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Presented by: Faliya Rahul

1 1/13/2013
Tolani Institute of Management Studies.
Name HAVMOR GROUP OF COMPANIES
 Founded 1944
 Headquarter Ahmedabad, India
 Key people Late Shri Satish Chona,
Mr.Pradeep Chona (Chairman)
 Products Ice cream, Fastfood and
 Website: www.havmor.com

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Ice Creams

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Food Services

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Brand Facts
 Havmor has turned out to be the largest ice cream brand in
India.
 Havmor has covered more than 35% market share in ice cream
business.
 It has more than 200 Flavors in the ice cream.

 Starting range of Rs. 2 to Rs 250 per ice cream.

 He had to begin from a hand-cart at the Ahmadabad Railway


Station, churning out the Ice Cream manually.

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Cont…
 'Havmor' - means 'Have More' - which meant the customer got more
value for their money.
 Quality must always precede quantity to be a leader in food & ice
cream .
 It has prime objective to ensure consistency in quality of products and
services.
 “Havmor make 100% Ice Cream".

 In Ahmadabad only, they have 50 ice cream parlours and 25 eateries


and 7 restaurants .

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Cont…
 The company gives franchises of ice cream parlour
under the name of HAVFUN.

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Success secret
 They believed in the strategy of innovation in ice cream.
 They launched 3 new flavours of ice cream in every 3
months.

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Cont…
 They provides promotional schemes for customer at regular
interval.

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Cont…
 Consumer oriented Strategy.
 Ability to control economic refrigeration capacity
throughout distribution process.
 They provides different schemes for different festivals. Like
Uttrayan dhamaka, Dhanteras scheme etc.
 100% pure ice cream.
 They have came up with the concept of Mera ice cream
falvour.
 They come out with non-alcoholic whisky-flavoured ice
cream.

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Cont…
 They have introduced flavours like pan ice-cream, matka ice
cream and bubblegum-flavoured lolly-pop ice cream.
 The company sells 1.5 crore litres of ice cream annually
across Gujarat, Maharashtra and Rajasthan.
 Manufacturing 65,000 litres of ice cream per day.
 Havmor expects a turnover of Rs 110 crore from its ice
cream business alone and an additional Rs 30 crore from its
restaurant and catering business in the region of Gujarat only.

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