existing
empirical data was sought and has been explained earlier in this paper. As divergence
theory uses a most limited de nition of culture, i.e., as a set of shared values, this
concept is used for the current study. To examine culture in its broadest sense, including
a discussion of various national factors such as economic and legal aspects, can create
confusion by encroaching upon the domain of contextual variables; therefore, this will
be treated separately, for the purpose of this paper. Hence, the analysis of socio-cultural
variables includes only the work-related values of employees and those key in uences
upon the society that have helped to shape these work-related values. Similarly, as
convergence theory focuses upon the dynamics of globalization and economic policies,
the study of contextual variables includes a selection limited to these factors.
Investigating both socio-cultural and contextual variables was facilitated by an analysis
of previous studies and current government policies; these provide a richer under-
standing of the country-speci c environment. In examining the process of HRM
change, identifying the organizational variables pinpoints factors such as the level of
control exercised by the parent company and the personality of the managers that are
unique to the sample organizations.
An integrative approach was adopted to encompass an effective analysis and to
propose a more comprehensive theory of behaviour in multinationals operating in a
country like Pakistan, where, in the past decade, changes are leading away from
traditional management practices and towards increasing foreign investment by
deregulating the economy, thus facilitating the convergence of management practices.
At the same time, however, Pakistani organizational culture, with a high power
distance, high uncertainty avoidance and high collectivism, is characterized as distinct
(Hofstede, 1980; Trompenaars, 1994; Khilji, 1999b). By resisting the process of
Khilji: Modes of convergence and divergence 235
change, this may then act as a divergent force. Such a dilemma is faced by many
developing countries where local cultures are distinct, therefore posing challenges to the
adoption of principles of HRM, yet levels of direct foreign investment have more than
quadrupled since the late 1980s (United Nations, 2000), facilitating the growth of
multinationals and the transfer of management practices across borders. These issues
pose unique problems for organizations that are grappling simultaneously with issues of
convergence with local cultures and divergence from parent-company practices.
However, in the absence of any empirical evidence that combines an analysis of the two
issues, it is not yet clear which force is stronger and what the results will be when they
are studied together.
Hence, the major research questions of the present study are: a) What changes are
taking place in the divergence and convergence factors? b) What set of management
practices would be the result of these changes? And, c) How do employees view the
resultant set of practices? The success or failure of any management practice is
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YES NO
Attractiveness of
alternatives
Separation/
NO Novelty
maintenance
that t under one policy umbrella but at the same time adapt to relevant local cultures,
thus maintaining certain core characteristics.
Assimilation occurs when an organization adopts the alternative norms by losing at
least some part of the core cultural characteristics. For example, Khilji’s (1999a) study
of Pakistani organizations reveals that a participatory style of management is gaining
popularity among employees and managers in the private sector, despite the fact that
organizations have traditionally held a high power distance as one of their core
characteristics.
Separation occurs when an organization deliberately avoids alternative practices and
preserves its core characteristics. This has also been referred to as ‘maintenance’ and
de ned as ‘maintaining the level of similarity or dissimilarity’, (McGaughey and De
Cieri, 1999). The failure to use MBO in Chinese cultures, as referred to above, is an
example of separation (McEvoy and Cascio, 1990).
The nal mode, novelty, occurs where neither core characteristics nor alternatives are
retained and, essentially, a novel form of practice is created. In essence, this mode
refers to an organization that has freed itself from all cultural in uences, both
alternatives and core characteristics. Since these modes have been proposed fairly
recently (McGaughey and De Cieri, 1999), there is no evidence setting out the rationale
and the conditions under which an organization may exist in a novel mode. Data from
the present study, hence, may facilitate an understanding of this issue, as they will be
used to categorize sample organizations under each mode.
For the purpose of this study, ‘core characteristics’ will refer to the traditional
management practices that are typical of Pakistani organizations. These will be outlined
in the following section. ‘Alternatives’ will refer to the new HRM practices,1 borrowed
from the world-renowned American or West European parent companies of the sample
subsidiaries.
