South Dakota State University

SSU 069 Box 2815 (The Union)

Brookings, SD 57007

SDSU
Student Media
• Collegian
the

newspaper

• KSDJ radio

SDSU’s student media reaches an audience of 12,500 students with the weekly Collegian
newspaper, and the daily broadcasting of the KSDJ radio station and a historical record to
the community of Brookings and South Dakota State University.
SDSU
Student Media
• Collegian
the

newspaper
Contact Information Circulation: 4,000
Phone: 605.688.6164
• The Collegian reaches nearly 12,500
FAX: 605.688.6165
enrolled students, as well as university
Email: sdsuadvertising@gmail.com faculty and staff and Brookings
www.sdsucollegian.com professionals and residents. It is distributed
Publication Day: Wednesday at more than 100 sites on- and off-campus.

Ad deadline: Friday of the week

before the ad runs

Local Contract Volume Discounts Per Semester

Per Column Inch (PCI) Open Rate: $6.00
Quarter-page: $180
Half-page: $360
Full-page: $720
Front-page Color Only Banner: $150
(10.625” wide by 1.25” deep)
Color Only Banner: $135
(10.625” wide by 1.25” deep)
National
Per Column Inch (PCI) Open Rate: $9.00
Quarter-page: $270
Half-page: $540
Full-page: $1107
Front-page Color Only Banner: $160
(10.625” wide by 1.25” deep)
Per Column Inch (PCI) Open Rate: $9.00
100-149 Inches $8.77 pci
150-199 Inches $8.56 pci
200-249 Inches $8.35 pci
250 and above $8.17 pci
Online Advertising
Full page wrap $250/issue
Banner ad large $125/issue
Banner ad small $80/issue
Display ad large $80/issue
Display ad small $60/issue
•Rates are half price with any print ad.

SDSU-affiliates
Per Column Inch (PCI) Open Rate $5.00
Quarter-page: $150
Half-page: $300
Full-page: $600
Front-page Color Only Banner: $125
 • Collegian cont.
the

Classified Ad Rates Color CostFull Color (4) $75

$5 for print and online. 10 cents per word after
first 25. Classified ads must be PAID in advance
of publication. Visa and Master Card are ac-
cepted. Checks should be made payable to The
Collegian. No tearsheets will be sent for clas-
sifieds unless special arrangements have been
made.
Post-it notes
Cost per 1,000 (3” by 3”) $60
Cost per 1,000 beyond 3x3
( No larger than 4” by 6”) $100
• Post-it notes are net to paper, non-commission-
able, no cash or payment discounts.
Color costs are in addition to general advertis-
ing rates.Requests for color positions are sub-
ject to availability and mechanical limitations.
Pre-printed Inserts
Cost per 1,000 (*single sheet ) $60
• Inserts must be delivered the Thursday prior
to publication. Contact The Collegian to coordi-
nate delivery.
Ship inserts and post-it notes to Forum Printing
Sioux Falls SD, 5208 Annika Ave No, Sioux
Falls, SD 57107

Sample Ad Sizes
Mechanical Information Eighth-page
Advertising space may be bought by the whole or half-column inch. 3 col. x 5 in.
Quarter- (15 in.)
Page Size: 6 columns (10.625” x 21.5”) page $90
3 col. x 10
* Advertisements exceeding 19” in depth will be charged as 21”. in. 1 col. x
3 in.
(30 in.) (3 in.)
$18
$180 2 col. x 5
One -Column: 1.65” in.
Two -Columns: 3.44”
1 col. x
(10 in.) 2 in.
$60 (2 in.)

Three -Columns: 5.24” $12

Four -Columns: 7.03”

Five -Columns: 8.83”
Six -Columns: 10.625” Half-page
Quarter-Page Vertical 3 cols x 10” 6 col. x 10
in.
Half-Page Horizontal: 6 cols x 10” (60 in.)
Half-Page Vertical: 3 cols x 20” $360

The Collegian will design ads at no extra cost to the advertiser.

Send predesigned ads as .pdf files to: sdsuadvertising@gmail.com.
We do not accept Microsoft Word or Publisher files.

