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features

The Built, the Dollar,


the Power and
the People
text by shirley surya images courtesy of urban redevelopment authority, marina bay sands pte ltd,
city developments limited, bfc development, keppel corporation limited and wikimedia commons

Duxton Plain Housing Development (2009) The Sail @ Marina Bay (2009) Marina Bay Sands (2009) Gardens at Marina South (2010)
ARC Studio Architecture + Urbanism NBBJ | Kiat Inc Moshe Safdie & Associates Grant Associates
| Aedas | Peter Walker &
Associates
The Endless Race Iconic and Economics

With international headlines about cities like Dubai The race between Manhattan’s starchitect-condos economic prowess praised for their design innova- As much as the iconic factor of developments like
and Shanghai rivalling each other with the latest has led some to lament that architecture is being tion, but explicitly presented in the media as differ- the MBIR, Financial Centre, and luxury apartments
iconic architectural behemoths, the built environ- reduced to arresting images and a cultural veneer entiators to our skyline and a brand-name cachet like The Sail and Reflections have been utilised to
ment is increasingly capturing the public’s imagina- in the developer’s marketing strategy. Others ques- for the property and tourist market. attract foreign investments, their success comes
tion. By becoming the branding medium for insti- tion the use of starchitecture as tourist attractions hand in hand with the city’s overall efforts such
tutions, cities and nations, architecture has gone to resuscitate cities – as epitomised by the Bilbao The iconic factor sells – in reputation and in dollar as allowing easy immigration and staging of inter-
beyond space-shaping to image-making, and the Effect. In an article Bilbao, 10 Years Later, Gehry’s terms. When Monocle ranked Singapore as No. 17 national events. Business Times has also attributed
economic revitalisation of cities. Books such as The Guggeheim is reported to have transformed the amongst the world’s Top 20 Most Liveable Cities for Singapore’s lead in property investment transac-
Endless City by the Urban Age Project – findings on gritty port city into a tourist magnet, yet Bilbao factors that included its “blossoming urban and cul- tions in Asia-Pacific in 2007 to its attractive living
patterns of urban transformation in six major cit- still remains “very much a one-attraction town” tural landscape” featuring “international stars like environment, the two IRs and hosting of the F1
ies – show the kind of phenomenal changes and – attracting starchitects to build around the city, Moshe Safdie and Toyo Ito”, the Bilbao Effect seems race. “Though these projects are still in progress,
challenges cities face from rapid urbanisation and but with few locals having visited the museum. Such to play out. Just as the starchitect’s brand-name the positive impact is already felt with increasing
the global race. “disconnect between Bilbao the brand and Bilbao justifies a higher price point for luxury apartments visitor arrivals and foreign invest-
the city” implies the risk of engendering in Manhattan, “space users with more discerning ment, leading to greater demand Recent iconic developments are not just symbols
Though not of similar scale, Singapore is definitely architectural cacophony by investing in a The use of starchitecture for economic ends and taste are willing to pay a premium for quality world- for offices, residences and hotels,” of Singapore’s economic prowess, but explicitly
going through such transformation, especially in slew of iconic buildings when the city has its risks on the quality of the public realm and class design and architecture here,” according to comments Kwee as she reveals presented in the media as differentiators to
recent years. little else to offer visually and culturally. design’s role to improve lives. Kwee Yilin, Vice President of Project Development Pontiac Land’s plan for “an ultra- our skyline and a brand-name cachet for the
at Pontiac Land – the developer behind high-pro- luxury hotel in Sentosa and two property and tourist market.
Since the Esplanade opened in 2005, the design of Though these concerns may not directly apply f ile buildings like the upcoming Capella Hotels prestigious residential projects in