Research design
In order to assess the impact of culture, business environment and other organizational
variables on adoption of HRM, it was necessary to select a sample of matched
multinationals that were undergoing change such that the roles of each of these
variables could be visibly outlined. For this reason, a total of ve multinationals were
selected (see Table 1) from the banking industry, which, once monopolized by PSEs
Khilji: Modes of convergence and divergence 237
Table 1 The sample organizations
(Public Sector Enterprise) and known for poor HRM practices (Alam, 1993;
Euromoney, 1994; Klein, 1992; Siddiqui, 1996), has been invigorated since the
deregulation of the economy in the early 1990s. Lauded for creating a healthy
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Socio-cultural variables
(Government of Pakistan, 2000), since they have lived under the in uence of Indians
for centuries, many customs and traditions that form the structure of the society, such
as roles expected of women, the manner in which a child is raised, etc., can be traced
back to Indian origins. While Islam has caused change in certain perceptions, such as
evolved attitudes resulting in the elimination of the caste system, it has still failed to
affect many other aspects of daily life. Therefore, the two in uences together explain
the existing social set-up, which is family centred. Obligations to family include both
nancial and ritual practices. Family-like ties are also created with persons who are not
biological relatives but who are socially integrated into a group. Family and social
allegiances are abiding and generally take precedence over rules. Life is built within a
group (Lyon, 1993), there is a pattern of dependence which pervades all human contact
and people carry a strong need for security. The social system also requires
surrendering to authority; originality and independence in decision-making are met with
disapproval.
Core HRM characteristics The British, who established a colony on the sub-
continent for almost a century, have left signi cant marks on the legal systems and
Khilji: Modes of convergence and divergence 239
management structures of the country. Many prevalent laws, such as labour laws, have
hardly changed since independence. The culture within PSEs is truly a replica of the
colonial era: bureaucratic, centralized and not responsive to needs of the public in
general.
In a typical Pakistani organization, rigid HRM practices are the norm. In large PSEs,
decisions are made by government-appointed committees (Klein, 1992). Managers are
often forced to hire staff, not necessarily on the basis of merit, but on the
recommendations of their committees or unions (Khilji, 1999b). Seniority-based
remuneration is practised. Scope for creative management is limited because of rigid
rules and regulations. Employees’ initiative is not encouraged due to low incentives.
Wages and salaries are not competitive with those of multinationals (Khilji, 2000b).
Despite increasing availability of training institutes dedicated to employee develop-
ment, many organizations fail to bene t from them because of a lack of planning. No
system of priorities driven by strategic considerations or career employees’ develop-
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ment plans has been established. This lack of strategic emphasis on training needs has
led to continued acceptance of a questionable range of motivations in securing these
opportunities, particularly those involving overseas visits (Eldridge, 1992). As a result,
training has not created a real impact. Management has failed to develop or implement
systems that are fair, led by assessment of training needs and linked to career
development plans of individual employees (Qureshi, 1998).
Recent American in uences In recent years, especially since the deregulation of the
economy, American in uences have diluted the impact of this British inheritance and
have gained signi cance, both in educational institutions and in the workplace. Today,
af liates of American business schools are seen in every neighbourhood in major cities.
The best-respected business schools of the country are run like top-class North
American business schools (Khilji, 1999a, 2000b). Management faculties of govern-
ment universities also follow American syllabuses. Many training institutes (such as
PIM, the Pakistan Institute of Management) were established with aid from the Ford
Foundation and Harvard, in terms both of money and of content of their training
programs. Zakaria (1994) and Khilji (1995) have observed that Pakistani managers
want to follow the American model in managing organizations. American management
is considered to be progressive and results oriented, while British managers are labelled
as slow and bureaucratic, as are the Pakistani civil services, inherited from the
British.
The above discussion highlights two important issues about the people of Pakistan.
1) They are open to foreign in uences and changes; core cultural values have been an
amalgamation of many foreign ideas. 2) As such, organizations are caught in-between
the preservation of their core cultural values and the need to modernize in an era of
globalization. Hence socio-cultural variables that were initially considered to be strictly
a convergent force now have both convergence and divergence issues interfacing. This
supports the argument put forth by McGaughey and De Cieri (1999) that none of the
sets of variables studied in international management is unchanging by nature.