Monthly Sponsorships
Three spots per Broadcast Day: $100.00
(90 Announcements at $1.11 each)
Six spots per Broadcast Day: $200.00
(180 Announcements at $1.11 each)
Twelve spots per Broadcast Day: $400.00
(360 Announcements at $1.11 each)
Advertising Policies
Credit and Payment
We accept Visa and Master Card. Make checks payable to SDSU Student
Media. Advertisers pay applicable federal, state, or local taxes.
Payment Terms
Advertising must be pre-paid until credit has been established after doing
business with SDSU Student Media for two semesters. Advance payment
is always required for political, amusement and transient advertising,
going-out-of business and liquidation sales.
Late Fee Policy
$40 late fee for balances under $500, 10 percent for balances over $500
plus 1.5 percent added per month. (This equals 18 percent APR.)
Rates
Local rates apply to advertisers located in the state of South Dakota.
All contracts and orders for publication are subject to provisions of the
current rate card.
Position
Advertising rates are for run of paper (ROP) position. Requests for special
positions are not guaranteed.
Proofs
Advertisers receive a proof of their advertisement. SDSU Student Media
is not liable for errors when a proof has been supplied to the advertiser.
Edit or Rejection of Copy
SDSU Student Media reserves the right to revise or reject any
advertisement.
Make-good Ads
If an error occurs, notify us within three days. SDSU Student Media’s
liability, if any, will not exceed the cost of the space occupied by the
error. Student Media is not responsible for incorrect copy submitted by
the advertiser.
Canceled Ads
If the advertiser fails to supply ad information before the deadline, the
advertiser will be charged half the price of the scheduled ad.
Political Advertising
All political and cause advertising must be paid in full in advance. The
local advertising rate applies to political advertising. All such ads must be
labeled “Paid Political Advertisement” and carry the information required
by law. (e.g., Paid by Committee for Jane Doe; John Doe, Treasurer.) The
sponsor must be clearly visible.
Simulated News Advertising
Advertising having the appearance of news must be labeled “Paid
Advertising.”
Indemnification
SDSU Student Media will not knowingly accept any advertisement that
violates the law, is defamatory, promotes academic dishonesty, violates
• KSDJ radio
Semester Sponsorships
Three spots per Broadcast Day: $250.00
(360 Announcements at $0.70 each)
Six spots per Broadcast Day: $500.00
(720 Announcements at $0.70 each)
Twelve spots per Broadcast Day: $1000.00
(1440 Announcements at $0.70 each)
federal, state or local laws or encourages discrimination against an
individual or group on the basis of race, gender, sexual orientation, color,
creed, religion, national origin or disability.
The advertiser or agency states that it has the authority to place the ad and
assumes full liability for the contents of all ads authorized for publication
and any claims that may be made against SDSU Student Media. The
SDSU Student Media Advertising Department is not responsible for the
journalistic content of SDSU Student Media.
KSDJ Underwriting policies
Credits on New Rock 90.7 KSDJ Public Radio are intended as a way of
thanking and identifying underwriters. Underwriting credits must meet
the test of whether they are in keeping with the non-commercial nature of
public broadcasting. In general credits must maintain a non-commercial
sound.
What is allowed on New Rock 90.7 KSDJ?
•Pre-recorded credits that are less than 30 seconds. (30 second maximum)
•Location, product name, phone number (must have area code), website
and basic description.
•Well-established slogan or corporate positioning statement.
•Preamble, “local underwriting is provided by” is included in the 30
second credit.
What is not allowed on New Rock 90.7 KSDJ?
•Comparative statements (e.g. the best, bigger, faster)
•Qualitative statements involving subjective evaluation of quality.
Example: “Pete’s has the best burgers in town.”
•Price information (including “free”).
•Call to action statements which direct the audience: to call, visit, try,
compare. (Example: “Come on down to Pete’s.” or “Call Today!)
•Inducement to buy directing the audience to purchase the product.
(Example: free trial period, 2 for 1).
•First or second pronouns (Example: I, me, you).
•Mentions of one-time events. (Example: “The Beans are playing tonight
at Pete’s.”)
•Refering to other businesses in describing the location.
•Recognizable corporate jingle music during the spot.
Sample Underwriting Announcement Script
“This portion of New Rock 90.7 KSDJ’s broadcast is brought to you
by Tony’s. Located at 141 E. Haggard Street in the Burlington Plaza
Shopping center, Tony’s offers pizza delivery and a pizza, pasta, and salad
bar buffet. Tony’s delivers until 1am on weekdays, and 2am on Fridays
and Saturdays. 605-555-5555. Tony’s, a proud sponsor of Brookings’
New Rock Leader, New Rock 90.7 KSDJ.”
 Student Media
Contact Information
Phone 605.688.6164
Fax 605.688.6165
Email sdsuadvertising@gmail.com
• color costs extra advertising packages
advertising packages

