Social Data available Methods available Data extracted by each Effectiveness /

Media method problems/issues of each

Platform method
Twitter Identity. Museam analytics Follower Very Effective/
conversations. expensive/ Data is
sharing. available on payment
presence. basis
relationships. NVIVO(Ncaptue
reputation. browser extension) Number of tweets, Very Effective/
groups. Retweets, Top 10 tweets expensive/Google Refine
Video with high virality rate must be used to sperate
Likes irrelevant RSS feeds.
Type of post
Clicks
Retweets Rstudio Number of tweets,
Mentions Retweets, Top 10 tweets Moderately Effective/
Replies with high virality rate economical/ need basis
Favorites coding knowledge
Lists

Weka Number of tweets, Very Effective/

Retweets, Top 10 tweets Inexpensive/Data
with high virality rate extraction is on payment
Twitalyzer basis.

Very effective it is used

SumAll by leading ecommerce
company to analyze
social media presences.
Riffle It’s expensive and it
might need a special
programmer to analyze
Sprinklr the relevant data.

Facebook Identity. Facebook insights Likes, Reach, Impression, Very effective and easily
conversations. Types of post, share, in to comprehend.
sharing. comments, clicks Google Refine must be
presence. used to sperate
relationships. Post, types of post, type irrelevant RSS feeds.
reputation. NVIVO(Ncapture of comments, Length of
groups. browser extension) comment, sentiments
Video The Software is
Likes expensive
Type of post Rstudio Likes, Reach, Impression,
Share Types of post, share,
 Relationships Quintly comments, clicks The software is free and
Clicks Comments the accuracy is
Agorapulse Shares impeccable
Reach
Likealyzer

Sprinklr
Instagram Demographics NVIVO(Ncapture Post, Very Effective/
, Pictures browser extension) types of post, type of expensive/ Data is
Video comments, Length of available on payment
Likes comment, sentiments basis
Type of post Quintly
Share
Clicks Hootsuite Likes The effectiveness is very
Geotagged high and the data which
Flickr photos SocialOomph Comments is collected is tags,
implicit and explicit social
Social Flow Shares networks.

Social Bro Reach

CrowdBooster

Sprinklr

Tumbler Identity. NVIVO(Ncapture Post, types of post, type Very Effective/

conversations. browser extension) of comments, Length of expensive/ Data is
sharing. comment, sentiment available on payment
presence. basis
relationships. Sprinklr
reputation. Very effective it is used
groups. by leading ecommerce
Video company to analyze
Likes social media presences.
Type of post It’s expensive and it
Share might need a special
Relationships programmer to analyze
Clicks the relevant data.

Pinterest Identity. NVIVO(Ncapture Post, types of post, type Very Effective/

conversations. browser extension) of comments, Length of expensive/ Data is
sharing. comment, sentiment available on payment
presence. Hootsuite basis
relationships. Repins, likes, comments
reputation. SocialOomph and clicks
groups.
Video Social Flow
 Likes
Type of post Social Bro
Share
Relationships CrowdBooster
Clicks.
Sprinklr

LinkedIn Identity. NVIVO(Ncapture Post, types of post, type Very Effective/

conversations. browser extension) of comments, Length of expensive/ Data is
sharing. comment, sentiment available on payment
presence. basis
relationships.
reputation. Likes
groups. Quintly
Video Comments
Likes Sprinklr
Type of post Shares
Share
Relationships Reach
Clicks
Google Demographics NVIVO(Ncapture Post, types of post, type Very Effective/
, Pictures browser extension) of comments, Length of expensive/ Data is
Video comment, sentiment available on payment
Likes basis
Share
Clicks Quintly Likes
Views,
comments Hootsuite Comments

SocialOomph Shares

Social Flow Reach

Social Bro

CrowdBooster
Snapchat Identity. NVIVO(Ncapture Post, types of post, type Very Effective/
conversations. browser extension) of comments, Length of expensive/ Data is
sharing. comment, sentiment available on payment
presence. Sprinklr basis
relationships.
reputation.
groups.
Video
Likes
Type of post
Share
 Relationships
Clicks
Foursquare Identity. NVIVO (Ncapture Post, types of post, type Very Effective/
conversations. browser extension) of comments, Length of expensive/ Data is
sharing. comment, sentiment available on payment
presence. basis
relationships. DATA wrangler
reputation. It is a complementary
groups. tool to traditional
Video Sprinklr statistics data very
Likes effective.
Type of post
Share Gephi
Relationships
Clicks
Geotagged
Flickr photos

References

 FB anlytics.pptx
 FB measeure.ppt
 Measure-3.pptx
 Measuring-Social.pptx
 Metrics all.pptx
 Metrics All2.pptx
 Other Analytics Measure.pptx
 Twitter analytics2.pptx