our built environment has become the focus of the to Singapore, it is still worth asking the extent to and Resort by Foster + Partners. This has caused District 10.”
mainstream media. Though architecture has always which she has banked on the image-factor of archi- developers, especially those in the luxury market,
been an integral part of Singapore’s development, tecture. If starchitecture has been used to serve an to engage starchitects to meet such shift in custom- By investing in the built, not in expense of the public
PM Lee Hsien Long’s reference to the built environ- economic end, how much of it is about money than ers’ expectation and demand. realm and the buzz, Singapore seems to not be fully
ment as part of the equation to create the “X-factor” function? If Singapore is indeed using the “build-it- prone to the “build-it-they-will-come” syndrome
for a “vibrant, global city” in his 2004 National Day and-they-will-come” strategy, can we live up to the But with the inevitable use of the iconic for eco- and has prevented any disconnection between its
Rally speech, raises the value of architectural and brand we are promoting ourselves to be? nomic ends, it seems to be held in tension with people, the city, and its aspired status of a vibrant
urban design excellence to Singapore’s status as a other factors. Under Singapore’s planning policy global metropolis.
centre of commerce and culture, more than ever. There is no question about Singapore jumping on that takes into account all stakeholders, the iconic
the bandwagon of iconic developments as an eco- is not necessarily built at the expense of function, Is Large-Scale Upscale or Social
While celebratory rhetoric and optimism mark the nomic necessity. It is afterall a force of globalisa- especially in its relation to the quality of the public Innovation for All?
nation’s attitude toward its future iconic devel- tion a city cannot afford to not compete in. While realm. While addressing real estate developers at
opments, architects and the public are skeptical Moshe Safdie’s design of the Marina Bay Integrated a Cityscape conference, CEO of URA Cheong-Chua With the much-desired public recognition of the
toward such developments in the West. This is espe- Resort (MBIR) is described as “a memorable image” Koon Hean expressed that in assessing develop- design profession, few would question celebrated
cially so in regard to the use of starchitecture for that adds a new dimension to the city skyline, the ments for approval, URA looks not only at the architects designing the city’s most luxe apart-
economic ends, its risks on the quality of the public double helix-structure bridge by Philip Cox is a iconic feature but also how the overall design fits ments or a mega masterplanning projects. But for
realm and design’s role to improve lives. iSh explores “masterpiece to put the wow right in Singapore’s the context in terms of its contribution to impor- some, the rise of starchitect-condos is not a sign
where Singapore stands in regard to these concerns city centre”. The iconic criteria gives the much- tant criteria such as the creation of public spaces, of architecture going mainstream but celebrated
in the spirit of the questions posed in The Endless City needed “X-factor” to achieve the city’s Urban efficiency for transportation and pedestrian com- architecture becoming lifestyle signifiers of the
– what kind of lives are we creating? Is the future city Redevelopment Authority’s (URA) goal of making fort. The substantial amount of prime land reserved rich and famous. Others wonder if starchitects’
a “a vision of hell or a force for civilised living” amid Singapore into a “City With Identity”. But unlike its for open space and public use at the Marina Bay turn to planning large-scale developments that
these transformations? past architectural icons like I.M. Pei’s OCBC Centre Development, and the public promenades and are increasingly bound up with that of the upscale
and the works of other Pritzker-winning architects pedestrian connectivity in landmark developments is a sign of gentrification becoming the preferred
built between the late ’70s to ’90s, recent iconic like the MBIR, are examples of URA’s commitment urban renewal strategy. Some even questioned if
developments are not just symbols of Singapore’s to these criteria, as stewards of the public realm. all these are in any way compatible with Modern