Some economic realities The total labour force in Pakistan is estimated at 38.18
million, of which about 2.05 million are unemployed, giving an unemployment rate of
5.37 per cent (Government of Pakistan, 1999). If the underemployed population were
240 The International Journal of Human Resource Management
included, this rate would probably triple. The budget allocated to education does not
surpass 2.5 per cent of the GNP. The current budget (1999–2000) allocated Rs 142
billion for defence purposes and Rs 116.3 billion to developing the country and its 140
million people. Pakistan has lost substantial income gains due to its low investment in
education, and this has contributed to the country’s lack of competitiveness in
international markets (Amjad, 1992; Birdsall and Ross, 1993; Economist, 1994: 106; de
Haen, 1993; Khan and Marvi, 1993). However, this does not imply that Pakistan has a
shortage of educated labour. The reality is that the amounts spent on education have
been disproportionately allocated, i.e., colleges and universities in urban areas have
been expanded at the expense of provisions for elementary education in rural areas
(Korson, 1993). This, together with a high population growth rate and the inability of
the economy to provide job opportunities for both its educated and uneducated labour
force, has created a paradoxical situation: an abundance of unemployed graduates and
an increase of a million illiterate workers each year. Although more money has been
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diverted to tertiary education, it is still insuf cient to meet the needs of a population that
is growing very fast and is geographically dispersed (Ahmad, 1997).
Multinationals as role models Due to constrained training facilities and limited job
opportunities, as explained above, Pakistan, like other developing countries, has been
encouraging the growth of international corporations in order to bene t from their
technical and management know-how (Pakistan and Gulf Economist, 1995). Multi-
nationals are seen as tools for providing employment, bringing in new technology and
work practices from their parent companies, as well as providing training grounds for
the local workforce. Khilji’s research (2000b) reveals that multinationals are expected
Khilji: Modes of convergence and divergence 241
to set trends. Con dence in local organizations is notoriously low; for example, the ex-
Prime Minister appointed a Citibank-trained Pakistani and his team, all of whom have
vast experience with multinational banks, to rescue the biggest nationalized bank from
a crisis and to modify its management culture. In an environment with low creativity
and innovation, multinationals are expected to act as ‘agents of change’. In addition,
disappointment with the existing traditional HRM practices of the public sector
increases openness to in uences of modern HRM techniques. In sum, multinationals are
not really expected to adopt local practices. It follows that subsidiaries of multinationals
operating in Pakistan are free to assimilate foreign HRM practices.
Organizational variables
As the current study is designed to be a multi-variable analysis, it will go beyond
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Control
Within multinationals, benchmarking and transfer of best practices from the parent
company are important processes that deliver information to the subsidiaries (Mueller,
1994). Through the use of power, authority and a wide range of bureaucratic, cultural
and informal mechanisms, the behaviour and output of subsidiaries is in uenced, albeit
to varying degrees (Geringer and Herbert, 1989). Thus a critical determinant of HRM
in sample organizations appears to be the control exercised by the parent company. As
the focus of the present study is the process of HRM change, an analysis of the degree
of control exercised in terms of reporting relationships, use of expatriates and the
involvement of the parent company in HR policy making will be made to capture the
essence of speci c organizational in uences.
The role of parent companies in HR policy making Despite the different nation-
alities of parent companies (see Table 1), the degree of regional head of ce (RHO)
control was found to be similar across the sample organizations. Each organization
reports to an RHO and falls under the jurisdiction of regional corporate strategies.
Although reporting lines and policy approval structures for the subsidiaries are strictly
de ned and global policy manuals are handed down, there is an adaptation to local
norms when it comes to actual practices (such as taking account of people’s work-
related values or observing competitors closely). As a result, HRM is not universal
across respective groups. Here, a distinction between policy and practice is made, as has
been suggested by some researchers (Schuler and Dowling, 1993; Tayeb, 1998). A
policy is a guideline for DM (Decision Making) and action. Practice is the actual action
taken, or, in other words, refers to how a policy is implemented. While some policies,
such as those involving employees in improving their work environment (for instance,
those initiated at sample bank F2; see Table 1), may be the same group-wise (because
they originate from the RHO or HQ), the actual practice in sample subsidiaries responds
to local norms by adopting a consultative approach. Although employees are
encouraged to contribute ideas, they are not given the autonomy to make decisions. The
242 The International Journal of Human Resource Management
practices in Pakistan still remain centralized and the nal decision-making authority still
lies with top management, as is supported by the local culture.