State $2,640 Weary Wil $1,680

12 issues
$220 per issue 12 issues $140 per issue

PRINT (12) 3x5 ads* $1,080

PRINT 12 1/4-page ads* $2,160
ONLINE (12) square ads $960

ONLINE 12 banner ads $1,500 KSDJ RADIO 15 spots per week $250

KSDJ RADIO 15 spots per week $250 Retail value $2,290

Retail value $3,910 Save $610

Save $1270

Dirty Lil $840

6 issues
Jackrabbit
$140 per issue
$1,680 PRINT (6) 3x5 ads* $540
12 issues $140 per issue

PRINT (4) 3x10 + (8) 2x5 ads* $1,200 ONLINE (6) square ads $480

ONLINE 4 banners + 8 square ads $1140 KSDJ RADIO 15 spots per week $125

KSDJ RADIO 15 spots per week $250 Retail value $1,145

Retail value $2,590 Save $305

Save $910

$630
Big Blue $1,260 Yellow $105 per issue
12 issues $105 per issue 6 issues
PRINT (6) 2x5 ads* $360

ONLINE 6 square ads $360

PRINT (12) 2x5 ads* $720
KSDJ RADIO 15 spots per week $125
ONLINE 12 square ads $720
Retail value $845
KSDJ RADIO 15 spots per week $250

Retail value $1,690

Save $215

Save $430
 SDSU
Student Media
deadlines
• Collegian
the

Deadline is Friday before the Wednesday of publication newspaper

Fall 2017 Publication Dates Spring 2018 Publication Dates
Aug. 23, 30 Jan. 17, 24, 31
(Classes start Aug. 21) (Classes start Jan. 8)
Sept. 13, 20, 27 (Jan. 15 is Martin Luther King Jr. Day)
(Labor Day is Sept. 4) Feb. 7, 14, 28
Oct. 11, 18, 25 (Feb. 19 is President’s Day)
(Oct. 9 is Native American Day) March 14, 21
(Oct. 14 is Hobo Day) (March 5-9 is Spring Break)
Nov. 1, 8, 15, 29 (Last issue of semester) (March 30-April 1 is Easter Recess)
(Nov. 11 is Veteran’s Day) April 4, 11, 18, 25
(Nov. 22-26 is Thanksgiving Recess) (Graduation is May 5)
May 18 Orientation issue

• KSDJ radio
Underwriting (sponsorships of station programming) can be placed at any time throughout the
spring semester or during the summer and winter breaks.
 SDSU
Student Media
• Collegian
the
Orientation Issue
newspaper
Contact Information Circulation: 4,000
Phone: 605.688.6164
• The Collegian reaches nearly 12,500
FAX: 605.688.6165
enrolled students, as well as university
Email: sdsuadvertising@gmail.com faculty and staff and Brookings
www.sdsucollegian.com professionals and residents. It is distributed
Publication Day: Wednesday at more than 100 sites on- and off-campus.
Ad deadline: Friday of the week
before the ad runs

• Cost
Full Page: $500

Issue Date:
Half Page: $250
5.18.18
Quarter Page: $150
Ad Deadline:
Banner: $80 5.4.18

•Dimensions
Full Page Printable area: 7” wide by 9.75” tall
Full Page: 7” wide x 9.25” tall
Half Page: 7” wide x 4.25” tall
Quarter Page: 3.5”wide x 4.25” tall
 SDSU
Student Media
Sponsored Content
• Collegian newspaper
Contact Information Circulation: 4,000
Phone: 605.688.6164
• The Collegian reaches nearly 12,500
FAX: 605.688.6165
enrolled students, as well as university
Email: sdsuadvertising@gmail.com faculty and staff and Brookings
www.sdsucollegian.com professionals and residents. It is distributed
Publication Day: Wednesday at more than 100 sites on- and off-campus.
Ad deadline: Friday of the week
before the ad runs

Facebook Live - $40

Collegian students produce Facebook Live content for the sponsoring organization including
meeting with the client in advance to talk about objectives and plan how the spot will be
produced. Collegian students act as narrators for the event. Discounts available with purchase of
advertising packages.

Snapchat Story - $20

Collegian staff will work with the client to create a series of sildes, including a special slide with
a graphic ad for the client. Slide content will be determined by the client in consultation with
Collegian staff. Discounts available with purchase of package advertising. Client determines when
the story will be released.

Sponsored Articles
Articles can be produced by Collegian staff or the client. Sponsorship of Collegian stories is also
available. Price is dependant on $5 per column-inch Collegian ad rates. Clients can sponsor a
Collegian story for $20. Student organizations can place a sponsored article for $20. Articles
will run online and in the print version of The Collegian.