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3 To know the market leader and market share of major competitors in the
Tractor market.
5 To know the purpose for which the consumers used the Tractor most often.
ADVANTAGES
5. Sales promotion leads to low unit-cost, due to large-scale production and large-
scale selling.
6. It is an effective supporter of sales. It helps the salesman and makes his effort more
productive.
7. The promotional tools are the most effective to be used in increasing the sales
volume.
(d) Increasing the number of retail stores in order to sell out products.