The policy-approval structure in each bank is strictly de ned and requires every new
policy developed in Pakistan to be passed on to the RHO for approval. This process
does not take place in isolation; continual feedback from competitors (mainly other
multinationals) and RHO is received. Local organizations are ignored due to their poor
HR practices. The HR manager at F2 elaborated the dual task of HR policy making
as:
He is far ahead of local competitors and sister subsidiaries in the region as far as the
adoption of HR practices is concerned. Nevertheless, as will be shown later, he, too, is
in uenced by the local laws and culture.
sought only when deemed necessary. This depicts a ‘support’ relationship with the
RHO rather than a ‘dependent’ relationship, as has been revealed by F3 and F5. At the
same time, policies pursued by F1 Pakistan have been appreciated by the RHO and are
being adopted by many sister subsidiaries.
Given the needs of employees and the kinds of career paths they were aiming at, there
was a desperate call for putting HR systems in place. The country manager was most
keen and pushed ahead to establishing a professional HR department. We have the best
people and our job is to retain them and develop them.
In F3, changes eventually began to occur after the appointment of the rst professional
HR person in the RHO who introduced many new concepts to other subsidiaries by
training HR managers at the RHO.
The personality of the HR manager The idea to bring about change may have been
initiated by senior managers, but implementing these changes was not easy. Line
managers may show resistance because the new role of the HR department affects their
authority by empowering the HR function and designating to it a status equal to their
own functions. Each manager, however, depending upon his or her personality, has
dealt with the situation in a different manner. This has had a direct impact upon the
speed with which HR policies are implemented as well as the attitudes of
employees.
The F1 manager remained adamant and found he had to persist in arguing his points.
He disclosed: ‘In my rst two to three months, there were a number of arguments and
rows with other line managers. They wanted to continue things the way they were and
I was not willing to do that. I said to them if you want to go back to that stage, get rid
of me rst.’ Gradually he built a culture of ‘openness to change’. Formulation of each
new policy begins with presenting ideas to the employees and inviting their feedback.
244 The International Journal of Human Resource Management
Employees are encouraged to make suggestions directed towards areas that need
immediate attention. Therefore, employees tend to be positive about the new HR role.
They termed HRM in their organization as forward looking, professional and proactive.
On the other hand, the HR managers in F3 and F5 have been receiving new policy
guidelines from the RHO. Their job is to ensure the new policies comply with local
norms before implementation. In this sense, they have assumed the roles of ‘followers’
and act as implementers only after some adaptation. At F5, the regional HR head and
the country CEO are involved in each change, give useful advice and are so supportive
that the HR manager has little dif culty making changes and nds he does not need to
argue with line managers. At F3, however, the HR manager is solely responsible for
bringing these changes in her subsidiary. No senior manager, from either the RHO
or her own subsidiary, is involved in or committed to the process. Talking of her
experience, she said:
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To project HR people as business partners has been especially hard for me. Even today,
I have support only from top two members of the management committee. They are the
ones to push things forward. The rest of the lot thinks you are trying to interfere with the
way they are doing things.
This may be the reason that most employees at F3 seemed disillusioned with the role of
the HR department; they desired a proactive set of HRM practices. However, at F5, due
to the commitment of senior managers and the RHO to the process of HRM, some
employees used terms like counsellors and mentors to describe the role of their HR
department. Others were sceptical and wanted to see the results before voicing their
opinions.
I know many of my colleagues who have signed off their appraisals without necessarily
agreeing with their managers. The reason is that we really don’t think a confrontation
would bring any good. After all it is the same manager we are going to be working with;
so why make things even more dif cult by defying him?
Khilji: Modes of convergence and divergence 245
The problem is that these organizations have preserved core cultural characteristics by
retaining a formal and hierarchical structure. Consequently, HRM is centralized.
Policies are formulated at head of ces in isolation and then cascaded down to each
of ce or division trying to attain a uniformity of objectives and culture. Employees
cannot approach their HR departments directly. Going though the proper channels is
almost always stressed. Employees are given little autonomy and they are not
encouraged to provide feedback in the process of policy formulation or implementation.
As mentioned previously, the social set-up requires surrendering to authority; hence,
employees generally accept authority unquestioningly.
