Emily Featherston

23 Woodbine Street, Somerville, MA|Efeatherston13@gmail.com|508.740.5591

PROFESSIONAL PROFILE
Experienced marketing communications professional with unique combination of media strategy expertise, social media savvy, and creative mind-
set. Experience and skill-set include:

ü Media relations ü Social media content development and execution

ü Corporate messaging and executive training ü Corporate storytelling and creative development
ü Account management and PR strategy ü Diverse industry expertise including education, education
ü Content creation (press releases, bylined articles blog posts, technology, enterprise technology and retail
etc.)
EXPERIENCE
PAN Communications, Boston, MA
Account Supervisor
September 2017 - present
• Serves as day-to-day client contact, providing insight and strategic recommendations to the client and team to maintain account
momentum and success
• Owns development of quarterly/campaign plans
• Works closely with clients to develop and evolve corporate messaging to be disseminated across PR, marketing and sales channels
• Leads media relations strategy, anticipating major news announcements, planning proactive media outreach, monitoring for and directing
teams in reactive pitching opportunities
• Leads content development and reviews for press releases, bylined articles, blogs, etc.
• Manages team resources against monthly and annual account budgets
• Oversees 12+ direct reports from Intern level through Senior Account Executives across five client accounts
• Works with clients in a range of industries, from startups to global public enterprises
Senior Account Executive
September 2015 - September 2017
• Led media strategy on accounts, coordinating pitch efforts across teams
• Routinely secured coverage in top technology and business press media outlets, as well as specific trade media, including TechCrunch, the
Wall Street Journal, Fast Company and VentureBeat
• Drove social media strategy and campaign ideation for clients
• Developed content assets including blog posts, bylines and creative copy
• Experience working with clients across multiple industries including corporate finance, HR and benefits technology, data analytics and BI,
telecom and security.
• Serve as lead for internal social media committee, coordinating and ideating content for all of PAN’s social channels, and managing team of
15 volunteer employees to post to channels as appropriate
• Served as team member for volunteer PANcares committee, providing PR services to local non-profit focused on youth homelessness

Version 2.0 Communications, Boston, MA

Account Executive
July 2015 – September 2015
• Conducted media outreach to targeted publications, achieving coverage for clients in publications such as Boston Globe, Bloomberg, Fast
Company, Financial Times, Forbes, and Inc.
• Worked with B2B and B2C clients in a diverse range of industries including technology, education, nonprofit and energy
Assistant Account Executive
July 2014 – July 2015
• Responsible for content creation, including blog posts, bylined articles and social media campaigns
• Developed and implemented social media strategy for clients across industry verticals to increase presence amongst targeted audiences,
leveraged social channels including Twitter, Facebook, LinkedIn, Instagram, and Pinterest
Account Coordinator
July 2013 – July 2014
• Secured relevant editorial, speaking and award opportunities
• Developed Excel and PowerPoint-based measurements of PR program, including media coverage and social media effectiveness leveraging
tools such as Sysomos, Trendkite and Google Analytics
• Created social media content and maintained activity on relevant social channels

EDUCATION
• Fordham University, Bronx, NY
• Bachelor of Arts in Communication and Media Studies, Minor in Political Science, Graduated 2013