PACIFIC INTERCONTINENTAL COLLEGE (PIC)

College of Education and Language

Doctor of Philosophy in Educational Leadership and Management
(PhD.ELM)
Audio/Visual Evaluation Rubric

Name of Student 1: _________________________________ Points:___________

Name of Student 2: _________________________________ Points:___________
Name of Student 3: _________________________________ Points:___________
Level 1 Level 2 Level 3 Level 4 Points

Topic Topic is too challenging Topic could be more Appropriate for Challenging for speaker’s
or too easy for speaker’s challenging for speaker. speaker’s age and skill age and skill level. (10
skill level. (2 POINTS) (4 POINTS) level. (8 POINTS) POINTS)
Technical Quality Production techniques Production techniques Production techniques Production techniques
need improvement. are adequate. (4 are skillful. (8 POINTS) show creativity in
POINTS) presentation’s
(2 POINTS) composition. (10 POINTS)
Organization Production needs to be Production follows a Organization assists Production shows a strong
more organized. (5 logical progression. presentation of structure that enhances
POINTS) production. (15 POINTS) effect of production. (20
(10 POINTS) POINTS)
Voice Volume, pronunciation or Voice and language are Voice and language are Volume, tone, timing,
vocal variation needs adequate for the skillful and effective. (8 inflection, and language
improvement. (2 POINTS) delivery of the speech. POINTS) are used to enhance
(4 POINTS) presentation. (10 POINTS)

Manner and Appearance, body Appearance and Appearance and Appearance and
Appearance language or gestures mannerisms are mannerisms are mannerisms are
need improvement. (5 appropriate. (8 presented with business presented with a
POINTS) POINTS) like conduct and style. professional demeanor
(12 POINTS) and personal style. (15
POINTS)
Questions More practice is needed Questions answered or Skillful answers to Questions used to extend
to answer questions. (5 handled when unable questions and relates the teaching of the
POINTS) to provide answers. (8 them to the presentation. (15 POINTS)
POINTS) presentation’s purpose.
(12 POINTS)
Effectiveness More practice is needed Audience interest is Effort is shown to Multiple techniques are
to maintain audience maintained. (10 enhance audience used to artfully and
interest. (5 POINTS) POINTS) interest and successfully create
involvement. (15 audience interest. (20
POINTS) POINTS)

TOTAL