A similar situation is exhibited in F2 and F4 where traditional HRM is practised.
Employee satisfaction with HRM and organizational commitment in these organizations
(as has been described during interviews) is low; turnover is high.
This is in direct contrast with F1 where employee satisfaction is high and turnover is
the lowest in the industry. F1 is called the ‘employer of choice’ and is known for being
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able to retain its employees. What differentiates F1 from the others is that it has
changed its culture gradually to match its policies. The core organizational character-
istics of little autonomy, limited communication and high power distance have been
eliminated. All employees are fully involved in policy formulation. Any time there is a
change of policy or a new policy to be introduced, there are initial presentations to large
groups of employees (from all levels) in order to evaluate their responses and to collect
their feedback, which in turn makes an impact on the nal policy. Each employee is
given on-line access to manuals to ensure policies are crystal clear to them. Managers
are trained to ensure policy guidelines are followed in a uniform manner. Employees
are encouraged to approach the HR department directly in the case of a problem, such
that any deviation from policy is brought to the notice of the HR department. This
organization has succeeded in building a culture that truly involves employees.
Managers do not feel threatened by sharing their power because senior management has
taken great pains to ensure they understand and adopt the positive elements of this kind
of a culture.
Analysis
The above discussion has shown that, at times, both divergent and convergent in uences
may occur simultaneously within one variable. For example, although culture may be
treated as one variable, it has three main constituents in the Pakistani context, each one
of which exerts a different in uence (see Table 2). The cultural antecedents of the
people, as has been explained previously, point towards accepting foreign ideas, and
thus facilitate convergence to modern HRM concepts. Similarly, American management
education acts as a convergent in uence by exposing employees and students (thus
future generations of employees and managers) to modern HRM approaches. On the
other hand, a traditional social upbringing, characterized by dependence, little
autonomy, dominance of social circles, and the colonial bureaucratic culture of
traditional organizations tend to exert divergent in uences. As a result, although some
organizations have formulated progressive policies, implementation is low because
managers brought up and trained in a hierarchical and centralized set-up resist sharing
power and involving employees in decision making.
A related factor is the small number of expatriates in the sample organizations. Local
employees occupy the key managerial positions, country CEOs and HR managers (see
Table 1). As a consequence, work-related attitudes associated with local employees
in uence management practices, hence acting as a divergent in uence. As was
246 The International Journal of Human Resource Management
Table 2 Explanation of the effects of socio-cultural, contextual and organizational
variables
Variables Convergence Divergence
Culture
Indian origins – YES
Work-related values – YES
American in uences YES –
British inheritance – YES
Contextual
Business environment YES –
Role expected of multinationals (due
to underdeveloped HRM systems) – YES
High unemploymen t – YES
Quali ed workforce – YES
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Organizational
Role of RHO in policy-makin g YES Allowing for some
divergence
Use of expats (low due to economic – YES
conditions – a high unemployment
and quali ed workforce)
Role of RHO in the process of HRM YES – in F3 and F5 Allowing for some
change divergence in F3 and
F5 (localization )
Maintenance in F1, F2
and F4
Involvement of senior management in YES – in F1, F3 and Allowing for some
the process of HRM change F5 divergence in F3 and
F5
Personality of HR managers YES – F1 YES (in F2, F3, F4
and F5)
explained previously, this is, in fact, attributable to a high unemployment rate and the
easy availability of a quali ed workforce, factors included in contextual variables which
were at the outset considered to be convergent in uences. This illustrates the need for
a thorough understanding of each variable and factor in the study of international
management before labelling them one or the other.
