HOME ASSIGNMENT

Subject: BUSINESS COMMUNICATION

Class: BBA VC

Maximum Marks: 70

Note:

• All the questions of section A & B are compulsory.

• Attempt any 3 questions out of 5 from Section C.

Section A – Objective Type (5Marks)

Ques 1.

A) Fill in the Blanks:

a. When the message is composed into words and symbols having a certain meaning by the
sender, it is called _______________________.

b. Intimate, personal, _____________ and public are the four zones or territories,
enveloping an individual, while communicating.

c. We can overcome the barrier of poor attention by ___________________.

d. Listening to the desired part of the message and ignoring the undesired part of the
message is called _______________________ listening.

e. Two techniques of fast reading are scanning and _________________.

B) Tick the appropriate choices:

a. Sign language consists of:

1. Signs

2. Symbols

3. Signals

4. All of the above

5. None of the above

 b. Which of the following is not included in paralanguage?

1. Gestures

2. Pitch

3. Accent

4. Tone

c. Non verbal communication comprises of:

1. Words

2. Postures and gestures

3. Internet

4. Poor retention

d. Intuitive listening means listening through the intuitive mind by silencing:

1. Environmental noises

2. Internal dialogue

3. Telephone ring

4. Microphone

e. Which of the following is not included in seven C’s of communication:

1. Consistency

2. Credibility

3. Clarity

4. Consciousness

Section B- Short Answer Type (5*4=20 Marks)

Ques2. Discuss the process of communication and also the various elements of communication.

Ques3. What are the steps for better reading?

Ques4. List three situations in your experience where you would prefer to use written
communication, and explain your re5asons.
Ques5. What is paralanguage? What are its components?

Section C – Application Based (15*3=45Marks)

(Case Studies/Elaborative Questions)

Ques6. How does body language affect communication?

Ques7. What are the seven C’s of effective communication, what is their importance? Explain in
detail.

Ques8. What are the barriers in listening and state the steps to improve listening? What problems
prevent yopfrom listening effectively in the classroom, what do you do to overcome them?

Ques9. As the secretary of your college association, prepare a welcome speech to be given on the
occasion of the inauguration of the new session.

Qns.10 Read the case study below and answer the questions that follow:

Charisma Corporation (CC) has recently embarked on a new kind of training. The corporation is
teaching many of its employees – especially those in marketing and sales – to make decisions on
the basis of non-verbal communication cues. For Malini Verma, vice president of CC, focusing
on non verbal communications has become an important part of her inter-personal dealings.
Several years ago, Verma became interested in how body movements and mannerisms truly
reflect what an individual is saying. Continually reading in this area of study, Verma has been
able to make decisions about potential employees and potential customers by ‘reading them’. For
example, Verma believes that body language can give a person a competitive advantage .It can
make the difference when closing the sale, or in CC’s case, hiring new employees. For example,
during interviews, Malini pays constant attention to the job candidate’s eye movements and
mannerisms. She believes that’s he can correctly predict if the candidate will be an aggressive
salesperson while simultaneously being personable and friendly. How does she do this? She does
this by looking at their eyes and the way they present themselves. In one case, a hiring decision
came down to two people. The first candidate was animated and made constant eye contact. The
second candidate never looked Malini in the eye, leaned back in his/her chair, and crossed both
his/her legs and arms. The first candidate demonstrated the communication skills that Verma
found aligned with successful performance in her organization. Malini Verma is convinced that
non-verbal communication can play a significant role in helping her organization achieve its
annual sales goals. Personally, she has found that it has helped her ‘quality’ customers. For
instance , even tough a potential customer says ‘Yes’ with his/her arms and legs crossed
empathetically, it means state ‘No’! Understanding this, Verma is in a better position to probe
further into the possible objections the customer has. She has found that, in many cases, she is
able to steer the conversation in a direction that ultimately leads to successfully closing a sale.
And that is a major competitive advantage.

Q1. Describe the communication process that Malini Verma uses in her dealings with candidate
sand employees.

Q2. What problems might Verma encounter by her heavy reliance on non verbal
communications?

Q3. What communication guidance would you give to Verma and individuals like her who place
an inordinately high value on body language. Explain your position.