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Punggol Point Walk (2010) Scotts Tower CapitaLand Residential Complex Woodlands Waterfront Project (2010) Marina Bay Financial Centre & Residences (2010-2012) South Beach Development (2012) Reflections at Keppel Bay (2013)
Look Architects OMA OMA Urban Redevelopment Authority Kohn Pederson Fox | DCA Architects | Architects 61 Foster + Partners Studio Daniel Libeskind

architecture’s essentially utopian foundations – a Competitions have sought innovative designs for Are We There Yet?
notion most likely absent to designers here where public projects like the Circle Line MRT stations,
Modernism is often reduced to a stylistic whim of Duxton Plain Public Housing, and Gardens by the By integrating people and money, and offsetting sation. Can design achieve more than the status of
chic minimalism, far from the Modernists’ aspira- Bay. The winning design for future Bras Basah MRT the costs of urban gentrification, Singapore seems an iconic tourist destination or part of a marketing
tion at the turn of the 20th century – that design and station by WOHA Architects, features a reflection well on the path of achieving a culturally specific equation for luxury dwellings? If the Chinese gov-
art could, and should, transform society and cre- pool that is both a skylight and cooling agent to model that’s both economically and socially viable. ernment can encourage private developers to build
ate a better world for all. More importantly, some reduce artificial lighting and air conditioning; the But just as its leaders are not resting on its laurels quality housing for the aging population, if firms
have challenged how much of these innovations future design of Duxton Plain housing by another amid the heated race of being a global city, more like Related can be recognised as America’s private
have gone beyond the tectonic and architectural local architecture firm ARC Studio is a series of high- can be done to face unforeseen challenges of future developer of transformative mixed-used projects
to that of the social. The reality of the global capi- density blocks linked with sky parks to maximise urbanisation. and affordable housing while working with archi-
talist economy easily renders design’s social goals views and recreational space to fully utilise the ben- tects like Meier and Gehry, can developers here be
futile. But whether good design is only accessible efits of high-rise living; while the gardens at Marina With redesigns for a new shopping and encouraged to diversify their portfolio for a socially
to the upper echelons, manifested in gentrification Bay by UK-based Grant Associates and Gustafson We can ride on this to raise the right kind waterfront experience portrayed in f ire- innovative cause?
and not wielded to improve everyday living for all, Porter will feature Cool Conservatories, terraced of awareness to help the public define what works and glitz, and dwellings marketed
remain significant issues. water gardens and the latest sustainable and water architectural and urban design “excellence” for its “ultra-chic balcony” and “dramatic But cities are complex. In an article about The
technologies that capitalise on Singapore’s tropi- means to people in Singapore. architectural structures”, there is a need Endless City by the book’s co-editor Deyan Sudjic,
With headline-making projects in Marina Bay – its cal climate and nearness to the water. Other exist- to go beyond the rhetoric of sustainability he noted that The Urban Age Project is “not only
Financial Centre, The Sail and Collyer Quay revamp ing facilities that demonstrate the public and design toward breakthroughs in environmental for those who spend their time thinking about cit-
– housing premium office spaces, high-rise apart- sector’s role as patrons of good design The reality of a global capitalist economy impact and social innovation. According to archi- ies, but also those who have to tried to do some-
ments, hip retail stores and dining areas, and rad- are the bio-climac tic design of the easily renders design’s social goals futile. But tect Tan Su Ling, who once worked in the design and thing about them.” It is not enough to offer a range
ical projects like the Scotts Tower and residential National Library Board building by T.R. whether good design is only accessible to the planning department of HDB and URA, even when of solutions solely through the eye of a critic. But
complex by Office of Metropolitan Architecture Hamzah & Yeang and the characteristic upper echelons, manifested in gentrification “sustainability” and “eco-precincts” have become despite the complexities, Sudjic seems confident
(OMA) as high-end dwellings, gentrification seems design of Bishan Community Library by and not wielded to improve everyday living for the buzz word she is not sure if architects and urban of one observation: “cities that work best are those
widespread in Singapore. But there’s no need for a Look Architects – all of which are highly- all, remain significant issues. designers have understood this enough to impact that keep their options open, that allow the possi-
blame game. Market forces and the continued influx accessible and thriving public spaces. the way they think and design buildings and the bility of change, while a city that has been trapped
of well-heeled foreign expats have led to inevitable city. Though projects like Treetops@Punggol and by too much gentrification, or too many shopping
demand of such high-end developments that bring Not only does the affordability of public housing the upcoming South Beach Development by Foster malls, will have trouble generating the spark that is
in much-needed capital – revived physical spaces offset the negative effects of gentrification, plans + Partners are touted as examples of Singapore essential to making a city that works.”
lead to increased investment, property market val- for “heartland rejuvenation” in the form of new going green with their energy conservation tech-
ues, and government revenue – to keep this city at spaces built for greater community participation nologies, Tan believes more research and resources There may not be a set of solutions for Singapore,
a competitive edge. and ownership to encourage social integration should be placed in this area so that sustainability is but it is well-advised to avoid a monolithic view of
like the upcoming Punggol Point and Woodlands not reduced to planter boxes, solar panels or green what a city ought to be or the icons it should emu-
Yet, there remains quite a fair distribution of land Waterfront are also in the works. These will be new lungs, but truly environmentally-friendly buildings late amid the race. With the risks that the iconic
resources between commercial and public interests coastal promenades built to offer great views and and a city that respond to the tropical climate. To and economics may bring – gentrification, reduc-
that seems to reflect the government’s commitment recreational spaces, with award-winning firm Look Tan, this is what she considers to be “a genuine way ing architecture to image and money more than a
to “achieving a sustainable balance between eco- Architects commissioned to design the waterfront to define and approach ‘design excellence’.” So are function for social innovation, it has nevertheless
nomic growth and the quality of the living environ- promenade that opens to the Punggol Coast. With architects in Singapore saying “We’ll do an environ- brought about, more than ever, greater public con-
ment” – as expressed by Mah Bow Tan, Minister of these initiatives, governmental efforts, however mentally-responsible building if you want one” or “I sciousness of the built environment. We can ride on
National Development at the 2008 URA Corporate imperfectly, have certainly kept the social goal of won’t do a building unless it’s green”? There needs this to raise the right kind of awareness to help the
Seminar. Unlike countries in the region, where pub- design in mind by wielding innovative design to to be a real passion and wisdom that goes beyond public define what architectural and urban design
lic facilities are often relegated to a state of dilapi- create a whole new way of living for a community the sustainable rhetoric. “excellence” means to people in Singapore. Perhaps
dation and good design is utilised by private funds in the tropics. only when the public plays a more active role in the
for commercial spaces, Singapore is marked with Changes must also affect the city at the level of shaping of their environments, would there be new
many existing and upcoming well-designed facili- urban systems rather than superficial piecemeal confidence engendered to create not just an attrac-
ties in parks, transportation hubs, public housing interventions to address deeper issues to do with tive city for its iconic developments, but the heart of
and civic plazas. the interrelated and systemic problems of urbani- the people that characterise them.

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