Professional Documents
Culture Documents
Social Technologies
Become a Force for Nature
Image: Earthflight with Sutton Avian Research Ctr (SARC) Oklahoma. Photo by R. Cook.
This presentation is by Betsey O’Hagan,
Consultant, and is shared under a Creative
Commons license,
Attribution-NonCommercial-ShareAlike CC
BY-NC-SA which means you can share and
adapt materials with attribution, for
non-commercial purposes, and distribute
under share-alike licensing.
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COAC Goals
● Raise up the COAC Social Network.
● Share ideas and talk with each other,
compare successes and failures.
● Centralize communications.
● Collaborate on projects.
● Bring a unified voice to conservation
issues.
● Spread the word about birding and
conservation in Ohio.
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AFFILIATES
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2002
“Council of Ohio Audubon Chapters (COAC)”
● COAC is to “aid chapter development in strength, growth, and leadership
through dialogue and networking between the Chapters, Audubon Ohio,
and the National Audubon Society; and to provide an independent,
collective voice of Ohio chapters and affiliates in all Audubon affairs.”
● National Audubon representation
● At least two inter-chapter forums/meetings per year
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2006
“COAC Strategic Plan of 2006”
1. Updated mission, vision, values.
2. Summary of core strategies, goals & objectives:
a. Communicate and collaborate with Audubon Ohio and other entities.
b. Review proposals COAC receives to see if they are within our mission
to fulfill.
c. Work with chapters that want our help.
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2006
Audubon flourishes
in 60% of Ohio
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2006
Then languishes for the next 11 years: 2007, 2008,
2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016...
During these years the Internet began to take off. We saw an unprecedented growth of mobile
technologies and 18-44 year olds fastest growing groups on mobile. Monopolizing the attention of
18-44 year olds. That’s everyone.
And Audubon chapters like so many organizations, businesses, and government offices, were not on
the web or only in a limited capacity.
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2017
‘Perfect storm’
conditions as Audubon
activity declines 50% in
the State of Ohio.
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Backgrounder
● As web & marketing consultant to WCAS, I wanted to connect and share WCAS materials online
with other chapters but didn’t find much activity.
● With the support and oversight of the WCAS Board, I conducted first person interviews of Ohio
chapters spring & summer 2017.
● “Research showed in 2006, there were 19 Audubon chapters in Ohio that reached 60 percent
of the population, whereas by 2017, there was a 30 percent reach, due to the loss of five
chapters. I presented the results to WCAS Board members who, acting as an interim advisory
network in the summer of 2017, suggested bringing together the 14 active chapters to carry on
the COAC mission.
● We developed a preliminary network of contacts in the chapters, reached out to them, and
invited them to a planning meeting October 1, 2017 to find common ground and determine the
level of interest holding a more intensive workshop in 2018.
● Six chapters, including Columbus Audubon Society, Firelands Audubon Society, Audubon
Society of Greater Cleveland, Canton Audubon Society, Blackbrook Audubon Society, and
Western Cuyahoga Audubon Society, attended the planning meeting.” MINUTES OF COAC
MEETING FOR 10-01-2017 PDF 13
A Platform For COAC “Platforms deliver hosted services over the
Internet.” - Wikipedia
construction of an ● Collaboration
Internet platform to
● Publishing
connect all chapters in a
● Marketing
network.
● Ecommerce
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1. Administrator Skills Matrix
Strategist & Servant Leader -- oversee at a high level
informed by the collective, “close the triangle”, help set the pace.
“Network Weaver” -- entrepreneurial, talk with people,
research & recruit core members, affiliates, individuals, and reach out
to outliers.
Administrative -- assistant, office manager, coordinate
workshops and conference calls, conducts special fund-raising
campaign marketing.
Web & Data Manager -- information architect and data
manager, establishes brand and data protocols, manage multimedia,
develop platform web tools for connectivity, collaboration, scaling,
and manage technology license accounts and security.
Content Marketer -- finds innovative ideas for content design,
curate and publish creative digital media content, achieves #1 search 16
results, produce live-streaming events (TBA).
2. Brand Identity
● Branding Guidelines eBook
● Logos
● Fonts
● Color Palette
www.counciloac.org/media-resources 17
3. Google for Nonprofits
● Gmail
● Drive
● User accounts
● Google Photos
● YouTube
● Hangouts
● Google Analytics 18
4. Website
HOME
● NEWSLETTER SIGN UP
● MEMBERSHIP
● LEADERSHIP
● HISTORY
● RECORDS
● NEWS & STORIES
● CALENDAR
● WORKSHOPS
● QUARTERLY WORKSHOPS
● MEDIA RESOURCES
● LEGAL
● COMMUNITY GUIDELINES
● MULTIMEDIA RELEASE FORM
● PRIVACY POLICY
● TERMS OF USE
● POSTING POLICY
● SITE MAP
www.counciloac.org/ 19
5. Service Tools
● FreeConferenceCall.com
● MailChimp.com
● SumoMe.com
● SurveyMonkey.com
● Flickr.com
● SoundCloud.com
● Scribd.com
● Disqus.com
● Bitly.com
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6. Content to Market
● COAC news & event announcements
● First person interviews & stories
● Chapter & affiliate histories
● Meeting minute notes
● Photography
● Videos
● Podcasts
● Educational resources
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Early Network Insights
Above average responsiveness to
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COAC Education
Calls and Meetings
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