The above discussion has highlighted the interplay of socio-cultural, contextual and
organizational factors that together explain the process of HRM change. However, this
study shows that a changed business environment, with deregulation and direct foreign
investment, launched this process. This supports the convergence view that proposes
that, as economies around the world get deregulated, more and more companies will
begin converging towards similar sets of practices (Kirkman and Shapiro, 1999;
Mueller, 1994; Mueller, 1998; Negandhi, 1987; Woods, 1998). This is of particular
relevance to countries like Pakistan where faith in local management practices is low
and there is, to some degree, an absence of exemplary approaches to HRM. As a
consequence, multinationals are expected to transfer best practices from their respective
parent companies into Pakistan, thus paving way for convergence. However, the process
is not as simple as it may seem. First, RHOs exercise loose control over these
subsidiaries and offer them autonomy in decision-making, leaving them the freedom to
diverge, either by maintaining local practices or by adapting RHO guidelines to local
Khilji: Modes of convergence and divergence 247
norms. Most multinationals seem to be following this latter pattern. At the same time,
the involvement of regional HR departments in policy-making and in the introduction
of new ideas is organization dependent; i.e., it is more evident in some organizations
than in others. Where involvement is stronger, convergence (with some adaptation) is
prominent. In the case of little involvement or interest in the subsidiary’s operations
(such as in F2 and F4), maintenance has been observed. Second, core local cultural
characteristics such as little autonomy, hierarchy and large power distance also tend to
have a divergent impact by hindering successful implementation of many of the new
HRM policies. Organizations, therefore, are simultaneously exposed to forces of both
convergence and divergence.
The resultant outcome is in uenced by other factors, such as organizational strategy,
personality of managers and involvement of senior managers in the process of HRM
change. For example, RHO managers have initiated the changes at F3 and F5. The
Pakistani HR managers were carefully selected or trained speci cally for this purpose.
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In the case of F3 and F5, as has been described above, contributions from the RHO
were made and then blended in with the local norms, such that core local characteristics
(of hierarchy, bureaucracy, minimal communication and minimal autonomy) were
maintained. This is called ‘integration’ (see Table 3), as has been explained in the
research model (Figure 1). F1, on other hand, is an example of ‘assimilation’ where
local norms are ignored. The culture of ‘involvement’, ‘empowerment’ and ‘autonomy’
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248
Finally, employees’ perceptions of what constitute good HRM practices are quite
similar to those alternatives espoused and implemented in the West. In organizations
where new HRM practices are not yet adopted or have not been implemented
effectively, employees are dissatis ed. They have outlined the need to develop
participatory management and to develop a proactive role for HRM. In these
organizations, turnover is high and organizational commitment is low. By contrast, in
F1, where new HRM has been implemented effectively after rebuilding a culture that
supports the changes, employees are satis ed. Khilji (1999a), in her study of Pakistani
employees, has also concluded that employees are ready to depart from traditional
organizational cultures and practices, despite the fact that not all organizations are.
Organizations that have done so are reaping the bene ts in terms of a higher satisfaction
and lower turnover. This shows that globalization in its broadest sense has not only
been effective in transferring practices but also in diffusing ideas and philosophies, thus
supporting the convergence view.
Limitations
Conclusions
This paper has highlighted several of issues, and more signi cantly the need to make an
integrated analysis for a comprehensive understanding of international human resource
management practices. It has shown evidence to illustrate that both divergent and
convergent issues act simultaneously, and hence are often complementary in the
understanding of international business practices. Research focus needs to be shifted to
incorporate organizational and contextual variables with socio-cultural variables in
order to have a full understanding of how the general processes play out in
multinationals. It also shows that the transfer of best practices is not always from the
parent company to the subsidiary, as is often assumed, especially when referring to
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subsidiaries in developing countries, but can also be in the other direction, as has been
exhibited by F1.
The study raises an important question: which is the best choice for developing
countries like Pakistan? Is it ‘integration’, ‘assimilation’ or ‘maintenance’? Using the
employees’ response as a measure, as has been mentioned above, their satisfaction is
highest and turnover is lowest in F1, the ‘assimilation’ mode. Traditional Pakistani
organizations have been criticized for their passivity, bureaucratic and hierarchical
cultures, which are manifestations of a national culture and social set-up: a divergent
factor. However, the success of F1 clearly points out the need to move away from
traditional structures and towards the adoption of a new organizational culture that is
communicative and offers autonomy to its employees. This means that Pakistani
employees are ready for a change and calls for managers in Pakistan (and in other
developing countries) to reassess the needs of their employees and opt for novel
approaches to human resource management.
Acknowledgements
The author is grateful to Rabinder Kanungo and anonymous reviewers for their helpful
comments.
Note
1 New HRM practices espouse employee involvement, developing a communicative culture,
aligning the business strategy with the HRM and incorporating practices like needs-led training
and performance-led rewards and remuneration (Legge, 1989; Storey, 1992).
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