Graphic

Design & Illustra3on Using

Adobe Illustrator
1 Training Camp
 Life’s to short to build something
nobody wants

- Ash Maurya

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 Adobe conducted research to iden3fy the
founda3onal skills students need to effec3vely
communicate using digital media tools. Based on
feedback from educators, design professionals,
businesses, and educa3onal ins3tu3ons around the
world, the objec3ves cover entry-level skill
expecta3ons for graphic design and illustra3on.

The following skills will be assessed on the Graphic
Design & Illustra3on Using Adobe Illustrator exam.

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Adobe Exam Demo

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 A.

QUICK QUESTION!
WHICH ONE IS B.
CALLED RASTER
IMAGE?
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IF YOU WANT TO PASS THE EXAM
YOU NEED TO MASTER THIS 4
OBJECTIVES.

1.0 Setting Project Requirements

2.0 Identifying Design Elements When Preparing Graphics
3.0 Understanding Adobe Illustrator
4.0 Create Graphic Using Adobe Illustrator
5.0 Archive, Export, and Publish Graphics Using Adobe Illustrator
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 01
How to make an
Effective Project from A
to Z

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etting Project Requirements

AGE CULTURE

Knowing Your Audience

DEMOGRAPHIC

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 LONG SHORT
TERM TERM

Finding Out The Goals

REALISTIC

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etting Project Requirements

Planning Designing

The Time-line
Tes3ng Building

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 DERIVATIVE

It’s all about Copyright

INTELECTUAL
FAIR USE
PROPERTY

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etting Project Requirements

Question!
“The health center ask
you to designing and
layout their website to
enhance the business in
the future and promote
healthy lifestyle. As a
A. Healthy B. Tanned and
photo researcher &
Food Trend good shaped model illustrator, which image
2017 will cover all the element
of client goals?”
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etting Project Requirements

Question!
“While preparing
illustra3on for global
audience which design
D. Cultural Difference
concept should you take
into considera3on?”
C. Universal Literacy

B. Placement

A. Marketing Budget

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 Question!
“As the designer you A. C
have moral responsible
to hold and deliver an
artwork to commercial
use. When some B.
Kindergarten School ask
you to make some mural
in a hall, which movie
character you will present
to the client?”
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 Question!
“When you download an
image from google
browser to your
computer for your own
D. Invention Standar
use (tracing the image),
which copyright sec3on
C. Intellectual Property
will be a[ach?”
B. Fair Use

A. Derivative

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 02
How to make a good
and effective design

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 Understanding Design Elements
Design elements are the building blocks of
graphics. (Line, Color, Shape and Texture)

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 Line and curves are marks
that span a distance between The
two points (or the path of a
moving point). As an understanding
element of visual art, line is the
use of various marks, outlines, about Line
and implied lines in artwork Design elements are the building blocks of
and design. ... A line's width is graphics. (Line, Color, Shape and Texture)

sometimes called its

"thickness".
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esign elements are the building blocks of
aphics. (Line, Color, Shape and Texture)
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A Bézier curve (pronounced
[bezje]) is a parametric
curve frequently used in computer
graphics and related fields.
The mathema3cal basis for Bézier curves—the
Bernstein polynomial—has been known since 1912, but its
applicability to graphics was not realized for another half
century. Bézier curves were widely publicized in 1962 by
the French engineer Pierre Bézier, who used them to
design automobile bodies at Renault. The study of these curves
was however first developed in 1959 by mathema3cian
Paul de Casteljau using de Casteljau's algorithm, a
numerically stable method to evaluate Bézier curves at Citroën,
another French automaker.
 Color Definition!
Hue is another word for color.
Chroma is the intensity or purity of color
Tint is a color mixed with white.
Tone is a color mixed with gray.
Shade is a color mixed with black.

Design elements are the building blocks of

graphics. (Line, Color, Shape and Texture)

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 Color Wheel!
Analogous colors are adjacent
to eachother on the color
wheel.
Complementary colors are
opposite each other on the
color wheel.
Design elements are the building blocks of
graphics. (Line, Color, Shape and Texture)

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 The conclusion
about Color
Use color to label or show hierarchy.
Use color to represent or imitate reality.
Use color to unify, separate, or emphasize.
Use color to decorate.
Use color consistently.

Design elements are the building blocks

graphics. (Line, Color, Shape and Textu

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 The
understanding
about Shape
Shapes are enclosed objects
that can be created by line or
created by color and value
changes that define their
edges.

Design elements are the building blocks

graphics. (Line, Color, Shape and Textu

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 The
understanding
about Texture
Texture is the surface look of an
object created by varying dark
and light areas.

(Roughness, Smoothness & Depth)

Design elements are the building blocks
graphics. (Line, Color, Shape and Textu

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 The understanding
about Typography
Good Typography must be legible & readable,
and appealing when displayed.

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 The arrangement of type involves
selecting typefaces, point sizes, line
lengths, line-spacing (leading),
and letter-spacing (tracking), and
adjusting the space between pairs of
letters (kerning). The term
typography is also applied to the style,
arrangement, and appearance of the
letters, numbers, and symbols created
by the process.

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 The understanding
about Typeface
Family

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 Question!

“Formal legal proposals

using (..feel in the
D. Script font
blank…) font.”

C. Decorative font

B. Sans Serif font

A. Serif font

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 Question!

“The right statement

about complementary
D. Tetrad
color.”

C. Opposite

B. Gradient
A. Side by side

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 Question!

“Your client ask you to

minimize white space.
D. Composition
What is the meaning of
white space in design
C. Negative space
principles”
B. Balance

A. Proximity
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