86

Lampiran 11. Uji Korelasi

Correlations

Kualitas Persepsi Keputusan

Produk Harga Promosi Pembelian

Kualitas Produk Pearson Correlation 1 .802** .890** .891**

Sig. (2-tailed) .000 .000 .000

Sum of Squares and

251.843 259.857 252.743 248.471
Cross-products

Covariance 3.650 3.766 3.663 3.601

N 70 70 70 70

Persepsi Harga Pearson Correlation .802** 1 .955** .949**

Sig. (2-tailed) .000 .000 .000

Sum of Squares and

259.857 417.143 348.857 340.429
Cross-products

Covariance 3.766 6.046 5.056 4.934

N 70 70 70 70

Promosi Pearson Correlation .890** .955** 1 .986**

Sig. (2-tailed) .000 .000 .000

Sum of Squares and

252.743 348.857 319.943 309.771
Cross-products

Covariance 3.663 5.056 4.637 4.489

N 70 70 70 70

Keputusan Pearson Correlation .891** .949** .986** 1

Pembelian Sig. (2-tailed) .000 .000 .000

Sum of Squares and

248.471 340.429 309.771 308.586
Cross-products

Covariance 3.601 4.934 4.489 4.472

N 70 70 70 70

**. Correlation is significant at the 0.01 level (2-tailed).

 87

Variables Entered/Removedb
Variables Variables
Model Entered Removed Method
1 Promosi,
Kualitas Produk, . Enter
Persepsi Hargaa
a. All requested variables entered.
b. Dependent Variable: Keputusan Pembelian

Model Summary
Adjusted R Std. Error of the
Model R R Square Square Estimate
1 .987a .974 .973 .34686
a. Predictors: (Constant), Promosi, Kualitas Produk, Persepsi Harga

ANOVAb
Model Sum of Squares df Mean Square F Sig.
1 Regression 300.645 3 100.215 832.936 .000a
Residual 7.941 66 .120
Total 308.586 69
a. Predictors: (Constant), Promosi, Kualitas Produk, Persepsi Harga
b. Dependent Variable: Keputusan Pembelian

Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) .323 .253 1.273 .208
Kualitas Produk .122 .051 .097 2.096 .040
Persepsi Harga .119 .061 .138 1.934 .047
Promosi .754 .092 .767 8.201 .000
a. Dependent Variable: Keputusan Pembelian